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Ascenda Launches Strategic Partnership with Preferred Travel Group
Ascenda Launches Strategic Partnership with Preferred Travel Group

The Wire

time15-07-2025

  • Business
  • The Wire

Ascenda Launches Strategic Partnership with Preferred Travel Group

Preferred Travel Group's I Prefer Hotel Rewards program joins Ascenda's global points transfer network to unlock new opportunities for financial service partners NEW YORK , July 15, 2025 /PRNewswire/ -- Ascenda, the loyalty ecosystem that powers growth for the world's leading brands, today announced a strategic partnership with Preferred Travel Group, the parent company of I Prefer Hotel Rewards. Through this collaboration, financial institutions within Ascenda's global network can now offer their customers the ability to convert bank loyalty points directly into I Prefer points, giving access to exclusive hotel stays, upgrades, and member benefits at 650 exceptional independent hotels worldwide. The addition of I Prefer Hotel Rewards enhances Ascenda's global rewards content network with a premium hospitality brand, enabling financial partners to deliver more aspirational travel experiences. With access to uniquely curated properties in both urban and resort destinations, this partnership offers meaningful value to discerning customers seeking more personalized and enriched travel rewards. "As upmarket customers seek more distinctive experiences, Preferred Travel Group is a partner that brings differentiated value to both consumers and financial institutions," said Paul Smitton, President of International and Partnerships. "We're excited to enable the transfer of bank partner rewards currencies to I Prefer points." "Our partnership with Ascenda opens up meaningful opportunities to expand the reach of our I Prefer Hotel Rewards loyalty program and broaden our points exchange ecosystem globally," said Lori Strasberg, Senior Vice President of Marketing for Preferred Travel Group. "Through this relationship, both existing I Prefer members and customers of Ascenda's vast financial partner network will be able to access redemptions faster, driving increased engagement with Preferred's global portfolio of distinctive luxury hotels, resorts and residences." About I Prefer Hotel Rewards Operated by Preferred Travel Group, I Prefer Hotel Rewards is the world's largest loyalty program for independent hotels, with more than five million members enrolled globally. The program provides members with points, tier-based status, and special perks at a global portfolio of distinctive properties across 80 countries. About Ascenda Ascenda delivers loyalty-as-a-service for financial institutions and merchants globally, unlocking superior ROI across customer acquisition, engagement, and retention. With over a decade of proven results, an unrivaled roster of top-tier global clients, and enterprise-grade technology, Ascenda is trusted by leading brands to deliver growth outcomes, eliminate complexity, and create extraordinary customer experiences. For more information, please visit Logo - (Disclaimer: The above press release comes to you under an arrangement with PRNewswire and PTI takes no editorial responsibility for the same.). PWR This is an auto-published feed from PTI with no editorial input from The Wire.

Preferred Hotels & Resorts adds 19 new member properties
Preferred Hotels & Resorts adds 19 new member properties

