Latest news with #HåkanCervell
TECHx
01-03-2025
- Business
- TECHx
Powering Saudi Arabia's Digital Leap
Powering Saudi Arabia's Digital Leap: Interview with Håkan Cervell Ericsson marked its fourth consecutive year at LEAP, underscoring its continued commitment to Saudi Arabia's Vision 2030 and its ambitious digital transformation journey. Håkan Cervell, Vice President and Head of CU Saudi Arabia at Ericsson, shared insights on the company's ongoing initiatives and the pivotal role of advanced technologies like 5G and AI in accelerating the Kingdom's technological landscape. Ericsson's longstanding presence at LEAP is a testament to the company's dedication to Saudi Arabia's digital future. Cervell emphasized how Ericsson's collaborations with local telecom leaders are actively contributing to the Kingdom's evolving infrastructure. 'We're proud to have partnered with stc Group to achieve a world-first 5G Advanced capability, integrating Automated Radio Resource Partitioning on a 5G standalone network slice. Additionally, our work with Mobily on an AI-powered 5G uplink interference optimizer highlights our focus on enhancing network performance,' Cervell said. These milestones are part of Ericsson's broader strategy to help build a robust digital infrastructure, enhance 5G connectivity, and elevate user experiences across Saudi Arabia. At LEAP 2025, Ericsson unveiled a host of AI-powered automation and optimization tools designed to drive digital transformation across industries in Saudi Arabia. The theme 'Step Forward: Discover the Unfolding Future' guided the showcase, which featured live demonstrations of next-gen technologies in 5G, AI, and advanced network solutions. 'Through immersive use cases, we highlighted how AI-driven automation is reshaping connectivity and business in the Kingdom,' Cervell noted. 'Our Tech Insights sessions offered deep dives into the impact of AI on enterprises and consumers, positioning Ericsson as a key enabler of digital progress in the region.' Ericsson views 5G as a critical driver of innovation, particularly in sectors like healthcare, energy, and entertainment. Cervell pointed to the increasing demand for differentiated connectivity in Saudi Arabia, as highlighted in Ericsson's ConsumerLab report, as a clear sign of 5G's transformative potential. 'In Saudi Arabia, 5G is revolutionizing industries by offering faster speeds, lower latency, and greater reliability. It's enabling real-time insights, improving efficiency, and unlocking new digital experiences,' Cervell explained. Notable examples of Ericsson's success in the Kingdom include the implementation of a shared 5G indoor connectivity solution with ACES NH, which enhances network performance in high-traffic areas, and a partnership with Tawal to deliver a fully integrated neutral host provider ecosystem for indoor 5G networks. Further innovations include a new MOU with Mobily to explore intent-driven autonomous networks, aimed at boosting operational efficiency, service quality, and user experience. Sustainability is a cornerstone of Ericsson's digital transformation efforts. In line with Saudi Arabia's sustainability objectives, Ericsson has integrated sustainable practices into its 5G and AI technologies. Through initiatives like the Ericsson Product Take-Back Program with stc, the company promotes responsible e-waste management. Additionally, its energy-efficient solutions, such as the Radio 6646, help reduce network energy consumption while maintaining high performance. Collaboration with partners like IoT Squared and Alshaya Group also led to the launch of the Ericsson Connected Recycling Platform, leveraging AI and IoT to foster sustainable practices in the retail sector. 'Our sustainable innovations extend beyond technology,' Cervell said. 'We are nurturing local talent through the Ericsson Fresh Graduates Program, which has already employed over 160 young professionals in Saudi Arabia. This contributes to building local expertise and supports the Kingdom's Vision 2030 goal of creating a sustainable, tech-driven economy.' Looking ahead, Cervell sees 5G playing a pivotal role in Saudi Arabia's digital ecosystem over the next 5-10 years. With the Kingdom investing heavily in emerging technologies and digital infrastructure, 5G will be at the heart of smart industries, public services, and economic diversification. 'Saudi Arabia is positioning itself as a leader in MENA's digital transformation,' Cervell said. 'By leveraging 5G, AI, and cloud technologies, the Kingdom will unlock new efficiencies across sectors, enhancing connectivity across both urban and remote areas. Ericsson is proud to support this vision, ensuring that 5G forms the foundation for a more connected, innovative, and sustainable digital economy.' Ericsson's presence at LEAP 2025 not only highlights the company's commitment to the Kingdom's Vision 2030 but also reinforces its role as a key player in shaping the future of digital transformation in Saudi Arabia. With cutting-edge innovations in AI, 5G, and sustainable technologies, Ericsson is paving the way for a brighter, more connected future for the Kingdom.
