Latest news with #HyundaiTucsonHybrid
Malaysian Reserve
3 days ago
- Automotive
- Malaysian Reserve
Hyundai's "He Got Money" Campaign Showcases How the 2025 Tucson Hybrid Turns Savings into Life's Little Luxuries
Hyundai's latest spot celebrates smart savings and joyful living as part of the acclaimed 'OKAY Hyundai' series The campaign features an iconic cast including, beloved actress Kathleen Bradley, known as Ms. Parker from Friday and The Price Is Right FOUNTAIN VALLEY, Calif., June 9, 2025 /PRNewswire/ — Hyundai Motor America, in partnership with Culture Brands, today launched, 'He Got Money,' a new campaign spotlighting the 2025 Hyundai Tucson Hybrid. As the latest installment in the award-winning 'OKAY Hyundai' series, the spot blends humor, cultural familiarity, and savvy financial choices to show how smart savings can make room for joy — and a little flair. In a world where every penny counts, the campaign introduces Sidney, who appears to be living an extravagant lifestyle—much to the suspicion of his sharp-eyed, no-nonsense aunties. As they gather with Sidney's mom to discuss their concerns in lighthearted vignettes, the truth comes to light: Sidney's brand-new Hyundai Tucson Hybrid is the secret behind his savvy spending. Thanks to the hybrid's impressive gas savings, Sidney can enjoy life's little luxuries without breaking the bank. The spot wraps up with smiles all around and the signature stamp of approval: 'OKAY Hyundai.' This campaign aims to inform and empower our audience about the smart financial choices they can make with the Hyundai Tucson Hybrid. 'Our latest work with Culture Brands continues to deepen Hyundai's connection with the African American community through storytelling that truly connects and entertains,' said Erik Thomas, director of experiential and multicultural marketing, Hyundai Motor America. ''He Got Money' shows how the Tucson Hybrid empowers drivers to enjoy more of what matters—style, comfort, and community—thanks to real savings at the pump.' 'With 'He Got Money', we wanted to show that you can enjoy life's little luxuries without breaking the bank,' said Eunique Jones Gibson, chief creative officer and CEO, Culture Brands. 'You can keep your style, make smart choices, and still have the aunties talking.' Adding to the cultural flair of the campaign is Kathleen Bradley, famously known as Ms. Parker from the cult classic 'Friday' and 'The Price Is Right.' Her appearance adds nostalgic energy and intergenerational charm to the story. The 2025 Hyundai Tucson Hybrid offers a perfect balance of power and efficiency, featuring a 1.6L turbocharged hybrid engine and standard HTRAC, delivering up to 35 MPG combined. Inside, drivers enjoy advanced tech like a 12.3-inch touchscreen with wireless Apple CarPlay® and Android Auto™, plus Hyundai SmartSense safety features including Forward Collision-Avoidance Assist and Blind-Spot Collision Warning — all designed for smarter, safer driving. 'He Got Money' will run across broadcast and digital platforms in both 15- and 30-second formats and influencer partnerships. The campaign is designed to engage audiences with humor and relevance, reinforcing Hyundai's commitment to cultural storytelling and meaningful representation. About Culture BrandsCulture Brands is an independent, minority and female-owned agency that exists to authentically celebrate, reflect and represent African Americans in media. Founded in 2017, by 16-year advertising veteran Eunique Jones Gibson, we create culturally relevant and affirming campaigns and content that engage African American audiences by ensuring they are seen, heard and valued. At Culture Brands, we are constantly engaged in a two-way conversation with the African American community through our owned and operated media platforms and consumer brands such as the award-winning Because of Them We Can and IYKYK Games. The