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HungerStation records milestone achievements in 2025, reinforcing leadership in quick commerce
HungerStation records milestone achievements in 2025, reinforcing leadership in quick commerce

Arab News

time4 days ago

  • Business
  • Arab News

HungerStation records milestone achievements in 2025, reinforcing leadership in quick commerce

Ali Al-Damanhouri, CEO of HungerStation, announced through his official accounts on X and LinkedIn that HungerStation — a leading Saudi tech and delivery company — has achieved a series of significant milestones in 2025, further strengthening its position as a key driver of quick commerce transformation across the Kingdom. Al-Damanhouri said that these accomplishments reflect the trust of customers, the strength of strategic partnerships, and the efficiency of the team leading the company's journey toward broader horizons of innovation and sustainable growth in the delivery sector. In recent months, HungerStation has achieved remarkable results across various fronts, including: The announcement concluded by affirming that these milestones mark the beginning of a new phase of smart growth and technological innovation, aligned with the goals of Saudi Vision 2030. These achievements further cement HungerStation's role as a pioneering company shaping the future of Saudi Arabia's digital and logistics ecosystem — a future that is being written today, with HungerStation leading the transformation.

Here's Campaign Middle East's Saudi ‘Work' picks
Here's Campaign Middle East's Saudi ‘Work' picks

Campaign ME

time05-05-2025

  • Entertainment
  • Campaign ME

Here's Campaign Middle East's Saudi ‘Work' picks

Campaign Middle East features an annual double-page spread of selected Work from the Kingdom in its Saudi Arabia Report. Here is the 2025 round-up of some 'made-for-KSA, by-KSA' campaigns, featuring Saudi work from Riyadh Season, Rexona Arabia and the Saudi Arabian Football Federation, HungerStation, Foodics, Budget Saudi, Beyond ONE – Virgin Mobile KSA, Disney+ MENA, Golden Chicken, AROYA Cruises and Abdul Latif Jameel Motors Toyota. The Last Crescendo – Riyadh Season Agency: BigTime Creative Shop This cinematic film aims to capture the drama of the highly anticipated rematch between light-heavyweight boxers Artur Beterbiev and Dmitry Bivol. Set in a grand European opera house, The Last Crescendo tells the story of the two boxers through three dramatic acts. Directed by Alan Masferrer and shot over four days in Serbia, the film blends the art of opera with the raw drama of boxing. The soundtrack, composed by Philip Kay, was written specifically for the film, adding another layer of emotional depth. Quit Screens To Scenes – Budget Saudi Agency: FP7 McCann Saudi To redefine how people celebrate special moments, Budget Saudi launched a campaign to encourage Saudi audiences to take virtual expressions of celebration into reality. The campaign invited consumers to share details on special moments, whether a birthday, promotion or a personal achievement. Those who celebrated online were brought together by Budget for a real-world celebration supported by emoji-style hearts, claps and confetti. The car rental company also leveraged influencer Abdulaziz Bakr, someone who is typically only seen on a screen, to the activation in an effort to foster a deeper sense of community beyond the screen. We're Coming – Rexona Arabia x Saudi Arabian Football Federation Agency: ‿and us To celebrate the unstoppable determination of the Saudi Arabia Women's National Football Team, this campaign showcases the team's grit, resilience and relentless pursuit of their goals as they continue to break boundaries and inspire a new generation of athletes in the Kingdom. Narrated through the voices of young girls who dream of a future in football along with the National Team themselves, the campaign underscores a collective vision: the Saudi Women's National Team is not stopping until they achieve whatever they set out to achieve. Social Feed – HungerStation Agency: VML Dubai HungerStation introduced Social Feed – an AI-powered feature that allows users to turn any food post on social media into an orderable dish. The campaign taps into changing consumer behaviours, particularly the influence of social media on food choices. It also builds on HungerStation's ongoing efforts to rethink how users engage with food delivery. By blending social media habits with ordering, HungerStation created a platform where food seen online is now part of its menu. 10 Years – Foodics Agency: Foodies Block The cloud-based restaurant management tech and payments platform celebrated 10 years through this campaign by prompting audiences towards nostalgic moments with reflections on how restaurants operated 10 years ago. 'Remember when paper was used to take orders?'; 'remember waiting in long lines just to place an order?'; 'remember paying in cash and struggling to find spare change?' With a teaser reel followed by a brand video and four short-form social media videos, which were amplified through Saudi influencers, Foodics organically gathered more than 3.2 million impressions within the first week of the campaign's launch. Switch – Beyond ONE Group – Virgin Mobile KSA Agency: Swing This relatable integrated campaign promotes Virgin Mobile KSA's Switch Postpaid Plan by drawing inspiration from the daily inefficiencies that have consumers overpaying for underused experiences. The brand took a comedic route to bring its brand values of heartfelt service, delightful surprise, smart disruption and insatiable curiosity to life. Three hero films served as the centrepiece for the campaign, accompanied by a media mix of social media, digital-out-of-home, digital platforms and point-of-sale placements to ensure maximum visibility and impact. The Curse of Anything – Golden Chicken Agency: Tarek Nour Saudi Arabia This campaign taps into the universal problem of deciding what's for dinner, and the most common response to that question from friends, colleagues, and family: 'Anything!' While it might seem like a straightforward answer, the response frequently leads to a stressful and overwhelming decision-making process, especially for young mothers and busy individuals. To address this, Golden Chicken positions its products as a solution, simplifying the decision and providing the perfect meal solution. Watch and Live The Stories – Disney+ MENA Agency: Science & Sunshine To tie together Saudi storytelling with iconic entertainment options available on the streaming platform, Disney+ MENA released three short videos on its Disney+ Saudi Arabia Instagram account, inviting audiences to showcase how mainstream entertainment becomes a part of everyday Saudi households. Picking from six of its top performing content offerings, the campaign showcases fine-dining kabsa inspired by Disney's Ratatouille and FX's The Bear, Wolverine-inspired toothbrush claws, and a father singing beloved Disney tunes. From dallah coffee pitchers and folded ghutras by the door, every scene hints at how the streaming platform is immersed in Saudi culture and households. Toyota Reclaims Toyota – Abdul Latif Jameel Motors Toyota Agency: Serviceplan Experience To address a digital challenge in Saudi Arabia, where local consumers commonly search for their vehicles using informal Arabic nicknames (terms the company's official website couldn't use), Abdul Latif Jameel Motors Toyota leveraged off-page SEO techniques to turn a technical obstacle into a creative breakthrough. Serviceplan Experience developed an off-page SEO strategy that placed the informal nicknames into backlinks and anchor tags. Collaborating with trusted publishers and bloggers, the team ensured these high-volume terms linked back to Abdul Latif Jameel Motors Toyota's website. Yalla, AROYA Cruises – AROYA Cruises Agency: Social Clinic Former Real Madrid football star Cristiano Ronaldo, who now plays for Saudi football club Al-Nassr FC, has been spotted in a new advertising campaign, alongside his partner Georgina Rodríguez, for AROYA Cruises, the cruise line owned by Cruise Saudi, a PIF-funded company. The campaign took a cinematic, playful approach – offering a glimpse into how Ronaldo and Rodríguez turn a regular day at home into a spark of cruise excitement. To see the print version of the Saudi Work section, check out page 16-17 here.

