Latest news with #INZONEM10S
Mid East Info
24-07-2025
- Entertainment
- Mid East Info
Sony INZONE and Fnatic Team Up for an Immersive Fan Experience at the 2025 Esports World Cup - Middle East Business News and Information
Saudi Arabia's gaming market surpassed 7.88 billion SAR in 2024, highlighting the region's status as one of the world's fastest-growing gaming hubs Fnatic Meet & Greet events were held at the Esports World Cup and in-store at Sony World, Granada Mall, Riyadh Fans can experience INZONE x Fnatic co-branded gear first-hand, including the INZONE H5/H9 wireless headset, and INZONE M10S gaming monitor (Riyadh, Saudi Arabia, 24 July 2025) – Sony Middle East and Africa collaborated with Fnatic, one of the world's leading esports organisations, to deliver an immersive, fan-first experience at the 2025 Esports World Cup in Riyadh. With Saudi Arabia's gaming market surpassing 7.88 billion SAR 1 in 2024 and esports alone generating over SAR 83.28 million 2 , this event further elevated the region's gaming boom. 3 From 8–13 July 2025, fans visited the INZONE x Fnatic booth at the Content Creator Park to meet their players including Jake 'Boaster' Howlett, Austin 'Crashies' Roberts, Kajetan ' Haremski, Timofey 'Chronicle' Khromov, and Emir Ali 'Alfajer' Beder. Visitors also tried cutting-edge gaming gear while being part of this rapidly expanding global phenomenon. The Sony INZONE booth offered fans an exclusive meet-and-greet opportunity with Fnatic's team, alongside exciting giveaways and interactive gaming zones. Beyond this, gaming enthusiasts had the chance to experience the INZONE range, including the newly launched INZONE M10S gaming monitor along with the INZONE H5 and INZONE H9 wireless headset, all developed in close collaboration with Fnatic's pro players. These products are built for competitive performance, designed to deliver next-level audio and visual fidelity for both casual and elite gamers. The Fnatic team currently uses these peripherals in training and competition. Product Highlights INZONE M10S gaming monitor – tailored for low-latency, fast refresh gameplay, enhanced picture settings preferred by pros. INZONE H5/H9 wireless headsets – feature immersive 360° spatial audio and up to 32‑hour battery life, ideal for long competitive sessions. The activation showcases Fnatic and Sony INZONE's ongoing commitment to delivering premium experiences for the gaming community across the region. Following the announcement of a multi-year global partnership in June 2023 4 , combining Fnatic's elite esports heritage with Sony's innovation in high-performance gaming technology. Jobin Joejoe, Managing Director, Sony Middle East and Africa said: 'With more than 33 million gamers across the GCC, and nearly 62% of the total gaming population in Saudi Arabia. This experience taps into a deeply passionate and fast‑growing audience, creating this memorable experience allows fans to engage with the Fnatic Team in a real gaming environment' Sam Mathews, Founder & CEO, Fnatic added: 'We've always believed in being right where our fans are, and this partnership with Sony INZONE is all about creating special moments that bring us closer together. We're proud to be here in Riyadh, connecting with our fans in t .' In addition to the booth at the Esports World Cup, fans in Riyadh also had the chance for an exclusive meet and greet with the Fnatic Valorant Team at Sony World, Granada Mall, Riyadh, on July 10 th. This in-store experience allowed fans to test the Inzone range and meet their favourite players all while exchanging tips and tricks with their fellow players. The collaboration took place alongside Fnatic's participation in the Valorant tournament, part of the Esports World Cup's debut of Riot Games' flagship tactical shooter, where 16 top teams battled live on a Local Area Network (LAN) in front of fans for a SAR 4.69 million prize pool. -ENDS- About Sony Middle East and Africa: Sony Middle East and Africa FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, Mobile Electronics (Car Audio), broadcasting and professional products and Computer Entertainment (PlayStation) products in more than 40 countries in the region. Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Middle East and Africa leads execution of various logistics, sales, marketing, advertising and customer services activities through its business partners. 353 accredited third-party service centres reinforce Sony's presence in key markets in the region. About Sony Corporation Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business. With the mission to 'create the future of entertainment through the power of technology together with creators,' we aim to continue to deliver Kando* to people around the world. For more information, visit: *Kando is a Japanese word that roughly translates to the sense of awe and emotion you feel when experiencing something beautiful and amazing for the first time. For media enquiries, please contact:
