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Business Wire
03-06-2025
- Business
- Business Wire
ROI·DNA Expands Global Footprint to Accelerate Growth for International B2B Technology Brands
SAN FRANCISCO--(BUSINESS WIRE)--ROI·DNA, a Hotwire Global company and full-service B2B digital marketing agency, today announced the expansion of its global presence across EMEA and APAC by integrating existing marketing services teams at Hotwire into ROI·DNA. This expansion enhances ROI·DNA's ability to deliver end-to-end growth marketing solutions for enterprise technology brands worldwide and builds on its strong track record of driving performance for global B2B clients. This expansion marks a major milestone in ROI·DNA's evolution from a regional digital and performance marketing agency to a global growth consultancy. Clients now benefit from end-to-end capabilities in demand generation, account-based marketing (ABM), account-based experience (ABX), analytics, web strategy, and creative; delivered by award-winning teams with local expertise across North America, EMEA, and APAC. This expanded team enhances ROI·DNA's ability to provide leading technology clients with integrated communications and marketing solutions that unify reputation, relationships, and revenue, optimized for international scale. These capabilities also include ROI·DNA's proprietary innovation platforms: ROI·DNA Spark and ROI·DNA Ignite. Developed in collaboration with Hotwire Global's AI Lab, these tools are already enabling smarter go-to-market execution for clients across regions. ROI·DNA Spark, an AI-powered search visibility and insights solution, powers the agency's AI Results Blueprint—a strategic framework designed to help B2B brands gain visibility in AI-generated answers, drive relevance throughout the funnel, and generate real revenue, not just rankings. ROI·DNA Ignite, an account intelligence tool, provides deep insights into target accounts to support more effective 1:1 and 1:few ABM campaigns, and has seen rapid adoption since its launch in March. 'Today's enterprise tech companies need partners who help them reach customers wherever they are, intelligently, and with impact,' said Surj Gish, Managing Director of ROI·DNA. 'As a global consultancy, ROI·DNA brings its proven AI-powered performance marketing to the markets our clients care about most — offering local expertise, real-time collaboration, and globally aligned execution that helps them grow faster, smarter, and more efficiently.' With fully embedded teams now operating across the US, UK, Singapore, Malaysia, Japan, Australia, India, and the Philippines, ROI·DNA can activate multi-market strategies with greater precision, consistency, and local insight. These teams will operate with ROI·DNA's unified model and technology stack, ensuring cohesive delivery across regions and time zones. 'Our clients don't want disconnected regional strategies; they want integrated, high-performance programs that scale,' said Laura Macdonald, Chief Growth Officer of Hotwire Global. 'Our marketing teams are already delivering award-winning work for global enterprise tech brands in each market. Now, as one global team, we can seamlessly deliver what these companies need most: a true global partner who understands both their commercial goals and the complexity of multi-market execution to achieve the most impactful results.' As part of its global momentum, ROI·DNA has recently been named a 2025 Google Premier Partner, placing the agency among the top 3% of Google partners globally. This distinction highlights ROI·DNA's exceptional expertise in paid media, analytics, and campaign optimization, which are key drivers for enterprise marketers navigating today's fast-evolving B2B landscape. In addition to its proprietary tools, ROI·DNA continues to strengthen strategic partnerships with leading platforms such as 6sense, Qualified, PathFactory, and Mutiny, enhancing its ability to deliver connected, data-driven experiences at scale. ROI·DNA will appear at 6sense Inspire UK on June 4, 2025, as part of its global debut and will also serve as the Teal sponsor of 6sense Breakthrough in Las Vegas this fall, further reinforcing its position at the forefront of modern marketing innovation. Last month, ROI·DNA appeared alongside Hotwire at the B2B Marketing Leaders Forum APAC in Sydney and will participate in the B2B Marketing Leaders Forum Asia in Singapore this October. This growth comes at a time of rising demand in international B2B markets. ROI·DNA's data-driven approach and proven success with clients around the world such as AWS, Cisco, Avaya, Honeywell, Red Hat, and SAP Concur position it to lead in a category increasingly defined by integration, intelligence, and impact. To learn more about ROI·DNA's global offerings, visit About ROI·DNA ROI·DNA, part of Hotwire Global, is a full-service digital marketing agency delivering category-leading solutions to accelerate revenue for leading brands worldwide. From crafting bespoke ABM experiences for Fortune 500 companies to developing and designing future-proofed websites for hyper-growth companies, the agency focuses on driving radically successful outcomes for their B2B clients. Technology-led, ROI·DNA has developed exclusive top-tier partnerships with 6sense, Qualified, PathFactory, Mutiny, Google, and LinkedIn, helping drive over $14B in revenue for leading tech innovators including AWS, Cisco, BeyondTrust, Flexential, Salesforce, and Nerdio For more information, please visit About Hotwire Global Hotwire Global is the tech PR, communications, and marketing consultancy that includes ROI·DNA. Globally, top technology brands partner with us for expert consultancy to scale and support their businesses. Found at the intersection of technology and humanity, our 400+ people in 11 countries weave global experience and local expertise to define, measure, and repeat success across reputation, relationship, and revenue campaigns. Hotwire is part of The Enero Group. Follow us here to see how 20+ years at the forefront of communications and marketing help Hotwire make the technical, irresistible.
