Latest news with #IWCSchaffhausen
Express Tribune
02-05-2025
- Automotive
- Express Tribune
Hollywood and Formula 1 collide as IWC celebrates F1 film with Mercedes stars in Miami
In a high-octane fusion of film and motorsport, IWC Schaffhausen celebrated its partnership with the upcoming F1 movie during the Miami Grand Prix weekend. The exclusive event featured Mercedes-AMG PETRONAS Formula One™ Team Principal Toto Wolff and driver George Russell, alongside Hollywood powerhouses including producer Jerry Bruckheimer and stars Kerry Condon and Simone Ashley. The collaboration marked a unique crossover as real Formula 1 met its cinematic counterpart. The film, which stars Brad Pitt and Damson Idris, was shot over two years at actual Formula 1 Grands Prix™, providing fans with an unprecedented level of realism. Mercedes driver George Russell spoke about the surreal moment of sharing a podium with Brad Pitt and his excitement heading into the Miami Grand Prix. Producer Jerry Bruckheimer and actresses Kerry Condon and Simone Ashley expressed their thrill at shooting during live F1 races, emphasizing the film's commitment to authenticity. Toto Wolff echoed this, calling the movie a true representation of the sport's spirit and adrenaline. IWC Schaffhausen, a long-time Mercedes-AMG PETRONAS partner, also sponsors APXGP, the fictional 11th team featured in the film. As part of the project, IWC designed an exclusive APXGP watch collection, worn on-screen by Brad Pitt's character Sonny Hayes and other cast members. The Ingenieur Automatic 40 with its striking green dial is the star of the collection and was showcased at the event. The celebration not only highlighted the synergy between Hollywood and Formula 1 but also positioned the F1 movie as one of the most authentic motorsport films ever produced.
CNN
02-05-2025
- Entertainment
- CNN
Mercedes' George Russell, Toto Wolff look ahead to Miami Grand Prix
Mercedes' main men George Russell and Toto Wolff caught up with Elizabeth Perez from CNN Espanol at Thursday night's exclusive event hosted by luxury watch brand IWC Schaffhausen in Miami. The event brought together key figures for a conversation on how the adrenaline-fueled world of Formula One was authentically captured in the upcoming Brad Pitt movie F1. But what was predominantly on Russell and Wolff's mind was this weekend's Grand Prix in Miami, which is the first of three races on U.S. soil this season.
CNN
02-05-2025
- Entertainment
- CNN
Mercedes' George Russell, Toto Wolff look ahead to Miami Grand Prix
Mercedes' main men George Russell and Toto Wolff caught up with Elizabeth Perez from CNN Espanol at Thursday night's exclusive event hosted by luxury watch brand IWC Schaffhausen in Miami. The event brought together key figures for a conversation on how the adrenaline-fueled world of Formula One was authentically captured in the upcoming Brad Pitt movie F1. But what was predominantly on Russell and Wolff's mind was this weekend's Grand Prix in Miami, which is the first of three races on U.S. soil this season.
South China Morning Post
21-04-2025
- Automotive
- South China Morning Post
Style Edit: At Watches and Wonders 2025, IWC Schaffhausen dropped Pilot's Watch models tied to Brad Pitt's movie F1, as well as other Pilot's Watch and Ingenieur variants
IWC Schaffhausen delivered just what every fan of the elegant, technically sophisticated Swiss luxury watch brand desired at Watches and Wonders 2025 : stunning new updates to two of its most storied and coveted series – the Ingenieur and Pilot's Watch collections. IWC Schaffhausen brand ambassador Eileen Gu at Watches and Wonders on April 1. The Ingenieur collection first saw the light of day in the 1950s, but it was reborn in the 70s with an eye-catching design featuring a trademark integrated bracelet, the work of horological legend Gérald Genta. In 2023, that classic look was revived via the Ingenieur Automatic 40. Now, the same ergonomic profile is available in an even wider range of sizes and materials. Advertisement Creating the IWC Schaffhausen Ingenieur Automatic 40. Photo: Handout The Ingenieur Automatic 35 brings new slimline dimensions to the collection, at just 35mm across and 9.44mm thick. It's available in three versions, one of which is made of gold, from the case to the dial and the bracelet. IWC Schaffhausen Ingenieur Automatic 35 with silver-plated dial. Photo: Handout For the more sizeable wrist, meanwhile, there's the Ingenieur Automatic 42, with a case, dial and bracelet made from black ceramic. Both show off all the signature Ingenieur touches, from the integrated bracelet, to the five screws positioned around the bezel, to the grid-patterned dial. Also on show at Watches and Wonders were an all-gold rendition of the Ingenieur Automatic 40, plus the new Ingenieur Perpetual Calendar 41. IWC Schaffhausen Ingenieur Automatic 42. Photo: Handout There's no collection more synonymous with IWC Schaffhausen than the much-loved Pilot's Watch, which has even deeper roots than the Ingenieur, stretching all the way back to the 1930s. Some of the most compelling newest additions to the collection, however, have a distinctly contemporary source of inspiration: the forthcoming movie F1, which stars Brad Pitt as a motorsport legend who comes out of retirement to mentor a young star.
CairoScene
11-03-2025
- Business
- CairoScene
IWC Schaffhausen Unveils New Boutique at Solitaire Mall In Riyadh
Nestled in Riyadh's dedicated jewellery quarter, IWC Schagghausen invites guests to witness its unique approach to fine watchmaking. Mar 11, 2025 Swiss luxury watchmaker IWC Schaffhausen has opened a new boutique in Riyadh's Solitaire, the latest addition to the city's growing collection of high-end shopping destinations. With 160 square metres of glass displays, plush seating, and a dedicated coffee bar, the space is as much about selling a lifestyle as it is about selling watches. The boutique showcases IWC's signature timepieces—the Portugieser, Pilot's Watch, Ingenieur, and Portofino collections—all meticulously presented to emphasise their engineering precision. The experience is, of course, designed to be immersive. Visitors can linger in the lounge, admire the intricate craftsmanship, and sip coffee as they contemplate a purchase—or simply the idea of timekeeping as a status symbol.
