Latest news with #HondaMarine
Focus Malaysia
10 hours ago
- Automotive
- Focus Malaysia
Supratechnic appointed official dealer for Honda Marine in Johor, Malacca & Pahang
SUPRATECHNIC (M) Sdn Bhd, Malaysia's premier distributor of marine engines, hardware and related maritime services, has today (June 24) been appointed as the official dealer for Honda Marine in the states of Johor, Malacca and Pahang, The appointment of the wholly owned indirect subsidiary of Singapore Mainboard-listed USP Group Ltd follows a strategic partnership agreement sealed with Victormax Sdn Bhd, the official Honda Marine distributor in Malaysia. Under the dealership agreement, Supratechnic will retail Honda Marine's high-performance outboard engines, genuine spare parts, marine accessories as well as VMTec engine oils in Johor, Malacca and Pahang through its strategically located branches in Muar (Johor) and Kuantan (Pahang). 'We are delighted to add Honda Marine which is globally respected for its superior durability, performance and engineering excellence to our premium portfolio of marine solutions,' commented Supratechnic's chief operating officer Lim Boon Sue. 'This dealership underscores our commitment to providing our customers with world-class products backed by outstanding after-sales service and comprehensive warranty support.' In a nutshell, the partnership with Honda Marine strengthens Supratechnic's capability to offer professional installation, dedicated aftersales support and robust warranty programmes, and ensures customers enjoy an exceptional Honda ownership experience. The partners will jointly implement marketing campaigns, regional promotional activities and targeted dealer engagement initiatives with the aim to drive increased brand visibility and strengthen market penetration throughout Johor, Malacca, and Pahang. 'The partnership will align our businesses with future trends, sustainability goals and also to achieve long-term objectives of gaining market share and strengthening brand reputation in the region,' applauded Victormax's general manager Chan Chung Fai. Established in 1968. Supratechnic (M) Sdn Bhd is a wholly owned subsidiary of Singapore-based Supratechnic Pte Ltd which is indirectly owned by USP Group Ltd, a company incorporated in 2004 and listed on the Mainboard of the Singapore Exchange (SGX) since 2007. This latest dealership complements Supratechnic's distribution of renowned brands and further strengthens its market leadership and commitment to delivering innovative marine solutions tailored for commercial operators and recreational boaters. – June 24, 2025
The Sun
10 hours ago
- Automotive
- The Sun
Supratechnic appointed official dealer for Honda Marine in Johor, Malacca and Pahang
Supratechnic brand was established in 1968 and is a wholly owned subsidiary of Singapore-based Supratechnic Pte Ltd, which USP Group indirectly owns. Supratechnic (M) Sdn Bhd, a wholly-owned indirect subsidiary of Singapore mainboard-listed USP Group Ltd, has been appointed as the official dealer for Honda Marine in Johor, Malacca and Pahang, following a strategic partnership agreement with Victormax Sdn Bhd, the official Honda Marine distributor in Malaysia. Under the dealership agreement, Supratechnic will retail Honda Marine's high-performance outboard engines, genuine spare parts, marine accessories, and VMTec engine oils in the three states, through its strategically located branches in Muar, Johor, and Kuantan, Pahang. Supratechnic chief operating officer Lim Boon Sue said Honda Marine is globally respected for its superior durability, performance, and engineering excellence. 'We are delighted to add Honda to our premium portfolio of marine solutions. 'This dealership underscores our commitment to providing our customers with world-class products, backed by outstanding after-sales service and comprehensive warranty support. 'We look forward to further enhancing our leadership in Malaysia's marine industry through this collaboration,' she said in a statement. The partnership with Honda Marine strengthens Supratechnic's capability to offer professional installation, dedicated aftersales support, and robust warranty programs, ensuring customers enjoy an exceptional Honda ownership experience. The partners will jointly implement marketing campaigns, regional promotional activities, and targeted dealer engagement initiatives to drive increased brand visibility and strengthen market penetration throughout Johor, Malacca, and Pahang. Victormax general manager Chan Chung Fai said the appointment of Supratechnic as Honda Marine dealer for Pahang, Johor and Malacca marks the beginning of a strategic alliance between two of the most reputable organisations in Malaysia's marine engine industry. 'The partnership will align our businesses with future trends, sustainability goals and also to achieve long-term objectives of gaining market share and strengthening brand reputation in the region,' he said. USP Group is Malaysia's premier distributor of marine engines, hardware, and related maritime services. The Supratechnic brand was established in 1968 and is a wholly owned subsidiary of Singapore-based Supratechnic Pte Ltd, which USP Group indirectly owns. This latest dealership complements Supratechnic's distribution of renowned brands and further strengthens its market leadership and commitment to delivering innovative marine solutions tailored for commercial operators and recreational boaters.