Mid East Info
12-05-2025
- Entertainment
- Mid East Info
Sony Partners with NASR Esports at Dubai Esports and Games Festival 2025 - Middle East Business News and Information - mid-east.info
Showcasing Next-Level Gaming Experiences and Strengthening Commitment to Regional Esports Community Dubai, United Arab Emirates: Sony Middle East and Africa announces an exciting partnership with NASR Esports , a leading esports regional organization in competitive gaming and talent development, at the Dubai Esports and Games Festival 2025 (DEF 2025) . Set to take place from from May 9 to May 11 at Zabeel Hall 2, Dubai World Trade Centre, visitors can expect an immersive experience filled with the ultimate gaming setup, exclusive giveaways and more. At the NASR Esports booth, gamers and esports enthusiasts will experience an immersive setup featuring high-performance gaming PCs powered by Sony's INZONE range including the newly launched INZO N E M10S gaming monitors, co-developed with global esports powerhouse Fnatic alongside an exclusive range of Sony INZONE gaming headsets. Festival attendees can participate in engaging gaming challenges for a chance to win the INZONE H5 headphones by joining the official Sony INZONE MEA Discord channel. Attendees will also have the opportunity to meet and interact with prominent NASR Esports players and gaming influencers, including pro-player Ramy Saad and popular gaming personalities Khaled Abbas , Amr Eliwa , Waseem Khouj , and Yassin Siyam , who will be engaging with fans throughout the festival. This collaboration underlines Sony MEA's ongoing commitment to nurturing and supporting the growing esports community across the Middle East. Following Dubai Esports Festival 2025, Sony and NASR Esports aim to continue their partnership with additional collaborations planned throughout the year. Further details will be announced at a later stage. Jobin Joejoe, Managing Director, Sony Middle East and Africa , said, 'At Sony, gaming continues to be central to our vision and our collaboration with NASR Esports highlights our commitment to nurturing the region's thriving esports ecosystem. The INZONE range including the INZONE M10S is specifically designed to meet the high-performance needs of competitive gamers. It is through these purpose-built innovations, we aim to empower esports professionals and enthusiasts alike to drive the growth of the gaming community. ' Lalit Vase, CEO, NASR Esports, added , 'NASR Esports and Academy is thrilled to join forces with Sony MEA at DEF 2025. We greatly value Sony's proactive approach in engaging with the region's passionate gaming and esports community. This partnership promises exciting competitions and memorable experiences for fans, and we eagerly anticipate further collaborations to enrich the gaming ecosystem throughout the year.' About NASR Esports: NASR Esports stands as a powerhouse in the Middle East, North Africa, and Turkey (MENAT) region, recognized for its competitive excellence and commitment to nurturing the next generation of esports talent. With a legacy of top-tier performances and a robust talent pipeline, NASR Esports continues to set the benchmark for success and innovation in the regional and international esports landscape. At the heart of NASR's mission is the NASR Academy, a pioneering initiative dedicated to developing aspiring gamers into world-class competitors and well-rounded individuals. The Academy's Gaming Camp offers a comprehensive curriculum that goes beyond gameplay, focusing on: Skill refinement and advanced game mechanics Strategic thinking and tactical awareness Cooperative team play and communication Gaming IQ and decision-making under pressure About Sony Middle East and Africa: Sony Middle East and Africa FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, Mobile Electronics (Car Audio), broadcasting and professional products and Computer Entertainment (PlayStation) products in more than 40 countries in the region. Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Middle East and Africa leads execution of various logistics, sales, marketing, advertising and customer services activities through its business partners. 353 accredited third-party service centres reinforce Sony's presence in key markets in the region. About Sony Corporation Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business. With the mission to 'create the future of entertainment through the power of technology together with creators,' we aim to continue to deliver Kando* to people around the world. *Kando is a Japanese word that roughly translates to the sense of awe and emotion you feel when experiencing something beautiful and amazing for the first time.
