07-04-2025
Saudi sports sector holds SAR 32B market value: Assistant Minister
The Saudi sports sector currently holds a market value of nearly SAR 32 billion, up from less than SAR 5 billion in 2016 when the Vision was launched, Assistant Minister of Investment Ibrahim Almubarak stated.
Speaking at the 2025 Sports Investment Forum (SIF), Almubarak noted that the rate of sports participation in the Kingdom rose from 13% to 48% since the Vision launch.
Since 2016, over 70 new sports federations have been established, covering a wide range of Olympic and non-Olympic disciplines—highlighting the diversity of Saudi sports.
Almubarak stated that the Kingdom views sport as more than just a tool for promoting health awareness or providing public entertainment. Instead, it is seen as a vital component in developing a modern economy, cultivating human capital, and reinforcing national identity.
Moreover, sport now represents a genuine opportunity to reshape the national economy, attract both local and foreign investment, and establish new value chains.
