UM Named Media Agency of Record for 7-Eleven, Inc.
NEW YORK--(BUSINESS WIRE)--May 16, 2025--
UM, a global media agency within IPG Mediabrands, today announced it has been named media Agency of Record (AOR) for 7-Eleven, Inc., the world's largest convenience retailer. In this capacity, UM will drive the full funnel, cross-channel media strategy and handle digital media activation for 7-Eleven ® and Speedway ® stores, as well as the 7NOW ® Delivery app.
UM introduced 7-Eleven to its newly launched Full Color Media(FCM) approach—an inventive and immersive way to bring brands to life with vibrancy, distinction, and cultural relevance. Built on IPG's end-to-end marketing engine, Interact, and fueled by best-in-class data from Acxiom, FCM unlocks richer insights, precision targeting, and creative personalization at scale. This seamlessly connected ecosystem enables 7-Eleven to reach broader audiences while creating deeper, more resonant connections across every channel.
'Like entire generations of 7-Eleven customers, I grew up grabbing Slurpee and Big Gulp drinks with my family, so having the opportunity to work with the most recognizable name in convenience is exciting,' said Erin Quintana, US CEO, UM. 'With Acxiom's industry-leading data capabilities and our Full Color Media model at the forefront of our planning efforts, we look forward to helping 7-Eleven propel their business forward.'
'At 7-Eleven, our customers look to us as their 'ingenious accomplice' – a trusty companion they can count on to take on the unpredictability of life – and as we continue to grow, it's crucial that our marketing strategies deepen this authentic connection,' said Marissa Jarratt, Executive Vice President and Chief Marketing & Sustainability Officer, 7-Eleven, Inc. 'By leveraging UM's unique data-enabled approach, we are poised to unlock new opportunities to bring more people to our stores and ensure 7-Eleven remains an essential part of their daily lives.'
UM introduced its new Full Color Media global omnichannel media planning proposition and proprietary Brand Pattern Growth Model earlier this year. Built upon several years of research into 10,000+ brands marketing in the era of AI, the agency's approach works with brands to identify the complexity, nuances, and differentiators unique to every brand in order to optimize marketing efforts, elevate them within their categories, and drive sustained growth.
About UM
The home of Full Color Media, UM is a global media agency committed to empowering brands to their full potential of growth by leveraging the power of brand patterns. As the leading global media network in IPG Mediabrands, UM operates in over 100 countries, with more than 6,000 people serving a roster of global clients including American Express, General Mills, Emirates, Kenvue, Levi Strauss & Co, Dyson, Enterprise holdings, Upfield, Just Eat Takeaway.com and Mattel. For more information, please visit www.umww.com.
About 7-Eleven, Inc.
7-Eleven, Inc. is the premier name in the U.S. convenience-retailing industry. Based in Irving, Texas, 7-Eleven operates, franchises and/or licenses more than 13,000 stores in the U.S. and Canada. In addition to 7-Eleven ® stores, 7-Eleven, Inc. operates and franchises Speedway ®, Stripes ®, Laredo Taco Company ® and Raise the Roost ® Chicken and Biscuits locations. Known for its iconic brands such as Slurpee ®, Big Bite ® and Big Gulp ®, 7-Eleven has expanded into high-quality sandwiches, salads, side dishes, cut fruit and protein boxes, as well as pizza, chicken wings and mini beef tacos. 7-Eleven offers customers industry-leading private brand products at outstanding value. Customers can earn and redeem points on various items in stores nationwide through its 7Rewards ® and Speedy Rewards ® loyalty programs with more than 80 million members, place an order in the 7NOW ® delivery app in over 95% of the convenience retailer's footprint, or rely on 7-Eleven for other convenient services. Find out more online at www.7-eleven.com.
View source version on businesswire.com:https://www.businesswire.com/news/home/20250516819166/en/
CONTACT: Press Contact:
Isabelle Brenton
[email protected]
KEYWORD: UNITED STATES NORTH AMERICA TEXAS NEW YORK
INDUSTRY KEYWORD: TECHNOLOGY DIGITAL MARKETING PAYMENTS MEDIA CONTENT MARKETING OTHER COMMUNICATIONS APPS/APPLICATIONS MARKETING ADVERTISING COMMUNICATIONS SOFTWARE RETAIL INTERNET DATA MANAGEMENT SUPPLY CHAIN MANAGEMENT CONVENIENCE STORE ARTIFICIAL INTELLIGENCE
SOURCE: UM
Copyright Business Wire 2025.