Barnama
13 hours ago
- Automotive
- Barnama
Supratechnic Appointed Official Dealer For Honda Marine In Johor, Melaka And Pahang
KUALA LUMPUR, June 24 (Bernama) -- Supratechnic (M) Sdn Bhd ("Supratechnic" or the "Company"), a wholly-owned indirect subsidiary of Singapore Mainboard-listed USP Group Limited, and Malaysia's premier distributor of marine engines, hardware, and related maritime services, today announced its appointment as the official dealer for Honda Marine in the states of Johor, Melaka and Pahang, following a strategic partnership agreement with Victormax Sdn Bhd, the official Honda Marine distributor in Malaysia. Under the dealership agreement, Supratechnic will retail Honda Marine's high-performance outboard engines, genuine spare parts, marine accessories, and VMTec engine oils in Johor, Melaka and Pahang, through its strategically located branches in Muar, Johor, and Kuantan, Pahang.
Zawya
20-02-2025
- Automotive
- Zawya
Honda Motor Co. Africa and Middle East office showcase its comprehensive range of outboard engines
Dubai, UAE – Honda Motor Co. (Middle East & Africa Office) unveiled its complete lineup of BF Marine Engines at the Dubai Boat Show 2025, held at Dubai Harbour. With a strong focus on power, reliability, and cutting-edge technology, Honda's showcase provided a comprehensive solution for boating enthusiasts and professionals alike. The Honda BF Marine range are engineered for those who demand exceptional performance, fuel efficiency, and cutting edge technology. Whether you're navigating serene waters on a leisure cruiser, chasing the next big catch, or pushing limits in competitive watercraft, Honda has the perfect outboard motor for you. From the ultra-lightweight and portable BF2.3, ideal for small boats, to the smooth and efficient mid-range category, ranging from BF50 to BF100. Each model delivers legendary Honda reliability and fuel economy. Need more power? The large range BF250 V6 offers a blend of strength and efficiency, while the newly launched BF300 & BF350 V8 in the set a new benchmark in the Super Large category, providing unmatched power, performance, and premium innovation for serious boaters. With Honda's marine lineup, you're not just choosing an outboard motor, you're choosing a legacy of engineering excellence that keeps you ahead on the water. The BF Marine engines are engineered for superior durability, reduced emissions, and optimal fuel efficiency, ensuring sustainable and high-performance marine solutions. The Dubai Boat Show 2025 serves as an ideal platform for Honda to connect with the region's marine enthusiasts, industry professionals, and business partners. By exhibiting its latest advancements in marine propulsion, Honda reaffirms its commitment to delivering state-of-the-art solutions for the evolving needs of boaters worldwide. Super Large Range: BF300 & BF350 Engineered through decades of Honda's marine innovation, the BF300 and BF350 incorporate cutting-edge technology with 5 litre, 60 degree V8 engines, equipped with Honda's renowned VTEC™ (Variable Valve Timing and Lift Electronic Control) technology. These engines deliver impressive acceleration with reduced noise and vibration, crafting an unparalleled, smooth experience on the water so you can go as far as your spirit of adventure allows. Designed for Seamless, Enriched Boating Experience The BF300 and BF350 are packed with Honda Marine's most advanced features, from BLAST™ (Boosted Low Speed Torque) for powerful low-end torque to ECOmo technology for fuel-efficient cruising. When extra power is required, VTEC™ technology kicks in, giving an exhilarating surge. Honda Marine has designed these innovations to make the dream of owning a boat more than a reality; it's a premium experience for anyone who loves the water as much as Honda does. Sleek, Sophisticated Design Presented in Honda's iconic Aquamarine Silver or Grand Prix White, the BF300 and BF350 features embossed three-dimensional chrome logos and a streamlined silhouette, thoughtfully designed to reduce drag, and look as sleek as it performs. It's an outboard built to turn heads on the water, bringing both style and power to any adventure. Engineered for User Friendly Operation True to Honda Marine's dedication to quality and ease, the BF300 & BF350 includes features that enhance the enjoyment of every outing. Cruise control ensures steady navigation, while the tilt limit feature prevents over-trimming when docking. A customisable trim support system maintains optimal engine performance, optimising both fuel efficiency and manoeuvrability. To compliment this further a New Flush Mount Control is introduced. The ergonomically designed control integrates Honda's DBW (Drive By Wire) system, offering a 5-button multi-function panel for precise control. This intuitive design means boaters can focus more on the adventure and less on the details. Large Range: BF115, BF135, BF150, BF175, BF200, BF225 & BF250 The BF large range incorporate similar technologies found in the supe large V8 range, such as VTEC (Variable