TikTok's current obsessions? Trader Joe's mini totes, beef tallow skincare and more 📲
TikTok's current obsessions? Trader Joe's mini totes, beef tallow skincare and more 📲 Consider this your weekly guide to the internet's trendiest products across beauty, wellness, travel and beyond.
One of the perks of being as chronically online as I am (and will forever be), is that I'm constantly "in the know" as to what's trending on any given week—the most viral TikTok products, the latest shopping collaborations that people can't stop talking about, the biggest deals to score from popular retailers like Amazon. My internet addiction is both a blessing and a curse, but it's one that's enabled me to develop a strong shopping radar and sniff out the trendiest TikTok products that are actually worth the hype—and backed by very real reviews.
To help guide you in the direction of your next favorite TikTok-approved purchase I'll be coming to you every Friday with a breakdown of the week's most viral TikTok products, including reasoning behind why certain items are trending, what professional shoppers (like myself) really think about them and why they deserve a spot in your online shopping cart.
In this week's installment, I take a look at viral items like the infamous Trader Joe's mini totes (now available in new colors), a genius product hack for your next home renovation project and the polarizing beef tallow skincare staple that's super effective (albeit a little weird).
📲 More: Trend alert! Shop TikTok-viral Air Jordan clogs, torpedo bats and more
Shop this week's most viral TikTok products
1. Anthropologie just dropped new Icon Juice Glasses for spring
Anthropologie's Icon Juice Glass is truly the gift that keeps on giving. Each new season, the brand drops the TikTok-viral glass in a bevy of new iterations, all inspired by the most prominent designs and colors of the season. Devout Anthro shoppers (like myself) have been eagerly awaiting for the retailer's spring launches, and have been pleasantly surprised to see a number of new Icon Juice Glass styles on the site this week.
My verdict? As someone who loves hosting a themed dinner party, these are the absolute best glasses to have on hand for every occasion or season—I know, because I have a pretty large assortment myself. They're durable yet dainty, simple yet sophisticated, and they give you the opportunity to let every quirky part of your personality shine through. Love shrimp? There's literally an Icon Juice Glass for that.
More: Celebrate 100 years of Le Creuset with the splurge-worthy Flamme Dorée collection
2. I found the ice bath that's all over your TikTok feed
You no longer have to be a professional athlete or be a member at some high-end gym in order to subscribe to the ice bath philosophy—in fact, you can now have your own at home. Ice bath mania has officially peaked, with TikTok users investing in their own models for at-home use. The IceDoo Recovery Pod remains one of the app's most popular models at the moment, but one scroll through the #IceBath tag on TikTok will introduce you to a range of options.
My verdict? With an under-$100 price tag, you really can't beat the Amazon deal on this top-rated ice bath. Plus, I'm all for atypical wellness practices that can transform your health, especially when they have the cosign of my favorite athletes (hi, Serena Williams).
Is wellness your goal? Use our exclusive iHerb code to save on vitamins, supplements and more
3. Beef tallow is beauty's newest ingredient obsession
By now, you've probably heard all about the craze surrounding beef tallow skincare—or at least seen it play out on your TikTok feed. The video explainers, the surge in beef tallow beauty products—the ingredient has quickly reached hyaluronic acid-levels of popularity online, with users raving about its naturally hydrating properties and ability to revive even the driest skin. This Heart and Homestead Handmade Whipped Tallow Balm has emerged as one of the TikTok trend's most viral products, with over 20,000 bought last month on Amazon alone.
My verdict? Never in my life did I think that my skincare routine would (unironically) revolve around snail mucin, beef tallow and goat milk—but alas, TikTok trends have led me into some seriously bizarre corners of the beauty world. And as skeptical as I was about trying this product in particular (or really any beef tallow skincare for that matter), the balm has worked total wonders on my skin, especially in areas where I'm more prone to peeling or flakiness—like my elbows or ankles. Trust me: You need this in your skincare arsenal for summer.
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4. Shoppers are obsessed with this peel-and-stick tile for home renovating
With so much fluctuation in the economy right now, many TikTok shoppers have been embracing more budget-friendly approaches to home renovation. Rather than fully gutting their spaces, users are relying on these Nexus Vinyl Floor Tiles to upgrade their home without the price commitment (or hassle) of a proper restoration. The peel-and-stick tiles make it easy to redecorate the backsplash in a kitchen or the flooring in a bathroom, even for those who are working on a tighter budget.
