Latest news with #IdahoRodandReel
Los Angeles Times
13-03-2025
- Business
- Los Angeles Times
Cipher Fishing: Refined Tackle Choices for Improved Angling
Cipher Fishing has launched its brand to produce refined tackle for anglers. The brand was founded by manufacturing and business development veteran Ryan Chris and pro-anglers Cody Murray and Cody Meyer. Ryan Chris, CEO of Cipher Fishing, touts the company's products' performance, stating, 'As the CEO of Cipher Fishing, I am proud to introduce a tackle company built on the belief that success on the water starts with precision, not excess.' Chris is the current owner and operator of the tackle shop Idaho Rod and Reel. He has over 20 years of experience in manufacturing and business development. Cody Murray, president of Cipher Fishing, is a decorated amateur and professional angler with three years on the Wild West Bass Trail as a Pro, two years on the FLW Toyota Series Pro, and one year as an FLW Tour professional. Cody Meyer, Cipher Fishing's director of product development, has been a pro angler for 17 years. He has 40 top-ten finishes and placed second in the Angler of the Year points for BASS opens in 2024. Meyer used cipher fishing products on the circuit, lending credibility to the tackle.' With combined professional fishing and business experience, this trio announced Cipher Fishing as their entry into the fishing tackle market. The self-proclaimed fishing junkies believe that the rigorous quality testing they put their products through sets them apart from existing companies. 'Unlike other brands that rush untested products to market, we do things differently, proving every product through rigorous design and on-the-water testing before it ever reaches anglers,' Chris stated. Quality and performance are the centerpieces of Cipher Fishing products. The Cipher Fishing team designed a hook around the tungsten ball head size, with separately manufactured coats and hooks to accomplish this. Meyer and Murray informed Chris that the refinement of their equipment separates professional anglers from amateurs. Pro anglers pay considerably more attention to their hook and terminal tackle choices. Meyer was frustrated with the lack of quality tungsten nail weights he used for Neko rigging. Meyer's frustration led to the design of Cipher Fishing's two keystone products: a tungsten nail weight and their premium custom 'Kotae' hook. Cipher Fishing's motto is simple and effective: Create the best terminal tackle available to elevate every angler's experience. About Cipher Fishing Founded by Ryan Chris, Cody Murray and Cody Meyer, Cipher Fishing offers tungsten terminal tackle for anglers of all skill levels. Their products are designed by professionals and tested in the toughest conditions to perform on the biggest stages. Where to Find Cipher Fishing Products: Tackle Warehouse – Omnia Fishing – Fishermans Warehouse – Discount Tackle – Carolina Fishing Tackle –Idaho Rod and Reel – Phils Propeller – Clear Lake Bait and Tackle – Hammonds Fishing Center
Associated Press
05-03-2025
- Business
- Associated Press
Cipher Fishing Announces New Tackle Business
BOISE, ID / ACCESS Newswire / March 4, 2025 / Cipher Fishing has announced a new tackle business, built on principles of precision rather than the excess found in the current market. With years of expertise in angling and tackle innovation, the founders of Cipher Fishing prioritize precision and performance over mass production. Their commitment to detail ensures that every product meets the high standards of professional anglers before reaching the market. This new tackle company aims to shake up the industry, putting results ahead of monetary success. 'As the CEO of Cipher Fishing,' Ryan Chris stated, 'I am proud to introduce a tackle company built on the belief that success on the water starts with precision, not excess. We help anglers refine their tackle choices to fish more efficiently, effectively, and confidently. Our mission is simple: create the best terminal tackle available to elevate every angler's experience.' Founded on Expertise and a Need for Products That Work Cipher Fishing is owned by three experts in the fishing industry: CEO and Idaho Rod and Reel owner Ryan Chris, Product Developer and 17-year professional Cody Meyer, and Director of President, Cody Murray. All self-proclaimed 'tackle junkies,' the team was brought together when Chris learned a fundamental truth from Meyer and Murray-that what separates professionals from amateurs is the refinement of their equipment. Professionals pay much more attention to hook and terminal tackle selection, while amateurs struggle to tell the difference. Finding a product that really works can be difficult in the current market, but the right brand could change this. A Perfect Storm for the Perfect Product Based on his background in manufacturing and experience in producing tungsten products, Chris worked with Meyer and Murray to develop high-quality tungsten nail weights for the popular Neko rigging favored by Meyer, as well as the premium custom 'Kotae' hook, which now stands as the most valuable member of the Cipher Fishing product line. What they made wasn't like everything else on the market-the team behind Cipher Fishing was only satisfied after proven testing and professional results. 'Unlike other brands that rush untested products to market,' Chris explained, 'we do things differently, proving every product through rigorous design and on-the-water testing before it ever reaches anglers. With input from professional angler Cody Meyer, who relied on our gear to qualify for the Bassmaster Elite Series, Cipher Fishing is setting a new standard for performance and reliability.' Features of Cipher Fishing's Products After proving the brand's effectiveness in professional competition, Cipher Fishing was soon faced with the challenge of competing with established brands. They had made a hook that was sharp, PTFE coated, and strong, while designing the hook around the head size-something not commonly done in the industry. Proven Results for a Promising Future Regardless, the results speak for themselves. Through attention to detail, market adaptation, and perseverance, Cipher Fishing has entered the market as a reliable tackle business. Despite the presence of established, competitive brands, a team of 'tackle junkies' is changing the way businesses approach the industry. They hold firm to the belief that anglers deserve the best, whether they're professionals or amateurs. 'Cipher Fishing isn't just a brand,' Chris stated, 'it's a promise. Whether you're a seasoned pro or weekend angler, we're here to help you make every cast count.' About Cipher Fishing Cipher Fishing is a tackle company focused on professional-quality tungsten fishing products. The company's custom equipment is designed to level the playing field for professionals and amateurs, providing anglers with top-tier equipment no matter their dedication to the sport. Cipher Fishing's promise is that your cast always counts. Where to Find Cipher Fishing Products: Contact: Ryan Chris 2082419735 Boise, Idaho SOURCE: Ryan Chris