Arab News
17-02-2025
- Business
- Arab News
Ericsson, Tawal to deliver fully integrated neutral host provider for indoor network
ICT giant Ericsson and Tawal, a telecommunications tower company in Saudi Arabia, announced the signing of a framework agreement at LEAP 2025 to provide a fully integrated neutral host provider ecosystem in the country. This partnership allows Tawal to enhance their solutions portfolio with Ericsson's advanced solutions, to deliver seamless indoor connectivity across multiple networks, overcoming the limitations of operating within a single-vendor radio access network. This collaboration introduces a vendor-neutral approach that enables communications service providers to enhance capacity and coverage in high-traffic areas such as malls, airports, and stadiums. The solution supports multi-operator deployments, creating a collaborative ecosystem that fosters scalability and cost efficiency. Leveraging Ericsson's Radio Dot System and robust network infrastructure, the solution addresses Saudi Arabia's growing demand for advanced connectivity while aligning with the objectives of Saudi Vision 2030 to modernize telecommunications infrastructure and foster innovation. Saeed Al-Shehri, chief operation officer at Tawal, said: 'This achievement demonstrates our commitment to delivering cutting-edge solutions that redefine connectivity. By adopting a vendor-neutral model, we are enabling greater flexibility and efficiency for communication service providers, ultimately improving connectivity for end users. This collaboration highlights our ambition to set new benchmarks in connectivity and support Saudi Arabia's digital transformation journey, aligning with Saudi Vision 2030.' Håkan Cervell, vice president and head of Ericsson Saudi Arabia at Ericsson Middle East and Africa, said: 'Together with Tawal, we are driving scalable and innovative network solutions that cater to the evolving needs of operators and consumers in the Kingdom of Saudi Arabia, in line with Saudi Vision 2030.' By leveraging our advanced technology and expertise, we are enhancing connectivity and fostering a competitive environment that drives efficiency and growth. This achievement aligns perfectly with our vision of enabling a connected, sustainable future.' This framework agreement strengthens the long-standing relationship between Ericsson and Tawal to deliver innovative and transformative connectivity solutions across Saudi Arabia.
Zawya
13-02-2025
- Business
- Zawya
Ericsson and TAWAL sign agreement to deliver a fully integrated neutral host provider ecosystem for indoor 5G network
Ericsson leverages its advanced Radio Dot System and robust network infrastructure to deliver seamless connectivity. Ericsson (NASDAQ: ERIC) and TAWAL, a telecommunications tower company in the Kingdom of Saudi Arabia, announce the signature of a framework agreement at LEAP 2025 to provide a fully integrated neutral host provider ecosystem in the country. This partnership allows TAWAL to enhance their solutions portfolio with Ericsson advances solutions, to deliver seamless indoor connectivity across multiple networks, overcoming the limitations of operating within a single-vendor Radio Access Network (RAN). This collaboration introduces a vendor-neutral approach that enables communications service providers (CSPs) to enhance capacity and coverage in high-traffic areas such as malls, airports, and stadiums. The solution supports multi-operator deployments, creating a collaborative ecosystem that fosters scalability and cost efficiency. Leveraging Ericsson's Radio Dot System and robust network infrastructure, the solution addresses Saudi Arabia's growing demand for advanced connectivity while aligning with the objectives of Saudi Vision 2030 to modernize telecommunications infrastructure and foster innovation. Saeed Al Shehri, Chief Operation Officer at TAWAL, says: 'This achievement demonstrates our commitment to delivering cutting-edge solutions that redefine connectivity. By adopting a vendor-neutral model, we are enabling greater flexibility and efficiency for communication service providers, ultimately improving connectivity for end users. This collaboration highlights our ambition to set new benchmarks in connectivity and support Saudi Arabia's digital transformation journey, aligning with Saudi Vision 2030.' Håkan Cervell, Vice President and Head of Ericsson Saudi Arabia at Ericsson Middle East and Africa, says: 'Together with TAWAL, we are driving scalable and innovative network solutions that cater to the evolving needs of operators and consumers in the Kingdom of Saudi Arabia, in line with Saudi Vision 2030. By leveraging our advanced technology and expertise, we are enhancing connectivity and fostering a competitive environment that drives efficiency and growth. This achievement aligns perfectly with our vision of enabling a connected, sustainable future.' This framework agreement strengthens the long-standing relationship between Ericsson and TAWAL to deliver innovative and transformative connectivity solutions across Saudi Arabia. -Ends- FOLLOW US: MORE INFORMATION AT: ABOUT ERICSSON: Ericsson's high-performing, programmable networks provide connectivity for billions of people every day. For nearly 150 years, we've been pioneers in creating technology for communication. We offer mobile communication and connectivity solutions for service providers and enterprises. Together with our customers and partners, we make the digital world of tomorrow a reality.
