Latest news with #Imprint
Yahoo
5 days ago
- Business
- Yahoo
Booking.com Launches Credit Card That Makes It Easier to Earn and Use Rewards for Travel
Survey reveals Americans would give up alcohol, celebrating their birthday, and even sex for better travel rewards, with the Genius Rewards Visa Signature® Credit Card, powered by Imprint, making travel easier, no sacrifices required NEW YORK, Aug. 14, 2025 /PRNewswire/ -- With a mission to make it easier for everyone to experience the world, announces the launch of the Genius Rewards Visa Signature® Credit Card, powered by Imprint, a leading platform for modern co-brand credit cards. Designed to make it easier to earn and use rewards for travel and more than just a credit card, the Genius Rewards Visa Signature® Credit Card is a travel companion that transforms everyday purchases into unforgettable getaways – all with no annual fee2 and premium perks. Travel rewards made easy In today's world, credit card rewards have become a highly valued currency, with the large majority (82%) of American cardholders saying they check their credit card rewards more than their 401(k) or retirement accounts.1 Yet despite that interest, only 28% of Americans feel confident that they're making the most of them.1 is closing that gap with a straightforward solution. Instead of complicated points systems or hard-to-track miles that are often devalued and tied to a single airline or hotel chain, Genius Rewards Visa Signature® Credit Card cardholders earn Travel Credits – easy to access and easy to spend. One dollar in Travel Credits is worth one dollar on and they are easily redeemed across the platform for everything from accommodations and attractions to rental cars and flights – all in one place, with no minimums to redeem or blackout dates. The desire to travel is strong, and deeply personal According to new research from more than half (54%) of American travelers who own a credit card would give up alcohol for a year if it meant they could travel for free.1 Nearly half (45%) said they'd even give up sex or dating for a year for the same reward.1 And in a sign of just how far people will go for meaningful perks, a staggering 97% of traveling credit card holders said they'd delete at least one social media account if it meant scoring free accommodations for a year. That level of passion underscores why real, flexible travel rewards matter and what sets this card apart. "In a world where 81% of cardholders expect brands to enhance their travel experiences, we saw an opportunity to raise the bar," said Ben Harrell, Managing Director, U.S. at "Today's travelers want flexibility and transparency in how they earn and redeem rewards, and they want it all in one place. This card is about making it easier to access and utilize incredible travel benefits, without having to pay hundreds of dollars a year to do so like other cards, and reflects our broader commitment to removing friction from travel and unlocking more possibilities for American cardholders to be rewarded for their loyalty." Earn More on What Matters Most2: 6% in Travel Credits on stays booked through the app 5% on all other travel booked on 3% on purchases made at the destination during a stay booked on 3% on dining, gas, and groceries 2% on all other purchases Top Perks & Benefits Include2: No annual fee $150 in Travel Credits after spending $1,500 on the card in the first 90 days $100 in bonus Travel Credits each year after spending $15,000 or more on the card Genius Level 3 status instantly upon signup — highest loyalty tier No foreign transaction fees Protection benefits including auto rental, trip cancellation, and travel accident insurance as well as extended warranty protection Instant benefits with Genius Level 32: Nearly 3 in 4 American cardholders (72%) say they'd skip their birthday if it meant scoring a hotel upgrade and that's exactly the kind of instant reward the Genius Rewards Visa Signature® Card delivers. Every cardholder automatically unlocks Genius Level 3, highest loyalty tier, offering elevated treatment from the very first booking, including: 10-20% off select stays worldwide 10–15% off on select rental cars Free breakfast and room upgrades at participating properties Priority customer support Flight price alerts to track flight deals and pricing changes This loyalty boost isn't just about better stays, it's meaningful value. In fact, three-quarters (74%) of cardholders say these types of benefits improve their lives1, highlighting the growing demand for perks that go beyond traditional point systems. Whether it's a spontaneous weekend trip or a long-awaited bucket-list dream vacation, this card makes it easier for travelers to turn everyday spending into meaningful travel experiences. " has redefined the modern travel experience, and Imprint is thrilled to partner with the company to build on this legacy of innovation by introducing a card designed to enhance every step of the travel journey," said Daragh Murphy, CEO of Imprint. "Americans count on their rewards to unlock meaningful travel experiences," said Kirk Stuart, Senior Vice President, Head of North America Merchant, Acquiring & Enablement at Visa. "We're proud to join together with partners like to make those moments easier for travelers to earn and enjoy." (1) To explore more insights into how Americans are thinking about travel rewards and what they're willing to trade for unforgettable experiences, visit (2) To learn more or apply for the Genius Rewards Visa Signature® Credit Card, visit MethodologyBased on survey results conducted by Survey participants consisted of 1,000 U.S. respondents, ages 18 or older who travel and own a credit card. About of Booking Holdings Inc. (NASDAQ: BKNG), mission is to make it easier for everyone to experience the world. By investing in the technology that helps take the friction out of