Latest news with #IftheWorldWasEnding
USA Today
18 hours ago
- Entertainment
- USA Today
Grammy-nominee JP Saxe is honest about tour cancellation: 'I didn't sell enough tickets'
Canadian musician JP Saxe is not shying away from the reason why he canceled his North America tour. The Grammy-nominated artist revealed on Aug. 1 that his team had to call off his fall tour. The announcement came after he posted a July 30 TikTok video telling fans that his tour would be canceled if he didn't sell around 20,000 more tickets within the next 48 hours. While Saxe later confirmed that the TikTok post helped boost sales, he said it wasn't enough to save the music tour. In an Aug. 1 guest column published in Variety, the soulful pop singer opened about not meeting his goal, writing: "I aimed too high — my bad." "Due to unforeseen circumstances… The circumstance: I didn't sell enough tickets," Saxe wrote. "Last week, my team told me we were going to have to cancel my fall tour. Ticket sales weren't where they needed to be. The suggestion was: take the L, try again next year." Saxe proceeded to thank those who bought tickets, adding that his fans are "more than enough for me emotionally, just… not pragmatically." Despite the defeat, he remains optimistic that one day he'll pack venues with ease. "Very few artists want to be sleeping in their car eating ramen, but every artist wants to say they used to sleep in their car eating ramen," he wrote. "If I really believe (which I do) that I'm going to sell out arenas someday… then I also have to believe in how much better it'll feel when I get there — knowing I can tell the story about that one time, in the fall of 2025, when despite the support of a few thousand beautiful strangers on the internet… I had to cancel my whole tour." Saxe says he wanted to be honest despite the embarrassment While admitting he felt embarrassed by low ticket sales, Saxe said he wanted to share the truth instead of protecting his brand or "self-image." "I was embarrassed. I've always prioritized connecting deeply over widely, but if we didn't sell another 20,000 tickets in 48 hours, the tour would be canceled," he wrote. "To my surprise, people responded — in a big way. The video hit a few million views. A little grassroots army of emotional-song-loving cuties showed up, trying to buy every tour-saving ticket they could." He said he received messages from other musicians calling him bold and "absurdly brave" for being vulnerable. Saxe is a Canadian singer-songwriter largely known for his track "If the World Was Ending," a collaboration with Julia Michaels that landed the pair a 2021 Grammy nomination in the Song of the Year category. His new 7-track project "Make Yourself at Home," which dropped on June 27, served as a continuation of his April release "Articulate Excuses."
Global News
6 days ago
- Entertainment
- Global News
JP Saxe's North American tour cancelled over low ticket sales despite online appeal
A Toronto singer-songwriter who was set to tour North America this fall says he's cancelled his series of concerts over sluggish ticket sales and the high cost of life on the road. JP Saxe took to social media this week, saying that if he didn't sell about 20,000 tickets to his upcoming Make Yourself at Home tour within 48 hours, it would likely be cancelled. In a follow-up video, he says 2,000 more tickets were sold, but it wasn't enough to save the tour. Saxe says he's grateful for the extra sales, that tickets will be fully refunded and he's looking to make sure similar cancellations never happen again. Get breaking National news For news impacting Canada and around the world, sign up for breaking news alerts delivered directly to you when they happen. Sign up for breaking National newsletter Sign Up By providing your email address, you have read and agree to Global News' Terms and Conditions and Privacy Policy The Grammy-nominated musician, best known for his 2019 single 'If the World Was Ending' with Julia Michaels, was set to play more than 25 dates, including Toronto, Montreal, Edmonton and Vancouver. Story continues below advertisement The cancellation comes as live music faces mass pressure, compounded by a shaky economy, years of inflation and concert ticket prices that — in many cases — have skyrocketed by hundreds of dollars this year. 'Those 2,000 tickets were a reminder … of how wonderful it can be to ask for help and watch a community come together, and this really was the nicest the internet has ever been to me,' he said in a video posted to social media platform TikTok. 'I'm grateful to each one of you who bought a ticket, and I'm really sorry.'
Winnipeg Free Press
6 days ago
- Entertainment
- Winnipeg Free Press
JP Saxe's North American tour cancelled over low ticket sales despite online appeal
TORONTO – A Toronto singer-songwriter who was set to tour North America this fall says he's cancelled his series of concerts over sluggish ticket sales and the high cost of life on the road. JP Saxe took to social media this week, saying that if he didn't sell about 20,000 tickets to his upcoming Make Yourself at Home tour within 48 hours, it would likely be cancelled. In a follow-up video, he says 2,000 more tickets were sold, but it wasn't enough to save the tour. Saxe says he's grateful for the extra sales, that tickets will be fully refunded and he's looking to make sure similar cancellations never happen again. The Grammy-nominated musician, best known for his 2019 single 'If the World Was Ending' with Julia Michaels, was set to play more than 25 dates, including Toronto, Montreal, Edmonton and Vancouver. The cancellation comes as live music faces mass pressure, compounded by a shaky economy, years of inflation and concert ticket prices that — in many cases — have skyrocketed by hundreds of dollars this year. 'Those 2,000 tickets were a reminder … of how wonderful it can be to ask for help and watch a community come together, and this really was the nicest the internet has ever been to me,' he said in a video posted to social media platform TikTok. 'I'm grateful to each one of you who bought a ticket, and I'm really sorry.' This report by The Canadian Press was first published Aug. 2, 2025.
