Latest news with #ICBA
Zawya
7 days ago
- Science
- Zawya
ICBA concludes participation at Emirates Agriculture Conference and Exhibition 2025
Dubai, UAE – The International Center for Biosaline Agriculture (ICBA) concluded its participation at the Emirates Agriculture Conference and Exhibition 2025, held from 28 to 31 May at the ADNEC Centre in Al Ain. Held under the patronage of His Highness Sheikh Mansour bin Zayed Al Nahyan, Vice President of the UAE, Deputy Prime Minister, and Chairman of the Presidential Court, the event served as a national platform to highlight agricultural research, foster collaboration across sectors, and advance sustainable solutions for food and water security—reinforcing ICBA's leadership in science and innovation for arid and saline environments. ICBA's booth, attracted wide interest from visitors, including government officials, high-level dignitaries, international partners, as well as researchers, students, and private sector representatives. Under the theme 'From the UAE to the World: 25 Years of Innovation in Resilient Agriculture,' ICBA presented a comprehensive overview of its core research areas, including water and soil management, digital agriculture, and the development of climate-resilient crops. The exhibit featured scientific publications, interactive displays of field projects, and visual presentations of ICBA's successful experiences with farmers, women, and youth across the region. ICBA also showcased samples from its gene bank, featuring drought-, heat-, and salt-tolerant seed varieties, along with food products developed from locally adapted crops such as Emirati quinoa, millet, and sorghum—offering practical solutions to enhance food security in arid and saline environments. 'At ICBA, our mission is to harness science and innovation to address the complex agricultural challenges facing saline and resource-constrained environments,' said Dr. Tarifa Alzaabi, Director General of ICBA. 'Participating in the Emirates Agriculture Conference and Exhibition provided an important platform to share our scientific insights, engage with partners, and reinforce the role of research in driving sustainable transformation. We are committed to developing climate-resilient solutions that advance food and water security, support national priorities, and empower farmers, women, and youth to thrive in the face of environmental change.' As part of the conference's central agenda, Dr. Tarifa Alzaabi, Director General of ICBA, participated in a high-level panel discussion titled 'The Role of International Organisations in Advancing a Sustainable Food Security Ecosystem'. The session explored collaborative pathways for improving food system resilience through science and innovation. In her intervention, Dr. Alzaabi emphasized ICBA's mandate to generate evidence-based, climate-smart solutions that are adapted to the needs of resource-constrained environments. Dr. Tarifa outlined how ICBA leverages its scientific expertise, strategic partnerships, and regional knowledge to support agricultural transformation in alignment with national and global sustainability goals. A highlight of ICBA's participation was the renewal of cooperation agreement with the Islamic Development Bank (IsDB), reinforcing a long-standing partnership focused on promoting sustainable agricultural development in marginal environments. Equally notable was the signing of a new MoU with Aspire, aimed at advancing innovation in sustainable agriculture for saline and arid regions. This collaboration will support the development of AI-powered tools for smart irrigation, climate-resilient farming systems, and renewable energy integration, positioning the UAE at the forefront of agricultural technology and climate adaptation. ICBA also concluded its public engagement activities with a well-attended workshopintroducing visitors, particularly youth and families, to the ecological importance of native species, biodiversity, and the role of healthy soils in sustaining agricultural productivity. This reflects the Center's role in promoting hands-on activities and community dialogue, as well as its continued commitment to environmental awareness and community education. As it marks 25 years of impact, ICBA continues to advance its mission by developing innovative agricultural practices tailored to the realities of saline and arid regions. Through its research programs, capacity-building efforts, and strategic collaborations, ICBA remains a key contributor to building resilient, inclusive, and sustainable food systems.
