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Exhibition World Bahrain Takes Part in IMEX Frankfurt 2025
Exhibition World Bahrain Takes Part in IMEX Frankfurt 2025

Bahrain This Week

timea day ago

  • Business
  • Bahrain This Week

Exhibition World Bahrain Takes Part in IMEX Frankfurt 2025

Exhibition World Bahrain (EWB) wrapped up its participation at IMEX Frankfurt 2025, held from 20 to 22 May in Frankfurt, Germany. As one of the leading international exhibitions for the meetings, incentives, conferences and exhibitions (MICE) industry, IMEX Frankfurt 2025 brought together thousands of professionals and suppliers from across the globe. Representing EWB at the event were Alan Pryor, General Manager; Huda Al Shamlan, Director of Marketing, Communications and Partnerships; and Bjorn Hufkie, Director of Business Development. Bahrain Tourism and Exhibitions Authority (BTEA) was also represented by Consultant and Advisor Dr. Ali Follad; and Ahmed Lari, a Marketing and Promotion Specialist at BTEA. The delegation presented Bahrain's flagship exhibition and conference venue, highlighting its advanced infrastructure and adaptable spaces designed to accommodate a diverse range of events—from large-scale conventions and exhibitions to smaller corporate meetings, live events and entertainment, cultural gatherings, and private functions and galas. Over the course of three days, the EWB team engaged with international industry stakeholders, including event planners, potential international clients, and other contributors to the wider industry such as association representatives and educators. These interactions contributed to strengthening Bahrain's presence in the global MICE sector and supported EWB's strategic objective of positioning itself as a preferred destination for high-profile international events. Her Excellency Sara Ahmed Buhiji, CEO of the Bahrain Tourism and Exhibitions Authority (BTEA) and Chairperson of EWB, remarked on the significance of the event: 'IMEX Frankfurt provides a valuable annual platform to promote Bahrain's offerings in the international MICE and business events landscape. Our participation supports EWB's broader ambition to attract world-class events and create long-term value for Bahrain's tourism and business sectors. The connections made during this event pave the way for future collaboration and growth.' Participation in IMEX Frankfurt forms part of EWB's ongoing efforts to build partnerships, enhance market visibility, and contribute to Bahrain's economic diversification strategy. With over 4,000 global meeting planners and more than 3,000 suppliers in attendance, the event offered a constructive forum for business development and industry insight.

EWB participates in IMEX Frankfurt 2025
EWB participates in IMEX Frankfurt 2025

Daily Tribune

time5 days ago

  • Business
  • Daily Tribune

EWB participates in IMEX Frankfurt 2025

Exhibition World Bahrain (EWB) wrapped up its participation at IMEX Frankfurt 2025, held from 20 to 22 May in Frankfurt, Germany. As one of the leading international exhibitions for the meetings, incentives, conferences and exhibitions (MICE) industry, IMEX Frankfurt 2025 brought together thousands of professionals and suppliers from across the globe. Representing EWB at the event were Alan Pryor, General Manager; Huda Al Shamlan, Director of Marketing, Communications and Partnerships; and Bjorn Hufkie, Director of Business Development. Bahrain Tourism and Exhibitions Authority (BTEA) representatives also took part in the event.

Qatar showcases MICE offerings at IMEX Frankfurt
Qatar showcases MICE offerings at IMEX Frankfurt