How did MENA perform at the 2025 Clio Awards
How did MENA perform at the 2025 Clio Awards

Campaign ME

time30-04-2025

  • Business
  • Campaign ME

How did MENA perform at the 2025 Clio Awards

Agencies across the MENA region brought home multiple Silver and Bronze statues at the 2025 Clio Awards, with standout work spanning Saudi Arabia, the UAE, Lebanon, and Pakistan. The annual competition, which honours excellence in advertising and design, highlighted some of the creative campaigns from the region. This year's winning entries at the 2025 Clio Awards showcased a mix of storytelling craft, platform innovation and purpose-driven creativity. Dubai-based agencies delivered a broad spread of wins across categories. FP7 McCann earned Silver in Audio Craft (Copywriting) for Heinz Insurance for Kraft Heinz, which also picked up a Bronze in Social Media (User Generated Content). VML Dubai secured Silver in Creative Commerce (Mobile-Led Commerce) for The Social Feed by HungerStation and a Bronze in Branded Entertainment & Content (Social Media) for Safe at 3AM with Dubai Tourism. Impact BBDO picked up a Silver in Direct (Other) and Bronze in Experience/Activation (Guerrilla) for Child Wedding Cards with UN Women in Pakistan. The agency also won Bronze in both Print and Public Affairs PR for The New President for AnNahar Newspaper in Lebanon. Publicis Middle East received a Bronze in Direct (Use of Product) for ColourCheck for Babyshop, while German agency – INGO Hamburg was awarded Bronze in Print The Full Picture campaign for Canon in UAE. Saudi Arabia continued its rise as a creative force, particularly through the General Entertainment Authority and its ongoing collaboration with BigTime Creative Shop. The film Obsession earned a Silver in Film (61 Seconds to Five Minutes) and Bronze in both Branded Entertainment (Film – Scripted) and Film Craft (Direction). The GEA's Everything or Nothing campaign also received a Silver in Film Craft (Casting), while Call of the Kings secured Bronze for Visual Effects. VML Riyadh added to the tally with Bronze in Public Relations (Employee Engagement) for The Shaded Route for HungerStation. Founded in 1959, the Clio Awards remain one of the most respected global honours in advertising, spotlighting work that not only pushes creative boundaries but also drives the industry forward.