Yahoo
29-05-2025
- Business
- Yahoo
GameSquare's Stream Hatchet Redefines Gaming Analytics with Breakthrough AI-Powered Data Ecosystem
Unmatched real-time intelligence and creator discovery tools position GameSquare at the forefront of AI-driven marketing wave FRISCO, TEXAS / / May 29, 2025 / GameSquare Holdings, Inc. (NASDAQ:GAME), a global leader in gaming and esports media, today announced the next evolution of its analytics platform. Stream Hatchet unleashes a revolutionary closed-loop data ecosystem powered by AI. Stream Hatchet's newest innovation redefines how game publishers, global brands, and agencies connect with Gen Z and Millennial audiences across fast-growing, global live-streaming and social platforms like Twitch, YouTube, TikTok, and Instagram, among others. Stream Hatchet's proprietary system currently integrates data across 16 major live-streaming and social platforms, delivering real-time, actionable insights that empower clients like Capcom, Riot Games, Scopely, and Bungie to turbocharge campaign ROI, identify breakout creators, and drive authentic engagement with elusive youth demographics. "This is more than an analytics upgrade. Stream Hatchet is reshaping the future of audience intelligence," said Justin Kenna, CEO of GameSquare. "Our platform gives partners unprecedented clarity into audience behavior and influencer performance by putting the power of predictive, AI-powered decision-making directly into their hands." Tapping into a Projected $220 Billion AI Marketing Wave According to a November 2024 release from the global AI marketing analytics market is projected to surpass $220 billion by 2030 up from nearly $42 billion in 2023. Breakthrough AI Tools Driving Precision Marketing At the heart of Stream Hatchet's opportunity is the company's AI Discovery Tool that was launched in late 2024. This proprietary engine uses machine learning to decode creator content, audience sentiment, and engagement patterns-helping brands identify high-performing influencers and customize campaigns with surgical precision. Stream Hatchet's core innovation lies in its proprietary Individual Creator-Brand Affinity (ICBA) algorithm-an industry-first system that analyzes over 100 billion daily data points and seven years of historical engagement to match brands with the creators most likely to drive real-world conversions. Unlike conventional influencer platforms that rely on vanity metrics like follower counts, ICBA harnesses advanced Psychographic Profiling, Predictive Modeling, and Targeting at Scale to uncover deep behavioral and audience alignment. The result: unprecedented precision in identifying high-impact creators who authentically resonate with a brand's values and target demographics-transforming influencer marketing from a guessing game into a data-driven growth engine. Industry Momentum & Thought Leadership Stream Hatchet continues to drive thought leadership with its 2025 Q1 Live Streaming Trends Report, reinforcing its role as the gold standard for performance benchmarking, influencer analytics, and trend forecasting across the $200 billion gaming economy. With engagement spanning platforms like Twitch, YouTube, Kick, TikTok, and more, Stream Hatchet ensures clients are always one step ahead of the curve-anticipating trends, identifying breakout creators, and maximizing returns. Join the Next Generation of Gaming Intelligence GameSquare invites brands, publishers, and agencies to experience the future of gaming analytics with Stream Hatchet. Whether you're optimizing a global campaign or launching a new title, our AI-powered platform gives you the tools to win in the attention economy. About GameSquare Holdings, Inc. GameSquare Holdings, Inc. (NASDAQ:GAME) is a next-generation media, entertainment, and technology company connecting brands with the gaming generation. Through its powerful portfolio-including Stream Hatchet-GameSquare drives data-backed engagement in the $200 billion gaming economy. To learn more, visit About Stream Hatchet A GameSquare company, Stream Hatchet is the global leader in real-time gaming and live-streaming analytics. Its AI-driven platform empowers publishers, brands, and agencies to unlock high-impact insights across streaming ecosystems and social platforms, bridging the gap between creators and commerce. For more information visit Forward-Looking Information This news release contains "forward-looking information" and "forward-looking statements" (collectively, "forward-looking statements") within the meaning of the applicable securities legislation. All statements, other than statements of historical fact, are forward-looking statements and are based on expectations, estimates and projections as at the date of this news release. Any statement that involves discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions, future events or performance (often but not always using phrases such as "expects", or "does not expect", "is expected", "anticipates" or "does not anticipate", "plans", "budget", "scheduled", "forecasts", "estimates", "believes" or "intends" or variations of such words and phrases or stating that certain actions, events or results "may" or "could", "would", "might" or "will" be taken to occur or be achieved) are not statements of historical fact and may be forward-looking statements. In this news release, forward-looking statements relate, among other things, to: the Company's