Latest news with #ImpactIndex
Business Wire
28-07-2025
- Business
- Business Wire
Walker Sands Launches AI Domain Impact Index to Advance PR Strategy and Measurement in the Generative AI Era
CHICAGO--(BUSINESS WIRE)--With Generative AI reshaping how audiences discover, trust and engage with brands, Walker Sands has launched the AI Domain Impact Index to help B2B organizations maximize PR effectiveness. The Impact Index enables smarter earned media efforts to drive brand discoverability in today's GenAI-powered buyer journeys. As Google's search dominance declines and GenAI platforms drive increasingly more traffic, the channels for reaching B2B audiences are shifting rapidly. This evolution demands a new approach to PR measurement and target media prioritization. Because GenAI platforms rely heavily on credible third-party content, strategic media placements play a critical role in shaping brand visibility and trust in AI-assisted buyer journeys. The AI Domain Impact Index offers insight into how earned media influences GenAI search results — and ultimately, how brands appear in AI-driven decision-making workflows. 'AI is rapidly changing how people discover and engage with information, and marketers can't afford to rely on outdated assumptions about which media platforms are most influential,' said Annie Gudorf, EVP at Walker Sands. 'The AI Domain Impact Index gives brands critical insights on how to stay visible and credible by identifying the digital domains that matter most in today's landscape.' A New Standard for Measuring Media Impact in an AI World The AI Domain Impact Index assigns a 0–100 score to any web domain based on an evaluation of five weighted criteria: organic search, inclusion, on-page, real-time retrieval and citation appearance. Unlike traditional vanity metrics, the Impact Index connects PR outcomes to tangible visibility in AI search — giving marketers a clearer, ROI-driven view of their PR strategy's influence over time. Importantly, scores within the Impact Index evolve over time, with GenAI models continually adjusting how they prioritize sources and media publications to optimize for LLMs. This reinforces the need for dynamic, data-informed media strategies and positions the Impact Index as a critical tool for staying ahead of shifting AI model behavior. In an initial analysis of over 600 earned media placements from client programs, Walker Sands evaluated 292 unique media domains using the AI Domain Impact Index. The results are encouraging: 51% of placements were categorized as high impact, meaning they are highly likely to influence GenAI search responses. 44% were moderately impactful, and only 4% fell into the low-impact tier. Notably, outlets like TechTarget, Apple Podcasts, ZDNet and ITPro ranked among the highest-impact sources, while some traditionally trusted media platforms scored lower. These findings validate that AI search visibility depends on a different set of content signals than traditional SEO and that earned media strategies must adapt accordingly. 'We've seen shifts in domain ranking in GenAI responses compared to just a few months ago, as well as media publications actively optimizing their content for better discoverability," said John Fairley, SVP Marketing Operations + SEO. 'The Impact Index gives us critical, real-time insight into these changes, allowing us to partner with our clients to maximize discoverability potential through earned media.' Learn More Walker Sands is among the first B2B agencies to operationalize generative AI search dynamics within PR workflows. The AI Domain Impact Index signals a bold evolution in how brands prepare for the future of search. To explore how the AI Domain Impact Index can elevate your PR program, click here. Interested in speaking with an expert about our PR services? Reach out today. About Walker Sands Walker Sands is an outcome-based B2B marketing agency with expertise in strategy, content, creative, strategic communications and digital marketing. The agency helps B2B brands grow, build reputation, generate demand, drive engagement and strengthen market position. A 10-time Inc. 5000 honoree, Walker Sands is one of the fastest-growing B2B agencies in the world, proudly serving 100+ clients from offices in Chicago, Seattle and Boston. Learn more at
