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Business Wire
02-07-2025
- Business
- Business Wire
IO Interactive Announces Olivier Perbet as Chief Marketing and Revenue Officer
COPENHAGEN, Denmark--(BUSINESS WIRE)--IO Interactive, the award-winning developer and publisher behind the globally-acclaimed HITMAN franchise, is proud to announce the promotion of Olivier Perbet to Chief Marketing and Revenue Officer (CMRO). In this expanded role, Olivier will now oversee both marketing and revenue operations across the studio's portfolio, including Digital and Physical Sales, Business Development, and go-to-market strategy, as IOI enters an exciting new chapter of growth. Under Olivier's leadership, IOI recently celebrated major milestones with HITMAN World of Assassination surpassing 80 million players globally, and the successful announcement of 007 First Light. Share Olivier joined IO Interactive as Chief Marketing Officer in 2023, bringing with him over 20 years of experience across gaming, consumer electronics, and entertainment. Since then, he has played a key role in scaling IOI's global publishing capabilities, supporting the set-up of IOI Partners and delivering standout campaigns. Under Olivier's leadership, IOI recently celebrated major milestones with HITMAN World of Assassination surpassing 80 million players globally, and the successful announcement of 007 First Light, which drew worldwide attention as a reimagined James Bond origin story. In his new position as CMRO, Olivier will align all revenue-driving functions across marketing, sales, brand partnerships, and commercial strategy, strengthening IOI's position as an independent game studio and publisher. ' Rather than increasing the leadership ranks, we have found that the combination of both CMO and CRO is essential for success, ' said Hakan Abrak, CEO of IO Interactive. ' Olivier's brand creativity combined with commercial skills are the perfect alchemy for this new function. His strategic thinking and leadership have already been instrumental in shaping the vision for IOI, and I'm excited to see what we achieve next with him in this expanded role. ' Olivier shared his enthusiasm for what lies ahead: ' IOI is at an incredibly exciting moment in its journey. I'm thrilled to take on this new role and continue building on the momentum we've created, with HITMAN, 007 First Light, Project Fantasy and IOI Partners. As an independent studio, we have a unique ability to think long-term, build meaningful partnerships, and connect with millions of players in authentic ways. I look forward to helping IOI reach new heights in the years ahead. ' ABOUT IO INTERACTIVE IO Interactive is an independent videogame developer and publisher with studios in Copenhagen, Malmö, Barcelona, Istanbul, and Brighton. As the creative force behind some of the most talked-about multiplatform video games in the last two decades, IOI is dedicated to creating unforgettable characters and experiences using their award-winning proprietary Glacier technology. IO Interactive will develop and publish a reimagined James Bond origin story with 007 First Light and is currently developing a new IP under the codename Project Fantasy. For more information, visit: © 2025 IO Interactive A/S. IO Interactive, IOI, HITMAN are registered trademarks of IO Interactive A/S. JAMES BOND, , and related James Bond Indicia © 1962-2025 Danjaq, LLC and Metro-Goldwyn-Mayer Studios Inc. JAMES BOND, and related James Bond trademarks authorized for use by IOI under license from Metro-Goldwyn-Mayer Studios Inc. All rights reserved.
Yahoo
07-06-2025
- Entertainment
- Yahoo
MindsEye x Hitman Collab Debuts At Summer Game Fest 2025
Build A Rocket Boy and IOI Partners dropped an all-new trailer for MindsEye during Summer Game Fest 2025, crossing over into the Hitman world. Build A Rocket Boy and IOI Partners dropped an all-new trailer for MindsEye during Summer Game Fest 2025, crossing over into the Hitman world. The trailer surprised fans with Agent 47 from IO Interactive's Hitman franchise. Agent 47 will be a future playable character in MindsEye for a specific mission. But IOI also revealed the fan-favourite villain from the 2006 film Casino Royale, Le Chiffre, will be an Elusive Target in Hitman World of Assassination as of today. The special Elusive Target mission will be available for one month. The new MindsEye trailer showcases the game's stunning near-future world, explosive action-packed combat, and the compelling journey of Jacob Diaz—a former soldier whose neural implant may hold the key to a global conspiracy involving rogue AI, corporate corruption, and humanity's survival. The Danish actor portraying Le Chiffre, Mads Mikkelsen, came out to talk about the collaboration with MindsEye and Hitman. 'Le Chiffre is a character I have always enjoyed—he's calculating, cold, and ruthless,' said Mads Mikkelsen. 'Bringing him into the world of Hitman makes for a thrilling collaboration. Players can expect mind games, high stakes, and twists that only this character could orchestrate. To succeed, they'll need to play their hand wisely,' Mikkelsen stated. The MindsEye x Hitman mission is the first collaboration announced, and part of the long-term content roadmap already planned following MindsEye's launch. In addition to the scripted campaign, MindsEye will be an ever-expanding player experience, with new studio-created premium content delivered monthly, thanks to the power of BARB's Game Creation System. Mads Mikkelsen returns as Le Chiffre, the iconic private banker to the criminal underworld, known for his mastery of games of chance and probability. A recent failed venture left him in dire straits, losing vast sums of both legitimate and illicit capital, and in a desperate bid to recover, he has arranged a high-stakes poker game at the Casino Monarchique in Paris. Agent 47 has been tasked with infiltrating the perilous event and will have to find his way to his target to prevent havoc being wreaked across the world. To celebrate the recent reveal of 007 First Light, players who play The Banker Elusive Target and who have signed up for an IOI account will receive an exclusive suit to redeem in 007 First Light. MindsEye launches on June 10, 2025, and is available for pre-order now (which includes a free upgrade to the Deluxe Edition). Pre-orders for MindsEye are available now.
