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ICICI Prudential Mutual Fund showcases mothers as an unlikely voice of financial prudence
ICICI Prudential Mutual Fund showcases mothers as an unlikely voice of financial prudence

Time of India

time10-05-2025

  • Business
  • Time of India

ICICI Prudential Mutual Fund showcases mothers as an unlikely voice of financial prudence

HighlightsICICI Prudential Mutual Fund launched the 'माँ सब जानती है' campaign, celebrating mothers' instinctive wisdom in guiding their children towards better financial futures. The campaign humorously portrays the relationship between a young son and his pragmatic mother, emphasizing the importance of transitioning from mere saving to smart investing through Systematic Investment Plans. Abhijit Shah, Chief Marketing and Digital Business Officer of ICICI Prudential Asset Management Company, highlighted that the campaign aims to inspire individuals to move beyond habitual saving and embrace purposeful investing for long-term wealth creation. This Mother's Day, ICICI Prudential Mutual Fund has unveiled its latest brand campaign, 'माँ सब जानती है' - a heartfelt tribute to mothers who instinctively know what's best, not only for their children's lives but also for their futures. The campaign humorously captures the dynamic between a young, overconfident son and his sharp, pragmatic mother. Through light-hearted banter and gentle confrontations, the mother emerges as an unlikely voice of financial prudence — nudging her son from merely 'saving' to smartly investing his money through a Systematic Investment Plan ( SIP ) in a mutual fund. The film opens with the son dreaming big— envisioning vacations abroad, quitting his job to start a business, and purchasing a luxury car; all based on limited savings. But each time, his mother grounds him with witty remarks like, 'Tere liye Manali hi theek hai,' and 'Tere liye yehi job theek hai.' Her dry wit is not just humor— it subtly highlights a deeper message: evolving one's financial habits is essential to achieving real growth. The turning point arrives when the mother gently challenges her son: "Tumne apne paiso pe bhi toh limit laga rakhi hai. Sirf 'savings' ki aadat hai… investment ki nahi." She then introduces him to ICICI Prudential Mutual Fund to unlock the growth potential of savings by investing in mutual funds through SIPs. With the campaign's tagline, 'Savings ki aadat badloge nahi, toh badhoge nahi,' ICICI Prudential Mutual Fund delivers a powerful message — in today's world, merely saving is not enough; purposeful investing is key to long-term wealth creation . Abhijit Shah, chief marketing and digital business officer, ICICI Prudential AMC said, 'This campaign beautifully weaves emotion with education. Mothers turn hopes into plans with unwavering support and smart decisions, helping kids convert their dreams into realities. Through a relatable and light-hearted banter between a mother and her son, we hope to inspire individuals to go beyond habitual saving and embrace the power of investing in mutual funds for a stronger financial future." The digital film will be released across platforms including YouTube, Instagram, Facebook, LinkedIn and X. Watch the video here:

Prudential mulls Indian AMC listing: IFR
Prudential mulls Indian AMC listing: IFR

Zawya

time13-02-2025

  • Business
  • Zawya

Prudential mulls Indian AMC listing: IFR

Prudential is evaluating a potential listing of its Indian business, ICICI Prudential Asset Management Company, the London and Hong Kong-listed insurer said in a filing. The Indian listing is likely to fetch around US$1bn, people with knowledge of the transaction said. Citigroup and ICICI Securities are working on the transaction and more banks are likely to be added. Prudential owns 49% of the company and India's ICICI Bank 51%. Prudential said the listing would involve the partial divestment of its shares, with the net proceeds to be returned to shareholders. It said India was a "strategically important market ... with compelling growth prospects" in which it would continue to explore opportunities to grow its business. In a separate announcement, ICICI Bank said it intends to retain its majority shareholding in the AMC. ICICI Prudential AMC reported profit after tax of Rs6.32bn in the quarter ended December, up 16% from Rs5.46bn in the same quarter of 2023. HDFC Asset Management, Nippon Life Asset Management and UTI Asset Management are among the listed AMCs in India. ICICI Bank shares are up 0.5% at Rs1,258.15 today.