Valve Timing and Lift Electronic Control), advanced fuel management systems, Blast, ECOmo, and Drive By Wire. Together, these models showcase Honda's dedication to premium engineering and versatile options, allowing boaters to choose the power that best fits their adventure, all while benefitting from Honda's reliability and precision technology. Mid Range: BF50, BF60, BF80, BF90 & BF100 Also on display are a selection of Honda's mid-range engines, designed for outstanding acceleration, low emissions, and smooth operation, these engines offer an excellent balance of power and efficiency for a superior boating experience. Whether manoeuvring in tight spaces or cruising at higher speeds, the mid-range deliver quiet operation and ample performance. Their compact, lightweight design further enhances ease of handling and installation. Portable Range: BF2.3, BF10, & BF20 The Honda Marine Portable Engines are the perfect solution for boaters seeking compact, lightweight power without compromising on performance. Honda's portable engines are ideal for small boats, dinghies, tenders, and other lightweight crafts, providing reliable and efficient power for any water adventure. Ranging from the small yet mighty BF2.3 to the more powerful BF20, are engineered for versatility, fuel efficiency, and easy transport. Designed with the modern boater in mind, these engines offer Honda's signature reliability, advanced technology, and quiet operation, making them a favourite among recreational boaters and commercial users alike. About Trading Enterprises Honda Trading Enterprises Honda, part of Al-Futtaim Automotive, is the sole UAE distributor of Honda vehicles, motorcycles, marine engines, power products, and parts. Recognized as one of the largest independent Honda distribution companies in the world, Trading Enterprises Honda is supported by an expansive network of modern showrooms, after-sales facilities, and retail Parts counters located across the UAE. For more information on Trading Enterprises – Honda, please visit the website: Or visit Honda's Facebook page: Honda UAE | Facebook About Al-Futtaim Automotive Al-Futtaim Automotive, one of the main five operating divisions within the UAE-based Al-Futtaim Group of companies, is a conglomerate of motoring-related businesses, franchising some of the world's most-recognized automotive brands and services. Operating in 10 countries across the Middle East, Asia, and Africa and empowered by around 9,000 associates, the UAE-headquartered Group's services span the distribution of new and used vehicles, manufacturing, leasing, and aftersales. Ranging from passenger cars to SUVs, commercial vehicles, industrial and construction equipment as well as motorbikes and quads, Al-Futtaim Automotive Group offers an integrative customer-centric experience for motorists, fleet operators, and contractors alike, and strives to become the leader in tailor-made mobility solutions About Al-Futtaim Group Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail, and health; employing more than 33,000 employees across more than 20 countries in the Middle East, Asia, and Africa, we partner with over 200 of the world's most admired and innovative brands. Al-Futtaim Group's entrepreneurship and relentless customer focus enable the organisation to continue to grow and expand, responding to the changing needs of our customers within the societies in which we operate. By upholding our values of respect, excellence, collaboration, and integrity, Al-Futtaim Group continues to enrich the lives and aspirations of our customers every day. For more information, visit: For our entire range of Marine Engines, please visit: For more information, please contact the below: Mr. Raj Johal, General Manager, Training, PR and Comms : Ms. Suchita Tuli, Senior Executive, PR and Comms: Kashish Punjabi, Campaign Executive:
Yahoo
12-02-2025
- Automotive
- Yahoo
Honda Marine Enhances High-Power Outboards
Honda Marine BF250 Outboard_Lifestyle Image Honda Marine unveils significant enhancements for its high-power outboard models—premium performance that targets the heart of the boating market, boosting the pleasure and fun of boating for more time on the water, delivering extraordinary boating experiences. The Honda BF115, BF140, and BF150 inline four (L4) and Honda BF200, BF225 and BF250 V6 models will incorporate changes and modifications designed to improve durability, comfort, economy, styling, ease of ownership, ease of use, and easier maintenance. Honda L4 and V6 models, available with either Honda Intelligent Shift and Throttle® (iST®) drive-by-wire or mechanical control systems, feature a sleek, new exterior that follows the form and function of the innovative, award-winning Honda BF350 V8. Design innovation and improvements for L4 and V6 high-power models illustrate the close connection of Honda Marine with customers and the division's ability to deliver what boaters want and need—driving the company's mission as a marine mobility leader. The enhanced L4 and V6 models, offered in both Aquamarine