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Reuters

Trips Acquires Mentaport; Rebrands as KINETK

NEW YORK, NY, July 22, 2025 (EZ Newswire) -- Trips, opens new tab, the leading pioneer in IP tokenization, announced today that it has acquired Mentaport, opens new tab, the leading provider of cutting edge IP watermarking and agentic AI tracking. Together, the two companies will unite under a new name, KINETK, opens new tab, serving IP holders across the entire spectrum of media, from individual creators to global IP enterprises. As part of the transaction, Mariale Montenegro, CEO and co-founder of Mentaport, will be joining KINETK as CTO and co-founder. KINETK brings together two first movers in IP infrastructure, establishing the next generation of IP rights and fixing the current content data model. Today, IP is everywhere, driving consumption behaviors across the global digital economy. KINETK embraces a bigger, more interconnected vision: a future where every piece of content carries its own signature, where IP holders have full transparency into their reach, their rights, and their value wherever their content goes and is consumed. 'From the very beginning, our mission has been to reshape the way creative work is protected, tracked, and valued in the digital world,' said Michael Finkelstein, CEO and co-founder of KINETK. 'We've always believed that IP holders deserve cutting edge infrastructure to not only defend their work, but also amplify their impact. Today, we're taking a bold step forward in that journey. I am beyond thrilled to partner with Mariale and her entire team in bringing this to life.' 'KINETK captures the core of what we started at Mentaport; a dynamic network powered by invisible watermarking, real-time tracking, and creator-first intelligence,' said Mariale Montenegro, CTO and co-founder of KINETK. 'Every post. Every platform. Every time that content moves, KINETK moves with it. I couldn't be happier to partner with Michael and his team in seeing the initial Mentaport vision come to life.' To learn more, visit KINETK's website, opens new tab. About KINETK KINETK is a first of its kind platform providing anyone with the unprecedented ability to safeguard, track, and control where their content goes, and how it is used. The next generation of IP holders require a robust and transparent system to manage their IP in real-time, across platforms, and without friction. Through the combination of proprietary invisible watermarking, agentic AI detection and tracking, and on-chain registration, KINETK is providing the infrastructure that will underpin the future data models of the digital landscape. Real IP. Real protection. Real speed. For more information, visit opens new tab. Media Contact Karsen Daily karsen@ ### SOURCE: KINETK Copyright 2025 EZ Newswire See release on EZ Newswire