Hamilton Spectator
6 days ago
- Entertainment
- Hamilton Spectator
JP Saxe's North American tour cancelled over low ticket sales despite online appeal
TORONTO - A Toronto singer-songwriter who was set to tour North America this fall says he's cancelled his series of concerts over sluggish ticket sales and the high cost of life on the road. JP Saxe took to social media this week, saying that if he didn't sell about 20,000 tickets to his upcoming Make Yourself at Home tour within 48 hours, it would likely be cancelled. In a follow-up video, he says 2,000 more tickets were sold, but it wasn't enough to save the tour. Saxe says he's grateful for the extra sales, that tickets will be fully refunded and he's looking to make sure similar cancellations never happen again. The Grammy-nominated musician, best known for his 2019 single 'If the World Was Ending' with Julia Michaels, was set to play more than 25 dates, including Toronto, Montreal, Edmonton and Vancouver. The cancellation comes as live music faces mass pressure, compounded by a shaky economy, years of inflation and concert ticket prices that — in many cases — have skyrocketed by hundreds of dollars this year. 'Those 2,000 tickets were a reminder ... of how wonderful it can be to ask for help and watch a community come together, and this really was the nicest the internet has ever been to me,' he said in a video posted to social media platform TikTok. 'I'm grateful to each one of you who bought a ticket, and I'm really sorry.' This report by The Canadian Press was first published Aug. 2, 2025.
Daily Mirror
6 days ago
- Entertainment
- Daily Mirror
Grammy nominee 'embarrassed' as tour cancelled after plea to fans over gigs
JP Saxe, whose song If the World Was Ending, featuring Julia Michaels, was nominated for a Grammy in 2019, has announced that his solo tour has now been cancelled Singer-songwriter JP Saxe has announced that his tour has now been cancelled. The Grammy -nominated artist was due to embark on a series of headline shows next month but has told fans that they will no longer be going ahead. JP, 32, whose song If the World Was Ending, which featured his ex-partner Julia Michaels, received acclaim following its release in 2019, had announced the Make Yourself at Home tour in June. He was scheduled to visit a host of cities in his home country of Canada, the US, Brazil and several other countries on the tour in September and October. He however announced yesterday that the tour was cancelled and has said that he "didn't sell enough tickets," after sharing concern over the prospect. It comes after Taylor Swift sparks engagement rumours as fans spot Travis Kelce's lock screen. JP has told fans earlier this week that the tour was at risk of being cancelled. In a video on social media, he said: "I'm extremely embarrassed to tell you this but I'm going to tell you anyway. If I don't sell twenty or so thousand tickets to my tour in the next 48 hours, it's going to be cancelled." He continued: "If we're just not in a place yet to sell out these 2 or 3k cap venues, that's fine. It's always been my goal to connect deeply not widely and I stand by that." In a message to fans, JP said that "just in case" they were waiting until closer to the gigs to buy tickets "that approach" wouldn't work because there wouldn't be a show. He said: "Whether that happens or not, I'm grateful to you for caring about my songs and I hold on to a sliver of hope that I will see you in the fall." The singer said in the caption of the video, which was shared on platforms like TikTok, that he didn't want to cancel the tour. JP told his followers at the time in the post: "48 hrs… f*** being cool about it, I don't wanna cancel this s**t." He later shared that his friends had told him to "ask for help" from fans and issued another update yesterday. He said the more recent video: "Over the last few days we sold a few thousand extra tickets and I am beyond grateful to everyone of you who bought one. Those few thousand tickets are a reminder that being transparent in failure sometimes can be more powerful than the facade of success." The performer said that the reaction was also a reminder of how "wonderful" it can be to ask other people for help. He also wrote about watching a "community come together" and said it was the "nicest the internet has ever been" to him. JP, who confirmed that the tour won't be going ahead, continued: "But what those few thousand tickets are not is enough to save this tour. I'm really sorry. I'm so sorry. Every ticket purchase will be fully refunded with a small side of immense gratitude from a dorky ginger Canadian." He added: "I'm still a little embarrassed. I'm also feeling a lot of ambition to make sure this never happens again and just to make the most honest music I possibly can and the squad can grow and we can just have these full rooms but until then, I love you and I'm grateful to each one of you who bought a ticket and I'm really sorry." JP apologised again in the caption and said that he was "so grateful" for the way that fans have "shown up" for him lately. He said: "Thank you for giving a s**t about my music, I've certainly still got lots in me to share with you." In a guest column for Variety, published yesterday, JP said that his team were told last week that ticket sales "weren't where they needed to be". He said that it was suggested that he cancel the tour and then "try again next year". He said that it had felt "more embarrassing" before he publicly shared that the tour was at risk and suggested that he had "aimed too high" whilst recalling his initial post. JP said that once he had told his fans it felt "weirdly empowering" and he has suggested the experience will be better for his "growth". JP wrote in the recent article: "Applause for success is great. But there is something more interesting about being applauded for honesty in failure." He added: "It's not as good for my ego - but maybe it's better for my growth."