Saudi ministry shuts down food chain branches after food poisoning reports
Saudi ministry shuts down food chain branches after food poisoning reports

Khaleej Times

time30-03-2025

  • Health
  • Khaleej Times

Saudi ministry shuts down food chain branches after food poisoning reports

On Sunday, the Saudi Ministry of Municipal and Rural Affairs and Housing issued a statement announcing the temporary closure of branches of a food establishment. The statement follows reports from several media outlets and social media accounts claiming that authorities shut down branches of a well-known Egyptian dessert chain in Saudi Arabia due to a large number of food poisoning cases linked to its products. The popular dessert chain, known for its Egyptian-inspired sweets, has rapidly gained recognition across the Gulf but now faces increased scrutiny following the incident. According to reports, authorities have confiscated food samples for laboratory analysis, and apps like Jahez and HungerStation suspended the chain's listings on delivery services. Referring to the reports, the Ministry of Municipal and Rural Affairs and Housing, without naming the brand, clarified that through the efforts of its municipal teams across various regions, it has promptly addressed the complaints through field inspection teams and has taken the necessary regulatory measures to ensure public health and safety. The ministry further noted that most suspected cases of food poisoning have recovered, while the remaining cases are receiving the necessary medical care and are in stable condition. The ministry confirmed that in coordination with the Saudi Food and Drug Authority, it had responded to the reported cases and handled them according to the approved procedures. As a precautionary measure, the manufacturing facilities and branches of the establishment have been temporarily closed until the completion of verification and analysis processes. The ministry reiterated that consumer health and safety are top priorities. It continued to coordinate with the relevant authorities to take all necessary measures to ensure the safety of food products. The ministry also urged the public to verify information before sharing and to rely on official sources for accurate updates. Saudi Arabia

B Laban Shuts Down in Saudi Arabia Following Food Poisoning Reports
B Laban Shuts Down in Saudi Arabia Following Food Poisoning Reports

CairoScene

time29-03-2025

  • Health
  • CairoScene

B Laban Shuts Down in Saudi Arabia Following Food Poisoning Reports

Investigations continue into mass food poisoning linked to B Laban products. Local health authorities have closed all Egyptian dessert chain B Laban branches in Saudi Arabia following reports of mass food poisoning allegedly linked to the chain's products. Known for its Egyptian-inspired sweets, B Laban has rapidly gained popularity across the Gulf but now faces increased scrutiny due to the incident. More than 26 individuals reported symptoms such as nausea, vomiting, and severe stomach pain within 24 hours of consuming B Laban products. Medical teams transported those affected to hospitals, where some remain under close observation. In response, inspection teams carried out surprise visits to all B Laban branches in Riyadh, resulting in their complete closure. Food samples were confiscated for laboratory analysis, delivery services from apps like Jahez and HungerStation were suspended, and the chain's headquarters in Saudi Arabia was temporarily shut down. Opinions on social media have been divided, with some calling for transparency and accountability, others suspecting a campaign to tarnish the brand, and some questioning the timing of the incident's documentation. While no official evidence has emerged to suggest foul play, investigations are ongoing. The Saudi Food and Drug Authority, the Ministry of Health, and Riyadh Municipality have launched an investigation into the incident. This investigation will assess the food ingredients used in the stores, preservation, refrigeration, transportation, and storage methods, as well as supply chains and external sourcing. Health records of workers, hygiene, and sterilization practices will also be examined. Investigation findings are expected within days. If negligence is confirmed, the matter will be referred to the Public Prosecution for legal action. The possibility of reopening B Laban branches depends on the outcome of the investigation. If the issue is deemed isolated and corrective measures are implemented, operations may gradually resume. However, if persistent negligence or repeated health violations are discovered, the company's licenses in Saudi Arabia could be permanently revoked.

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