and Stream Hatchet's future performance, revenue, growth and profitability; and the Company's and Stream Hatchet's ability to execute their business plans. These forward-looking statements are provided only to provide information currently available to us and are not intended to serve as and must not be relied on by any investor as, a guarantee, assurance or definitive statement of fact or probability. Forward-looking statements are necessarily based upon a number of estimates and assumptions which include, but are not limited to: the Company's and FaZe Media's ability to grow their business and being able to execute on their business plans, the Company being able to complete and successfully integrate acquisitions, the Company being able to recognize and capitalize on opportunities and the Company continuing to attract qualified personnel to supports its development requirements. These assumptions, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors which may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such factors include, but are not limited to: the Company's ability to achieve its objectives, the Company successfully executing its growth strategy, the ability of the Company to obtain future financings or complete offerings on acceptable terms, failure to leverage the Company's portfolio across entertainment and media platforms, dependence on the Company's key personnel and general business, economic, competitive, political and social uncertainties. These risk factors are not intended to represent a complete list of the factors that could affect the Company which are discussed in the Company's most recent MD&A. There can be no assurance that forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on the forward-looking statements and information contained in this news release. GameSquare assumes no obligation to update the forward-looking statements of beliefs, opinions, projections, or other factors, should they change, except as required by law. Corporate Contact Lou Schwartz, PresidentPhone: (216) 464-6400Email: ir@ Investor Relations Andrew BergerPhone: (216) 464-6400Email: ir@ Media Relations Chelsey Northern / The UntoldPhone: (254) 855-4028Email: pr@ SOURCE: GameSquare Holdings, Inc. View the original press release on ACCESS Newswire Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Mid East Info
21-05-2025
- General
- Mid East Info
ADFD and ICBA Sign Partnership Agreement to Launch Region's First Soil Museum Guide at 'Make it in the Emirates'
In a landmark move to advance sustainability and scientific education across the region, Abu Dhabi Fund for Development (ADFD) and the International Center for Biosaline Agriculture (ICBA) have signed a sponsorship agreement to develop the Middle East and North Africa's first comprehensive guide for establishing and operating soil museums. The announcement was made during the fourth edition of 'Make it in the Emirates,' reinforcing the UAE's role as a global hub for innovation, sustainability, and science-based policy. Designed to promote soil conservation and responsible resource management in arid environments, the guide will serve as a blueprint for institutions across the region. Backed by ADFD funding, the guide will be transformed into a practical training and capacity-building programme featuring technical workshops and scientific mentoring. ICBA will lead the technical delivery, drawing on its expertise in sustainable agriculture and its success in launching and operating the Emirates Soil Museum. Speaking on the occasion, His Excellency Mohamed Saif Al Suwaidi, Director General of ADFD, said: 'This initiative reflects our unwavering commitment to environmental sustainability and knowledge partnerships. We believe science-backed solutions like this museum guide can shape regional resilience and inform effective policies for generations to come.' Dr. Tarifa Alzaabi, Director General of ICBA, added: 'We are proud to continue our partnership with ADFD to take the Emirates Soil Museum's impact even further. This guide will be a scalable tool for institutions across the region—advancing environmental awareness, building scientific capacity, and supporting the Sustainable Development Goals. The Emirates Soil Museum was made in the UAE, and today it begins its journey to the world.' The agreement also outlines the organization of an international scientific symposium on 5 December 2025 to coincide with World Soil Day, with the participation of over 200 experts, researchers, and decision-makers from around the world to discuss soil, salinity, and climate change issues in arid regions. Established in December 2016 with support from ADFD, Emirates Soil Museum is the first specialized soil museum in the region. Located at ICBA's headquarters in Dubai, the museum aims to raise awareness about the role of soil in the environment, agriculture, and food security, while showcasing the diversity of soil types in the UAE. Since its launch, the museum has welcomed more than 13,500 visitors from various sectors of society and has become a reference center for environmental awareness and non-traditional education. This partnership between ADFD and ICBA reflects a shared commitment to supporting the Sustainable Development Goals and positioning the UAE as a regional hub for environmental knowledge and scientific innovation, in line with 'UAE Vision 2030' and the 'UAE Net Zero 2050 Strategy.'
