Latest news with #INOA
CairoScene
4 days ago
- Entertainment
- CairoScene
Why L'Oreal Professionnel's Gourmand Browns Are the Colour of 2025
The premise is simple enough. Brown - long dismissed as a default - is having a rebrand. Jun 05, 2025 In a year where 'natural' is a strategy, not a compromise, L'Oréal Professionnel is betting on brown. More specifically, Gourmand Browns. A spectrum of shades named and nuanced like dessert menus: mocha mousse, cinnamon glaze, burnt caramel, chocolate fondant. The palette draws directly from Pantone's 2025 colour of the year - Mocha Mousse - but grounds it in heat, texture, and technique. The premise is simple enough. Brown - long dismissed as a default - is having a rebrand. Gourmand Browns bring together depth and dimension, worn glossy or matte, through balayage, root melt or a full-head transformation. It's being shaped in salons as a tactile, expressive craft - one that draws from regional palettes and client nuance. In Egypt, salons like Kriss Beauty and hair colourists such as Mohamed Gaber, and Ziad & Majd are anchoring the trend with their own interpretations. Each colourist builds on the campaign with fluency in tone, undertone, and technique - translating brown into something calibrated, specific, and unmistakably current. At the root of it all is INOA, L'Oreal Professionnel's ammonia-free, oil-based colour line - known for its 100% grey hair coverage and 48% more shine properties. Beauty has always been borrowed from food - MAC's Spiced Chocolate, Fenty's Honey Waffles, Glossier's Berry Balm. Gourmand Browns doesn't stop at the reference point. It deepens it, recasting colour as an atmosphere: warm, wearable, and sensorial.
Identity
01-06-2025
- Entertainment
- Identity
L'Oréal Professionnel's Gourmand Browns: The Must-Have Hair Color Trend of 2025
Brown hair is back and better than ever! As the world shifts to softer, warmer tones, L'Oréal Professionnel is taking the lead with Gourmand Browns —a food-inspired campaign that's set to define the beauty trend landscape of 2025. With rich shades like caramel drizzle, mocha, cinnamon, honey glaze, and chocolate, Gourmand Browns is more than just a color collection—it's a full sensory experience that blends beauty with the comforting world of food. But what's fueling this irresistible trend? L'Oréal Professionnel has partnered with Egypt's top hair colorists and beauty content creators to bring Gourmand Browns to life in the most powerful way. Using a super smart 3D technique, including advanced methods like balayage, color melting, and contouring highlights, the collection delivers stunning, multi-dimensional shades. These techniques aren't just about looking good—they feel as indulgent as the flavors they're inspired by. At the heart of it all is INOA, L'Oréal Professionnel's ammonia-free, oil-based color system. Known for its vibrant, long-lasting results and nourishing formula, INOA offers a coloring experience that's both gentle on the scalp and luxurious in effect. Inspiration for Gourmand Browns also draws from broader global trends. Pantone, the global authority on color, has named brown one of 2025's top shades—with tones like Mocha Mousse leading the charge. This global trend adds depth and relevance to the Gourmand Browns collection, which takes the concept even further by blending rich, warm tones with the elegance and comfort of food-inspired hues. Still thinking about it? Take this as your sign to try something new. Book your appointment now at your nearest L'Oréal Professionnel salon through Whether you're craving a subtle caramel gloss or a bold espresso blend, your next look is just a click away.
