Latest news with #HussamAlmulhem
Zawya
21-05-2025
- Business
- Zawya
9Yards Communications becomes first Abu Dhabi marcoms agency to join UN Global Compact
Abu Dhabi, UAE: 9Yards Communications, a fully integrated marcoms and production agency, headquartered in the UAE capital, Abu Dhabi, has today announced that it has joined the United Nations Global Compact initiative – a voluntary initiative for the development, implementation and disclosure of responsible business practices. Launched in 2000, the UN Global Compact is the largest corporate sustainability initiative in the world, with more than 20,000 companies based in over 160 countries, and more than 60 Global Compact Networks. By joining this initiative, 9Yards is demonstrating a clear and proactive step towards adopting and encouraging responsible business actions by aligning their operations and strategies with the 'Ten Principles of the UN Global Compact'. Based around four core themes, the UN Global Compact covers areas in human rights, labour, environment and anti-corruption. In addition, it also aligns and is in support of the UN's Sustainable Development Goals (SDGs). Commenting on today's announcement, Hussam Almulhem, CEO of 9Yards Communications, said: 'Since the company's inception, in 2017, 9Yards Communications has always strived to act and uphold the highest levels of principled business practices. 'Today, we are both proud and honoured to be formally joining a global community of likeminded companies, each doing their part in driving the world towards a working model of principled, sustainable governance.' As a participant of the initiative, 9Yards Communications has further encouraged its clients and others to learn more about the initiative and to stay updated on related activities, via its UN Global Compact page link: About 9Yards Communications 9Yards Communications is a leading marketing and communications agency headquartered in Abu Dhabi, in the UAE, and a participant in the United Nations Global Compact – adhering to its principles-based approach to responsible business. With a broad portfolio of both government and private sector entities and companies in the UAE and MENA region, 9Yards Communications is made up of a 150-strong team of marcoms professionals, across multiple marketing disciplines. These include integrated strategic consultancy, event management, public relations, advertising, multimedia production, media buying and digital media. 9Yards Communications' strategy also aligns with the vision of the UAE leadership's economic goals for diversifying the economy, encouraging innovation, and adopting long-term growth strategies in the business sphere. For more information, please visit About UN Global Compact Initiative As a special initiative of the United Nations Secretary-General, the UN Global Compact is a call to companies worldwide to align their operations and strategies with Ten Principles in the areas of human rights, labour, environment and anti-corruption. Our ambition is to accelerate and scale the global collective impact of business by upholding the Ten Principles and delivering the Sustainable Development Goals through accountable companies and ecosystems that enable change. With more than 20,000 participating companies, 5 Regional Hubs, 63 Country Networks covering 80 countries and 13 Country Managers establishing Networks in 18 other countries, the UN Global Compact is the world's largest corporate sustainability initiative — one Global Compact uniting business for a better world. For more information, follow @globalcompact on social media and visit our website at For media enquiries: Afaf El-Sharkawy Sr. PR Manager 9Yards Communications E:
Campaign ME
10-04-2025
- Automotive
- Campaign ME
9Yards Communications partners with China's GIMC
9Yards Communications has announced the signing of a strategic cooperation agreement with a leading Chinese integrated marketing group, Guangdong Advertising Group Co., Ltd. (GIMC). The move aims to further expand both entities' international footprint and collaboration to deliver deeper regional expertise and greater global influence in strategic communications, creative storytelling, digital innovation, and cross-border marketing. Together, 9Yards and GIMC will collaborate across a wide portfolio of services, from advertising, PR, media buying, multi-media production, digital and influencer marketing, to big data-driven insights, performance marketing, and integrated brand campaigns. Hussam Almulhem, Founder and CEO of 9Yards Communications, said: 'This partnership with GIMC represents an important gateway into China – without doubt one of the most important and dynamic markets in the world today. The partnership will leverage GIMC's access to over 5,000 global media platforms and partnerships with more than 2,000 client brands worldwide. This will complement 9Yards Communications growing influence in the MENA region, as well as through its existing international network that stretches from North America and Europe to Southeast Asia. 'GIMC's industry leadership, scale, and digital marketing excellence, make them an ideal ally in our mutual aims for international. Together, we are committed to creating cross-border brand stories that resonate at scale – with local insight and global impact,' said Almulhem. Established in 1979, GIMC is China's first and largest publicly listed, advertising and integrated marketing communications group. Headquartered in Guangzhou, GIMC maintains partnerships with over 2,000 global clients and sits in the top five of media agency groups, in China, with annual billings in the range of RMB 20.6bn (AED 10.3bn). Its recent global campaigns have supported household names such as Audi, Toyota, BYD, Chery, Huawei, Alibaba, TikTok, XPENG, Transsion and IHG. Liao Hao, CEO of GIMC, said: 'At GIMC, we are proud to join forces with 9Yards Communications, one of the most forward-thinking agencies in the Middle East. This collaboration marks a significant milestone as we expand our global footprint and enable our clients to unlock growth opportunities across the Gulf region and beyond.' The partnership aims to enable both companies to share strategic planning resources and mutually enhance creativity and market execution. They will deeply integrate across various media ecosystems, with a focus on facilitating two-way cooperation for Middle Eastern brands entering the Chinese market and Chinese brands entering the Middle Eastern market.
