Latest news with #HouseofKalyanJewellers
India Today
22-05-2025
- Entertainment
- India Today
Jewellery brand ropes in Shah Rukh Khan to target Gen Z, millennials
Actor Shah Rukh Khan, known for his charismatic appeal, is all set to connect with Gen Z in his new endeavour. He will be the face of the lifestyle jewellery brand Candere, from the House of Kalyan. Khan expressed his excitement about how he resonates with jewellery being 'a powerful expression of love.' On his appointment, the brand also feels that Shah Rukh aligns with Candere's vision because of his global appeal and timeless 'Pathaan' star, who will be featured in the brand's multimedia campaigns, spanning digital, television, print, and in-store experiences, stated that, "Jewellery has always been a powerful expression of love, memories, and identity. I'm excited to partner with Candere, a brand from the House of Kalyan Jewellers, which offers a modern and fresh perspective on how people wear and gift jewellery today. It's elegant, it's relevant, and it speaks to those who celebrate meaning in every moment."While reflecting on the partnership with Khan, Ramesh Kalyanaraman, Director, Candere said in a statement, "The Indian jewellery industry is undergoing clear segmentation, with consumers increasingly seeking pieces that reflect their personality, align with their lifestyle, and suit specific occasions. Candere is built for this shift - especially for those who are Gen Z at heart: expressive, individualistic, and digitally engaged. In Shah Rukh Khan, we found a partner whose cultural resonance, timeless appeal, and emotional connect mirror the values we stand for. He bridges generations while remaining powerfully relevant to today's audience. His presence will help us articulate the idea that Candere's jewellery is no longer just about adornment - it's a thoughtful, personal expression of identity and intent."advertisement While Candere is widely recognised for its contemporary jewellery for women, the brand has also been steadily expanding its footprint in the men's jewellery by Kalyan Jewellers, Candere offers a range that aims to balance style and cost, with prices starting at Rs 10,000—positioning it as an accessible option for both daily wear and special Reel
Time of India
22-05-2025
- Entertainment
- Time of India
Candere teams up with Shah Rukh Khan
Candere , the lifestyle jewellery brand from the House of Kalyan , has appointed Shah Rukh Khan as its brand ambassador , marking a pivotal moment in its national expansion strategy. This partnership underscores Candere's commitment to redefining jewellery for a new customer category - celebrating individuality, meaningful gifting, and everyday self-expression. With his global appeal and timeless charm, Khan perfectly aligns with Candere's vision. Known for his deep-rooted connection with Indian audiences across all age groups, Khan will be featured in the brand's multimedia campaigns, spanning digi1tal, television, print, and in-store experiences. Ramesh Kalyanaraman, director, Candere said, 'The Indian jewellery industry is undergoing clear segmentation, with consumers increasingly seeking pieces that reflect their personality, align with their lifestyle, and suit specific occasions. Candere is built for this shift - especially for those who are Gen Z at heart: expressive, individualistic, and digitally engaged. In Shah Rukh Khan, we found a partner whose cultural resonance, timeless appeal, and emotional connect mirror the values we stand for. He bridges generations while remaining powerfully relevant to today's audience. His presence will help us articulate the idea that Candere's jewellery is no longer just about adornment - it's a thoughtful, personal expression of identity and intent.' Candere has carved a distinct niche in the lifestyle jewellery segment with versatile, design-led collections that appeal to modern sensibilities. While the brand is widely recognised for its contemporary jewellery for women, it has also established a growing presence in the men's jewellery category, offering one of the more substantial men's lines in the market. Khan, brand ambassador, Candere commented, 'Jewellery has always been a powerful expression of love, memories, and identity. I'm excited to partner with Candere, a brand from the House of Kalyan Jewellers , which offers a modern and fresh perspective on how people wear and gift jewellery today. It's elegant, it's relevant, and it speaks to those who celebrate meaning in every moment.' Watch the video here:
Business Standard
21-05-2025
- Entertainment
- Business Standard
Shah Rukh Khan Confirmed as Brand Ambassador of Candere, Clarifying Ownership Speculation
PNN Mumbai (Maharashtra) [India], May 21: A wave of speculation across social media and entertainment portals on Monday hinted that Bollywood superstar Shah Rukh Khan might have launched his own jewellery brand. The buzz followed the release of a new campaign featuring Khan for Candere, the lifestyle jewellery label from the House of Kalyan Jewellers. While the brand's announcement confirmed Khan as its new brand ambassador, it made no mention of any ownership stake -- effectively putting to rest rumours of a business partnership or personal brand launch. Candere, the contemporary lifestyle jewellery label from the House of Kalyan Jewellers, has officially named Bollywood icon Shah Rukh Khan as its brand ambassador. The announcement marks a significant moment for the brand as it looks to expand its national footprint and appeal to style-conscious consumers across India. While Khan's presence in the campaign has sparked speculation about a deeper business association, sources close to the development have clarified that his role is limited to brand representation. There is no ownership or investment link -- he fronts the campaign, bringing his pan-India appeal to Candere's retail and digital platforms. The brand expressed its excitement over the collaboration, noting that Khan's enduring charisma and modern sensibility reflect Candere's commitment to jewellery that champions individuality and self-expression. With the campaign slated to launch soon, Candere is positioning itself to engage millennial and Gen Z audiences more actively -- blending accessible style with contemporary design.