agency is headquartered right outside of the nation's capital in Lanham, MD. Hyundai Motor AmericaHyundai Motor America offers U.S. consumers a technology-rich lineup of cars, SUVs, and electrified vehicles, while supporting Hyundai Motor Company's Progress for Humanity vision. Hyundai has significant operations in the U.S., including its North American headquarters in California, the Hyundai Motor Manufacturing Alabama assembly plant, the all-new Hyundai Motor Group Metaplant America, and several cutting-edge R&D facilities. These operations, combined with those of Hyundai's 850 independent dealers, contribute $20.1 billion annually and 190,000 jobs to the U.S. economy, according to a published economic impact report. For more information, visit Hyundai Motor America on Twitter | YouTube | Facebook | Instagram | LinkedIn | TikTok Campaign Credits:Client: Hyundai Motor AmericaBrand: 2025 Tucson HybridAgency: Culture BrandsCEO/Chief Creative Officer: Eunique Jones GibsonManaging Director: Luis GonzalezExecutive Creative Producer: Jessica ToscanoCreative Director: Christopher McLaughlinArt Director: Natalie McGarveyAgency Producer: Sarah HawkinsAccount Director: Breyanna TrippDirector of Strategy: Britt Wright Robbie SamuelsProduction: Not Just Any & NtropicEP: Prudence BeecroftLine Producer: Chris RuizPost Production: Union EditorialEditor: Vinnie Hobbs
Yahoo
3 days ago
- Automotive
- Yahoo
Hyundai's "He Got Money" Campaign Showcases How the 2025 Tucson Hybrid Turns Savings into Life's Little Luxuries
Hyundai's latest spot celebrates smart savings and joyful living as part of the acclaimed "OKAY Hyundai" series The campaign features an iconic cast including, beloved actress Kathleen Bradley, known as Ms. Parker from Friday and The Price Is Right FOUNTAIN VALLEY, Calif., June 9, 2025 /PRNewswire/ -- Hyundai Motor America, in partnership with Culture Brands, today launched, "He Got Money," a new campaign spotlighting the 2025 Hyundai Tucson Hybrid. As the latest installment in the award-winning "OKAY Hyundai" series, the spot blends humor, cultural familiarity, and savvy financial choices to show how smart savings can make room for joy — and a little flair. In a world where every penny counts, the campaign introduces Sidney, who appears to be living an extravagant lifestyle—much to the suspicion of his sharp-eyed, no-nonsense aunties. As they gather with Sidney's mom to discuss their concerns in lighthearted vignettes, the truth comes to light: Sidney's brand-new Hyundai Tucson Hybrid is the secret behind his savvy spending. Thanks to the hybrid's impressive gas savings, Sidney can enjoy life's little luxuries without breaking the bank. The spot wraps up with smiles all around and the signature stamp of approval: "OKAY Hyundai." This campaign aims to inform and empower our audience about the smart financial choices they can make with the Hyundai Tucson Hybrid. "Our latest work with Culture Brands continues to deepen Hyundai's connection with the African American community through storytelling that truly connects and entertains," said Erik Thomas, director of experiential and multicultural marketing, Hyundai Motor America. "'He Got Money' shows how the Tucson Hybrid empowers drivers to enjoy more of what matters—style, comfort, and community—thanks to real savings at the pump." "With 'He Got Money', we wanted to show that you can enjoy life's little luxuries without breaking the bank," said Eunique Jones Gibson, chief creative officer and CEO, Culture Brands. "You can keep your style, make smart choices, and still have the aunties talking." Adding to the cultural flair of the campaign is Kathleen Bradley, famously known as Ms. Parker from the cult classic "Friday" and "The Price Is Right." Her appearance adds nostalgic energy and intergenerational charm to the story. The 2025 Hyundai Tucson Hybrid offers a perfect balance