Zawya
09-04-2025
- Business
- Zawya
9Yards Communications announces partnership with China's leading marketing group
Guangzhou, China: 9Yards Communications (UAE) – The Capital's Agency – has today announced the signing of a strategic cooperation agreement with China's leading integrated marketing group, Guangdong Advertising Group Co., Ltd. (GIMC), in a move that further expands both entities' international footprint and collaboration. This landmark affiliation unites two powerhouse agencies in their respective territories of MENA and Asia, to deliver deeper regional expertise and greater global influence in strategic communications, creative storytelling, digital innovation, and cross-border marketing. Together, 9Yards and GIMC will collaborate across a wide portfolio of services, from advertising, PR, media buying, multi-media production, digital and influencer marketing, to big data-driven insights, performance marketing, and integrated brand campaigns. The partnership will leverage GIMC's extensive access to over 5,000 global media platforms and partnerships with more than 2,000 client brands worldwide. This will complement 9Yards Communications growing influence in the MENA region, as well as through its existing international network that stretches from North America and Europe to Southeast Asia. GIMC – China's Integrated Marketing Giant Established in 1979, GIMC is China's first and largest publicly listed (SZSE:002400), advertising and integrated marketing communications group. Headquartered in Guangzhou, GIMC maintains partnerships with over 2,000 global clients and sits in the top five of media agency groups, in China, with annual billings in the range of RMB 20.6 billion (AED 10.3 billion). With deep expertise in media planning, digital transformation, branded content, and scenario marketing, GIMC's influence extends across Asia, the Americas, and Europe. Its recent global campaigns have supported household names such as Audi, Toyota, BYD，Chery, Huawei, Alibaba, TikTok, XPENG, Transsion and IHG. 9Yards Communications – Pioneering '4D Communications' Part of NG9 Holding – a dynamic union of visionary, multi-industry companies based out of the UAE capital – 9Yards Communications has emerged as one of the fastest-growing agencies in the Middle East. With a strong presence in the UAE, Egypt, Saudi Arabia, and Jordan, the agency has also recently established a strategic hub for creative operations in London, UK, further broadening the pool of international talent to service its clients. Indeed, 9Yards' partner network now stretches from North America and Europe to Asia. The agency's self-styled '4D communications' approach goes beyond the traditional 360° marketing model – focusing on depth, direction, dialogue, and data over time – to forge meaningful connections between brands and audiences. It partners with some of the region's most influential entities, including the Abu Dhabi Sports Council, Audi, and Hilton Abu Dhabi – Yas Island. Commenting on the recent partnership signing, Hussam Almulhem, Founder and CEO of 9Yards Communications, said: 'This partnership with GIMC represents an important gateway into China – without doubt one of the most important and dynamic markets in the world today. 'GIMC's industry leadership, scale, and digital marketing excellence, make them an ideal ally in our mutual aims for international. Together, we are committed to creating cross-border brand stories that resonate at scale – with local insight and global impact.' Liao Hao, CEO of GIMC, added: 'At GIMC, we are proud to join forces with 9Yards Communications, one of the most forward-thinking agencies in the Middle East. 'This collaboration marks a significant milestone as we expand our global footprint and enable our clients to unlock growth opportunities across the Gulf region and beyond.' The partnership announced today will enable both companies to share strategic planning resources and mutually enhance creativity and market execution. They will deeply integrate across various media ecosystems, with a focus on facilitating two-way cooperation for Middle Eastern brands entering the Chinese market and Chinese brands entering the Middle Eastern market. This collaboration aims to develop into a new global bridge connecting the East and West. -Ends- About 9Yards Communications 9Yards Communications is a leading marketing and communications agency headquartered in Abu Dhabi, in the UAE, and a participant in the United Nations Global Compact – adhering to its principles-based approach to responsible business. With a broad portfolio of both government and private sector entities and companies in the UAE and MENA region, 9Yards Communications is made up of a 150-strong team of marcoms professionals, across multiple marketing disciplines. These include integrated strategic consultancy, event management, public relations, advertising, multimedia production, media buying and digital media. 