My verdict? With over 22,000 rave reviews on Amazon's site, these peel-and-stick vinyl tiles are a dream solution for renters (like myself) who struggle with committing to more permanent renovation projects (also me) and don't have the budget to finance them in this economy anyway (it's me again). Best of all, you can shop them in a variety of designs like marble, granite and slate.
📲 More: 10 viral TikTok products on sale today: Shop them while you can
5. The famous Trader Joe's mini totes are back in stock—and in pastel colors
Of all the viral TikTok products that are trending this week, the Trader Joe's mini tote has undoubtedly gotten the most traction online. While Trader Joe's canvas bags certainly aren't new, this week, the retailer relaunched the cute accessory in a slew of new spring colors—including pastel pink, green and a lavender purple. The Trader Joe's bag drop (unsurprisingly) caused mayhem both in stores and online, as shoppers rushed to get their hands on the coveted reusable totes.
My verdict? You can never have too many tote bags, especially when they're made from a durable canvas material that's designed to last—as this one is. I love using these types of bags for grocery shopping or whenever I'm running errands, and these new shades feel like such a fun departure from the branded colorways of past Trader Joe's totes. While the new pastel-hued mini totes are pretty much sold out everywhere, you can still try your luck in-store or opt for the original tote at Amazon!
Can't find the pastel mini tote? Opt for the Trader Joe's Mini Insulated Tote Bag at Amazon
How do I determine TikTok's most viral products?
There are a couple factors I take into consideration when narrowing down the best TikTok products on any given week, including: Which product categories are trending on TikTok? Is there an organic discourse surrounding individual items? Are there product reviews from shoppers that can support the hype surrounding a popular TikTok product? Understanding the functionality of an item—beyond just its virality—is critical in assessing its value, and I ensure that any products recommended here are also backed by USA Today Shopping editors and readers, and boast no lower than a 4.0 average rating.
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These are lightweight, quick-dry, and come in so many adorable colors that your butt might just want them on rotation until laundry day. And a pair of Buff Bunny-inspired booty-highlighting biker shorts for anyone who wants to add some fun prints and colors to their favorite ~asset~ when they're on the move, for a fraction of the usual $48 price. E.l.f's Lash XTNDR Tubing Mascara, a GODSEND for anyone with thin or fragile lashes. This uses lightweight ~tubing~ technology to wrap around lashes and give them a natural-looking, smudge-proof extension so good it almost looks fake. The real boon, though, is how easily the "tubes" slide off in clean, easy swipes at the end of the day when you're washing your face — absolutely no smudging, over-scrubbing, or special eye makeup removal products required. A ribbed button up tank top with some real Abercrombie & Fitch energy to perfectly straddle that line of "professional" and "I am 100000% going out after work today, and a martini glass will be involved." A shockingly affordable "Glow Up!" Vitamin C Face Serum that packs a punch as powerful as the $30+ versions — reviewers swear by this for reducing dark spots, brightening skin, restoring tone, and giving skin a more radiant, firm look. This particular serum's secret is the 3-O Ethyl Ascorbic Acid, which helps boost ~radiance~, in addition to the hyaluronic acid, aloe vera, and vitamin E to help with hydration. A cute lil' insect catcher you can set in a plant or near your fruit bowl or compost to deal with any unwanted fluttering guests. These odorless sticky traps are designed to work indoors and outdoors and will stop fruit flies, gnats, mosquitoes, and more — without the high price tag of the electronic or liquid versions. A pair of pretty pastel wireless over-the-ear headphones crafted to look like AirPods Max, so you can still enjoy the comfort and chic style of their iconic headphones without shelling out hundreds of dollars. These feature premium cushion padding, a built-in mic with the ability to take calls, 10 hours of playtime per charge, and surprisingly decent noise blocking for the price. A super lightweight, loose-fitting high neck muscle tank for fans of the Lululemon version at a *much* lower price point. This is a breezy *dream* thanks to the quick-dry fabric, the cross-over pleat in the back, and the slight petal hem at the bottom. And another Lululemon-inspired piece, a charming and oh-so-comfortable tennis skirt with built-in shorts similar to the Align style. The secret inner pocket on these is perfect for stashing keys and tennis balls, and the shorts are designed with a four-way stretch so they won't ride up. A set of satin pillowcases that not only have a cooling effect, but