Latest news with #IPdevelopment
Forbes
09-07-2025
- Business
- Forbes
3 Key Factors To Having A High Business IQ
Sherre DeMao is CEO of BizGrowth Inc., a strategy, training and IP development firm focused on growing entrepreneurial enterprise value. Most businesses are started because the founder either has a high level of expertise, a track record of experience, competency to provide what is being offered or an idea. The problem is that these alone are not enough to be successful in growing a business—they are just the launching point. Having a high business intelligence quotient (IQ) is much more than having an idea, competency, expertise or experience in your industry or field. It is about having the wherewithal to grow the business, sustain its growth and continue to effectively scale and compete. More than 30 years of validating entrepreneurial growth success have confirmed the essential business IQ factors for a business to realize greater success. Working on the assumption that the founder has industry expertise, experience and competency at the launch of the business, let's look at areas that are imperative to achieving a high business IQ in more depth. These include understanding business complexities, positioning for differentiation and the ability to be strategic. Understanding Business Complexities Among the biggest downfalls of most small businesses failing to grow is their leadership's inability to analyze and effectively navigate business complexities. These complexities include regulatory/compliance, the impact of trends, data analytics and competitive insights. For some businesses, government regulations and industry compliance or ethics standards create an entire facet of business management that is complex and ambiguous. Add in the continuous nature of tax reform, and a business may be blindsided if it doesn't fully understand its implications and repercussions. Regulations can also be an opportunity, not a hindrance, when viewed through the right lens. For instance, in the construction industry, regulations around silica dust are impacting everything from jobsite protocol to new product accessories for drills and saws. Many businesses don't realize that OSHA also has regulatory guidelines specific to workplace violence due to the trend of active shootings. This isn't about being a 'trendsetter' as much as it is about being a 'trend getter.' Organizations with high business IQ pay attention to trends that are occurring on all fronts for strategic insight and potential leveraging for differentiation and market share gain. I am not just talking about trends within your own industry. Companies possessing high business IQ are able to look at trends happening in other industries and see opportunities to adapt and apply to their businesses before competitors even have a clue. Another key factor in trend-getting is being able to understand how consumer trends can impact a B2B company or how business trends can be an opportunity for a B2C business. Trends empower thinking outside the box. Being able to mine your own data for powerful insights can be a game changer for your business. What information could you be capturing for strategic merit and insight? How could data inspire innovation or ingenuity within your company? Do you know truly what is profitable? Too many companies are not leveraging their own data about customers, suppliers or employees, which could offer immense opportunities. For example, a client of ours that leaned into their data analytics became a market leader in the outdoor living space by correlating profitability with market segments and geographic opportunities. Being able to clearly distinguish between direct and indirect competitors is an aspect many business leaders fail to fully understand. Companies that understand the difference possess a strategic advantage. A direct competitor is a company that has all the same offerings and focuses on the same market segments. An indirect competitor is a company that may have similar offerings but is targeting a different market segment, or is targeting the same market segments but does not offer the full scope of offerings as your company. Companies that have a high business IQ in this area are better able to identify opportunities for strategic alliances or strategic acquisitions. Positioning For Differentiation How is your business unlike any other competitor? Is it a differentiation that is changing the way business is being done in your industry or marketplace? Are you creating a level of preference or loyalty from customers and employees that is downright enviable? If you can't answer yes to any of these questions, then you have some work to do. Sustainable growth dictates that your company is bringing something to the marketplace that is valued and valuable on an ongoing basis. Taking your differentiation to a value-building level is where intellectual property and proprietary holdings come into play. It's one thing to proclaim you are different and another to document it. When you take it to the level of protecting these differentiating advantages, you are strategically building a foundation of tangible and intangible assets that will serve as a portfolio of value when it's time to sell your business. Trademarks, copyrights, trade secrets and patents should be documented and secured. Licensing, certifications or franchising, dependent on your business model and offerings, may be strategically astute means of expanding reach, access and opportunities for diverse streams of income. Ability To Be Strategic Your ability to embrace all of these high business IQ indicators will enable you to be more strategic in the short term and visionary in the long term for your business. With a high business IQ, you can lay a strategic foundation for thriving and realizing year-over-year growth. Your strategy should include a short-term action plan (one to three years with quarterly monitoring and benchmarking) and long-term (10 years and beyond) visioning. Most importantly, your strategy should clearly delineate expectations, accountability, performance measures and contingencies across all aspects of the business. According to the U.S. Bureau of Labor Statistics, 20% of businesses fail within the first year, and another 49% fail within five years. Only about 35% of businesses have made it past 10 years. These success rates put an exclamation point on the importance of a high business IQ. Those are the ones that have staying power. 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Associated Press
