05-05-2025
Why our digital lives need premium protection in 2025
From online banking and smart home devices to remote work and family content sharing, our lives are more connected than ever. But as we become more digitally dependent, the threats we face are growing just as fast. In 2024 alone, Kaspersky detected more than 467,000 malicious files per day globally.
That staggering number reflects a reality where malicious apps, phishing scams, spyware, and password stealers are becoming harder to detect and easier to spread. For South African users, the risks are particularly urgent. A recent Kaspersky report presented at GITEX Africa revealed that phishing and ransomware continue to be significant threats on the continent, with 66 million phishing link clicks recorded by Kaspersky in Africa in 2024.
Yet despite these rising threats, many users still rely on basic or outdated protection, not realising how much more is at stake.
Protection for the digital life you actually live
Kaspersky Premium is designed for how we live now. It's more than antivirus. It's an all-in-one solution that protects the security, privacy, identity, and performance of individuals and families navigating today's digital environment.
Whether you're banking from your phone, streaming on smart TVs, video calling across continents, or storing sensitive documents in the cloud, Kaspersky Premium is built to protect your data and devices across every touchpoint.
What sets it apart? First, Kaspersky Premium includes advanced anti-phishing and anti-fraud tools that help prevent identity theft and fake website scams—no surprise that it was recently crowned the best anti-phishing solution.
Second, it's backed by Kaspersky's decades of global cybersecurity expertise and evolving to meet tomorrow's challenges. The company's recent research predicts that in 2025, consumer cybersecurity will be shaped by AI-driven threats, increasingly invasive surveillance, and growing demands for digital privacy.
Premium features for premium peace of mind
Launched as part of Kaspersky's reimagined consumer product range in 2022, Kaspersky Premium includes a suite of features purpose-built for personal and professional digital lifestyles:
· Real-time protection and AI-driven threat detection to block the latest malware, spyware, and ransomware.
· Identity Protection Wallet to safeguard passwords, digital IDs, and payment data.
· Unlimited VPN for secure, private browsing on public or home networks.
· Remote tech support and PC health check-ups to optimise performance.
· Data leak detection to alert you if your personal info is found on the dark web.
Plus, it works across platforms—PC, Mac, Android, and iOS—so your protection goes wherever you go.
Why now?
We're not just spending more time online; we're trusting the digital world with more of our lives. That includes our finances, our work, our identities, and our children's safety. Cybercriminals know this—and they're adapting quickly.
Today's cyber threats don't always announce themselves. A phishing email disguised as a bank alert, a fake Wi-Fi hotspot at your local coffee shop, or a malicious link in a WhatsApp group chat could be all it takes to compromise your data. That's why cybersecurity solutions need to be as dynamic and multi-layered as the risks they defend against.
As we look ahead, it's clear that premium protection isn't just a luxury. Rather, it's a digital essential.
