04-03-2025
Hubig's gets into the king cake game
The excitement that followed the announcement that Hubig's was getting into the king cake game was almost like Mardi Gras had started early this year.
Why it matters: The cakes have been tough to find, but I finally tried a slice.
Catch up quick: Hubig's tapped Maple Street patisserie co-founder Ziggy Cichowski to make the cakes, according to The Times-Picayune, and started shipping them to select stores at the start of the year.
Once they were more widely available, they were still fairly tough to find because they were scooped up so quickly.
Yes, but: Mardi Gras miracles do happen.
During the Super Bowl, the Louisiana Economic Development team held a press event at its Louisiana NOW Pavilion — and King Cake Snob brought the goods.
In a display with a half-dozen or so cakes, the Hubig's apple king cake was among them.
Victory!
Dig in: This is no oversize Hubig's hand pie.
The cake was a blend of light brioche and Hubig's usual yummy apple filling, and I hope to get my hands on a full cake for my household next year.
💭 Thought bubble from Axios' Carlie Kollath Wells: In another fun Mardi Gras twist, I've had no problem finding Hubig's traditional at Dorignac's this week.
I think it tastes like a king cake cousin to Manny Randazzo's version.