16-06-2025
- Business
- Associated Press
FOX Advertising Launches Enhanced Brand Storytelling Program with Strategic Investment in The Lighthouse
CANNES, France, June 16, 2025 /PRNewswire/ -- FOX Advertising announced today a strategic investment in The Lighthouse (part of the Whalar Group ), the innovative studio and campus space designed specifically for Creators to collaborate and develop content. The investment will also support the launch of FOX's new IP development initiative aimed at fueling Creator-led franchises across its content portfolio. At a time when brands and media companies are seeking immersive, IP-first ecosystems that blend content, commerce and culture, this strategic investment will further strengthen FOX's commitment to Creator-powered innovation and content creation. 'At FOX, we see the future of entertainment and advertising will be driven by bold culture-shaping IP,' said Stephano Kim, Chief Strategy & Operations Officer, FOX Advertising. 'Our investment in The Lighthouse signals our commitment to building original franchises with visionary Creators who are redefining storytelling and influencing culture in real time.' Unveiled at the Cannes Lions International Festival of Creativity, FOX and The Lighthouse's future-forward strategic relationship together with the launch of FOX's new IP development initiative will bring together the art of storytelling, brand integration, and new media experiences and will give advertisers the opportunity to collaborate with Creators around brand sponsorships and advertising inventory tied to new properties, as well as access to a pipeline of Creator-led properties designed for maximum cultural relevance and creative impact. On this strategic investment, Jon Goss, President, The Lighthouse, said: 'This partnership with FOX is a defining moment for The Lighthouse. We built this campus at the intersection of media, creativity, and culture, where the next generation of bold, Creator-led IP can be imagined and launched. Together with FOX, we're reimagining how creators and brands don't just show up in culture, they help shape it.' This investment and the launch of FOX's new IP development initiative will be FOX's first steps in building lasting franchises powered by Creator vision, network scale and brand from the start. About Fox Corporation: Fox Corporation produces and distributes compelling news, sports, and entertainment content through its primary iconic domestic brands, including FOX News Media, FOX Sports, FOX Entertainment, FOX Television Stations and Tubi Media Group. These brands hold cultural significance with consumers and commercial importance for distributors and advertisers. The breadth and depth of our footprint allows us to deliver content that engages and informs audiences, develop deeper consumer relationships, and create more compelling product offerings. FOX maintains an impressive track record of news, sports, and entertainment industry success that shapes our strategy to capitalize on existing strengths and invest in new initiatives. For more information about Fox Corporation, please visit About The Lighthouse: The Lighthouse, part of Whalar Group, is the in-real-life (IRL) creative campus and studio playground for the Creator Generation. Offering Creators an IRL platform to Learn, Make, and Belong. With locations opening in Venice, CA (2024), Brooklyn, NY (2025), and London/EMEA (2026), the campuses are designed to empower and support career Creators and creative professionals, providing a dynamic environment explicitly tailored to their needs. Each campus features state-of-the-art, mixed-use content studios and hosts impactful programming that empowers members to collaborate, learn, and grow their businesses within a thriving community. The Lighthouse expands opportunities and creative capabilities, offering Creators a dedicated space to co-create, connect, and lead the businesses shaping creative culture. Learn more: Cautionary Statement Concerning Forward-Looking Statements This press release contains 'forward-looking statements' within the meaning of the Private Securities Litigation Reform Act of 1995. Words such as 'may,' 'will,' 'should,' 'likely,' 'anticipates,' 'expects,' 'intends,' 'plans,' 'projects,' 'believes,' 'estimates,' 'outlook' and similar expressions are used to identify these forward-looking statements. These statements are based on FOX and The Lighthouse management's current expectations and beliefs and are subject to uncertainty and changes in circumstances. Actual results may vary materially from those expressed or implied by the statements in this press release due to changes in economic, business, competitive, technological, strategic and/or regulatory factors and other factors affecting the operation of FOX and The Lighthouse's businesses, including the impact of COVID-19 and other widespread health emergencies or pandemics and measures to contain their spread. Statements in this press release speak only as of the date they were made, and neither FOX nor The Lighthouse undertakes any duty to update or release any revisions to any forward-looking statement made in this press release or to report any events or circumstances after the date of this press release or to reflect the occurrence of unanticipated events or to conform such statements to actual results or changes in FOX or The Lighthouse's expectations, except as required by law. View original content to download multimedia: SOURCE Fox Corporation