Yahoo
03-06-2025
- Business
- Yahoo
ROI·DNA Expands Global Footprint to Accelerate Growth for International B2B Technology Brands
Integrated team across EMEA, APAC, and North America positions ROI·DNA as the go-to growth partner for enterprise technology companies worldwide SAN FRANCISCO, June 03, 2025--(BUSINESS WIRE)--ROI·DNA, a Hotwire Global company and full-service B2B digital marketing agency, today announced the expansion of its global presence across EMEA and APAC by integrating existing marketing services teams at Hotwire into ROI·DNA. This expansion enhances ROI·DNA's ability to deliver end-to-end growth marketing solutions for enterprise technology brands worldwide and builds on its strong track record of driving performance for global B2B clients. This expansion marks a major milestone in ROI·DNA's evolution from a regional digital and performance marketing agency to a global growth consultancy. Clients now benefit from end-to-end capabilities in demand generation, account-based marketing (ABM), account-based experience (ABX), analytics, web strategy, and creative; delivered by award-winning teams with local expertise across North America, EMEA, and APAC. This expanded team enhances ROI·DNA's ability to provide leading technology clients with integrated communications and marketing solutions that unify reputation, relationships, and revenue, optimized for international scale. These capabilities also include ROI·DNA's proprietary innovation platforms: ROI·DNA Spark and ROI·DNA Ignite. Developed in collaboration with Hotwire Global's AI Lab, these tools are already enabling smarter go-to-market execution for clients across regions. ROI·DNA Spark, an AI-powered search visibility and insights solution, powers the agency's AI Results Blueprint—a strategic framework designed to help B2B brands gain visibility in AI-generated answers, drive relevance throughout the funnel, and generate real revenue, not just rankings. ROI·DNA Ignite, an account intelligence tool, provides deep insights into target accounts to support more effective 1:1 and 1:few ABM campaigns, and has seen rapid adoption since its launch in March. "Today's enterprise tech companies need partners who help them reach customers wherever they are, intelligently, and with impact," said Surj Gish, Managing Director of ROI·DNA. "As a global consultancy, ROI·DNA brings its proven AI-powered performance marketing to the markets our clients care about most — offering local expertise, real-time collaboration, and globally aligned execution that helps them grow faster, smarter, and more efficiently." With fully embedded teams now operating across the US, UK, Singapore, Malaysia, Japan, Australia, India, and the Philippines, ROI·DNA can activate multi-market strategies with greater precision, consistency, and local insight. These teams will operate with ROI·DNA's unified model and technology stack, ensuring cohesive delivery across regions and time zones. "Our clients don't want disconnected regional strategies; they want integrated, high-performance programs that scale," said Laura Macdonald, Chief Growth Officer of Hotwire Global. "Our marketing teams are already delivering award-winning work for global enterprise tech brands in each market. Now, as one global team, we can seamlessly deliver what these companies need most: a true global partner who understands both their commercial goals and the complexity of multi-market execution to achieve the most impactful results." As part of its global momentum, ROI·DNA has recently been named a 2025 Google Premier Partner, placing the agency among the top 3% of Google partners globally. This distinction highlights ROI·DNA's exceptional expertise in paid media, analytics, and campaign optimization, which are key drivers for enterprise marketers navigating today's fast-evolving B2B landscape. In addition to its proprietary tools, ROI·DNA continues to strengthen strategic partnerships with leading platforms such as 6sense, Qualified, PathFactory, and Mutiny, enhancing its ability to deliver connected, data-driven experiences at scale. ROI·DNA will appear at 6sense Inspire UK on June 4, 2025, as part of its global debut and will also serve as the Teal sponsor of 6sense Breakthrough in Las Vegas this fall, further reinforcing its position at the forefront of modern marketing innovation. Last month, ROI·DNA appeared alongside Hotwire at the B2B Marketing Leaders Forum APAC in Sydney and will participate in the B2B Marketing Leaders Forum Asia in Singapore this October. This growth comes at a time of rising demand in international B2B markets. ROI·DNA's data-driven approach and proven success with clients around the world such as AWS, Cisco, Avaya, Honeywell, Red Hat, and SAP Concur position it to lead in a category increasingly defined by integration, intelligence, and impact. To learn more about ROI·DNA's global offerings, visit About ROI·DNA ROI·DNA, part of Hotwire Global, is a full-service digital marketing agency delivering category-leading solutions to accelerate revenue for leading brands worldwide. From crafting bespoke ABM experiences for Fortune 500 companies to developing and designing future-proofed websites for hyper-growth companies, the agency focuses on driving radically successful outcomes for their B2B clients. Technology-led, ROI·DNA has developed exclusive top-tier partnerships with 6sense, Qualified, PathFactory, Mutiny, Google, and LinkedIn, helping drive over $14B in revenue for leading tech innovators including AWS, Cisco, BeyondTrust, Flexential, Salesforce, and Nerdio For more information, please visit About Hotwire Global Hotwire Global is the tech PR, communications, and marketing consultancy that includes ROI·DNA. Globally, top technology brands partner with us for expert consultancy to scale and support their businesses. Found at the intersection of technology and humanity, our 400+ people in 11 countries weave global experience and local expertise to define, measure, and repeat success across reputation, relationship, and revenue campaigns. Hotwire is part of The Enero Group. Follow us here to see how 20+ years at the forefront of communications and marketing help Hotwire make the technical, irresistible. View source version on Contacts Lakai Sign in to access your portfolio