are soft on your skin and create less friction for your hair so it won't get as tangled while you sleep. Reviewers especially love these because they're an affordable alternative to ones that typically run $18 per case! A bottle of Nyx matte setting spray for anyone who wants the all-day protection of MAC and Urban Decay's setting sprays without the price tag — this matte finish will lock your look in place in just a few seconds, even on days when the sun is trying to melt you like an ice pop. E.l.f.'s Holy Hydration! Thirst Burst Drops, another home run from the brand's moisturizing "Holy Hydration" line that reviewers are comparing to the $35 Watermelon Dew Drops from Glow Recipe. This lightweight formula is designed to brighten and plump skin for a dewy effect, whether you're wearing it alone, applying it under your makeup, or mixing it with your foundation. A Skims-inspired square-neck compressive body suit that's basically 10 outfits in one — you can rock it solo, wear it as a bodysuit tucked into jeans, or pair it with a hoodie or a jacket. Go, little base layer, gooooo! A multipurpose blush stick reviewers compare to the $18 Pixi Beauty version — this version may be cheaper, but it's also easily buildable, blendable, and perfect for that light, dewy, "kissed by a happy pink cloud" look. A square-neck lettuce trim "going out" top that a lot of reviewers compare to an expensive mall brand, but muuuuch more affordable. And thank goodness, because once you fall for its comfy stretch and effortless cool, you're going to want it in WAY more colors. Oxo's compact Cold Brew Rapid Brewer to make cold brew in FIVE MINUTES (!!) with results so quick and delicious that reviewers love it more than their beloved Aeropresses (and even call it "Aeropress 2.0"). Not only is it faster than comparable models, but it's cheaper, entirely portable, and doesn't need to be charged or plugged in. 🤯 You're going to be swimming in a RIVER of delicious, affordable cold brew with this gizmo. An iconic spaghetti strap sundress with built-in shorts perfect for romping around in the warm air *and* for saving a few bucks — this compares very closely to a more expensive mall brand version. A set of Bala Bangle-inspired wrist and ankle weights to get your ~fitness~ on this summer — these serve all the same cuteness and function without the $55 price tag. Not to mention this has a TON more colors available to match your 'fits. A set of golden bracelets giving ~quiet luxury~ vibes at "I want to pay rent this month" prices. Reviewers especially love these mix-and-match sets because they look like expensive versions from Cartier — the middle one is giving the $8,000 "Juste Un Clou" and the studded one is giving the $6,000 "Love Bracelet!" A Lululemon-esque adjustable mini belted pack (aka ~fanny pack~) you can wear around your waist or shoulder for a lightweight bag alternative that you won't lose, since it is literally attached to you. A lot of reviewers mention how genuinely *stunned* they are by how much this little bag can secretly carry. Moodmatcher color-changing lipstick, an affordable WinkyLux alternative that not only adapts to the pH of your skin to create a personalized, perfect shade for your skin tone, but lasts for HOURS. Reviewers marvel at its all-day staying power even after meals and breaking a sweat. Look at that lil' green lipstick go!! A high-quality, *just* compressive enough layering T-shirt reviewers love so much that a ton of them tried it and immediately ordered more colors to stock up. This shirt is double-lined but still feels lightweight on the skin, giving a sophisticated, expensive look with a casual feel. Reviewers compare it to Skims at a fraction of the price! Catrice's Magic Shaper Face Cream Palette as an $8 alternative to the $88 (!!) Makeup Forever Palette. This includes a range of highly-pigmented, super blendable shades to help you contour, highlight, and bronze on days when your Gcal just say "GO GO GO" all the way down. (Psst — this is the same brand behind the TikTok-famous $6 Under Eye Brightener, so you know they mean business!) A luxe, super soft two-piece pajama set with some real "vacation mode" energy, so even if your summer travel plans are "backyard" and "someone else's backyard," you can still feel like you're on a tropical getaway. Psst — reviewers compare these to the $128 Roller Rabbit version! 👀 A bodycon lounge dress perfect for fans of Skims looking to spare themselves a few bucks — this versatile, figure-hugging dress has just the right amount of compression to mimic the iconic style and stay oh-so-comfortable for long periods of wear. A bottle of truffle seasoning for an instant upgrade on homemade meals that honestly has become one of my only personality traits, to the point where I'm just like, begging you to try it. I should gatekeep this stuff so I can have it all to myself but it is such a delicious and satisfying and ridiculously affordable alternative to real truffles that I'm throwing the gates WIDE OPEN.
