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IKEA halves restaurant prices to side with customers amid cost-of-living pressures
IKEA halves restaurant prices to side with customers amid cost-of-living pressures

Korea Herald

time16 hours ago

  • Business
  • Korea Herald

IKEA halves restaurant prices to side with customers amid cost-of-living pressures

MALMÖ, Sweden, June 25, 2025 /PRNewswire/ -- Guided by the vision of creating a better everyday life for the many people, Ingka Group, the largest IKEA retailer, is stepping up efforts to support customers with low price while ensuring long-term growth. In many IKEA markets around the world*, the price of restaurant meals will be halved Monday through Friday, and children will eat for free. With hundreds of millions of guests visiting IKEA restaurants every year, the company aims to inspire a better everyday life through food that is healthier, more sustainable, and affordable. As part of ongoing investments in the in-store experience, Ingka Group is introducing this price drop to help people stretch their budgets, nourish their families, and find a little more joy. For example, in France, the price of lunch for a family of four, which includes two hot-meals with meatballs for adults and two meals for kids, will cost EUR 6.96 instead of EUR 19.9. In addition, all restaurant guests will receive a EUR 5 voucher to use in-store. "Food has always been very important for IKEA, and we wanted to enable even more people to enjoy our restaurant offer while exploring our home furnishing range," says Tolga Öncü, Ingka Retail Manager (COO) at IKEA Retail (Ingka Group). "Securing the lowest possible price for our products is always our utmost goal, and this is even more important in today's times of economic uncertainties and cost-of-living pressures." At the same time, IKEA is refreshing its food offer with new dishes inspired by Asian flavours, expanding affordable, healthy options for customers. "We always look for ways to bring more variety to our food offer, especially with new plant-based options," says Lorena Lourido Gomez, Global Food Manager, IKEA Retail (Ingka Group). "We will soon launch our very first falafel, adding this popular food to our restaurants and, later, to our Swedish Food Markets. Good quality, low price, and making a positive difference for the planet – those ingredients remain a guiding star for our food business." Heading toward the end of FY25, IKEA remains focused on helping customers make the most of their finances while delivering value through both food and home furnishing.

IKEA halves restaurant prices to side with customers amid cost-of-living pressures
IKEA halves restaurant prices to side with customers amid cost-of-living pressures

Cision Canada

time17 hours ago

  • Business
  • Cision Canada

IKEA halves restaurant prices to side with customers amid cost-of-living pressures

MALMÖ, Sweden, June 25, 2025 /CNW/ -- Guided by the vision of creating a better everyday life for the many people, Ingka Group, the largest IKEA retailer, is stepping up efforts to support customers with low price while ensuring long-term growth. In many IKEA markets around the world*, the price of restaurant meals will be halved Monday through Friday, and children will eat for free. With hundreds of millions of guests visiting IKEA restaurants every year, the company aims to inspire a better everyday life through food that is healthier, more sustainable, and affordable. As part of ongoing investments in the in-store experience, Ingka Group is introducing this price drop to help people stretch their budgets, nourish their families, and find a little more joy. For example, in France, the price of lunch for a family of four, which includes two hot-meals with meatballs for adults and two meals for kids, will cost EUR 6.96 instead of EUR 19.9. In addition, all restaurant guests will receive a EUR 5 voucher to use in-store. "Food has always been very important for IKEA, and we wanted to enable even more people to enjoy our restaurant offer while exploring our home furnishing range," says Tolga Öncü, Ingka Retail Manager (COO) at IKEA Retail (Ingka Group). "Securing the lowest possible price for our products is always our utmost goal, and this is even more important in today's times of economic uncertainties and cost-of-living pressures." At the same time, IKEA is refreshing its food offer with new dishes inspired by Asian flavours, expanding affordable, healthy options for customers. "We always look for ways to bring more variety to our food offer, especially with new plant-based options," says Lorena Lourido Gomez, Global Food Manager, IKEA Retail (Ingka Group). "We will soon launch our very first falafel, adding this popular food to our restaurants and, later, to our Swedish Food Markets. Good quality, low price, and making a positive difference for the planet – those ingredients remain a guiding star for our food business." Heading toward the end of FY25, IKEA remains focused on helping customers make the most of their finances while delivering value through both food and home furnishing.

