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Time of India
10-07-2025
- Business
- Time of India
RCB Dethrones CSK as IPL's Most Valuable Franchise in '25
The Indian Premier League (IPL) continues its meteoric rise, with its overall business value surging 12.9% to $18.5 billion, according to Houlihan Lokey's 2025 IPL Brand Valuation Study. The league's stand-alone brand value also grew 13.8% to $3.9 billion, underscoring its expanding commercial appeal. In a historic shift, Royal Challengers Bengaluru (RCB) emerged as the most valuable franchise with a brand value of $269 million, dethroning Chennai Super Kings (CSK). This comes on the back of RCB's maiden IPL title win in 2025. Mumbai Indians (MI) followed at $242 million, while CSK dropped to third at $235 million after a disappointing season. Punjab Kings (PBKS) was the biggest gainer, with a 39.6% jump in brand value to $141 million. Kolkata Knight Riders (KKR), winners of the 2024 season, ranked fourth at $227 million, benefiting from strong brand equity driven by star power and ownership. Sunrisers Hyderabad (SRH) stood fifth at $154 million, followed closely by Delhi Capitals (DC) at $152 million and Rajasthan Royals (RR) at $146 million. Gujarat Titans (GT), with $142 million brand value, and PBKS took the eighth and ninth spots, respectively, while Lucknow Super Giants (LSG) rounded out the top 10 with a brand value of $122 million. The league's financial muscle was further validated by the Board of Control for Cricket in India (BCCI) securing ₹1,485 crore from associate sponsors and a ₹2,500 crore, five-year title sponsorship extension with Tata Group. 'The IPL continues to set benchmarks in the sports business. Franchise valuations have soared, media rights deals have reached record highs, and brand partnerships have diversified across sectors,' commented Harsh Talikoti, director, financial and valuation advisory at Houlihan Lokey. 'The league's ability to attract global investors and sponsors reflects its status as a premier sports property with enduring appeal.'
Time of India
08-07-2025
- Business
- Time of India
Sports Business: RCB takes over from CSK as most valuable IPL team; league's brand value grows to $18.5 billion
Royal Challengers Bengaluru won their maiden IPL title earlier this year. Global investment bank Houlihan Lokey's latest IPL Brand Valuation Study reveals the Indian Premier League 's (IPL) value has grown to US$18.5 billion, marking a 12.9% increase. The report states the newly crowned champions Royal Challengers Bengaluru (RCB) have become the most valuable franchise at US$269 million, while the IPL's standalone brand value jumped 13.8% to US$3.9 billion. The league's growing appeal is evident in its sponsorship deals. The BCCI's sale of four associate-sponsor slots brought in ₹1,485 crores, up 25% from before. The Tata Group also extended its title sponsorship through 2028 with a US$300 million deal. RCB vs PBKS, IPL 2025, Qualifier 1: Quick singles from Mullanpur Go Beyond The Boundary with our YouTube channel. SUBSCRIBE NOW! Viewership numbers hit new heights in 2025. The opening weekend saw JioHotstar recording 1,370 million views with 340 million peak concurrent viewers. TV viewership on Star Sports reached 253 million unique viewers. The final match between RCB and Punjab Kings broke records with 67.8 crore views. RCB top franchise list In the franchise rankings, RCB topped the list after winning their first title in 17 years. Mumbai Indians moved up to second place with US$242 million, while defending champions Chennai Super Kings dropped to third at US$235 million. Punjab Kings showed the highest growth at 39.6%. PBKS CEO Satish Menon shared his perspective: "From day one, we saw IPL as more than a cricket league—it was a scalable business model with high visibility, secure revenue streams, and strong brand-building potential." by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Extraspacious 3 and 4 BHKs from 6.76 Cr* in Mahalaxmi 7 Mahalaxmi, Runwal Group Book Now Undo The remaining teams were ranked as follows: Kolkata Knight Riders (US$227 million), Sunrisers Hyderabad (US$154 million), Delhi Capitals (US$152 million), Rajasthan Royals (US$146 million), Gujarat Titans (US$142 million), Punjab Kings (US$141 million), and Lucknow Super Giants (US$122 million). IPL franchises brand values Royal Challengers Bengaluru - $269 million Mumbai Indians - $242 million Chennai Super Kings - $235 million Kolkata Knight Riders - $227 million Sunrisers Hyderabad - $154 million Delhi Capitals - $152 million Rajasthan Royals - $146 million Gujarat Titans - $142 million Punjab Kings - $141 million Lucknow Super Giants - $122 million Game On Season 1 continues with Mirabai Chanu's inspiring story. Watch Episode 2 here.
