Latest news with #IMAXPrecisionSound
Arabian Business
12-04-2025
- Entertainment
- Arabian Business
VOX Cinemas launches new IMAX experience in Dubai with premium seating in world's first
VOX Cinemas, operated by Majid Al Futtaim, has unveiled what they describe as the world's most advanced IMAX theatre at Mall of the Emirates, featuring the first-ever integration of Ōma Cinema® premium pod seating within an IMAX auditorium. The new cinema boasts IMAX's 4K Laser Projection System with proprietary optical engine technology, delivering high-resolution images with enhanced brightness and contrast. The Next-Generation IMAX Precision Sound system distributes audio evenly throughout the custom-built auditorium, the company said in a statement. Dubai's VOX Cinemas introduces tiered pod seating in revolutionary IMAX theatre 'In 2015, VOX Cinemas launched what was considered the best cinema in the world at Mall of the Emirates. Ten years on, we're redefining the cinema experience once again to offer our guests something so exceptional, they'll want to leave their sofa and experience the magic of cinema like never before. We're proud to offer what we believe is the best IMAX screen in the world. But this is just the beginning. We're committed to enhancing every aspect of our flagship cinema, with the next phase focusing on the Kids Cinema and social areas. Our ongoing transformation at Mall of the Emirates is meticulously designed to serve our guests, while enhancing this world-class entertainment destination,' Ignace Lahoud, Chief Executive Officer, Majid Al Futtaim Entertainment said. The theatre incorporates seven exclusive pods designed by Ōma Cinema® under French architect Pierre Chican's direction. These 'THEATRE pods' feature a tiered balcony arrangement that positions viewers closer to the screen in a vertical layout. Each pod accommodates five guests and includes VOX's THEATRE luxury amenities—reclining seats, pillows, blankets, and waiter service delivering items from a curated menu. 'World-class, flagship locations like The Mall of Emirates in Dubai showcase the strength of IMAX's fast-growing presence in the Middle East and our commitment to delivering the best possible moviegoing experience to audiences across the region. IMAX is excited to deepen its partnership with Vox Cinemas and reintroduce The Mall of Emirates on the verge of a very promising blockbuster season, and amidst one of our best years ever at the global box office,' Rich Gelfond, CEO of IMAX added. The IMAX launch represents a phase in VOX Cinemas' ongoing transformation of its Mall of the Emirates location. Previous upgrades include the THEATRE luxury concept and the conversion of Standard screens to Premier, featuring leather gliders or reclining seats paired with laser projectors. Future renovations will focus on the KIDS cinema and social areas. Films screened at the new IMAX theatre undergo digital remastering using IMAX DMR® technology to enhance visual and audio elements frame-by-frame.
What's On
11-04-2025
- Entertainment
- What's On
The world's most innovative IMAX experience is now open in Mall of the Emirates
A premium way to enjoy yourself at the movies… Love the movies? There's a brand new way to catch the action on screen at Mall of the Emirates, courtesy of VOX Cinemas. Meet the new IMAX – an innovative product owned and operated by Majid Al Futtaim. The cutting-edge and luxurious cinema will take your popcorn-munching experience to a whole new level. The auditorium is in stadium seating style and offers seats each with the same vantage point, so you don't have to battle it out online for the best spots. The cinema pointed out that films screened in IMAX are digitally remastered using IMAX DMR technology, enhancing visuals and sound frame-by-frame for an unparalleled cinematic experience. Additionally, there are seven exclusive premium pods within the IMAX auditorium. These 'Theatre pods', as they are called, offer up a luxurious way to watch the action on screen. The pods have been designed by Ōma Cinema® under the vision of renowned French architect Pierre Chican. It's truly a unique and intimate way to watch a movie with family or friends. *Get ready: DXB Snow Run returns to Ski Dubai this May* Inside the pods, guests are treated to VOX's renowned luxury cinema concept 'THEATRE,' which includes reclining seats, pillows, blankets, and full waiter service. They can enjoy treats from a specially curated menu from the THEATRE experience, delivered straight to their seats – an offer introduced for the first time ever inside an IMAX auditorium. Each of the pods can accommodate five guests. The pods also include access to the exclusive THEATRE Lounge, where guests can relax before or after their screening. As for the actual screen, it uses a 4K Laser Projection System which delivers heightened resolution, sharper and brighter images, and deeper contrast. In other words, what you will see on screen will almost be life-like. For sound, the Next-Generation IMAX Precision Sound provide striking clarity, depth, and evenly distributed audio for the ultimate auditory experience. Speaking on the launch, Ignace Lahoud, Chief Executive Officer, Majid Al Futtaim Entertainment, said, 'We're proud to offer what we believe is the best IMAX screen in the world. But this is just the beginning. We're committed to enhancing every aspect of our flagship cinema, with the next phase focusing on the Kids Cinema and social areas.' Can't wait to check this out? Book here. > Sign up for FREE to get exclusive updates that you are interested in