Zawya
21-05-2025
- General
- Zawya
ADFD, ICBA sign partnership agreement at ‘Make it in the Emirates'
In a landmark move to advance sustainability and scientific education across the region, Abu Dhabi Fund for Development (ADFD) and the International Centre for Biosaline Agriculture (ICBA) have signed a sponsorship agreement to develop the Middle East and North Africa's first comprehensive guide for establishing and operating soil museums. The announcement was made during the fourth edition of 'Make it in the Emirates,' reinforcing the UAE's role as a global hub for innovation, sustainability, and science-based policy. Designed to promote soil conservation and responsible resource management in arid environments, the guide will serve as a blueprint for institutions across the region. Backed by ADFD funding, the guide will be transformed into a practical training and capacity-building programme featuring technical workshops and scientific mentoring. ICBA will lead the technical delivery, drawing on its expertise in sustainable agriculture and its success in launching and operating the Emirates Soil Museum. Speaking on the occasion, Mohamed Saif Al Suwaidi, Director-General of ADFD, said, 'This initiative reflects our unwavering commitment to environmental sustainability and knowledge partnerships. We believe science-backed solutions like this museum guide can shape regional resilience and inform effective policies for generations to come.' Dr. Tarifa Alzaabi, Director-General of ICBA, added, 'We are proud to continue our partnership with ADFD to take the Emirates Soil Museum's impact even further. This guide will be a scalable tool for institutions across the region—advancing environmental awareness, building scientific capacity, and supporting the Sustainable Development Goals. The Emirates Soil Museum was made in the UAE, and today it begins its journey to the world.' The agreement also outlines the organisation of an international scientific symposium on 5th December 2025 to coincide with World Soil Day, with the participation of over 200 experts, researchers, and decision-makers from around the world to discuss soil, salinity, and climate change issues in arid regions. Established in December 2016 with support from ADFD, Emirates Soil Museum is the first specialised soil museum in the region. Located at ICBA's headquarters in Dubai, the museum aims to raise awareness about the role of soil in the environment, agriculture, and food security, while showcasing the diversity of soil types in the UAE. Since its launch, the museum has welcomed more than 13,500 visitors from various sectors of society and has become a reference centre for environmental awareness and non-traditional education. This partnership between ADFD and ICBA reflects a shared commitment to supporting the Sustainable Development Goals and positioning the UAE as a regional hub for environmental knowledge and scientific innovation, in line with 'UAE Vision 2030' and the 'UAE Net Zero 2050 Strategy.'
Zawya
21-05-2025
- General
- Zawya
ADFD and ICBA sign partnership agreement to launch region's first soil museum guide at "Make it in the Emirates"
Abu Dhabi, United Arab Emirates: In a landmark move to advance sustainability and scientific education across the region, Abu Dhabi Fund for Development (ADFD) and the International Center for Biosaline Agriculture (ICBA) have signed a sponsorship agreement to develop the Middle East and North Africa's first comprehensive guide for establishing and operating soil museums. The announcement was made during the fourth edition of 'Make it in the Emirates,' reinforcing the UAE's role as a global hub for innovation, sustainability, and science-based policy. Designed to promote soil conservation and responsible resource management in arid environments, the guide will serve as a blueprint for institutions across the region. Backed by ADFD funding, the guide will be transformed into a practical training and capacity-building programme featuring technical workshops and scientific mentoring. ICBA will lead the technical delivery, drawing on its expertise in sustainable agriculture and its success in launching and operating the Emirates Soil Museum. Speaking on the occasion, His Excellency Mohamed Saif Al Suwaidi, Director General of ADFD, said: 'This initiative reflects our unwavering commitment to environmental sustainability and knowledge partnerships. We believe science-backed solutions like this museum guide can shape regional resilience and inform effective policies for generations to come.' Dr. Tarifa Alzaabi, Director General of ICBA, added: 'We are proud to continue our partnership with ADFD to take the Emirates Soil Museum's impact even further. This guide will be a scalable tool for institutions across the region—advancing environmental awareness, building scientific capacity, and supporting the Sustainable Development Goals. The Emirates Soil Museum was made in the UAE, and today it begins its journey to the world.' The agreement also outlines the organization of an international scientific symposium on 5 December 2025 to coincide with World Soil Day, with the participation of over 200 experts, researchers, and decision-makers from around the world to discuss soil, salinity, and climate change issues in arid regions. Established in December 2016 with support from ADFD, Emirates Soil Museum is the first specialized soil museum in the region. Located at ICBA's headquarters in Dubai, the museum aims to raise awareness about the role of soil in the environment, agriculture, and food security, while showcasing the diversity of soil types in the UAE. Since its launch, the museum has welcomed more than 13,500 visitors from various sectors of society and has become a reference center for environmental awareness and non-traditional education. This partnership between ADFD and ICBA reflects a shared commitment to supporting the Sustainable Development Goals and positioning the UAE as a regional hub for environmental knowledge and scientific innovation, in line with 'UAE Vision 2030' and the 'UAE Net Zero 2050 Strategy.'