Silver and Grand Prix White colors, will include an industry-leading True 5-year, non-declining factory warranty that is the same on the last day as it is on the first. Honda Marine will announce the availability of its newly enhanced high-power outboards later in 2025. MIAMI, Feb. 12, 2025 (GLOBE NEWSWIRE) -- At the 2025 Discover Boating® Miami International Boat Show®, Honda Marine today unveiled a series of significant enhancements to its high-power outboards. The Honda BF115, BF140, and BF150 inline four (L4) and Honda BF200, BF225 and BF250 V6 models will incorporate changes that target the heart of the boating market—improving performance and ease of operation, bolstering component durability and reliability, and ensuring faster, easier installation and maintenance. With superb fit and finish and high-rigidity parts that stand up to harsh conditions, the Honda L4 and V6 high-power models will incorporate the sleek design that follows the form and function of the innovative, award-winning Honda BF350 V8 outboard, the first Honda V8 motor available commercially. Both engine series will be available with either Honda Intelligent Shift and Throttle® (iST®) drive-by-wire or mechanical control systems and designed to deliver extraordinary boating experiences and more time on the water. Across the Honda BF115, BF140, and BF150 L4 and Honda BF200, BF225 and BF250 V6 lineups, a total of 12 models will incorporate the upgrades. Honda Marine, a division of Honda Power Sports & Products, markets a complete range of marine outboard motors with models ranging from 2.3 to 350 horsepower. The company pioneered four-stroke engine technology and has been designing and building four-stroke outboard motors for more than 60 years, setting the benchmark for fuel efficiency, quiet operation and low Marine has updated a significant number of features on its high-power models to improve engine performance and make operation easy and intuitive. Honda L4 and V6 engines with Honda (iST®) drive-by-wire controls feature designs that are ergonomic, functional, user-friendly and tactile for stress-free operation. iST® is a plug and play system that does not require programming on single engine applications or special tools to install. With a compact, under the cowl design for as many as four engine installations, and a stylish, modern binnacle control box, iST® delivers near effortless shifting under all conditions. At the helm, new controls include a side-mount iST® 5-button, multi-function panel and single-lever neutral lock with a highly visible neutral indicator. The engines are compatible with the newest generation of 7-inch HD operating displays that provide better visibility and features as compared to current HD-4-and HD-5 displays. Drive-by-wire models are updated to include the same iST®-controlled automatic tilt, trim support and cruise control features found on the flagship BF350 V8. Three-engine applications now include a center engine control with a dual-lever iST® binnacle or third-party joystick control. The Optimus 360 by Dometic® Joystick is compatible with Honda Marine multi-engine applications equipped with iST®. Honda BF200, BF225, and BF250 V6 iST® engines feature large, easy-to-use levers and handles that are integrated into the engine design. Inside the engine, additional updates and enhancements include: An optimized combustion chamber shape helps maximize efficient combustion and ensures consistent engine performance. A re-engineered and stronger starter motor mount and more rigid starter motor seal work to deliver consistent starting performance at the turn of the key. Improvements to the Honda-exclusive Lean Burn Control System help increase fuel efficiency across a wider range of conditions. A redesigned mid-section and a carefully placed O2 (oxygen) sensor help to achieve lower operating costs and increased time on the water. A number of additional Honda exclusives complete the newly enhanced Honda L4 and V6 model lineup. The models include Boosted Low Speed Torque (BLAST™) that advances the ignition curve for dramatically improved holeshot performance; Variable Valve Timing & Electronic Control (VTEC®) that provides smooth power delivery throughout the engine's operating range, delivering more power with increased fuel efficiency; and Programmed Fuel Injection (PGM-FI) that provides quick starts, instant throttle response, powerful performance, and low fuel consumption. Honda Marine outboards have earned a reputation for durability and reliability. Upgrades to L4 and V6 engine components make Honda engines even more resilient in demanding marine operating conditions: New oil pump and cylinder head gasket shapes provide better water drainage to help prevent corrosion. Improvements to fasteners and gaskets increase under-cowling corrosion resistance. New, extended valve adjustment intervals and iridium spark plugs increase the time between maintenance visits, giving boaters more time on the water. New, high-level fit and finish and high-rigidity parts on levers and handles help