Latest news with #IVYN
Hans India
09-08-2025
- Entertainment
- Hans India
Not just a thread—Raksha Bandhan is a love language now
In a world of expanding relationships, we also redefine our traditions, and this is the case for Raksha Bandhan. Initially, simply a practice of a sister tying a thread for protection, Raksha Bandhan has matured into a more complex and emotional relationship. In effect, it's more than just a thread, it is the love language of sending quirky gifts that must be delivered, doing things with our siblings to show appreciation, hugs over FaceTime, and sometimes, the silence of an agreed overwhelming feeling of love. The playful exchange of tease in sibling rivalry or long distances of FaceTiming each other is special, and it reflects a varying depth of love beyond the act. No matter what relationship/matrix you fall in; the older protective sister or the pampered youngest sibling; Raksha Bandhan has become subtle and allowing for leaving strokes to paint every color of love. 'Raksha Bandhan is no longer just about a day of tying a thread. It's an emotion, a vibe, a whole celebration of all the memories and quirks that only siblings have. At IVYN, we have seen amazing transition sisters walking into our store with Pinterest screenshots, requesting custom gift hampers, and shirt bundles for their brothers.' And that's what makes Rakhi 2025 so special.' Pooja Jain, Founder of IVYN In a traditional context, Raksha Bandhan may have been about the sister tying a rakhi on her brother's wrist, and him promising to protect her, however, if we are being real; our siblings protect us with more qualifications than that of a guard. Siblings everywhere before they are brothers protect our secrets, they protect our dreams, they protect our dignity from an embarrassing situation, and they even protect our right to the last slice of pizza. 'At DizzyDuck, we create for the sibling who wants to be remembered. Our Rakhi offerings are way past the traditional this year, we introduced athleisure fashion. But more than that, we're seeing people become more comfortable with the weirdness of the bond. Brothers are writing complete letters and sending athleisure to their sisters. Rakhi is becoming intimate again not just with rituals, but creativity. It is handmade fun. It's memories in a box.' Ipshita Das, Founder of DizzyDuck The Emotional Cart: Where sentiment meets shopping Rakhi has slowly become a love language translated through curated carts and well-wrapped intentions! Rakhi is no longer just celebrated between siblings who live under the same roof. People are celebrating long-distance Rakhi with virtual hugs, surprise deliveries, and video calls that last until midnight. And the roles are evolving too, sisters are giving equally thoughtful gifts to brothers, showing that this tradition isn't just about protection but about partnership. 'At CITTA we've seen that siblings are picking self-care hampers and wellness kits not as gifts, but as caring gestures. What is so nice to see is that some younger brothers are selecting meaningful gifts and asking us which products their sisters will actually use, whether that is calming body washes or wellness bundles.' Akanksha Sharma, Co-founder and CEO of CITTA As the world becomes increasingly digital, Raksha Bandhan takes us back to basics: there are some bonds that you just can't replicate. It doesn't matter if it's an extravagant rakhi, a box of expensive chocolates, or just an old picture turned into a keychain, it is the thought that matters. Raksha Bandhan is your chance to say, 'Hey, you still annoy me but without you, my life would be completely different!' This year, don't hold back; be as crazy as you like. Get that ridiculous gift. Tie that rakhi with gusto. Roast your sibling with affection. Don't forget to take that perfect Rakhi selfie, because if you didn't capture it, did it really happen?
Hans India
08-08-2025
- Lifestyle
- Hans India
Sharp, suave, and sorted: The power of men's formalwear in everyday life
There's something about a man in well-tailored suit that freezes time; whether it's the clean repetition of a crisp shirt, the positioned hang of a blazer or even just the smartness of fitted pants- formals and semi-formals, are not only a dress code, they are the state of mind. Within a world of fittingness taken to the extreme, casual Fridays and athleisure-- the modern man who decides to suit up, even semi-formal is an exception. And not only because he is "dressed up" but put-together. Men's fashion today is not about seasons or trends. It's about developing a regular character, someone who comes into rooms with assertiveness and a presence that carries confidence that is as sharp as their lapel. From morning meetings to late-night happy hours, formals and semi-formals are subtly redefining versatility in the most unorthodox working environments. 'Men's fashion is not about looking good - it's about showing up for you, every day. When you invest in timeless formals and dual-purpose semi-formals, you aren't simply building a wardrobe; you are building a persona designed thoughtfully, stylishly, and with quiet power." said Pooja Jain, Founder, IVYN. Collar Me Impressed: Why The Shirt Still Rules Your shirt has more to say than you think! Choose a slim fit Oxford, a Cuban collar poplin, or a striped cotton (rayon) shirt, each one carries its mood. For semi-formal, a smart option is to wear a shirt with a mandarin collar under a lighter weight jacket or coat; it's an easy way of staying relaxed and polished. Do you want to carry a presence without saying a word? Go monochrome. Crisp whites, navy blues, charcoal? Timeless. Think of them like the ground level structure of your style for the day. Trousers that Mean Business (Even If You're Not) Pants don't have to be stuffy. Today's dress pants are made to move they have stretch fabrics, tapered fits, and cropped hems that allow your shoes to show off. The semi-formal trick? Pair some tailored pants with loafers or sneakers however daring you're feeling. High-waisted, pleated, and even hybrid drawstring-formal (yes there are!) styles when done right, they can be a cheat code to comfort while looking capable. Blazer Alert: Your Upgrade Button A blazer is a men's fashion Swiss Army knife. The single article can get you through investor meetings, first dates, or even that awkward dinner with your boss. Choose lighter fabrics, like linen or seersucker, because you may wear it all day. Don't be afraid of checks and muted colours! And remember: fit is paramount. The shoulder seams should sit, and the sleeves should show just a little bit of your cuff these small details will do all of the talking. Accessories: The Quiet Wingmen With a leather belt, a minimal metal-watch, or even a lapel pin, you can break the monotony without taking over the show. When it comes to semi-formal, skip the tie, but never skip the effort. Pocket squares? Underrated magic! Sunglasses? Daywear. Accessories introduce the personality which people love in styles so let them have a voice! From Boardroom to Bar: Transition Like a Boss Formals and semi-formals don't require an outfit change. That's why learning to style it properly is so much fun! Throw off the tie when work is done, roll up your sleeves, unbutton your collar, and you're ready for whatever the after-hours brings. There is a confidence that comes from being comfortable, and comfort comes from preparation. When your wardrobe works as hard as you do, you won't even notice you are wearing clothes! Formals are no longer saved only for weddings, board rooms or passport photos. They are the everyday armory of a man who takes his life seriously, and for those who take their style equally as important. What about semi-formals? Think of them as the wink behind the handshake. So go ahead - fold that pocket square, line up your collar, and let the world know you're serious. Even if it is just a Tuesday.
