Latest news with #HoYoFEST2025
New Straits Times
21-07-2025
- Entertainment
- New Straits Times
#SHOWBIZ: Artists hail HoYoFest 2025 as platform to express individual creativity
KUALA LUMPUR: The highly anticipated HoYo FEST 2025, Southeast Asia's premier HoYoverse festival, returns for its fifth consecutive year at the Pavilion Exhibition Centre in Bukit Jalil, here, from July 24 to 27. This year's festival offers fans of popular titles such as Genshin Impact, Honkai Impact 3, Honkai: Star Rail, and Zenless Zone Zero a unique opportunity to celebrate their favourite games. Attendees can look forward to a variety of activities at themed booths, exclusive freebies, and a chance to purchase exclusive items and inspired merchandise at the newly introduced Artist Alley. The Artist Alley is a significant new addition, providing a dedicated space for artists to showcase and sell their fan-created merchandise. This marks a pioneering move by a gaming company to officially sanction the sale of such fan-made goods. Long-time participating artists Zi Qi (also known as SoyaPuff) and Michelle (Chenkuns) lauded HoYo FEST 2025 as an excellent platform for gaming enthusiasts to express their individual creativity. SoyaPuff, a self-taught creator, commented: "This platform encourages creators to express their own individuality and add their personal touch to existing HoYoverse characters. Creators will be able to share their love for HoYoverse characters with like-minded people, and have more opportunities to expand their works." Chenkuns added: "It's incredibly supportive of HoYoverse fans and customers, and truly motivates artists to boost their creations." SoyaPuff praised HoYoverse's clear guidelines for creators producing and selling merchandise. "These guidelines are designed to protect the reputation of the company and their intellectual properties (IPs), while still giving creators the freedom to express their artistic passion and love for the games and characters," she explained. "For instance, merchandise must not harm the reputation of the company or its games, and must not violate any laws. Creators are also allowed to sell under a specific quantity limit depending on the IP." Chenkuns agreed, saying: "As long as the artists do not use official logos and don't steal official images to incorporate into their artworks, the artistic freedom is very broad." SoyaPuff highlighted that this initiative encourages artists to connect with diverse individuals who share their passion for various games. "Aside from allowing brands to expand their fanbase, it will help us deepen our appreciation of various talents," she said. Chenkuns believes this fosters a continuous cycle of inspiration: "There will always be a new generation of creators inspired by the current generation." SoyaPuff also mentioned that the festival organisers actively encourage fan art through competitions and even permit fans to commercialise their creations. "I've had a few chances to collaborate and connect with various mutual artists throughout my art journey. Through this, I was able to find my own artistic circle, and this time I have the amazing opportunity to work with my artist friends @pogonodraws and @coffeekek." Chenkuns described a collaborative spirit among artists: "Artists team up with each other to create prizes for participants and buyers after fulfilling a set of requirements. It's been a very fun process which helps boost sales and engagement with the fanbase. I personally have fun meeting new friends and creators this way."
The Sun
26-06-2025
- Business
- The Sun
Visa sponsors HoYo FEST 2025 across Southeast Asia
--> Visa enhances the gaming festival experience with exclusive benefits for cardholders and establishes presence in the gaming space to provide a seamless, secure payments experience for gamers HCMC, VIETNAM - Media OutReach Newswire - 26 June 2025 - Visa (NYSE: V), a global leader in digital payments, announced its inaugural sponsorship of HoYo FEST 2025, marking a significant milestone in Southeast Asia. HoYo FEST, organised by HoYoverse, celebrates popular gaming titles such as Genshin Impact, Honkai Impact 3, Honkai: Star Rail and Zenless Zone Zero, captivating a global audience since its inception in 2021. This year's festival will take place from 24 to 27 July 2025 at premier venues including SkyExpo in Vietnam, Surabaya Convention Center in Indonesia, SMX Convention Center Manila in the Philippines, Pavilion Exhibition Centre Bukit Jalil in Malaysia, Suntec Singapore Convention & Exhibition Centre in Singapore (25 to 27 July), and The Mall Bangkapi, MCC Hall in Thailand. These events aim to bring together fans for an immersive experience featuring live in-game excitement, community engagement, and gathering of a passionate fandom. Visa will enhance the festival experience for cardholders, who will enjoy an expedited payment lane and exclusive freebie at the merchandise store, and reserved seating at the stage area. Vietnam's gaming industry is on an impressive growth trajectory, supported by a tech-savvy population and enhanced digital connectivity. According to Visa's data[1], Vietnamese consumers are actively using credit and debit cards to engage with international gaming platforms, purchasing virtual currencies and game expansions. This behavior underscores Vietnam's integration into the global gaming ecosystem and highlights its potential as a significant contributor to the industry's ongoing expansion. 'We are proud to partner with HoYo FEST for the first time, supporting an event that aligns with Visa's commitment to innovation and enhancing the consumer experience. Visa's comprehensive payment solutions are designed to meet the needs of today's gamers, ensuring fast, reliable, seamless, and secure transactions. Our partnership with HoYo FEST demonstrates our commitment to supporting the dynamic gaming ecosystem, where players are increasingly looking for efficient payment options to enhance their gaming experience,' said Ms. Dung Dang, Visa Country Manager for Vietnam & Laos. For more information on Visa's participation in HoYo FEST 2025, please visit [1] VisaNet data tracking consumer spend behaviour for gamers across Asia Pacific throughout 2024. About Visa Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at About HoYoverse HoYoverse is committed to providing immersive virtual world experiences to players around the world. We have brought fans popular games including Genshin Impact, Honkai Impact 3rd, Honkai: Star Rail, Tears of Themis, and Zenless Zone Zero, as well as a wide range of entertainment content. Community is at the heart of everything we do. We are devoted to engaging fans and fostering an enthusiastic and inclusive global community that provides access and encouragement for people to share their passion for ACG (Animation, Comics, and Games) through their own creativity and skills. Pushing the boundaries of imagination, we consistently explore cutting-edge game development technologies, and have accumulated leading technical capabilities in cel shading, cloud gaming, and other fields. In the future, we will continue to expand our content production, technology research, and publishing duties through operations in offices in Singapore, Montreal, Los Angeles, Tokyo, Seoul, and other areas.