of power and efficiency, featuring a 1.6L turbocharged hybrid engine and standard HTRAC, delivering up to 35 MPG combined. Inside, drivers enjoy advanced tech like a 12.3-inch touchscreen with wireless Apple CarPlay® and Android Auto™, plus Hyundai SmartSense safety features including Forward Collision-Avoidance Assist and Blind-Spot Collision Warning — all designed for smarter, safer driving. "He Got Money" will run across broadcast and digital platforms in both 15- and 30-second formats and influencer partnerships. The campaign is designed to engage audiences with humor and relevance, reinforcing Hyundai's commitment to cultural storytelling and meaningful representation. About Culture BrandsCulture Brands is an independent, minority and female-owned agency that exists to authentically celebrate, reflect and represent African Americans in media. Founded in 2017, by 16-year advertising veteran Eunique Jones Gibson, we create culturally relevant and affirming campaigns and content that engage African American audiences by ensuring they are seen, heard and valued. At Culture Brands, we are constantly engaged in a two-way conversation with the African American community through our owned and operated media platforms and consumer brands such as the award-winning Because of Them We Can and IYKYK Games. The agency is headquartered right outside of the nation's capital in Lanham, MD. Hyundai Motor AmericaHyundai Motor America offers U.S. consumers a technology-rich lineup of cars, SUVs, and electrified vehicles, while supporting Hyundai Motor Company's Progress for Humanity vision. Hyundai has significant operations in the U.S., including its North American headquarters in California, the Hyundai Motor Manufacturing Alabama assembly plant, the all-new Hyundai Motor Group Metaplant America, and several cutting-edge R&D facilities. These operations, combined with those of Hyundai's 850 independent dealers, contribute $20.1 billion annually and 190,000 jobs to the U.S. economy, according to a published economic impact report. For more information, visit Hyundai Motor America on Twitter | YouTube | Facebook | Instagram | LinkedIn | TikTok Campaign Credits:Client: Hyundai Motor AmericaBrand: 2025 Tucson HybridAgency: Culture BrandsCEO/Chief Creative Officer: Eunique Jones GibsonManaging Director: Luis GonzalezExecutive Creative Producer: Jessica ToscanoCreative Director: Christopher McLaughlinArt Director: Natalie McGarveyAgency Producer: Sarah HawkinsAccount Director: Breyanna TrippDirector of Strategy: Britt Wright Robbie SamuelsProduction: Not Just Any & NtropicEP: Prudence BeecroftLine Producer: Chris RuizPost Production: Union EditorialEditor: Vinnie Hobbs View original content to download multimedia: SOURCE Hyundai Motor America Sign in to access your portfolio
The Independent
29-01-2025
- Automotive
- The Independent
Edmunds' hybrid SUV test: 2025 Hyundai Tucson Hybrid vs 2025 Toyota RAV4 Hybrid
Hybrids are hot right now, and you have lots of choices if you're considering a hybrid SUV. For years, the Toyota RAV4 Hybrid has been the go-to model for hybrid SUV shoppers. It's no surprise since Toyota has earned a strong reputation for its hybrids, but the RAV4 Hybrid also delivers SUV necessities such as roomy seating, a large cargo area, and plenty of tech features. However, the Toyota faces ever stronger competition these days, and one of the latest newcomers is the Hyundai Tucson Hybrid. It's sleek, modern and packed with impressive tech. But is it the better hybrid SUV? Edmunds compared both compact hybrid SUVs to find out. Power and fuel economy Powering the RAV4 Hybrid is a four-cylinder engine paired with a hybrid system that produces a combined output of 219 horsepower. When we tested the RAV4 Hybrid, it went from 0 to 60 mph in a respectable 7.8 seconds. The ample power is complemented by an impressive EPA-estimated 39 mpg