travel, marketplace seamlessly connects millions of travelers with memorable experiences every day. For more information, follow @bookingcom on social media or visit About ImprintImprint is a financial technology company that partners with iconic global brands to design, launch, and service co-branded credit card programs that significantly increase customer engagement, loyalty, and value. Imprint's digital cardholder experience and purposefully designed technology stack deliver bespoke programs and customized rewards for each brand. Imprint tailors the level of program integration to each brand's needs. For more information about Imprint, please visit The Genius Rewards Visa Signature® Credit Card is issued by First Electronic Bank, pursuant to a license from Visa USA Inc. The Genius Rewards Visa Signature® Credit Card is serviced by Imprint Payments, Inc. View original content: SOURCE Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Skift
05-08-2025
- Business
- Skift
Booking.com Debuts First U.S. Credit Card With Perks for Direct Bookings
This credit card should help build its U.S. business and attract more direct bookings, both longtime goals. soft-launched its first credit card in the U.S., the Genius Rewards Visa Signature Credit Card, which should help in its push for direct bookings. Rather than offering points and miles that are typical in airline and hotel co-branded cards, the Genius rewards card, which is powered by Imprint, issues travel credits. They are worth $1 per credit. The card's perks should be able to boost direct traffic numbers, which over the past four quarters were in the mid-60% range. That's up from the low-60% range a year earlier. Ca
NBC News
22-07-2025
- Business
- NBC News
Credit card startup Imprint beats big banks for Rakuten co-brand deal
There's a new player making waves in an industry dominated by big banks. Imprint, the 5-year-old credit card startup, beat out banks in a competitive bidding process for a new co-branded card from online shopping platform Rakuten, CNBC has learned. The deal is the most recent sign that Imprint is gaining traction in the co-branded credit card industry. The New York-based startup also just raised $70 million in additional capital, boosting its valuation by 50% to $900 million less than a year from its previous round, according to Imprint CEO Daragh Murphy. Credit card partnerships with retailers, airlines and hotels are some of the most hotly contested deals in finance. Brands often go through extensive bidding processes to select a card company, while the companies compete for the right to issue cards to millions of loyal customers. The industry's largest players include JPMorgan Chase, Capital One, Citigroup and Synchrony. 'We're talking to Fortune 500 companies about being their partner and them choosing us over Synchrony, over Barclays, over U.S. Bank,' Murphy said in an interview. 'We have to kind of walk and talk like we're a big, important company, even though we still have a startup ethos.' That's why the company recently raised capital, bringing its total to $330 million, most of which is held on the firm's balance sheet, according to Murphy. Those funds help show potential partners that Imprint has staying power, he said. Imprint also has about $1.5 billion in credit lines from banks including Citigroup, Truist and Mizuho, which it uses to extend loans to card customers, Murphy said. The startup is behind the cards from brands including Eddie Bauer, Brooks Brothers and Turkish Airlines. 'Banks are in trouble' To offer its credit cards, Imprint usually partners with one of two small banks, First Electronic Bank or First Bank and Trust. Imprint handles the customer experience, including the technology and credit decisions, while using the credit card rails of regulated banks. In the case of the Rakuten card, Imprint is relying on the American Express network, which allows users to get Amex purchase protections and other perks. It is using First Electronic Bank to help issue the cards. 'Though we're not a regulated bank, we're effectively building a bank,' Murphy said. 'We have to do all the same things as a bank. We're a capital markets company; we're a compliance company; we're a risk and credit and fraud company; we're a technology company.' To gain a toehold in the market for co-branded cards, which can be used anywhere credit cards are accepted, Imprint decided it would focus on a seamless digital experience for customers, Murphy said. That requires technology integration that is difficult for established players who rely on third-party companies including Fiserv to complete transactions, he said. 'The banks are in trouble because they don't own the technology that the credit card runs on,' Murphy said. 'Every credit card in your wallet, whether it's Chase … or from Citi or Synchrony, they rely on two or three different third parties to power the technology.' Fees & rewards Imprint also decided to set itself apart by making it easy for customers to pay off their loans, Murphy said. Card companies including Bread Financial and Synchrony make a far larger percentage of revenue from late fees than Imprint does, he said. 'You shouldn't have all these regressive late fees, and you shouldn't make it hard to pay,' Murphy said. 'The easier we make it to pay, the more likely you are to use the card, and the more likely you are to use the card, the better it is for everybody.' Finally, Murphy said the company's low customer acquisition costs allow it to fund more rewards for card users. The new Rakuten card, for instance, offers users an extra 4% in cash back in addition to what customers earn through shopping on the online portal, capped at $7,000 in spending per year. Users also earn 10% in cash back while dining at Rakuten's partner restaurants, and 2% cash back on groceries and non-partner restaurants. discontinued in 2022.