Web Release
30-04-2025
- Business
- Web Release
MAJRA – National CSR Fund reviews key community initiatives and approves new frameworks to enhance corporate social responsibility in UAE
By Editor_wr Last updated Apr 30, 2025 MAJRA – National CSR Fund held its second Policies and Strategies Committee meeting for 2025 to explore ways to advance the UAE's sustainable development goals through enhanced cross-sector collaboration and the rollout of new tools and frameworks to drive national impact. The meeting was Chaired by H.E Mubarak Al Nakhi, Undersecretary of the Ministry of Culture, and Head of the Policies and Strategies Committee, and attended by H.E. Hanan Ahli, Managing Director of the Federal Competitiveness and Statistics Centre, and the Deputy of the Policies and Strategies Committee; Bedour Saeed Al Raqbani, Board Member of American University of Sharjah; H.E. Abdulaziz Al Jaziri, Deputy CEO of Dubai Future Foundation and Sarah Shaw, CEO of Majra – National CSR Fund. The meeting reviewed key ongoing initiatives and approved several tools designed to streamline sustainable project qualification and verification processes. It also placed a major emphasis on increasing private sector engagement in the fund's initiatives, validating project assessment mechanisms, and introducing new initiatives such as the Impact Index. It also addressed the 'Transformational Projects Framework', which is being developed by the Emirati committees for social responsibility and sustainability, chaired by the chambers of commerce and industry in each emirate. The strategy formulated as a part of the Impact Retreat held in November 2024 was also reviewed, and strategic initiatives aligning with the UAE's vision to enhance social sustainability, were launched. H.E. Mubarak Al Nakhi said, 'Inspired by the insightful vision of the UAE's wise leadership and in accordance with their forward-looking directives, we are creating a roadmap to build a more sustainable and prosperous future by strengthening the private sector's corporate social responsibility framework. We also hope to enhance sustainable impact and expand the participation of private sector institutions in light of global changes and best international practices, further building upon the achievements of Majra's key initiatives like 'Impact Seal', 'MAJRA Council', and 'Impact Index'. Sarah Shaw, CEO of Majra, said: 'Majra is responsible for providing the necessary frameworks and enablers to enhance the contribution of the private sector in shaping the UAE's sustainable future, while embedding social responsibility and sustainable impact as cornerstones of the institutional work system. Furthermore, we remain steadfast in our efforts to establish a robust foundation for collaborations, and sustainable impact, by supporting the approved projects and activating the reference frameworks specified under the impact index.' The committee further reviewed updates to the Sustainable Impact Challenge, including the integration of the Majra Entity Portal and the launch of new award categories within the challenge. These updates aim at expanding outreach and encouraging broader participation from businesses and organisations across the UAE in this challenge, which was launched during the fourth edition of Investopia 2025. The meeting also reviewed the roadmap of the Impact Index, a national benchmarking tool designed to measure CSR, ESG, and sustainability performance in the private sector. It also facilitates data collection, in line with national and international frameworks, such as the SDGs, Dow Jones Sustainability Index, and MSCI. Currently, Majra is preparing the first report, set to be released in early 2026, in collaboration with the Federal Competitiveness and Statistics Centre, as well as other international organisations. At the end of the meeting, committee members reaffirmed their commitment to advancing Majra's strategic vision by endorsing mechanisms that promote transparency, inclusivity, and long-term impact across all initiatives and programmes. Comments are closed.