in combined city/highway driving and 37 mpg combined for the rugged Woodland Edition. The Tucson Hybrid utilizes a more powerful hybrid powertrain that's based on a turbocharged four-cylinder engine. It produces 231 horsepower, which helped it achieve a slightly quicker 7.7-second 0-60 mph time. However, the Hyundai delivers a lower 38 mpg combined in the base Blue trim level and 35 mpg combined in all other trim levels. On our mixed-driving testing route, the Tucson Hybrid delivered 34 mpg versus the RAV4 Hybrid's 35 mpg. Although the Tucson Hybrid is more powerful and quicker, hybrids are about fuel efficiency, so the RAV4 Hybrid wins this category. Winner: RAV4 Hybrid Technology and driver assist features Both hybrid SUVs come standard with a package of advanced driver assist features including emergency automatic braking and lane keeping assistance. A helpful 360-degree camera system is standard on the highest trim of the Tucson Hybrid, but it's optional on the RAV4 Hybrid's top trims. The Tucson Hybrid also offers a more advanced highway driving assist system that helps make highway driving easier by doing most of the work for you. The Tucson Hybrid also has the advantage in tech thanks to most models having a large 12.3-inch driver display and center touchscreen. The RAV4 Hybrid starts with an 8-inch center touchscreen but offers a larger 10.5-inch unit. The standard Toyota driver display is part analog and part digital, and a fully digital 12.3-inch display is only available on the higher trim levels. Wireless smartphone connectivity is standard on both vehicles, but the Tucson Hybrid has a wireless smartphone charger as standard. It's optional on the Toyota. The Tucson Hybrid's superior tech gives it the win here. Winner: Tucson Hybrid Comfort and cargo space Both hybrid SUVs provide comfortable and supportive seats, but the Tucson Hybrid's are more plush. Both hybrid SUVs boast comfortable ride quality; however, the Hyundai has an edge, with its smoother ride giving it the advantage. The Tucson Hybrid also has a quieter hybrid powertrain. The RAV4 Hybrid tends to drone when accelerating. As for passenger space, it's pretty even, although the Tucson Hybrid offers a few more inches of rear legroom and more room for infant car seats. Both hybrid SUVs provide among the most cargo space in their class, but the Tucson Hybrid has slightly more: 38.7 cubic feet vs. 37.6 cubic feet. Winner: Tucson Hybrid Pricing and value The RAV4 Hybrid has a starting price of $33,295 for the base LE trim. The top Limited trim starts at $41,600. The Tucson Hybrid's base Blue trim starts at $34,815, and the top Limited trim has a starting price of $42,645. However, the Tucson's higher base price is justified because it comes with more standard features such as heated front seats, a larger center touchscreen and a hands-free power liftgate. It's the same for the top trims, the Tucson's Limited trim has more features than the RAV4's including the previously mentioned 360-degree camera system, a panoramic sunroof and a heated steering wheel. Another way the Tucson Hybrid offers greater value is that the RAV4 Hybrid is starting to show its age. It hasn't been redesigned since 2019, while the Tucson Hybrid's 2022 redesign and 2025 refresh make it much more modern-looking inside and out. The Hyundai also boasts a more refined and premium feel. To top it off, the Tucson offers longer warranties. Winner: Tucson Hybrid Edmunds says The Hyundai Tucson Hybrid's superior comfort, value and tech make it the winner of this comparison. Even though it's slightly less fuel-efficient, the more modern Tucson Hybrid is the better buy. However, a redesigned Toyota RAV4 is right around the corner and should be significantly better. ____ This story was provided to The Associated Press by the automotive website Edmunds. Michael Cantu is a contributor at Edmunds.
