Latest news with #IPGMediabrands
Yahoo
16-05-2025
- Business
- Yahoo
UM Named Media Agency of Record for 7-Eleven, Inc.
NEW YORK, May 16, 2025--(BUSINESS WIRE)--UM, a global media agency within IPG Mediabrands, today announced it has been named media Agency of Record (AOR) for 7-Eleven, Inc., the world's largest convenience retailer. In this capacity, UM will drive the full funnel, cross-channel media strategy and handle digital media activation for 7-Eleven® and Speedway® stores, as well as the 7NOW® Delivery app. UM introduced 7-Eleven to its newly launched Full Color Media (FCM) approach—an inventive and immersive way to bring brands to life with vibrancy, distinction, and cultural relevance. Built on IPG's end-to-end marketing engine, Interact, and fueled by best-in-class data from Acxiom, FCM unlocks richer insights, precision targeting, and creative personalization at scale. This seamlessly connected ecosystem enables 7-Eleven to reach broader audiences while creating deeper, more resonant connections across every channel. "Like entire generations of 7-Eleven customers, I grew up grabbing Slurpee and Big Gulp drinks with my family, so having the opportunity to work with the most recognizable name in convenience is exciting," said Erin Quintana, US CEO, UM. "With Acxiom's industry-leading data capabilities and our Full Color Media model at the forefront of our planning efforts, we look forward to helping 7-Eleven propel their business forward." "At 7-Eleven, our customers look to us as their 'ingenious accomplice' – a trusty companion they can count on to take on the unpredictability of life – and as we continue to grow, it's crucial that our marketing strategies deepen this authentic connection," said Marissa Jarratt, Executive Vice President and Chief Marketing & Sustainability Officer, 7-Eleven, Inc. "By leveraging UM's unique data-enabled approach, we are poised to unlock new opportunities to bring more people to our stores and ensure 7-Eleven remains an essential part of their daily lives." UM introduced its new Full Color Media global omnichannel media planning proposition and proprietary Brand Pattern Growth Model earlier this year. Built upon several years of research into 10,000+ brands marketing in the era of AI, the agency's approach works with brands to identify the complexity, nuances, and differentiators unique to every brand in order to optimize marketing efforts, elevate them within their categories, and drive sustained growth. About UM The home of Full Color Media, UM is a global media agency committed to empowering brands to their full potential of growth by leveraging the power of brand patterns. As the leading global media network in IPG Mediabrands, UM operates in over 100 countries, with more than 6,000 people serving a roster of global clients including American Express, General Mills, Emirates, Kenvue, Levi Strauss & Co, Dyson, Enterprise holdings, Upfield, Just Eat and Mattel. For more information, please visit About 7-Eleven, Inc. 7-Eleven, Inc. is the premier name in the U.S. convenience-retailing industry. Based in Irving, Texas, 7-Eleven operates, franchises and/or licenses more than 13,000 stores in the U.S. and Canada. In addition to 7-Eleven® stores, 7-Eleven, Inc. operates and franchises Speedway®, Stripes®, Laredo Taco Company® and Raise the Roost® Chicken and Biscuits locations. Known for its iconic brands such as Slurpee®, Big Bite® and Big Gulp®, 7-Eleven has expanded into high-quality sandwiches, salads, side dishes, cut fruit and protein boxes, as well as pizza, chicken wings and mini beef tacos. 7-Eleven offers customers industry-leading private brand products at outstanding value. Customers can earn and redeem points on various items in stores nationwide through its 7Rewards® and Speedy Rewards® loyalty programs with more than 80 million members, place an order in the 7NOW® delivery app in over 95% of the convenience retailer's footprint, or rely on 7-Eleven for other convenient services. Find out more online at View source version on Contacts Press Contact:Isabelle Error while retrieving data Sign in to access your portfolio Error while retrieving data
Associated Press
16-05-2025
- Business
- Associated Press
UM Named Media Agency of Record for 7-Eleven, Inc.