Trade Arabia

time14-05-2025

  • Business
  • Trade Arabia

Preferred Hotels & Resorts adds 19 new member properties

Preferred Hotels & Resorts is introducing 19 new member properties to its global portfolio from January 1 to March 31, 2025.I Prefer Hotel Rewards members can earn 2,500 bonus points on eligible stays at participating locations. The properties range from Taiwan-based coastal retreats to mountainside adventures, offering personalised service and unique experiences that define independent luxury hospitality. Highlights include: Andronis Luxury Suites (Santorini, Greece) – Legend Collection: Slated to unveil a comprehensive transformation in May 2025, Andronis Luxury Suites presents an ideal tranquil escape perched high atop the cliffs of Santorini. Integrating effortlessly into the picturesque jigsaw of whitewashed buildings that define the famed village of Oia, the property boasts 39 elevated suites and villas, a new Greek-style Taverna and upgraded Mare Sanus Spa. With a commitment to preserving both the island's rich heritage and the property's enduring legacy, guests will enjoy uninterrupted, breathtaking views of the Aegean Sea, volcanic caldera, and picturesque beaches below— all from the indulgence of private infinity pools and hot tubs. Boar's Head Resort (Charlottesville, Virginia) – L.V.X Collection: Set against the stunning backdrop of the Blue Ridge Mountains, this 168-room resort harmoniously blends classic Southern charm with modern comforts and natural beauty. The historic Boar's Head Resort is nestled within 600 acres of picturesque countryside and features the newly restored Birdwood Mansion—preserved from its former life as a storied 19th century mansion—slated to debut as a boutique seven-room hotel and event venue in fall 2025. Well-equipped for active travellers, a range of adventurous activities are available, including falconry, axe throwing, and hiking, as well as standout facilities such as an 18-hole championship golf course, three swimming pools, a world-class racquet sports facility and four on-site restaurants. Hotel Convent de la Missio (Palma de Mallorca, Spain) – L.V.X Collection: Housed in a former 17th-century convent, this adults-only boutique hotel fuses rich history with modern design elements, seamlessly merging the past and present to create an atmosphere of refined luxury. Situated among narrow streets and lush courtyards in the bustling heart of Palma, Hotel Convent de la Missio is a peaceful retreat from the Island's vibrant energy – featuring 27 minimalist guestrooms and suites, an exclusive spa, and idyllic rooftop terrace and solarium. Additional highlights include a stylish Mediterranean restaurant by Michelin-starred chef Marc Fosh and a bar that also serves as an art gallery, showcasing works by local contemporary artists. NÓR Hotel & Spa (São Roque, Brazil) – Lifestyle Collection: With a name that represents Nature, Origin and Refuge, NÓR Hotel & Spa is nestled amidst the Itapetinga Mountains in São Roque, offering a serene wellness retreat just beyond the reach of São Paulo. Each of the property's 33 intimate suites feature a minimalist Nordic style, integrating elements of steel, wood, and concrete, and include a private deck and fireplace. Whether savouring modern contemporary cuisine at the signature restaurant, enjoying activities such as beach tennis and soccer, or taking in stunning landscape views from the outdoor pool, guests are invited to a world of tranquility, beauty, and deep connection with nature. Additional highlights for wine lovers include access to the picturesque wine route that winds through local vineyards and tastings in the mirrored glass cellar, featuring a selection of Brazilian and international varietals. The Archipelago (Yilan, Taiwan China) – Lifestyle Collection: A beachfront respite nestled on the shores of Taiwan's Wushih Harbor, The Archipelago is a luxury destination overlooking the majestic Guishan Island as it rises from the Pacific Ocean. Where modern minimalism meets playful, bold design, the family-oriented hotel showcases 285 spacious rooms with balconies that provide panoramic mountain and sea vistas, complemented by stylish decor. The essence of the ocean shapes every aspect of the guest experience, from gourmet dining with fresh local seafood to interiors inspired by a journey from the ocean's depths to the shore, and a rejuvenating Thermal Club that draws low pH sodium bicarbonate thermal water from deep underground for ultimate relaxation. 'We are delighted to welcome these 19 exceptional properties to our global portfolio in the first quarter of 2025,' said Lindsey Ueberroth, CEO of Preferred Hotels & Resorts. 'This strategic expansion in 12 countries highlights our commitment to providing a diverse range of luxury experiences that cater to every type of traveler, and it serves as a strong foundation for continued growth and momentum throughout the year.'

Preferred Hotels & Resorts Welcomes 19 New Member Properties
Preferred Hotels & Resorts Welcomes 19 New Member Properties

