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Business Standard

Micro dramas are all the rage, but their ability to make money is a mystery

Each one of the 30-50 episodes has to end on a cliffhanger - or "the consumer can leave you. His finger is just one centimetre away from the screen Vanita Kohli-Khandekar Pune Listen to This Article Shock, terror, disappointment, redemption, joy, achievement... How many emotions can you pack into two minutes? Turns out, many. That's the trick to making binge-worthy micro dramas — fictional shows of 2- to 3-minute episodes. Each one of the 30-50 episodes has to end on a cliffhanger — or 'the consumer can leave you. His finger is just one centimetre away from the screen,' says Vinod Kumar Meena, cofounder, KuKu FM, which launched its micro-drama service, KuKu TV, this February. Go through any of the hundreds of micro dramas, such as Rented Husband, Love Potion, or I Wish it Were You,