Latest news with #Hotelchamp
Hospitality Net
14-05-2025
- Business
- Hospitality Net
Cross Hotels & Resorts Goes Live With The New Hotelchamp Booking Engine
Cross Hotels & Resorts has extended its digital partnership with Hotelchamp by becoming the latest brand to implement Hotelchamp's new Booking Engine. This milestone builds on an existing collaboration across Hotelchamp's Websites and Convert products, designed to optimise and personalise the online guest journey. Hotelchamp's Booking Engine is now live on 19 Cross Hotels & Resorts properties. Already benefiting from a redesigned website and conversion-driven messaging, Cross Hotels & Resorts is now strengthening its direct booking channel with an integrated solution—designed to deliver a seamless, conversion-driven digital experience from browsing to booking. Switching to the new Hotelchamp Booking Engine across all Cross Hotels & Resorts properties has been a game-changer. Speed is everything in today's digital world, and this platform delivers with almost zero loading time, making the booking experience seamless for our guests. It's incredibly easy to set up, intuitive for users, and perfectly optimized for mobile where most of our customers are booking from. The Booking Engine comes with secure, flexible payment options integrated. On top of that, the Hotelchamp team has been outstanding, very responsive and always ready to assist. It's a perfect fit for our brand and a key tool in driving more direct bookings. Ratchaya Termsilkanok, VP Strategy & Digital Transformation at Cross Hotels & Resorts With properties across Southeast Asia and a growing global footprint, Cross Hotels & Resorts is known for blending local character with contemporary hospitality. This latest move reflects the group's continued focus on digital innovation, direct revenue, and elevating the guest journey from the very first interaction. By introducing the Hotelchamp Booking Engine, the group unlocks key advantages: ultra-fast performance, intuitive user experience, mobile-first optimisation, secure payments, and full integration with their existing direct channel tools. The result is a conversion-driven, integrated digital experience that strengthens brand consistency and supports long-term direct booking growth. Our long-standing relationship with Cross Hotels & Resorts continues to evolve in exciting ways. Seeing them adopt the Booking Engine is a testament to their forward-thinking strategy and our shared belief in shaping a more guest-centric digital experience. We're proud to support them across all key touchpoints of their direct channel. Kristian Valk, Founder and CEO of Hotelchamp Designed by conversion experts, Hotelchamp's Booking Engine is the fourth product in Hotelchamp's suite of direct revenue tools. It offers one-page navigation, instant loading speeds, and advanced personalisation features, rivalling the power and sophistication of major OTAs. By bringing a seamless digital experience to guests, the Booking Engine empowers hoteliers to improve their direct revenue channels and strengthen customer relationships. About Hotelchamp Hotelchamp is a hospitality technology company founded in 2015 that has helped thousands of hoteliers get closer to their guests and increase their direct bookings. With innovation at its core and solutions that allow hotels to have full control of their direct channel, Hotelchamp is here to help hoteliers take back control of the guest experience. Victoria Sweeney Head of Marketing & Operations
Hospitality Net
08-05-2025
- Business
- Hospitality Net
How AI is Reshaping Hotel Digital Marketing in 2025
Artificial Intelligence (AI) is no longer a futuristic concept in the hospitality industry. It's a powerful force shaping how hotels attract, engage, and retain guests today. From predictive pricing to generative content, AI is driving a new wave of digital marketing innovation that can directly impact a hotel's bottom line. For hospitality leaders who want to stay competitive, understanding and leveraging AI tools is no longer optional; it's essential. Craft Unique Guest Journeys Through Personalization One of the most visible applications of AI is leveraging personalization to drive revenue growth and foster loyalty. Hotels can now deliver individualized guest experiences at scale by tapping into rich data sets, including booking patterns, past stay preferences, loyalty behaviors, and even social media engagement. By utilizing AI-powered systems, hotels can dynamically adjust room rates, tailor email marketing campaigns to user behavior, and even deploy intelligent chatbots that respond to guest inquiries 24/7 with a human-like touch. According to Hotelchamp, hotels that implement these types of personalization strategies have seen revenue increases of 10% to 30%. Enhance Online Visibility with Content Creation and SEO In the realm of content marketing and SEO, AI is also revolutionizing workflows. Tools like ChatGPT and are helping hoteliers quickly create compelling blog posts, website copy, and ad creatives. AI-driven SEO platforms analyze trending keywords, competitor performance, and search intent in real-time, enabling hotels to stay ahead of algorithm updates and changes in search visibility. Furthermore, tools like ChatGPT can now include direct links to your hotel website, making it super easy for users to make a reservation. In fact, Semrush recorded a 300% increase in website referrals from ChatGPT. AI can also be used to analyze and enhance visual content, recommending which images will perform best on a landing page or social ad. These capabilities streamline content production while keeping messaging relevant and discoverable. Connect with Modern Travelers Through Social Media Social media is another area where AI is making a significant impact. Platforms like Instagram and TikTok are now major travel discovery engines, particularly among Millennials and Gen Z. AI tools are helping hotels determine the optimal times to post, identify the types of content that will resonate most with specific demographics, and select the most suitable creators to partner with for influencer campaigns. Rather than relying solely on instinct, marketing teams can utilize AI to decode audience insights and develop data-driven strategies that foster brand awareness and drive direct bookings. Reputation Management: Monitoring and Responding to Feedback AI's influence also extends into reputation management. With reviews spread across platforms like Google, TripAdvisor, and even TikTok, hotels must monitor and respond to guest feedback more efficiently than ever. AI-powered sentiment analysis tools help teams quickly identify trends in guest satisfaction and flag urgent complaints before they escalate. Some hotels are even using AI to generate initial drafts of review responses, enabling staff to maintain a fast response time while still providing personalized service. Insights gleaned from online reviews can also inform broader operational decisions, from breakfast menus to housekeeping protocols. Streamline Back-End Processes for Enhanced Operational Efficiency Finally, while this article focuses on marketing, it's worth noting that AI can also boost operational efficiency behind the scenes. Predictive analytics can forecast demand, helping hotels optimize staffing levels and inventory. AI-enabled energy management systems adjust lighting and climate settings based on occupancy, reducing costs and environmental impact. Companies like Canary Technologies and NetSuite offer specific tools designed to bring AI benefits to both guest-facing and back-end systems. Wrapping Up As we move further into 2025, hotels that thoughtfully embrace AI, not just as a tech trend, but as a core business tool, will be best positioned to thrive. For hospitality leaders, the message is clear: AI is here, it's already delivering results, and it's time to develop a strategy that leverages its capabilities. View source
