18-06-2025
WPP's EssenceMediacom bags Nilkamal's media mandate
WPP Media
has secured the complete
media mandate
for
Nilkamal
with
EssenceMediacom
leading the charge across both digital and offline channels. The mandate covers
media planning and buying
,
digital strategy
, and execution thus, underscoring Nilkamal's commitment to a holistic, full-funnel marketing approach.
This digital-first mandate is focused on accelerating Nilkamal's brand growth by expanding reach among new-age consumers, deepening brand engagement, and driving measurable business outcomes.
Nilkamal's dedicated EssenceMediacom team will leverage WPP Media's strengths in advanced audience analytics, precision targeting, and agile campaign delivery to unlock growth at scale. Nilkamal will also benefit from the cutting-edge martech capabilities including
AI-driven segmentation
and
programmatic buying
, while experimenting with innovative content formats such as interactive storytelling and immersive experiences.
Navin Khemka
, CEO – South Asia, EssenceMediacom said, 'We look forward to welcoming Nilkamal to our growing portfolio of future focussed brands. This partnership gives us the opportunity to blend strategy with creativity and data to deliver impact across the funnel. With a focus on innovation and audience intelligence, we aim to build a bold and future-ready narrative for Nilkamal that drives lasting impact and value.'
Hiten Parekh, Managing Director, Nilkamal added, 'We are glad to partner with WPP Media's EssenceMediacom in this new chapter of our growth journey. The agency's proven expertise in crafting innovative, data-led strategies aligns perfectly with our vision for accelerated growth. We look forward to crafting engaging, insight-led campaigns that elevate our brand presence and drive long-term value.'
In FY 2023–24, Nilkamal reported a consolidated revenue of INR 3,196.33 crore and a net profit of INR 122.43 crore, reflecting robust growth across its plastic products and e-commerce segments.