Hi Dubai
30-04-2025
- Business
- Hi Dubai
Majra Committee Advances UAE Sustainability Goals with New Tools and Frameworks
Majra – National CSR Fund's Policies and Strategies Committee convened its second meeting of 2025 to fast-track the UAE's sustainable development agenda, focusing on stronger cross-sector collaboration and enhanced private sector participation. Chaired by Mubarak Al Nakhi, Undersecretary of the Ministry of Culture, the meeting brought together key figures including Hanan Ahli of the Federal Competitiveness and Statistics Centre and Sarah Shaw, CEO of Majra. The committee approved several new tools aimed at streamlining sustainable project evaluation, while reviewing the broader roadmap laid out during the 2024 Impact Retreat. Among the highlights was the introduction of the Impact Index, a benchmarking tool set to assess CSR and sustainability performance across the private sector. The first national report, expected in early 2026, will be compiled in collaboration with international partners and aligned with global standards like the SDGs and MSCI. The committee also assessed the Transformational Projects Framework being developed by emirate-level chambers of commerce and reviewed progress on existing initiatives such as the Impact Seal and MAJRA Council. Sarah Shaw reaffirmed Majra's commitment to embedding social responsibility into the institutional fabric of UAE businesses, while Al Nakhi emphasized the role of the private sector in building a sustainable future under the guidance of the nation's leadership. In addition, updates were announced for the Sustainable Impact Challenge, including new award categories and the integration of the Majra Entity Portal to drive wider business engagement. The meeting concluded with a shared commitment to transparency, inclusion, and long-term impact, reinforcing Majra's role in shaping a more sustainable and resilient UAE economy. News Source: Emirates News Agency
Mid East Info
30-04-2025
- Business
- Mid East Info
Majra – National CSR Fund reviews key community initiatives and approves new frameworks to enhance corporate social responsibility in UAE
H.E. Mubarak Al Nakhi: 'We seek to lay the groundwork for a more connected and impactful future through co-creation, verification, and recognition frameworks that align with national priorities and Sustainable Development Goals' Meeting emphasised private sector engagement and the launch of new evaluation tools, including the Impact Index. MAJRA – National CSR Fund held its second Policies and Strategies Committee meeting for 2025 to explore ways to advance the UAE's sustainable development goals through enhanced cross-sector collaboration and the rollout of new tools and frameworks to drive national impact. The meeting was Chaired by H.E Mubarak Al Nakhi, Undersecretary of the Ministry of Culture, and Head of the Policies and Strategies Committee, and attended by H.E. Hanan Ahli, Managing Director of the Federal Competitiveness and Statistics Centre, and the Deputy of the Policies and Strategies Committee; Bedour Saeed Al Raqbani, Board Member of American University of Sharjah; H.E. Abdulaziz Al Jaziri, Deputy CEO of Dubai Future Foundation and Sarah Shaw, CEO of Majra – National CSR Fund. The meeting reviewed key ongoing initiatives and approved several tools designed to streamline sustainable project qualification and verification processes. It also placed a major emphasis on increasing private sector engagement in the fund's initiatives, validating project assessment mechanisms, and introducing new initiatives such as the Impact Index. It also addressed the 'Transformational Projects Framework', which is being developed by the Emirati committees for social responsibility and sustainability, chaired by the chambers of commerce and industry in each emirate. The strategy formulated as a part of the Impact Retreat held in November 2024 was also reviewed, and strategic initiatives aligning with the UAE's vision to enhance social sustainability, were launched. H.E. Mubarak Al Nakhi said, 'Inspired by the insightful vision of the UAE's wise leadership and in accordance with their forward-looking directives, we are creating a roadmap to build a more sustainable and prosperous future by strengthening the private sector's corporate social responsibility framework. We also hope to enhance sustainable impact and expand the participation of private sector institutions in light of global changes and best international practices, further building upon the achievements of Majra's key initiatives like 'Impact Seal', 'MAJRA Council', and 'Impact Index'. Sarah Shaw, CEO of Majra, said: 'Majra is responsible for providing the necessary frameworks and enablers to enhance the contribution of the private sector in shaping the UAE's sustainable future, while embedding social responsibility and sustainable impact as cornerstones of the institutional work system. Furthermore, we remain steadfast in our efforts to establish a robust foundation for collaborations, and sustainable impact, by supporting the approved projects and activating the reference frameworks specified under the impact index.' The committee further reviewed updates to the Sustainable Impact Challenge, including the integration of the Majra Entity Portal and the launch of new award categories within the challenge. These updates aim at expanding outreach and encouraging broader participation from businesses and organisations across the UAE in this challenge, which was launched during the fourth edition of Investopia 2025. The meeting also reviewed the roadmap of the Impact Index, a national benchmarking tool designed to measure CSR, ESG, and sustainability performance in the private sector. It also facilitates data collection, in line with national and international frameworks, such as the SDGs, Dow Jones Sustainability Index, and MSCI. Currently, Majra is preparing the first report, set to be released in early 2026, in collaboration with the Federal Competitiveness and Statistics Centre, as well as other international organisations. At the end of the meeting, committee members reaffirmed their commitment to advancing Majra's strategic vision by endorsing mechanisms that promote transparency, inclusivity, and long-term impact across all initiatives and programmes.
