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Stena Line Rebrands Passenger Lounges to Celebrate Year of Croeso
Stena Line Rebrands Passenger Lounges to Celebrate Year of Croeso

Business News Wales

time6 days ago

  • Business
  • Business News Wales

Stena Line Rebrands Passenger Lounges to Celebrate Year of Croeso

Swedish-owned ferry company Stena Line is re-branding its famous Hygge Lounges on its Dublin to Holyhead route to underline the connections between Scandinavia and Wales and celebrate the Welsh Year of Croeso (welcome) in 2025. The Hygge Lounge will become the Hwyl Lounge on both the Stena Adventurer and Stena Estrid. The firm said that although not strictly identical, both concepts share the same vibe with Hygge focusing on creating a cosy and comforting atmosphere with simple pleasure and good company while Hwyl is the Welsh term for the feeling of joy that comes from embracing the moment and experiencing a deep sense of contentment. The name Anglesey, where the port of Holyhead is situated, comes from old Scandinavian. With these historical links between Wales and Sweden, Stena Line is seeking to embrace that connection during the Year of Croeso. Stena Line Travel Commercial Manager, Irish Sea, Orla Noonan said a blend of Hygge and Hwyl provides the perfect conditions for a memorable trip and passengers can relax the moment they step onboard Stena Adventurer and Stena Estrid. She said: 'While Hygge is about finding life's cosy moments and Hwyl is more about embracing the joy of the moment such as the sensation of stepping out on deck and feeling the wind on your face, we feel there is much to celebrate about both concepts. 'With Hygge a former Oxford Dictionary Word of the Year finalist, we want to celebrate Hwyl with passengers on both sides of the Irish Sea and we're thrilled to be re-branding our lounge. 'Hwyl is a sense of emotional fervour or when you find yourself smiling from ear to ear or laughing out loud with family and friends. It can also be a feeling of peaceful contentment, and this relates very closely to the concept of Hygge. 'With Wales celebrating the Year of Croeso in 2025, we felt the time was right for this exciting re-brand.'

The hottest new openings in Hong Kong, May 25
The hottest new openings in Hong Kong, May 25

South China Morning Post

time28-05-2025

  • Lifestyle
  • South China Morning Post

The hottest new openings in Hong Kong, May 25

Hygge Chiuchow abalone risotto and salmon soup served at Hygge's new outpost in Tai Kok Tsui, Hong Kong. Photo: Alexander Mak Having doled out, as the Danish name suggests, Scandinavian 'cosiness' since 2022 in Tseung Kwan O, this comfortable cafe-restaurant has now opened a larger second location, in Tai Kok Tsui. Settled into its calming interiors, diners can expect Hygge's signature crêpes and pizzas, as well as baked herring en papillote, pan-fried gnocchi in green sauce and even a Chiuchow abalone risotto. The coffee and dessert menus round out the warming experience for soul as much as stomach. 28 Pok Man Street, Tai Kok Tsui Tabià Brothers and Tabia founders Roberto and Riccardo Trento. Photo: Tabià Inspired by childhood summers spent with their nonna, brothers Roberto and Riccardo Trento bring the flavours of Italy's Dolomites to Hong Kong with this new eatery located just off the upper reaches of the Mid-Levels escalator. The diner's warm wooden interior and rustic decor conjure a charming alpine farmhouse, setting the scene for hearty pastas and polenta, all served up with a side of warm Italian hospitality 55 Caine Road, Mid-Levels Fenty Beauty Vintage Cinema Fenty Beauty drew inspiration from Hong Kong cinemas of yesteryear. Photo: Fenty

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