Euronews
24-04-2025
- Business
- Euronews
Almost half of Europeans do not trust 'tech bros' or companies rolling out frontier tech like AI
ADVERTISEMENT Business leaders in Western Europe are overconfident that the general public is positive about their adoption of new technologies, such as artificial intelligence (AI). But the reality couldn't be more different, with general public confidence in tech entrepreneurs also waning, a new study has found. Just under half of Europeans (46 per cent) surveyed across five European countries said they felt positive about businesses using new tech, while 79 per cent of businesses said they felt the public was trusting in tech, according to a new survey shared first with Euronews Next on Wednesday. The general public was also 20 per cent less optimistic than business leaders about frontier technologies, the survey conducted by research firm Opinium and released by tech consultancy firm Hotwire Global, showed. "Without public trust, it doesn't matter how good the technologies are if no one is going to use them," Chris Holmes, Baron Holmes of Richmond, a member of the UK's House of Lords, told Euronews Next. "It is abundantly clear from the research that public trust is essential if we are to optimise the opportunities and empower people against the risks from new technologies," added Holmes, who did not participate in the survey, but whose focus is digital technologies for the public good. The poll surveyed 8,000 members of the general public and 740 business leaders in the UK, France, Spain, Italy, and Germany on 15 different frontier technologies, which include generative AI (GenAI), Agentic AI, robotics, and cloud computing. The survey's conclusions showed that the countries had reached a general consensus in trust between what companies and the public felt, and there was very little difference between countries. The French and German public felt the least positive about businesses using frontier tech, while the UK was barely ahead in third place. They were followed by Italy and then Spain, whose publics felt slightly more confident than the other countries. However, overall, the stats were very similar and paint a picture that no country is confident in the deployment of these technologies by businesses. "It's no surprise that the majority, not only tech leaders, but business leaders are very enthusiastic about the frontier technologies and say: 'I want to employ that, I can create efficiencies and so on," said Ute Hildebrandt, CEO of Continental Europe at Hotwire. "What becomes interesting is when we look at how they think that the general public sees it, and they think the general public is as enthusiastic as they are, and lo and behold, that is not the case," she told Euronews Next. The study concluded that over half of the general population said they were concerned about how these technologies would impact the job market or wealth, and equality. "At a time where the role of business in society is under close scrutiny, there is a significant risk that business becomes disconnected from public sentiment regarding the use of technology to achieve commercial objectives," Hildebrandt said. For her, it is vital that businesses communicate what technology is and their objectives in a clear way. ADVERTISEMENT "We are in a space and time where it's about being transparent in your communication, and also act instead of only talk, to really show what your story is, be open, interact with the public, understand that you have stakeholders outside your investors, and then also really put action into place," she advised companies. 'Technology is too important to leave to the tech bros' However, at a time when tech companies have been shown to sell user data, such as the Facebook Cambridge Analytica scandal, users should also be wary and educated about such matters, Lord Holmes said. But he is optimistic that from these types of data scandals, new tech models emerge, such as BlueSky, which gives users more control. "We're seeing the rise of these decentralised technologies, especially in, I would say, in a younger, more tech-savvy target," he said. ADVERTISEMENT As well as the general public being better educated in technology, Lord Holmes said that it was not just a question of whether we should trust tech companies or not, but that regulators should also play a role in ensuring technology is safe and that users are protected. Despite the EU implementing its AI Act, Lord Holmes said it is too soon for it to have a major impact on general public trust in AI, as its first provisions only came in at the beginning of February. But he said that for citizens in the European Union, they probably feel the EU AI Act is "somewhat distant from their daily lives," adding that "there needs to be that coming together and that connecting of the Act and what this means for people on an everyday basis". "The EU AI Act, certainly, they were first out of the blocks to legislate. But it's that public-engagement connecting piece which is still missing in that jurisdiction as well," Lord Holmes said. ADVERTISEMENT The study also found that only 24 per cent of the public trust companies that use frontier technologies without explaining why and how. Trust in tech bosses is also at a low with the European public, who are 29 per cent less likely to identify them as a trustworthy source. On the other hand, business leaders rank tech entrepreneurs as the most trusted source of information when it comes to frontier technologies. The general European public instead trusts scientists and researchers the most. "Everybody has a voice, everybody's voice must be enabled in this discussion. Technology is too important to leave to the tech bros," said Lord Holmes. ADVERTISEMENT "Ultimately, it's our data, our decisions, if we get this right, it can be such a positive. Our human-led digital futures," he added.