Zawya
29-04-2025
- Business
- Zawya
Majra - National CSR Fund reviews key community initiatives and approves new frameworks to enhance corporate social responsibility in UAE
H.E. Mubarak Al Nakhi: 'We seek to lay the groundwork for a more connected and impactful future through co-creation, verification, and recognition frameworks that align with national priorities and Sustainable Development Goals' Meeting emphasised private sector engagement and the launch of new evaluation tools, including the Impact Index. Dubai, MAJRA – National CSR Fund held its second Policies and Strategies Committee meeting for 2025 to explore ways to advance the UAE's sustainable development goals through enhanced cross-sector collaboration and the rollout of new tools and frameworks to drive national impact. The meeting was Chaired by H.E Mubarak Al Nakhi, Undersecretary of the Ministry of Culture, and Head of the Policies and Strategies Committee, and attended by H.E. Hanan Ahli, Managing Director of the Federal Competitiveness and Statistics Centre, and the Deputy of the Policies and Strategies Committee; Bedour Saeed Al Raqbani, Board Member of American University of Sharjah; H.E. Abdulaziz Al Jaziri, Deputy CEO of Dubai Future Foundation and Sarah Shaw, CEO of Majra – National CSR Fund. The meeting reviewed key ongoing initiatives and approved several tools designed to streamline sustainable project qualification and verification processes. It also placed a major emphasis on increasing private sector engagement in the fund's initiatives, validating project assessment mechanisms, and introducing new initiatives such as the Impact Index. It also addressed the 'Transformational Projects Framework', which is being developed by the Emirati committees for social responsibility and sustainability, chaired by the chambers of commerce and industry in each emirate. The strategy formulated as a part of the Impact Retreat held in November 2024 was also reviewed, and strategic initiatives aligning with the UAE's vision to enhance social sustainability, were launched. H.E. Mubarak Al Nakhi said, 'Inspired by the insightful vision of the UAE's wise leadership and in accordance with their forward-looking directives, we are creating a roadmap to build a more sustainable and prosperous future by strengthening the private sector's corporate social responsibility framework. We also hope to enhance sustainable impact and expand the participation of private sector institutions in light of global changes and best international practices, further building upon the achievements of Majra's key initiatives like 'Impact Seal', 'MAJRA Council', and 'Impact Index'. Sarah Shaw, CEO of Majra, said: 'Majra is responsible for providing the necessary frameworks and enablers to enhance the contribution of the private sector in shaping the UAE's sustainable future, while embedding social responsibility and sustainable impact as cornerstones of the institutional work system. Furthermore, we remain steadfast in our efforts to establish a robust foundation for collaborations, and sustainable impact, by supporting the approved projects and activating the reference frameworks specified under the impact index.' The committee further reviewed updates to the Sustainable Impact Challenge, including the integration of the Majra Entity Portal and the launch of new award categories within the challenge. These updates aim at expanding outreach and encouraging broader participation from businesses and organisations across the UAE in this challenge, which was launched during the fourth edition of Investopia 2025. The meeting also reviewed the roadmap of the Impact Index, a national benchmarking tool designed to measure CSR, ESG, and sustainability performance in the private sector. It also facilitates data collection, in line with national and international frameworks, such as the SDGs, Dow Jones Sustainability Index, and MSCI. Currently, Majra is preparing the first report, set to be released in early 2026, in collaboration with the Federal Competitiveness and Statistics Centre, as well as other international organisations. At the end of the meeting, committee members reaffirmed their commitment to advancing Majra's strategic vision by endorsing mechanisms that promote transparency, inclusivity, and long-term impact across all initiatives and programmes.