Pink Villa
21-05-2025
- Entertainment
- Pink Villa
Shah Rukh Khan shines as the face of Candere; a dazzling new jewellery brand from the House of Kalyan Jewellers
Shah Rukh Khan is back in the spotlight, but this time, it's not for a blockbuster film or a red carpet appearance. The King of Bollywood has stepped into the world of affordable luxury and style as the new face of Candere, a fresh and contemporary lifestyle jewellery brand launched by the prestigious House of Kalyan Jewellers. The announcement has sent waves of excitement across social media and fashion circles alike. The teaser, which dropped earlier this week, perfectly captures Shah Rukh Khan' s effortless charm paired with Candere's sleek, modern aesthetics. Fans are already raving about the synergy between the superstar's charismatic presence and the brand's promise of bold, statement-making designs fused with timeless elegance. Candere is positioned as a trendsetter for the modern generation—offering jewellery that speaks to individual style and confidence. From intricately crafted rings and bracelets to stunning necklaces, the brand's collection balances contemporary fashion with traditional craftsmanship, making it an ideal choice for those who want to express their unique personality through their accessories. Shah Rukh Khan's association with Candere adds a whole new dimension to the brand's appeal. Known for his versatile roles and magnetic screen presence, SRK embodies the perfect blend of classic and contemporary—qualities that Candere strives to represent. This partnership is more than just a celebrity endorsement; it feels like a natural extension of the star's own style philosophy. With the spotlight now firmly on Candere, this jewellery brand from the House of Kalyan Jewellers is all set to become Bollywood's newest obsession, setting trends in both fashion and lifestyle. If the early reactions are anything to go by, Candere is poised to sparkle bright in the jewellery market—and Shah Rukh Khan is leading the charge.
Fashion Network
21-05-2025
- Entertainment
- Fashion Network
Candere signs Shah Rukh Khan as brand ambassador
Candere, a lifestyle jewellery brand from Kalyan Jewellers has signed Bollywood actor Shah Rukh Khan as its brand ambassador. With this association, the brand aims to expand its presence in the men's jewellery category and banking on the actor's popularity with Indian audiences across all age groups to boost sales. Khan will feature in the brand's multimedia campaigns spanning across digital, television, print, and in-store experiences. Commenting on the association, Ramesh Kalyanaraman, director of Candere in a statement said, 'In Shah Rukh Khan, we found a partner whose cultural resonance, timeless appeal, and emotional connect mirror the values we stand for. He bridges generations while remaining powerfully relevant to today's audience. His presence will help us articulate the idea that Candere's jewellery is no longer just about adornment - it's a thoughtful, personal expression of identity and intent.' Shah Rukh Khan added, 'Jewellery has always been a powerful expression of love, memories, and identity. I'm excited to partner with Candere, a brand from the House of Kalyan Jewellers, which offers a modern and fresh perspective on how people wear and gift jewellery today.' Candere retails its jewellery through its e-commerce platform and over 75 retail stores across India.
