Latest news with #HokkaHokkaTei
South China Morning Post
03-04-2025
- Business
- South China Morning Post
Japan bento chain's ‘no rice' April Fool's joke goes down the wrong way
Japanese bento chain apologised after its 'no more rice' April Fool's prank triggered public anger. Advertisement Takeaway rice bowl chain Hokka Hokka Tei admitted that it 'showed a lack of consideration' by pretending it was not serving rice any more as an April Fool's joke. 'We feel that we have upset everyone who regularly enjoys our freshly cooked rice,' it said in a social media post on Tuesday. 'Although the price of rice continues to rise, Hokka Hokka Tei will keep serving freshly cooked rice made from domestic rice at all of our stores. We hope that anyone who is worried can rest assured.' Hokka Hokka Tei's April's Fool social media post announcing it was not selling rice any more. Photo: X/Hokka Hokka Tei The chain posted on its social media account on Tuesday midnight that it was terminating rice sales.
Bloomberg
02-04-2025
- Business
- Bloomberg
April Fools' Prank Goes Wrong as Japan Frets Over Rice Shortage
Rice prices in Japan are no laughing matter, as food vendor Hokka Hokka Tei found on Tuesday when an April Fools' prank went awry. On April 1, the company announced via its official account that, due to soaring prices, it would no longer be able to serve rice with its popular bento meal sets. Despite the post being tagged with #AprilFool in Japanese, customers were outraged and complaints flooded in.