Zawya
12-02-2025
- Business
- Zawya
Ericsson and Mobily conclude successful quality-on-service APIs proof-of-concept for external application developers
This proof of concept showcases Mobily's network readiness for allowing external application developers to innovate and build robust services on top of Mobily's network. This initiative showcases a commitment to enhancing customer experiences, driving monetization opportunities, and aligns with Saudi Arabia's Vision 2030. Ericsson (NASDAQ: ERIC) has announced the successful completion of a proof of concept (PoC) demonstrating Quality-on- Service (QoS) capability exposure on Mobily's 4G and 5G networks. This innovative collaboration reflects both companies' commitment to fostering an ecosystem of digital innovation supporting Saudi Arabia's Vision 2030. The PoC is a result of a memorandum of understanding signed at LEAP 2024 and involved enabling Quality-of-Service Application Programming Interfaces (QoS APIs) on Ericsson's Cloud Core Exposure Server (CCES), integrated with Ericsson's Policy Controller. This advancement demonstrates Mobily's readiness to allow external application developers to create robust services on its network, significantly enhancing user experience and driving new monetization opportunities. Omar Al Omar, Chief Network Officer at Mobily, says: 'With this new collaborative milestone, we are taking significant steps towards building a more programmable network. Our collaboration with Ericsson will empower application developers and enterprises to innovate and provide differentiated services that enhance customer experiences.' Håkan Cervell, Vice President and Head of Ericsson Saudi Arabia at Ericsson Middle East and Africa, says: 'Partnering with Mobily to demonstrate these capabilities highlights Ericsson's commitment to driving innovation in the telecommunications industry. Quality-on-Service capability will enable external application developers to offer enhanced connectivity experiences, showcasing the limitless potential of 5G networks.' According to a recent Ericsson ConsumerLab survey, 48 percent of 5G users in the Kingdom of Saudi Arabia are interested in paying more for differentiated connectivity that guarantees better performance for essential tasks. This collaboration aims to tap into that demand, driving innovation across sectors such as media and entertainment, cloud gaming, computer vision, and remote machine control. Ericsson and Mobily are dedicated to advancing the Saudi telecommunications landscape, continuously driving innovation to enhance services for customers across the region. The long-standing partnership is rooted in a shared vision of fostering a robust telecom ecosystem that aligns with Saudi Vision 2030, paving the way for a more connected future. ABOUT ERICSSON: Ericsson's high-performing networks provide connectivity for billions of people every day. For nearly 150 years, we've been pioneers in creating technology for communication. We offer mobile communication and connectivity solutions for service providers and enterprises.
Zawya
11-02-2025
- Business
- Zawya
Ericsson, Mobily pen agreement at LEAP 2025 to drive digital ecosystem
Riyadh – Ericsson and Etihad Etisalat Company (Mobily) signed a memorandum of understanding (MoU) at the LEAP 2025 event to explore intent-driven autonomous networks. The two companies will review the development of advanced network capabilities in order to provide speed, scalability, and capacity with close to zero-touch, according to a press release. The deal aims to enhance operational efficiency, boost service quality, and improve user experiences. Ericsson and Mobily will leverage cutting-edge technologies, including intent management functions, AI-powered cognitive loops, intelligent automation platforms, and orchestration solutions. Alaa Nawar, Vice President of Network Implementation at Mobily, commented: "Together, we will contribute to the creation of a robust, agile, and resilient network ecosystem in Saudi Arabia that meets the evolving demands of today's digital world.' Håkan Cervell, Vice President and Head of Ericsson Saudi Arabia, highlighted: 'An autonomous network has the ability to change requirements dynamically without human involvement.' On the first day of the event, Mobily inked a cooperation agreement with Vodafone Business IoT to provide high-quality Internet of Things (IoT) connectivity services across the Kingdom. At LEAP 2025, Ericsson showcased a 5G-enabled robotic dog under the name Rocky, demonstrating how private 5G networks can support advanced robotics to optimise industrial processes.