NEW YORK--(BUSINESS WIRE)--May 16, 2025-- UM, a global media agency within IPG Mediabrands, today announced it has been named media Agency of Record (AOR) for 7-Eleven, Inc., the world's largest convenience retailer. In this capacity, UM will drive the full funnel, cross-channel media strategy and handle digital media activation for 7-Eleven ® and Speedway ® stores, as well as the 7NOW ® Delivery app. UM introduced 7-Eleven to its newly launched Full Color Media(FCM) approach—an inventive and immersive way to bring brands to life with vibrancy, distinction, and cultural relevance. Built on IPG's end-to-end marketing engine, Interact, and fueled by best-in-class data from Acxiom, FCM unlocks richer insights, precision targeting, and creative personalization at scale. This seamlessly connected ecosystem enables 7-Eleven to reach broader audiences while creating deeper, more resonant connections across every channel. 'Like entire generations of 7-Eleven customers, I grew up grabbing Slurpee and Big Gulp drinks with my family, so having the opportunity to work with the most recognizable name in convenience is exciting,' said Erin Quintana, US CEO, UM. 'With Acxiom's industry-leading data capabilities and our Full Color Media model at the forefront of our planning efforts, we look forward to helping 7-Eleven propel their business forward.' 'At 7-Eleven, our customers look to us as their 'ingenious accomplice' – a trusty companion they can count on to take on the unpredictability of life – and as we continue to grow, it's crucial that our marketing strategies deepen this authentic connection,' said Marissa Jarratt, Executive Vice President and Chief Marketing & Sustainability Officer, 7-Eleven, Inc. 'By leveraging UM's unique data-enabled approach, we are poised to unlock new opportunities to bring more people to our stores and ensure 7-Eleven remains an essential part of their daily lives.' UM introduced its new Full Color Media global omnichannel media planning proposition and proprietary Brand Pattern Growth Model earlier this year. Built upon several years of research into 10,000+ brands marketing in the era of AI, the agency's approach works with brands to identify the complexity, nuances, and differentiators unique to every brand in order to optimize marketing efforts, elevate them within their categories, and drive sustained growth. About UM The home of Full Color Media, UM is a global media agency committed to empowering brands to their full potential of growth by leveraging the power of brand patterns. As the leading global media network in IPG Mediabrands, UM operates in over 100 countries, with more than 6,000 people serving a roster of global clients including American Express, General Mills, Emirates, Kenvue, Levi Strauss & Co, Dyson, Enterprise holdings, Upfield, Just Eat and Mattel. For more information, please visit About 7-Eleven, Inc. 7-Eleven, Inc. is the premier name in the U.S. convenience-retailing industry. Based in Irving, Texas, 7-Eleven operates, franchises and/or licenses more than 13,000 stores in the U.S. and Canada. In addition to 7-Eleven ® stores, 7-Eleven, Inc. operates and franchises Speedway ®, Stripes ®, Laredo Taco Company ® and Raise the Roost ® Chicken and Biscuits locations. Known for its iconic brands such as Slurpee ®, Big Bite ® and Big Gulp ®, 7-Eleven has expanded into high-quality sandwiches, salads, side dishes, cut fruit and protein boxes, as well as pizza, chicken wings and mini beef tacos. 7-Eleven offers customers industry-leading private brand products at outstanding value. Customers can earn and redeem points on various items in stores nationwide through its 7Rewards ® and Speedy Rewards ® loyalty programs with more than 80 million members, place an order in the 7NOW ® delivery app in over 95% of the convenience retailer's footprint, or rely on 7-Eleven for other convenient services. Find out more online at View source version on CONTACT: Press Contact: Isabelle Brenton [email protected] KEYWORD: UNITED STATES NORTH AMERICA TEXAS NEW YORK INDUSTRY KEYWORD: TECHNOLOGY DIGITAL MARKETING PAYMENTS MEDIA CONTENT MARKETING OTHER COMMUNICATIONS APPS/APPLICATIONS MARKETING ADVERTISING COMMUNICATIONS SOFTWARE RETAIL INTERNET DATA MANAGEMENT SUPPLY CHAIN MANAGEMENT CONVENIENCE STORE ARTIFICIAL INTELLIGENCE SOURCE: UM Copyright Business Wire 2025. PUB: 05/16/2025 06:45 AM/DISC: 05/16/2025 06:46 AM
Business Wire
16-05-2025
- Business
- Business Wire
UM Named Media Agency of Record for 7-Eleven, Inc.
