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Time of India

Evocus enters sports hydration market with new ready-to-drink electrolyte beverage

New Delhi: Functional beverage brand Evocus has expanded its product portfolio with the launch of Hydration IV Electrolytes Drink, marking its entry into the ready-to-drink sports hydration segment, the company said in a media release on Wednesday. The new product is positioned as a clean-label, fast-acting hydration solution aimed at health-conscious Indian consumers. Evocus, known for its black alkaline water offering, is aiming to strengthen its position in the evolving wellness beverage segment with this new launch. The launch is part of the company's strategy to deepen its presence in the premium hydration category, with an ambitious goal to achieve 4 times revenue growth in FY26. 'The Indian consumer is waking up to the importance of hydration beyond thirst-quenching. As the wellness movement accelerates, there's a massive white space in the market for clean, high-performance hydration solutions. Hydration IV is our bold step in that direction - functional, clean, and convenient,' said Aakash Vaghela , founder and managing director at Evocus.