Associated Press

time29-04-2025

  • Business
  • Associated Press

Preferred Hotels & Resorts Welcomes 19 New Member Properties

NEW YORK, April 29, 2025 (GLOBE NEWSWIRE) -- Preferred Hotels & Resorts, the world's largest independent hotel brand, is pleased to announce the addition of 19 new member properties to its global portfolio between January 1 and March 31, 2025. To celebrate, I Prefer Hotel Rewards members can earn 2,500 bonus points on eligible stays at any of these participating locations for a limited time. Ranging from a family-oriented coastal retreat on the shores of Taiwan to a Blueridge mountainside adventurer's escape, each of these distinct properties will greet travelers with thoughtful personalized service and unique unforgettable experiences that define independent luxury hospitality. Highlights include: 'We are delighted to welcome these 19 exceptional properties to our global portfolio in the first quarter of 2025,' said Lindsey Ueberroth, CEO of Preferred Hotels & Resorts. 'This strategic expansion in 12 countries highlights our commitment to providing a diverse range of luxury experiences that cater to every type of traveler, and it serves as a strong foundation for continued growth and momentum throughout the year.' Other member properties to have joined Preferred Hotels & Resorts' global portfolio from January 1 through March 31, 2025, include: Many of these new member hotels participate in I Prefer Hotel Rewards, the brand's points-based loyalty program with 5 million travelers enrolled globally. Complimentary to join, members of I Prefer earn points redeemable for cash-value Reward Certificates, Titanium status, and other value-rich benefits from eligible stays at over 600 participating hotels and resorts worldwide. Travelers seeking memorable independent hotel experiences are invited to sign up at For a limited time only, new and existing members of I Prefer Hotel Rewards will earn 2,500 bonus points on eligible stays at any of these participating new member properties. Valid on bookings made by June 30, 2025, for stays between April 3 and September 30, 2025. For additional details and to book this special offer, visit Travel advisors and agents can book client stays via GDS using the 'PH' and 'PV' chain codes. For hotel owners and operators exploring options to stay or become independent, visit About Preferred Hotels & Resorts Preferred Hotels & Resorts is the world's largest independent hotel brand, representing more than 600 distinctive hotels, resorts, residences, and unique hotel groups across 80 countries. Through its curated global collections, Preferred Hotels & Resorts connects discerning travelers to the singular luxury hospitality experience that meets their life and style preferences for each occasion. Every property within the portfolio maintains the high-quality standards and unparalleled service levels required by the Preferred Hotels & Resorts Integrated Quality Assurance Program. The I Prefer™ Hotel Rewards program, Preferred Residences℠, Preferred Pride℠, and Preferred Golf™ offer valuable benefits for travelers seeking a unique experience. For more information, visit Media Contact: Kate Calciano Coordinator, Public Relations Office: + 1 646-465-9786 Mobile: +1 929-215-6608 [email protected]

Sabre and Preferred Hotels extend collaboration to enhance revenue streams
Sabre and Preferred Hotels extend collaboration to enhance revenue streams

Yahoo

time17-04-2025

  • Business
  • Yahoo

Sabre and Preferred Hotels extend collaboration to enhance revenue streams

Sabre Hospitality, a division of the global travel technology company Sabre, has renewed its collaboration with Preferred Hotels & Resorts to help drive revenue to member hotels. The partnership now encompasses additional offerings such as SynXis Retailing and Gift Card & Vouchers. This multi-year collaboration focuses on generating extra revenue streams and attracting new guests to the member hotels of Preferred Hotels & Resorts. Sabre Hospitality's commercial global managing director and senior vice president Frank Trampert said: "Preferred Hotels & Resorts is not only a marquee customer but a true strategic partner for Sabre Hospitality, representing some of the most distinguished hotels in the world. "Our enduring relationship with Preferred reflects the strength of our collaboration, built on mutual trust, shared vision, and a commitment to co-innovation. Together, we continue to push boundaries, elevate guest experiences, and drive meaningful impact across the hospitality industry." Representing more than 600 properties in 80 countries, Preferred Hotels & Resorts is an independent hotel brand. The renewed agreement encompasses a suite of Sabre's hospitality solutions, including the GDS Distribution, SynXis Booking Engine, and SynXis Voice Agent solutions. The expansion of this collaboration ensures that Preferred Hotels & Resorts maintains access to Sabre's hospitality solutions. These are instrumental in supporting the brand's objective to increase enrolment in its I Prefer Hotel Rewards programme and to broaden the distribution of its member hotels. Preferred Hotels & Resorts president Michelle Woodley said: "Sabre has long been a valued technology provider to Preferred, and we are pleased to continue our partnership as we further modernise our technology solutions, helping ensure customer satisfaction and personalisation. "The additional value of Sabre's Gift Card & Vouchers combined with SynXis Retailing technology keeps us ahead of the game in the ever-changing hospitality technology space, while not losing sight of the needs of our employees and customers." In a related development earlier in the year, European health spa hotel brand Ensana entered a multi-year agreement with Sabre Hospitality. This partnership will see the implementation of the SynXis Retailing platform, allowing Ensana to offer rewards for spa treatments, wellness packages, and other amenities. "Sabre and Preferred Hotels extend collaboration to enhance revenue streams" was originally created and published by Hotel Management Network, a GlobalData owned brand. The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site. Sign in to access your portfolio

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