PUB: 05/16/2025 06:45 AM/DISC: 05/16/2025 06:46 AM
http://www.businesswire.com/news/home/20250516819166/en
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
an hour ago
- Yahoo
H&M HOME REVEALS CAPTIVATING COLLABORATION WITH PALM HEIGHTS AND GABRIELLA KHALIL
H&M HOME is delighted to announce a collaboration with Palm Heights, beachfront Caribbean boutique hotel on Grand Cayman Island, founded and designed by the visionary New York-based Creative Director, Gabriella Khalil. The stylish 23-piece collection evokes the signature design and glamorous spirit of the hotel, with an array of pieces that bring the summer holiday feeling into your home. The Palm Heights x H&M HOME collection will launch on June 12th 2025 in select stores and online at NEW YORK, June 12, 2025 /PRNewswire/ -- H&M HOME invites customers to take home a piece of Palm Heights, the luxury design hotelfronting Grand Cayman's pristine Seven Mile Beach. The hotel is celebrated for its visually compelling and rich designs inspired by the 1970s — a glamorous halcyon period of the Caribbean — which had a personable, at-home feel and deep connection with the community. "There is something magical about the lifestyle of personal design hotels and the creative personalities behind these projects. Gabriella's vision for Palm Heights is captivating, blending bold aesthetics with a vibrant, retro charm that feels fresh and contemporary. This partnership and the collection, marries the hotel's energy, style, and a sense of escapism with our approach to creating affordable, modern design — inspiring interior enthusiasts all over the world to create personal and stylish spaces," says Evelina Kravaev-Söderberg, Head of Design & Creative at H&M HOME. "This collection is about capturing that magical feeling of being on holiday in your home: That could be a relaxing, beautiful moment in your bathroom feeling fantastic in your robe, or having guests come over and creating memories around a table with special glassware. Also, while Palm Heights is a highly visual and chic space, there is also a real playfulness about it at the same time and the mix of both of these worlds would be my ideal for people to take away from the collection," says Gabriella Khalil, Creative Director Palm Heights. The collection features cotton beach towels and robes in graphic yellow, white and earthy-brown with white stripes and checkered trims, inspired by the beachside resort's emblematic design and color palette. The eye-catching patterns and bright yellow are a calling card of Palm Heights, as seen on the umbrellas that line the beachfront property. Other hallmark pieces show off Gabriella Khalil's keen eye for eclectic design objects. These include an array of teak sandstone ceramics such assculptural vases, bowls and candle holders with attention to authentic materials. This extends to handwoven objects including a chic, decorative basket for storing small objects and an elegant handheld fan. Fitting for the summer holiday and the friendly, fun atmosphere of the hotel,the collection features a beach tennis kit and a wooden backgammon set. Both items areplayful additions to the home or to pack on the next trip. That notion of coming together for summer entertaining inspired the elegant, colored glass pitcher and tumblers. The same colored glass adorns the scented candle and diffuser, with a scent composed of warm and woody cedar oil and sweet and spicy notes of tonka bean and cardamom, that will linger like post-holiday contentment. "Palm Heights is very special. There's a deep connection with the community there. It's about collaboration, and while it's luxurious, there's a feeling of warmth and casual playfulness that resonates with many guests. It's a place where people can relax and be themselves. With this H&M HOME collection, I hope people feel the beginning of summer; there's joyfulness, sunshine, and elegant simplicity," says Gabriella Khalil. The Palm Heights x H&M HOME collection will be available on June 12th, 2025 in select stores and online at Images: hereCampaign page: here For more information, please contact: View original content to download multimedia: SOURCE HM
Wall Street Journal
an hour ago
- Wall Street Journal
Treasury Yields Fall Amid Concerning Labor Data, Mild Inflation
0900 ET – U.S. labor and inflation data deepen a decline in Treasury yields. Weekly jobless claims were unchanged from the previous week's upwardly revised pace, at 248,000. Economists surveyed by WSJ expected 246,000. Continuing claims, a measure of the unemployed population, was 1.96 million, the highest level since November 2021. May's wholesale price inflation was 0.1%, accelerating from April's 0.2% deflation and below consensus of a positive 0.2%. The combination of slower-than-expected inflation and concerning labor data underscores bets that the Fed may need to change its hawkish position. Yields were already declining and fell further after the data. The 10-year Treasury yield is at 4.360% and the two-year at 3.891%. ( @ptrevisani) 0614 GMT – A downside surprise in U.S. CPI data gave only a small boost to Treasurys, probably because tariff-driven price hikes still look imminent, says Capital Economics' James Reilly in a note. That said, these price hikes look discounted in markets, shielding Treasury yields from rising pressure, the senior markets economist says. 'We don't expect much upwards pressure on Treasury yields even as the inflationary impact of tariffs eventually feeds into U.S. consumer prices,' he says. Capital Economics expects core inflation to rise in coming months but it thinks that investors are already braced for a broadly similar outcome on tariffs, he says. (
CBS News
an hour ago
- CBS News
Governor Wes Moore to announce initiative to lower energy costs in Maryland
Amid rising energy costs, Maryland Governor Wes Moore plans to announce a new initiative to lower energy costs Thursday morning. On Jan. 1, Baltimore Gas and Electric raised rates, increasing the average residential gas bill by 9% and the electric bill by 7%. The cost of energy in Maryland continued to rise BGE customers and state leaders publicly challenged the increases, which were a part of the company's planned multi-year utility rate hikes. In February, the Baltimore City Council called on state regulators to stop the increases, which totaled $602 million over the course of three years. BGE said the increase was necessary to cover the cost of continued investments in gas and electric distribution systems. In March, City Council President Zeke Cohen led a community walk, going door to door to collect signatures on a petition that asked the Maryland Public Service Commission (PSC) to stop the hikes. Some customers experienced price hikes larger than the stated increase rates, with some residents reporting that their winter bills climbed by more than $200. In response to the hikes, lawmakers passed a bill, the Next Generation Energy Act, which aims to reduce costs by directing the Public Service Commission to reject multi-year rate hikes that don't demonstrate customer benefit, and prohibiting utilities from charging ratepayers for certain expenses like trade association memberships and private planes. Why have energy costs increased? BGE said those additional increases seen by consumers were a result of an increase in the price of natural gas and increased gas usage. Then again on June 1, BGE's electricity cost to consumers rose by $16 monthly, which the company said was due to an unexpected spike in capacity auction prices and the Talen Energy reliability-must-run (RMR) fee. When BGE announced the increase, the Maryland General Assembly wrote a letter urging federal legislators to stop the increase. They blamed PJM Interconnection, the region's power grid operator, for miscalculating the supply and demand for electricity during the capacity market auction, a competitive bidding process where power companies promise to make their electricity generation available in the future.