NEW YORK--(BUSINESS WIRE)--UM, a global media agency within IPG Mediabrands, today announced it has been named media Agency of Record (AOR) for 7-Eleven, Inc., the world's largest convenience retailer. In this capacity, UM will drive the full funnel, cross-channel media strategy and handle digital media activation for 7-Eleven ® and Speedway ® stores, as well as the 7NOW ® Delivery app. UM introduced 7-Eleven to its newly launched Full Color Media (FCM) approach—an inventive and immersive way to bring brands to life with vibrancy, distinction, and cultural relevance. Built on IPG's end-to-end marketing engine, Interact, and fueled by best-in-class data from Acxiom, FCM unlocks richer insights, precision targeting, and creative personalization at scale. This seamlessly connected ecosystem enables 7-Eleven to reach broader audiences while creating deeper, more resonant connections across every channel. 'Like entire generations of 7-Eleven customers, I grew up grabbing Slurpee and Big Gulp drinks with my family, so having the opportunity to work with the most recognizable name in convenience is exciting,' said Erin Quintana, US CEO, UM. 'With Acxiom's industry-leading data capabilities and our Full Color Media model at the forefront of our planning efforts, we look forward to helping 7-Eleven propel their business forward.' 'At 7-Eleven, our customers look to us as their 'ingenious accomplice' – a trusty companion they can count on to take on the unpredictability of life – and as we continue to grow, it's crucial that our marketing strategies deepen this authentic connection,' said Marissa Jarratt, Executive Vice President and Chief Marketing & Sustainability Officer, 7-Eleven, Inc. "By leveraging UM's unique data-enabled approach, we are poised to unlock new opportunities to bring more people to our stores and ensure 7-Eleven remains an essential part of their daily lives.' UM introduced its new Full Color Media global omnichannel media planning proposition and proprietary Brand Pattern Growth Model earlier this year. Built upon several years of research into 10,000+ brands marketing in the era of AI, the agency's approach works with brands to identify the complexity, nuances, and differentiators unique to every brand in order to optimize marketing efforts, elevate them within their categories, and drive sustained growth. About UM The home of Full Color Media, UM is a global media agency committed to empowering brands to their full potential of growth by leveraging the power of brand patterns. As the leading global media network in IPG Mediabrands, UM operates in over 100 countries, with more than 6,000 people serving a roster of global clients including American Express, General Mills, Emirates, Kenvue, Levi Strauss & Co, Dyson, Enterprise holdings, Upfield, Just Eat and Mattel. For more information, please visit About 7-Eleven, Inc. 7-Eleven, Inc. is the premier name in the U.S. convenience-retailing industry. Based in Irving, Texas, 7-Eleven operates, franchises and/or licenses more than 13,000 stores in the U.S. and Canada. In addition to 7-Eleven ® stores, 7-Eleven, Inc. operates and franchises Speedway ®, Stripes ®, Laredo Taco Company ® and Raise the Roost ® Chicken and Biscuits locations. Known for its iconic brands such as Slurpee ®, Big Bite ® and Big Gulp ®, 7-Eleven has expanded into high-quality sandwiches, salads, side dishes, cut fruit and protein boxes, as well as pizza, chicken wings and mini beef tacos. 7-Eleven offers customers industry-leading private brand products at outstanding value. Customers can earn and redeem points on various items in stores nationwide through its 7Rewards ® and Speedy Rewards ® loyalty programs with more than 80 million members, place an order in the 7NOW ® delivery app in over 95% of the convenience retailer's footprint, or rely on 7-Eleven for other convenient services. Find out more online at
Campaign ME
13-05-2025
- Business
- Campaign ME
Initiative names Sanita Sandhu as Chief Strategy and Growth Officer
