12-04-2025
TikTok's current obsessions? Trader Joe's mini totes, beef tallow skincare and more 📲
TikTok's current obsessions? Trader Joe's mini totes, beef tallow skincare and more 📲 Consider this your weekly guide to the internet's trendiest products across beauty, wellness, travel and beyond.
One of the perks of being as chronically online as I am (and will forever be), is that I'm constantly "in the know" as to what's trending on any given week—the most viral TikTok products, the latest shopping collaborations that people can't stop talking about, the biggest deals to score from popular retailers like Amazon. My internet addiction is both a blessing and a curse, but it's one that's enabled me to develop a strong shopping radar and sniff out the trendiest TikTok products that are actually worth the hype—and backed by very real reviews.
To help guide you in the direction of your next favorite TikTok-approved purchase I'll be coming to you every Friday with a breakdown of the week's most viral TikTok products, including reasoning behind why certain items are trending, what professional shoppers (like myself) really think about them and why they deserve a spot in your online shopping cart.
In this week's installment, I take a look at viral items like the infamous Trader Joe's mini totes (now available in new colors), a genius product hack for your next home renovation project and the polarizing beef tallow skincare staple that's super effective (albeit a little weird).
📲 More: Trend alert! Shop TikTok-viral Air Jordan clogs, torpedo bats and more
Shop this week's most viral TikTok products
1. Anthropologie just dropped new Icon Juice Glasses for spring
Anthropologie's Icon Juice Glass is truly the gift that keeps on giving. Each new season, the brand drops the TikTok-viral glass in a bevy of new iterations, all inspired by the most prominent designs and colors of the season. Devout Anthro shoppers (like myself) have been eagerly awaiting for the retailer's spring launches, and have been pleasantly surprised to see a number of new Icon Juice Glass styles on the site this week.
My verdict? As someone who loves hosting a themed dinner party, these are the absolute best glasses to have on hand for every occasion or season—I know, because I have a pretty large assortment myself. They're durable yet dainty, simple yet sophisticated, and they give you the opportunity to let every quirky part of your personality shine through. Love shrimp? There's literally an Icon Juice Glass for that.
More: Celebrate 100 years of Le Creuset with the splurge-worthy Flamme Dorée collection
2. I found the ice bath that's all over your TikTok feed
You no longer have to be a professional athlete or be a member at some high-end gym in order to subscribe to the ice bath philosophy—in fact, you can now have your own at home. Ice bath mania has officially peaked, with TikTok users investing in their own models for at-home use. The IceDoo Recovery Pod remains one of the app's most popular models at the moment, but one scroll through the #IceBath tag on TikTok will introduce you to a range of options.
My verdict? With an under-$100 price tag, you really can't beat the Amazon deal on this top-rated ice bath. Plus, I'm all for atypical wellness practices that can transform your health, especially when they have the cosign of my favorite athletes (hi, Serena Williams).
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3. Beef tallow is beauty's newest ingredient obsession
By now, you've probably heard all about the craze surrounding beef tallow skincare—or at least seen it play out on your TikTok feed. The video explainers, the surge in beef tallow beauty products—the ingredient has quickly reached hyaluronic acid-levels of popularity online, with users raving about its naturally hydrating properties and ability to revive even the driest skin. This Heart and Homestead Handmade Whipped Tallow Balm has emerged as one of the TikTok trend's most viral products, with over 20,000 bought last month on Amazon alone.
My verdict? Never in my life did I think that my skincare routine would (unironically) revolve around snail mucin, beef tallow and goat milk—but alas, TikTok trends have led me into some seriously bizarre corners of the beauty world. And as skeptical as I was about trying this product in particular (or really any beef tallow skincare for that matter), the balm has worked total wonders on my skin, especially in areas where I'm more prone to peeling or flakiness—like my elbows or ankles. Trust me: You need this in your skincare arsenal for summer.
More: Are you a Sephora Rouge member? Here's your guide to the Beauty Insider sale
4. Shoppers are obsessed with this peel-and-stick tile for home renovating
With so much fluctuation in the economy right now, many TikTok shoppers have been embracing more budget-friendly approaches to home renovation. Rather than fully gutting their spaces, users are relying on these Nexus Vinyl Floor Tiles to upgrade their home without the price commitment (or hassle) of a proper restoration. The peel-and-stick tiles make it easy to redecorate the backsplash in a kitchen or the flooring in a bathroom, even for those who are working on a tighter budget.
My verdict? With over 22,000 rave reviews on Amazon's site, these peel-and-stick vinyl tiles are a dream solution for renters (like myself) who struggle with committing to more permanent renovation projects (also me) and don't have the budget to finance them in this economy anyway (it's me again). Best of all, you can shop them in a variety of designs like marble, granite and slate.
📲 More: 10 viral TikTok products on sale today: Shop them while you can
5. The famous Trader Joe's mini totes are back in stock—and in pastel colors
Of all the viral TikTok products that are trending this week, the Trader Joe's mini tote has undoubtedly gotten the most traction online. While Trader Joe's canvas bags certainly aren't new, this week, the retailer relaunched the cute accessory in a slew of new spring colors—including pastel pink, green and a lavender purple. The Trader Joe's bag drop (unsurprisingly) caused mayhem both in stores and online, as shoppers rushed to get their hands on the coveted reusable totes.
My verdict? You can never have too many tote bags, especially when they're made from a durable canvas material that's designed to last—as this one is. I love using these types of bags for grocery shopping or whenever I'm running errands, and these new shades feel like such a fun departure from the branded colorways of past Trader Joe's totes. While the new pastel-hued mini totes are pretty much sold out everywhere, you can still try your luck in-store or opt for the original tote at Amazon!
Can't find the pastel mini tote? Opt for the Trader Joe's Mini Insulated Tote Bag at Amazon
How do I determine TikTok's most viral products?
There are a couple factors I take into consideration when narrowing down the best TikTok products on any given week, including: Which product categories are trending on TikTok? Is there an organic discourse surrounding individual items? Are there product reviews from shoppers that can support the hype surrounding a popular TikTok product? Understanding the functionality of an item—beyond just its virality—is critical in assessing its value, and I ensure that any products recommended here are also backed by USA Today Shopping editors and readers, and boast no lower than a 4.0 average rating.
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