London's FTSE 100 hovers near record high on real estate boost
London's FTSE 100 hovers near record high on real estate boost

Reuters

time12-02-2025

  • Business
  • Reuters

London's FTSE 100 hovers near record high on real estate boost

Feb 12 (Reuters) - London's benchmark index hovered near record highs on Wednesday, buoyed by gains in real estate stocks, while investors geared up for data from the region later in the week. The blue-chip FTSE 100 (.FTSE), opens new tab held its ground at 8,779.94 points, after rising to a record earlier in the session. The midcap FTSE 250 (.FTMC), opens new tab advanced 0.5% by 1108 GMT. The real estate sector (.FTUB3510), opens new tab gained 1.2%, while the home construction sector (.FTNMX402020), opens new tab rose 1.7%. Prudential (PRU.L), opens new tab rose 4.6% after the British insurer said it was evaluating the potential listing of India's ICICI Prudential Asset Management Company, involving a partial divestment of its shares. Shares of Barratt Redrow (BTRW.L), opens new tab rose 5% to their highest since July 2023 after the British homebuilder issued an upbeat annual profit forecast and announced a share buyback. A scenario with lower interest rates boosts demand for new homes by reducing borrowing costs. On the flip side, the oil and gas sector (.FTNMX601010), opens new tab was the biggest drag on the index, losing 0.8% as oil prices fell 1%. Precious metals and mining sector (.FTNMX551030), opens new tab lost nearly 1% as gold prices retreated from an all-time high hit in the previous session. Industrial metal miners (.FTNMX551020), opens new tab dipped 0.6% as aluminium prices lost ground. Among other stocks, London-listed shares of Georgia's TBC Bank (TBCG.L), opens new tab jumped 10.5%, after the bank hiked its dividend payout. Investors await UK's GDP estimates for December, the preliminary figures for the fourth quarter, and the industrial and manufacturing output for December, all of which will shed light on Britain's economic landscape. Markets also await a speech by Bank of England policymaker, Megan Greene, at 1500 GMT. Across the pond, markets are gearing up for the January U.S. consumer price data to gain insights into the U.S. Federal Reserve's monetary policy outlook. This will be followed by Fed Chair Jerome Powell's second day of testimony before Congress.

UK's Prudential mulls listing India's ICICI Prudential Asset Management
UK's Prudential mulls listing India's ICICI Prudential Asset Management

Reuters

time12-02-2025

  • Business
  • Reuters

UK's Prudential mulls listing India's ICICI Prudential Asset Management

Feb 12 (Reuters) - British insurer Prudential (PRU.L), opens new tab said on Wednesday it was evaluating the potential listing of ICICI Prudential Asset Management Company, its joint venture in India, involving a partial divestment of its shares. Prudential holds a 49% stake in ICICI Prudential Asset Management, and India's ICICI Bank Ltd ( opens new tab holds the rest. The potential listing is subject to market conditions and approvals, Prudential said, without disclosing where is it planning to list the company. Advertisement · Scroll to continue "It is intended that following the completion of such a divestment, the net proceeds would be returned to shareholders," Prudential said. here.

UK's Prudential mulls listing India's ICICI Prudential Asset Management
UK's Prudential mulls listing India's ICICI Prudential Asset Management

Yahoo

time12-02-2025

  • Business
  • Yahoo

UK's Prudential mulls listing India's ICICI Prudential Asset Management

(Reuters) - British insurer Prudential said on Wednesday it was evaluating the potential listing of ICICI Prudential Asset Management Company, its joint venture in India, involving a partial divestment of its shares. Prudential holds a 49% stake in ICICI Prudential Asset Management, and India's ICICI Bank Ltd holds the rest. The potential listing is subject to market conditions and approvals, Prudential said, without disclosing where is it planning to list the company. "It is intended that following the completion of such a divestment, the net proceeds would be returned to shareholders," Prudential said.

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