deliver years of durable protection against the engine installation and maintenance updates help boaters get the most out of Honda high-power outboards, adding up to less time at the dock and more time on the water while also making it quicker and easier to repower a boat with a new Honda engine: A repositioned transom bolt hole leads to ideal engine placement on the transom, reducing installation labor and testing time. A new oil filter position and new oil bypass work together to prevent messy drips and leaks while they speed and simplify oil changes. An updated vapor separator fastener makes for easier disassembly during maintenance. The newly enhanced Honda BF115, BF140 and BF150 L4 and BF200, BF225, and BF250 V6 outboards are National Marine Electronics Association (NMEA) 2000® certified. This accreditation means the product has been tested to meet specific critical safety criteria and to correctly implement network management and messaging. NMEA developed this open architecture electronic protocol to allow engine data to interface with a wide variety of name-brand marine electronics. In meeting this certification, these Honda high-power models do not require the added expense of proprietary gateway devices. 'Honda Marine is proud of the legacy we have earned during more than 60 years of providing outboards known for high performance, fuel efficiency, durability and reliability. Today, our focus remains on people who enjoy the thrill and exhilaration of boating, and we never stop innovating to make our products and services even better for that audience,' said Daniel Sherlock, Director, Honda Marine Division. 'By utilizing our global engineering expertise, understanding industry trends and listening to our customers, Honda Marine is delivering extraordinary boating experiences, building market share and supporting our mission as a marine mobility leader.' Honda Marine will showcase its products and customer service offerings, enhanced technologies, and strong new alliances at the 2025 Discover Boating® Miami International Boat Show®. Visitors to the venue can visit Honda at the company's indoor booth #MB2426 at the Miami Convention Center and experience Honda premium power and performance on the water at the Venetian Marina and Yacht Club aboard a diverse collection of watercraft. Honda Marine L4 and V6 outboards, with their sleek new designs, will be available in the signature Honda Marine colors of Aquamarine Silver and Grand Prix White. The company will announce availability of these enhanced high-power models later in 2025. Technical specifications and additional product information for the newly enhanced Honda L4 and V6 outboard models are available here; video footage is viewable here; and a comprehensive library of high-resolution studio and lifestyle images can be accessed via About Honda MarineHonda Marine, a division of Honda Power Sports & Products, markets a complete range of marine outboard motors, a comprehensive product line powered exclusively by four-stroke engines. Honda Marine pioneered four-stroke engine technology and has been designing and building four-stroke outboard motors for more than 60 years, setting the benchmark for fuel efficiency, quiet operation and low emissions. With models ranging from 2.3 to 350 horsepower, the Honda Marine full line of current production models meets the rigorous California Air Resources Board (CARB) 3-star standards, enabling availability and regulatory compliance in all 50 states. Honda Power Sports & Products, a business unit of American Honda Motor Co., Inc., markets a complete range of outdoor power equipment, including generators, lawn mowers, pumps, snow blowers, tillers, string trimmers, outboard marine engines and small, general-purpose engines for residential, commercial and rental applications. American Honda Motor Co., Inc., also is the sole distributor of Honda motorcycles, scooters, ATVs and Side-by-Sides in the United States, conducting the sales, marketing and operational activities for these powersports products through independent authorized Honda retail dealers. Honda is the world's largest manufacturer of engines for a diverse array of automotive, powersports, marine, aerospace and power equipment products. The company offers a complete line of small, general-purpose engines for industrial, commercial, rental industry, and consumer applications. Honda engines supply smooth and dependable power for thousands of different product applications including pressure washers, lawn mowers, rescue and construction equipment. Additionally, Honda engines are some of the quietest and easiest to start of their kind, even in harsh commercial and construction environments. Such attributes have made Honda engines the popular choice for original equipment manufacturers looking to add value to their own brands. Follow Honda Marine news and video on: Antonio JakesSE Regional Communications ManagerHonda Marine470.580.4772 cellantonio_jakes@ A photo accompanying this announcement is available at in to access your portfolio