Initiative MENAT has appointed Sanita Sandhu as its new Chief Strategy and Growth Officer. The move marks a strategic addition to the agency's leadership team as it continues to drive regional expansion across the Middle East, North Africa and Turkey. The newly created role is designed to support Initiative's ambitions for deeper client partnerships, innovation-led solutions and product-driven growth. Sandhu brings more than two decades of international experience across the UK, Europe and Asia, most recently serving as Chief Strategy and Growth Officer at Kinesso EMEA. In her previous role at Kinesso – the technology-led performance marketing arm of IPG Mediabrands – she led cross-functional teams and worked closely with local CEOs to implement integrated strategies across business, product, technology and services. Commenting on the appointment, Sanita Sandhu said: 'This is a pivotal moment for the industry, as the MENAT region experiences accelerated transformation driven by AI, data, and evolving consumer expectations. It is an exciting opportunity to shape how we innovate, adapt, and deliver impact here at Initiative.' Sandhu has worked with a range of global brands including Nike, BBC, Specsavers, Colgate-Palmolive, Gucci, Shiseido, Expedia and Hermès. Her strategic leadership has earned her recognition in the form of an IPA Grand Prix for John Lewis and a Cannes Lions shortlist for the BBC. Lara Arbid, CEO of Initiative MENAT, said: 'The appointment of Sanita to this newly created role reflects our commitment to delivering strategic thinking that directly addresses the unique challenges and opportunities of our clients, while positioning them for sustainable growth in this evolving market.' In addition to her core role, Sandhu will contribute to the agency's internal development efforts, supporting talent and inclusion initiatives through mentorship and leadership programmes, including her continued advocacy as a RISE Champion and her involvement with the Women's Open Network at IPG Mediabrands.
Yahoo
06-05-2025
- Business
- Yahoo
T-Mobile US (NasdaqGS:TMUS) Partners With IPG Mediabrands For Enhanced Advertising Solutions
Last week, T-Mobile US announced a major partnership with IPG Mediabrands, which allows the latter's agencies and clients to tap into T-Mobile's first-party data for enhanced advertising solutions. This development is thought to have positively influenced T-Mobile's stock, as the company's share price increased by 2.78% over the period, aligning with the market's broader 2.2% rise. While the market navigated uncertainties related to tariffs and upcoming Federal Reserve decisions, T-Mobile's move potentially added momentum to its stock in line with the general upward market trend. We've discovered 2 risks for T-Mobile US that you should be aware of before investing here. NasdaqGS:TMUS Revenue & Expenses Breakdown as at May 2025 The end of cancer? These 23 emerging AI stocks are developing tech that will allow early identification of life changing diseases like cancer and Alzheimer's. The recent partnership between T-Mobile US and IPG Mediabrands underscores T-Mobile's potential to leverage its extensive 5G and data resources to bolster advertising solutions. This initiative aligns with T-Mobile's ongoing 5G and T-Fiber expansions, which are highlighted in its growth narrative. As T-Mobile continues to enhance its postpaid and broadband offerings, this strategic collaboration could support both revenue and margin improvements, reflecting positively in future earnings forecasts. Over the past five years, T-Mobile's total shareholder return, encompassing share price appreciation and dividends, was 168.87%. This robust growth suggests that the company's strategic moves, including its recent partnership, may contribute positively to long-term shareholder gains. Comparing T-Mobile's one-year return, which matched the 53.9% seen by the US Wireless Telecom industry, highlights its competitive standing within the sector. The recent share price increase of 2.78% brings T-Mobile closer to analysts' consensus price target of US$266.22, which remains approximately 9.3% above the current price of US$241.59. This proximity to the target price scenario reflects market optimism towards T-Mobile's growth prospects and strategic initiatives, although the full realization of forecasted revenue and earnings growth will be critical to closing this gap. Learn about T-Mobile US' future growth trajectory here. This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.
