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Time of India

Statiq launches hyperlocal EV awareness campaign in South India

Statiq , an EV charging network provider, has launched a Hyperlocal EV Campaign across Hyderabad, Chennai, and cities in Kerala. The initiative is aimed at increasing awareness and utilisation of Statiq's charging infrastructure in South India through location-specific outreach. The campaign highlights Statiq's expanding charging network, which includes FLUX DC fast chargers and AutoCharge-enabled points installed at malls, hotels, fuel stations, and highways. The network is supported by the Statiq app, which provides features such as route planning, real-time charger availability, and a digital wallet for payments and rewards. Regional outreach and technology integration Akshit Bansal, Founder & CEO, Statiq, said, 'Our Hyperlocal EV Campaign is about making EV infrastructure a reality for everyone in South India, especially in regions that have so far remained unconnected. We're focused on bridging the gaps and ensuring that reliable, accessible charging is available not just in major cities, but across towns and emerging areas as well. As India moves towards clean mobility, we at Statiq are dedicated to deepening EV penetration and making every part of India truly EV-friendly and accessible.' Raghav Arora, Co-Founder & CTO, added, 'Statiq's strength lies in our ability to innovate for India's unique needs. From FLUX fast charging to hyperlocal app features, we're ensuring that every user enjoys a seamless, tech-driven charging experience. Our vision is to power the next wave of EV adoption across real India, one city at a time.' The awareness campaign uses a combination of on-ground and digital strategies. This includes billboards, hoardings, and standees in cities like Kozhikode, Ernakulam, Thrissur, and Thiruvananthapuram. Other outreach tools include origami fans and bookmarks to promote sustainability, Meta and Google ads with city-specific sign-up codes, WhatsApp messages, hyperlocal push notifications, and in-app updates through Statiq Buzz . Statiq is also partnering with regional influencers producing content in Tamil, Telugu, and Malayalam to explain the app's functionality and accessibility to local users. Through this campaign, the company aims to increase charger usage and promote awareness of EV infrastructure among communities in both urban and semi-urban regions.