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ManageEngine Launches MSP Central: A Platform Built for Strengthening Modern MSP Infrastructure
ManageEngine Launches MSP Central: A Platform Built for Strengthening Modern MSP Infrastructure

Hans India

time18 hours ago

  • Business
  • Hans India

ManageEngine Launches MSP Central: A Platform Built for Strengthening Modern MSP Infrastructure

ManageEngine, a division of Zoho Corporation and a leading provider of enterprise IT management solutions, today announced the launch of MSP Central, a unified platform designed to help MSPs streamline service delivery, device management, threat protection, and infrastructure monitoring from a single interface. ManageEngine focuses on addressing specific operational models and business challenges of MSPs, developing tools that support multi-client environments, technician efficiency, and service scalability. MSP Central brings together these capabilities into a unified platform tailored to how MSPs deliver and manage IT services today. Meeting the Evolving Needs of MSPs IDC India forecasts that India's managed services market will grow at a CAGR of 10.5% to cross $8.4 billion by 2027, driven by hybrid cloud adoption, remote work infrastructure, and growing cybersecurity mandates. According to NASSCOM, over 60% of Indian SMBs now rely on MSPs for their core IT infrastructure, cybersecurity, and business continuity. The demand is further fueled by the expansion of digital transformation initiatives in Tier-2 and Tier-3 cities, where local MSPs are playing a pivotal role in bridging the IT gap. MSPs are under increasing pressure to scale operations without compromising service quality, as they strive to deliver strategic value to customers and stand out in a competitive market 'We had technicians switching between multiple consoles just to resolve a single client incident, a real drag on time and ticket volume,' said Edgar Martínez, Business Manager, EvolutionIT, an early adopter of MSP Central from Chile. We were looking for a tool that could bring together everything our team needs without adding complexity or locking us into a rigid stack.' MSP Central directly addresses this fragmentation by offering a unified platform to manage day-to-day operations across clients, from technician workflows and asset visibility to endpoint protection and network health monitoring. Its modular, cloud-native architecture supports native multi-tenancy, fine-grained role-based access control, and seamless integrations with both Zoho apps and third-party tools. This gives MSPs the flexibility to adopt only the modules they need and expand at their own pace. Features Designed to Support MSP Operations 'With MSP Central, we're bringing together the best of ManageEngine's proven IT management and security capabilities in a platform designed from the ground up for MSPs,' said Mathivanan Venkatachalam, Vice President, ManageEngine. While each of these modules stands strong on its own, together they form a truly unified platform, delivering a single, connected experience for service providers. This approach lets MSPs consolidate their operations, eliminate tool sprawl, and enable their teams to work more efficiently and effectively, all from a unified console.' The platform includes the following capabilities: Modular architecture: Adopt only the components required—no bundling or mandatory licensing. Remote monitoring and management (RMM): Manage devices across clients with patching, asset visibility, and proactive remediation in a multi-tenant setup. Professional services automation (PSA): Integrate ticketing, contract management, SLAs, time tracking, and billing in a unified workflow. Advanced server monitoring: Monitor infrastructure across Windows, Linux, databases, and virtual systems with automated alerts and deep metrics. Endpoint security: Provide comprehensive protection against evolving cyberthreats with vulnerability management, device and application control, anti-ransomware, and browser security. AI-powered automation: Accelerate workflows with ticket summarization, sentiment detection, alert correlation, and predictive thresholds. Third-party integrations: Connect seamlessly with over 20 tools across IT, security and business ecosystems via open APIs and pre-built connectors. Marketplace ready: Built for integration into cloud marketplaces and partner ecosystems. Looking Ahead MSP Central marks the foundation of ManageEngine's long-term MSP platform strategy, which supports the full spectrum of managed services. Future enhancements will focus on expanding into adjacent domains like SIEM, privileged access management, and advanced analytics, helping MSPs and MSSPs manage security and compliance alongside operations. The platform will also evolve to support deeper integrations with business applications and partner ecosystems, empowering providers to streamline service delivery end to end. 'Our goal is to give MSPs a platform that adapts to their growth, supports their preferred tools, and eliminates the friction of fragmented systems. We're starting with RMM, PSA, and advanced server monitoring, but this is just the beginning. Our vision is to bring all of ManageEngine's standalone MSP tools together under this platform, delivering depth, flexibility, and scalability that helps providers grow alongside their clients' needs. MSP Central is designed to support MSPs for the long haul,' added Venkatachalam. Pricing and Availability

Smartphone brands shift focus to offline sales in smaller towns
Smartphone brands shift focus to offline sales in smaller towns

Time of India

time4 days ago

  • Business
  • Time of India

Smartphone brands shift focus to offline sales in smaller towns

New Delhi: Smartphone brands are increasingly pivoting to offline channels, tapping into smaller towns with easier access to financing in a bid to sell more premium handsets, marking a notable departure from ecommerce platforms. Shipments to online retailers fell for the seventh consecutive month in April. This was largely due to online-centric brands making a sharp shift towards offline distribution, said market trackers. 'Online channel shipments faced double digit declines for the second consecutive month. In April, it declined by more than 20%. Meanwhile offline channels have grown by more than 10%, marking the eighth consecutive month of growth for offline, which also faced headwinds of low overall demand,' said Upasana Joshi, research manager, IDC India. Joshi said overall shipments were flat at around 12 million in April, compared to March, reflecting another flat quarter for the smartphone market. According to IDC, nearly all brands are implementing an omnichannel strategy, expanding into smaller towns/cities, offering attractive channel margins and support, which should sustain in the coming quarters. Live Events Lower appeal for online sales has made nearly every brand reduce volumes to online channels, including those earlier heavily reliant on ecommerce for distribution. For instance, Motorola reduced shipments to online channels to 64% in Q1 2025 from 82% a year earlier. For OnePlus, the figure fell to 71% from 85% in the same period, according to market researcher Canalys. Xiaomi, which started its Indian venture selling through ecommerce flash sales, currently garners 39% of its volumes through ecommerce, compared to 45% in Q1 2024, Canalys data showed. "Over the last one and half years, Xiaomi has pivoted from being an online-centric brand to taking an omnichannel strategy which aims to provide a unified experience to the consumer, ensuring the same product, same price, across every touchpoint," Sudhin Mathur, chief operating officer, Xiaomi India, told ET. Market trackers said brands are realising that ecommerce penetration in India has hit a plateau, with a majority of the country still catered to by brick-and-mortar stores, despite online channels helping brands reach remote locations. Spike in online sales during the pandemic has not sustained as consumer behaviour in rural areas is slow in transition. According to Canalys, the share of online sales of smartphones fell to 36% in Q1 2025 from 45% a year earlier. It said brands are relying on retail and distribution networks to drive sales. 'Channel schemes, offline activations, and tighter sell-out coordination will again define share gains,' said Sanyam Chaurasia, analyst at Canalys. He added that increased competition in designs and specifications are pushing brands towards showcasing products in offline stores where paper financing is also much easier. Tarun Pathak, research director, Counterpoint Research said the lure of consumers towards online channels came due to easier availability, deep discounts, and exclusive launches. Most consumers were also not spending more than Rs 10,000-15,000 on handsets. With offline channels now seeing more price parity, and more bundled offers, along with easier access to financing, consumers are increasingly veering towards it, especially for high-end models, he said.

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