Associated Press
29-01-2025
- Automotive
- Associated Press
Edmunds' hybrid SUV test: 2025 Hyundai Tucson Hybrid vs 2025 Toyota RAV4 Hybrid
Hybrids are hot right now, and you have lots of choices if you're considering a hybrid SUV. For years, the Toyota RAV4 Hybrid has been the go-to model for hybrid SUV shoppers. It's no surprise since Toyota has earned a strong reputation for its hybrids, but the RAV4 Hybrid also delivers SUV necessities such as roomy seating, a large cargo area, and plenty of tech features. However, the Toyota faces ever stronger competition these days, and one of the latest newcomers is the Hyundai Tucson Hybrid. It's sleek, modern and packed with impressive tech. But is it the better hybrid SUV? Edmunds compared both compact hybrid SUVs to find out. Power and fuel economy Powering the RAV4 Hybrid is a four-cylinder engine paired with a hybrid system that produces a combined output of 219 horsepower. When we tested the RAV4 Hybrid, it went from 0 to 60 mph in a respectable 7.8 seconds. The ample power is complemented by an impressive EPA-estimated 39 mpg in combined city/highway driving and 37 mpg combined for the rugged Woodland Edition. The Tucson Hybrid utilizes a more powerful hybrid powertrain that's based on a turbocharged four-cylinder engine. It produces 231 horsepower, which helped it achieve a slightly quicker 7.7-second 0-60 mph time. However, the Hyundai delivers a lower 38 mpg combined in the base Blue trim level and 35 mpg combined in all other trim levels. On our mixed-driving testing route, the Tucson Hybrid delivered 34 mpg versus the RAV4 Hybrid's 35 mpg. Although the Tucson Hybrid is more powerful and quicker, hybrids are about fuel efficiency, so the RAV4 Hybrid wins this category. Winner: RAV4 Hybrid Technology and driver assist features Both hybrid SUVs come standard with a package of advanced driver assist features including emergency automatic braking and lane keeping assistance. A helpful 360-degree camera system is standard on the highest trim of the Tucson Hybrid, but it's optional on the RAV4 Hybrid's top trims. The Tucson Hybrid also offers a more advanced highway driving assist system that helps make highway driving easier by doing most of the work for you. The Tucson Hybrid also has the advantage in tech thanks to most models having a large 12.3-inch driver display and center touchscreen. The RAV4 Hybrid starts with an 8-inch center touchscreen but offers a larger 10.5-inch unit. The standard Toyota driver display is part analog and part digital, and a fully digital 12.3-inch display is only available on the higher trim levels. Wireless smartphone connectivity is standard on both vehicles, but the Tucson Hybrid has a wireless smartphone charger as standard. It's optional on the Toyota. The Tucson Hybrid's superior tech gives it the win here. Winner: Tucson Hybrid Comfort and cargo space Both hybrid SUVs provide comfortable and supportive seats, but the Tucson Hybrid's are more plush. Both hybrid SUVs boast comfortable ride quality; however, the Hyundai has an edge, with its smoother ride giving it the advantage. The Tucson Hybrid also has a quieter hybrid powertrain. The RAV4 Hybrid tends to drone when accelerating. As for passenger space, it's pretty even, although the Tucson Hybrid offers a few more inches of rear legroom and more room for infant car seats. Both hybrid SUVs provide among the most cargo space in their class, but the Tucson Hybrid has slightly more: 38.7 cubic feet vs. 37.6 cubic feet. Winner: Tucson Hybrid Pricing and value The RAV4 Hybrid has a starting price of $33,295 for the base LE trim. The top Limited trim starts at $41,600. The Tucson Hybrid's base Blue trim starts at $34,815, and the top Limited trim has a starting price of $42,645. However, the Tucson's higher base price is justified because it comes with more standard features such as heated front seats, a larger center touchscreen and a hands-free power liftgate. It's the same for the top trims, the Tucson's Limited trim has more features than the RAV4's including the previously mentioned 360-degree camera system, a panoramic sunroof and a heated steering wheel. Another way the Tucson Hybrid offers greater value is that the RAV4 Hybrid is starting to show its age. It hasn't been redesigned since 2019, while the Tucson Hybrid's 2022 redesign and 2025 refresh make it much more modern-looking inside and out. The Hyundai also boasts a more refined and premium feel. To top it off, the Tucson offers longer warranties. Edmunds says The Hyundai Tucson Hybrid's superior comfort, value and tech make it the winner of this comparison. Even though it's slightly less fuel-efficient, the more modern Tucson Hybrid is the better buy. However, a redesigned Toyota RAV4 is right around the corner and should be significantly better.