9Yards Communications' strategy also aligns with the vision of the UAE leadership's economic goals for diversifying the economy, encouraging innovation, and adopting long-term growth strategies in the business sphere. For more information, please visit About GIMC Founded in 1979 and headquartered in Guangzhou, China, GIMC is a global leader in integrated marketing. It offers a full spectrum of services including media buying, digital innovation, influencer marketing, and brand strategy, and works with over 2,000 clients worldwide. For more information, please contact: Afaf El-Sharkawy Senior PR Manager 9Yards Communications e:
Web Release
14-03-2025
- Business
- Web Release
Mega Matrix Inc. and 9 Yards Cinema Production establish JV ahead of $100M ‘Short Drama Investment Fund' launch
By Editor_wr Last updated Mar 14, 2025 Held at a grand signing ceremony in Guangzhou, China, earlier this week, Mega Matrix Inc. 'MPU' (NYSE American: MPU) and 9Yards Cinema Production (9Yards) have announced the signing of a joint venture (JV) that will see the establishment of a USD100 million investment fund dedicated to the production of short drama for TV or film. Attended by key executives from both partners, Hussam Almulhem, CEO of 9Yards, was joined by MPU's CEO, Yucheng Hu, along with 9Yards' Deputy CEO, Omar Sarieddine, MPU's CFO, Carol Wang, and the VP of Operations for FlexTV, Tang Jian. With the MoU signing marking the official establishment of their strategic partnership. under this agreement the two parties will jointly establish and manage the JV, which will be based in Abu Dhabi Global Market (ADGM) – the international financial center of the UAE capital. The launch of the USD100 million short drama investment fund intends to leverage each of the partners' combined strengths, with the aim of supporting acquisitions and seizing global investment opportunities, so as to foster growth in the pan-entertainment sector, particularly in short drama production and, increasingly, projects related to the application of AI in short drama. 9Yards Cinema Productions, a subsidiary of 9Yards Communications, itself part of NG9 Holding (NG9), is a fully multimedia and cinema production company that brings together creative talent from its international network of offices. This includes a strategic and creative hub in London, UK, opened in January this year, as well as its partner network, which stretches from North America and Europe to Asia. 9Yards Communications provides a wide range of services including integrated marketing strategies, event management, public relations, digital media services, along with multimedia and cinematic production capabilities. 9Yards is a key component within NG9 – a diversified industry sector holding company with business interests in energy, real estate, alternative investments, technology and AI, aviation, maritime, and healthcare sectors. Commenting on today's signing, CEO of 9Yards, Hussam Almulhem, said: 'Today's agreement allows us to clearly define the rights and obligations of both parties within the joint venture, outlining a clear framework and operational procedures to ensure the fund's smooth establishment and efficient management. 'Undoubtedly, this will lay a solid foundation for deeper engagement in the short drama and pan-entertainment industries – in the MENA region and internationally.' CEO of MPU, Yucheng Hu, added: 'This signing marks a pivotal step in MPU's global pan-entertainment strategy, as the joint venture model mitigates risks in cross-border collaborations, ensures standardized production processes, and streamlines global distribution. 'Leveraging ADGM's strategic location, MPU aims to accelerate its expansion into emerging markets across the Middle East and North Africa (MENA), further strengthening our presence on the global landscape.' Comments are closed.