Yahoo
16-06-2025
- Business
- Yahoo
FOX Advertising Launches Enhanced Brand Storytelling Program with Strategic Investment in The Lighthouse
CANNES, France, June 16, 2025 /PRNewswire/ -- FOX Advertising announced today a strategic investment in The Lighthouse (part of the Whalar Group), the innovative studio and campus space designed specifically for Creators to collaborate and develop content. The investment will also support the launch of FOX's new IP development initiative aimed at fueling Creator-led franchises across its content portfolio. At a time when brands and media companies are seeking immersive, IP-first ecosystems that blend content, commerce and culture, this strategic investment will further strengthen FOX's commitment to Creator-powered innovation and content creation. "At FOX, we see the future of entertainment and advertising will be driven by bold culture-shaping IP," said Stephano Kim, Chief Strategy & Operations Officer, FOX Advertising. "Our investment in The Lighthouse signals our commitment to building original franchises with visionary Creators who are redefining storytelling and influencing culture in real time." Unveiled at the Cannes Lions International Festival of Creativity, FOX and The Lighthouse's future-forward strategic relationship together with the launch of FOX's new IP development initiative will bring together the art of storytelling, brand integration, and new media experiences and will give advertisers the opportunity to collaborate with Creators around brand sponsorships and advertising inventory tied to new properties, as well as access to a pipeline of Creator-led properties designed for maximum cultural relevance and creative impact. On this strategic investment, Jon Goss, President, The Lighthouse, said: "This partnership with FOX is a defining moment for The Lighthouse. We built this campus at the intersection of media, creativity, and culture, where the next generation of bold, Creator-led IP can be imagined and launched. Together with FOX, we're reimagining how creators and brands don't just show up in culture, they help shape it." This investment and the launch of FOX's new IP development initiative will be FOX's first steps in building lasting franchises powered by Creator vision, network scale and brand from the start. About Fox Corporation:Fox Corporation produces and distributes compelling news, sports, and entertainment content through its primary iconic domestic brands, including FOX News Media, FOX Sports, FOX Entertainment, FOX Television Stations and Tubi Media Group. These brands hold cultural significance with consumers and commercial importance for distributors and advertisers. The breadth and depth of our footprint allows us to deliver content that engages and informs audiences, develop deeper consumer relationships, and create more compelling product offerings. FOX maintains an impressive track record of news, sports, and entertainment industry success that shapes our strategy to capitalize on existing strengths and invest in new initiatives. For more information about Fox Corporation, please visit About The Lighthouse:The Lighthouse, part of Whalar Group, is the in-real-life (IRL) creative campus and studio playground for the Creator Generation. Offering Creators an IRL platform to Learn, Make, and Belong. With locations opening in Venice, CA (2024), Brooklyn, NY (2025), and London/EMEA (2026), the campuses are designed to empower and support career Creators and creative professionals, providing a dynamic environment explicitly tailored to their needs. Each campus features state-of-the-art, mixed-use content studios and hosts impactful programming that empowers members to collaborate, learn, and grow their businesses within a thriving community. The Lighthouse expands opportunities and creative capabilities, offering Creators a dedicated space to co-create, connect, and lead the businesses shaping creative culture. Learn more: Cautionary Statement Concerning Forward-Looking Statements This press release contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Words such as "may," "will," "should," "likely," "anticipates," "expects," "intends," "plans," "projects," "believes," "estimates," "outlook" and similar expressions are used to identify these forward-looking statements. These statements are based on FOX and The Lighthouse management's current expectations and beliefs and are subject to uncertainty and changes in circumstances. Actual results may vary materially from those expressed or implied by the statements in this press release due to changes in economic, business, competitive, technological, strategic and/or regulatory factors and other factors affecting the operation of FOX and The Lighthouse's businesses, including the impact of COVID-19 and other widespread health emergencies or pandemics and measures to contain their spread. Statements in this press release speak only as of the date they were made, and neither FOX nor The Lighthouse undertakes any duty to update or release any revisions to any forward-looking statement made in this press release or to report any events or circumstances after the date of this press release or to reflect the occurrence of unanticipated events or to conform such statements to actual results or changes in FOX or The Lighthouse's expectations, except as required by law. View original content to download multimedia: SOURCE Fox Corporation Sign in to access your portfolio