Qatar Tribune

time6 days ago

  • Business
  • Qatar Tribune

Qatar showcases MICE offerings at IMEX Frankfurt

Tribune News Network Doha Visit Qatar led a delegation of 16 entities from Qatar's tourism sector to participate in IMEX Frankfurt 2025 – one of the world's leading trade exhibitions specialising in the meetings, incentives, conferences, and exhibitions (MICE) industry. Held at Messe Frankfurt from May 20 - 22, the exhibition served as a strategic platform to showcase Qatar's latest offerings and services in the business events sector. The Visit Qatar pavilion brought together key partners from across the tourism and hospitality sectors, including Qatar Airways as the official airline partner. Other participants included Hilton Doha, Hilton Salwa Beach Resort & Villas, Park Hyatt Doha, Sheraton Grand Doha, Minor Hotels Doha, Rosewood Doha, The St. Regis Doha, The St. Regis Marsa Arabia Island, Waldorf Astoria Lusail Doha, and The Ritz-Carlton Doha. Destination management companies present included Discover Qatar, Experience Qatar, Q Moments, Arabian Adventures, Maps & Vogs Holidays, and Musafir Online Travel & Tourism. Doha is preparing to host several major international events this year, including the Chartered Institute of Arbitrators' Global Conference in October, Mobile World Congress and the second United Nations World Summit on Social Development in November, and the tenth session of the Conference of the States Parties to the United Nations Convention against Corruption in December. Throughout the year, Doha plays host to a dynamic portfolio of established annual events that have become key fixtures on the regional and international events calendar. These include Web Summit Qatar, the Doha Jewellery & Watches Exhibition, the Doha International Maritime Defence Exhibition and Conference (DIMDEX), the World Innovation Summit for Health (WISH), as well as the Doha Forum, the Qatar Economic Forum, and the Qatar Real Estate Forum. Together, these events strengthen Qatar's position as a leading global destination for business events.

TCEB Unveils "3M" for Business Events at IMEX Frankfurt 2025
TCEB Unveils "3M" for Business Events at IMEX Frankfurt 2025

Korea Herald

time23-05-2025

  • Business
  • Korea Herald

TCEB Unveils "3M" for Business Events at IMEX Frankfurt 2025

BANGKOK, May 21, 2025 /PRNewswire/ -- Thailand Convention and Exhibition Bureau (TCEB) makes a presence at IMEX Frankfurt 2025 with a debut of an initiative "Meet in Thailand: Your Success, Your Moment", offering 3M elements to generate higher value for events. The debut is made during TCEB press conference on May 20, led by Mr. Puripan Bunnag, TCEB Senior Vice President. Mr. Puripan stated: "TCEB is always dedicated to making offerings that meet shifting demands of business world, so that holding events in Thailand can deliver higher value, better return on investment and greater return on experiences. After working in partnership with our stakeholders to overcome economic challenges, we have finally crafted "Meet in Thailand, Your Success, Your Moment" entailing 3M elements - MaxiMICE, Meaningful, Memorable – to offer upgraded resources and new ingredients in Thailand that will give a definition of events in a new light". MaxiIMICE – This idea is to invite clients to explore and maximise new development of products and services or enhanced and upgraded offerings in Thailand. They range from enhanced accessibility due to increased flights, more capable and potential city destinations, new investment in properties, growth of unconventional venues, larger pool of qualified MICE manpower and standard-certified enterprises, richer options of localised experiences to stronger government support. Meaningful – This idea is partly derived from TCEB's policy to advance the performance of MICE industry under the framework of Environmental, Social and Governance (ESG). It offers clients possibilities of making more purposeful events with measurable impacts. Spotlighting on sustainability, Thailand has developed low carbon MICE routes, MICE suppliers certified with sustainable event management, professional bodies in designing, auditing and verifying sustainable performance of events. Furthermore, there are choices of activities designed to involve and benefit local communities in every MICE City and other potential destinations across the country. Memorable - With strong hospitability, adaptability and wealthy cultural assets, Thailand is always in fit state to deliver return on experiences. Thanks to extensive network of stakeholders in the creative sector, event designers, local communities keen in the MICE industry and tech entrepreneurs, Thailand can help clients craft the events with unique cultural immersion and fusion, finely blended business and leisure, tech-driven execution, contribution to local communities, plus a sense of human touch that will make enduring memory. Apart from 3M initiative, TCEB also presented major updates on Thailand's MICE landscape comprising: 15 events from associations and corporations in Europe and the UK landing in Thailand, all 8 major convention and exhibition centers in Bangkok and its suburb being connected directly with BTS Sky Train and MRT Underground Train in May this year, Air France starting direct flights between Paris and Phuket in November 2025 and TCEB support schemes for business events and festivals. Mr. Puripan added that next year in 2026 will be MICE Celebration Year to resonate with Thailand being selected to host a series of important events. Some key ones are International Horticultural Exposition 2026 (Udon Thani Expo), World Congress on Pain, Annual Meeting of the World Bank Group and International Monetary Fund, Global Sustainable Tourism Conference, UFI Asia Pacific Congress. Such large-scale events are a strong indicator of international confidence in Thailand's readiness and potential to make events a success. About TCEB A LEADING AGENCY AT THE FOREFRONT OF THAILAND'S MICE INDUSTRY Established in 2004, Thailand Convention & Exhibition Bureau (Public Organization) or TCEB – the government agency under the supervision of the Prime Minister – has been assigned a role to promote, support and develop business events industry – corporate meetings, incentive trips, conventions, exhibitions, mega events and world festivals. Serving as a strategic partner, TCEB helps deliver creative ideas and solutions to bring success and fulfill the requirements of business events. The overarching goal is to drive Thailand to become a global MICE and mega events destination that can drive the country's strategic industries and national economy.