1 IN 3 PEOPLE DON'T EXPERIENCE ENOUGH JOY AT HOME - IKEA'S LIFE AT HOME REPORT EXPLORES WHY
1 IN 3 PEOPLE DON'T EXPERIENCE ENOUGH JOY AT HOME - IKEA'S LIFE AT HOME REPORT EXPLORES WHY

Globe and Mail

time25-03-2025

  • Lifestyle
  • Globe and Mail

1 IN 3 PEOPLE DON'T EXPERIENCE ENOUGH JOY AT HOME - IKEA'S LIFE AT HOME REPORT EXPLORES WHY

MALMÖ, Sweden , March 25, 2025 /CNW/ -- More than a third of people globally find enjoyment important but don't feel it enough at home. The latest IKEA Life at Home Report explores why - and how - in a world of uncertainty – simple changes can help bring more joy into everyday life. The report is one of the most comprehensive studies on how people live, gathering data from more than 38,000 people across 39 countries. The results show that discovering more joy doesn't have to be complicated - it's often found in small moments of self-expression, comfort, and play. Four key ingredients for joy at home: 1. Feeling Good 1 in 3 people say a tidy or clean space helps maintain their overall wellbeing - organisation can go a long way in making home a more joyful place. Sleep is the number #1 activity for nurturing our physical (53%) and mental (51%) wellbeing at home. IKEA Sleep Uncovered deep dives into sleep insights. 2. Having Fun 66% of people whose homes encourage play say it's their favourite place to be. Homes that support playfulness and creativity feel safer and boost mental wellbeing (42% vs. 38% global average). 3. Building Vibes Expression unlocks joy: Those who own their home are more likely to experience enjoyment often: 55% of homeowners vs. 47% of renters. 4. Making Connections Those who see eating as a social activity are 7 percentage points more likely than average to experience belonging and enjoyment often at home. People who find enjoyment from laughing with those around them are happier with their life at home (68% vs. 61% global average). "Home is a place of joy for two-thirds of people, yet one-third don't experience it as much as they'd like," says Belén Frau, Global Communication and Positioning Manager at IKEA Retail (Ingka Group). "Our Life at Home Report insights reveal that joy can come from small moments of self-expression, comfort, and play. Small everyday acts can make a big difference." To help inspire joyful living, IKEA collaborated with Ulises Studio to create conceptual 'imaginary rooms' reflecting emerging home trends identified in this year's report: Bedrotting, Kidulting, Big Talk, Biophilic Design, and Smart Home Harmony. These artistic interpretations feature real IKEA products to showcase how people can bring inspiration into their own spaces.

1 IN 3 PEOPLE DON'T EXPERIENCE ENOUGH JOY AT HOME - IKEA'S LIFE AT HOME REPORT EXPLORES WHY
1 IN 3 PEOPLE DON'T EXPERIENCE ENOUGH JOY AT HOME - IKEA'S LIFE AT HOME REPORT EXPLORES WHY

Yahoo

time25-03-2025

  • Lifestyle
  • Yahoo

1 IN 3 PEOPLE DON'T EXPERIENCE ENOUGH JOY AT HOME - IKEA'S LIFE AT HOME REPORT EXPLORES WHY

MALMÖ, Sweden, March 25, 2025 /CNW/ -- More than a third of people globally find enjoyment important but don't feel it enough at home. The latest IKEA Life at Home Report explores why - and how - in a world of uncertainty – simple changes can help bring more joy into everyday life. The report is one of the most comprehensive studies on how people live, gathering data from more than 38,000 people across 39 countries. The results show that discovering more joy doesn't have to be complicated - it's often found in small moments of self-expression, comfort, and play. Four key ingredients for joy at home: 1. Feeling Good 1 in 3 people say a tidy or clean space helps maintain their overall wellbeing - organisation can go a long way in making home a more joyful place. Sleep is the number #1 activity for nurturing our physical (53%) and mental (51%) wellbeing at home. IKEA Sleep Uncovered deep dives into sleep insights. 2. Having Fun 66% of people whose homes encourage play say it's their favourite place to be. Homes that support playfulness and creativity feel safer and boost mental wellbeing (42% vs. 38% global average). 3. Building Vibes Expression unlocks joy: Those who own their home are more likely to experience enjoyment often: 55% of homeowners vs. 47% of renters. 4. Making Connections Those who see eating as a social activity are 7 percentage points more likely than average to experience belonging and enjoyment often at home. People who find enjoyment from laughing with those around them are happier with their life at home (68% vs. 61% global average). "Home is a place of joy for two-thirds of people, yet one-third don't experience it as much as they'd like," says Belén Frau, Global Communication and Positioning Manager at IKEA Retail (Ingka Group). "Our Life at Home Report insights reveal that joy can come from small moments of self-expression, comfort, and play. Small everyday acts can make a big difference." To help inspire joyful living, IKEA collaborated with Ulises Studio to create conceptual 'imaginary rooms' reflecting emerging home trends identified in this year's report: Bedrotting, Kidulting, Big Talk, Biophilic Design, and Smart Home Harmony. These artistic interpretations feature real IKEA products to showcase how people can bring inspiration into their own spaces. Read more: Video: View original content to download multimedia: SOURCE IKEA View original content to download multimedia: Sign in to access your portfolio

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