Sarawak to launch revamped Tribe Legacy campaign at IMEX Frankfurt 2025
Sarawak to launch revamped Tribe Legacy campaign at IMEX Frankfurt 2025

Borneo Post

time21-05-2025

  • Business
  • Borneo Post

Sarawak to launch revamped Tribe Legacy campaign at IMEX Frankfurt 2025

(From third left) Amelia, Snowdan and others pose for a photocall, taken during a press conference at IMEX Frankfurt 2025 in Germany to announce BESarawak's global transformative legacy. – Photo courtesy of BESarawak KUCHING (May 22): Sarawak's return to IMEX Frankfurt 2025 from May 20 to 22 will see the global launch of Business Events Sarawak's (BESarawak) revamped Tribe Legacy campaign, anchored by the compelling new tagline 'Driving Impact Together'. Deputy Minister of Tourism, Creative Industry and Performing Arts Datuk Snowdan Lawan said the campaign was first launched nationally earlier this year and made its regional debut at The Meetings Show Asia Pacific (TMS APAC) 2025 in Singapore last month. 'Now, at IMEX 2025, we mark its global launch – expanding its reach to the international stage. 'This reinforces Sarawak's commitment to legacy-driven business events on an international scale, ensuring that every event contributes to economic growth, knowledge exchange, sustainability, and community advancement,' he said in a press release from BESarawak. Adding on, Snowdan said the Sarawak government has consistently led the way in advancing green economy and sustainable energy, and now reinforces this commitment with the Sarawak Sustainability Blueprint 2030. Set to be launched at the end of May, he added that this blueprint will serve as a strategic roadmap for Sarawak's transition to a green economy. 'By championing legacy impact, Sarawak fully supports and strengthens the business events sector with BESarawak, ensuring that events contribute to long-term economic, environmental, and social progress.' Meanwhile, BESarawak chief executive officer Amelia Roziman said BESarawak's presence at IMEX Frankfurt 2025 marks a significant milestone in its journey as a global leader in legacy-driven business events. She explained that BESarawak is nearing the end of its Legacy Impact Master Action Plan (Legacy MAP) 2023-2025, with the goal of transforming Sarawak into the Legacy Capital of Business Events in Malaysia and Borneo by 2030. 'We are ahead of schedule with our initiatives under the Legacy MAP 2023-2025. For example, the Borneo Inspires Legacy Awards has evolved to include participation at a global scale. 'This early progress is a testament to our commitment to reinforce Sarawak as the legacy capital for business events in Malaysia and Borneo by 2030,' she said. She added that BESarawak is committed to positioning Sarawak as the capital of legacy through three transformative initiatives, such as the Intelligent Impact Management System, Legacy360, and Borneo Inspires Legacy Awards (BILA). 'Our three key offerings – Legacy360, and BILA 2025 – are complementary to each other towards a holistic framework to enhance the long-term impact of business events, starting first with Sarawak and then the world.' BESarawak IMEX Frankfurt 2025 lead Snowdan Tribe Legacy

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