CNBC
22-07-2025
- Business
- CNBC
Credit card startup Imprint beats big banks for Rakuten co-brand deal
There's a new player making waves in an industry dominated by big banks. Imprint, the 5-year-old credit card startup, beat out banks in a competitive bidding process for a new co-branded card from online shopping platform Rakuten, CNBC has learned. The deal, which is set to be announced later Tuesday, is the most recent sign that Imprint is gaining traction in the co-branded credit card industry. The New York-based startup also just raised $70 million in additional capital, boosting its valuation by 50% to $900 million less than a year from its previous round, according to Imprint CEO Daragh Murphy. Credit card partnerships with retailers, airlines and hotels are some of the most hotly contested deals in finance. Brands often go through extensive bidding processes to select a card company, while the companies compete for the right to issue cards to millions of loyal customers. The industry's largest players include JPMorgan Chase, Capital One, Citigroup and Synchrony. "We're talking to Fortune 500 companies about being their partner and them choosing us over Synchrony, over Barclays, over U.S. Bank," Murphy said in an interview. "We have to kind of walk and talk like we're a big, important company, even though we still have a startup ethos." That's why the company recently raised capital, bringing its total to $330 million, most of which is held on the firm's balance sheet, according to Murphy. Those funds help show potential partners that Imprint has staying power, he said. Imprint also has about $1.5 billion in credit lines from banks including Citigroup, Truist and Mizuho, which it uses to extend loans to card customers, Murphy said. The startup is also behind the cards from brands including Eddie Bauer, Brooks Brothers and Turkish Airlines. To offer its credit cards, Imprint usually partners with one of two small banks, First Electronic Bank or First Bank and Trust. Imprint handles the customer experience, including the technology and credit decisions, while using the credit card rails of regulated banks. In the case of the Rakuten card, Imprint is relying on the American Express network, which allows users to get Amex purchase protections and other perks. It is using First Electronic Bank to help issue the cards. "Though we're not a regulated bank, we're effectively building a bank," Murphy said. "We have to do all the same things as a bank. We're a capital markets company; we're a compliance company; we're a risk and credit and fraud company; we're a technology company." To gain a toehold in the market for co-branded cards, which can be used anywhere credit cards are accepted, Imprint decided it would focus on a seamless digital experience for customers, Murphy said. That requires technology integration that is difficult for established players who rely on third-party companies including Fiserv to complete transactions, he said. "The banks are in trouble because they don't own the technology that the credit card runs on," Murphy said. "Every credit card in your wallet, whether it's Chase, Amex or from Citi or Synchrony, they rely on two or three different third parties to power the technology." Imprint also decided to set itself apart by making it easy for customers to pay off their loans, Murphy said. Card companies including Bread Financial and Synchrony make a far larger percentage of revenue from late fees than Imprint does, he said. "You shouldn't have all these regressive late fees, and you shouldn't make it hard to pay," Murphy said. "The easier we make it to pay, the more likely you are to use the card, and the more likely you are to use the card, the better it is for everybody." Finally, Murphy said the company's low customer acquisition costs allow it to fund more rewards for his customers. The new Rakuten card, for instance, offers users an extra 4% in cash back in addition to what customers earn through shopping on the online portal, capped at $7,000 in spending per year. Users also earn 10% in cash back while dining at Rakuten's partner restaurants, and 2% cash back on groceries and non-partner restaurants.
Finextra
25-06-2025
- Business
- Finextra
Imprint adds cash flow analytics from Nova Credit for thin file borrowers
Imprint, the leading provider of modern co-branded credit cards, today announced a partnership with leading credit infrastructure and analytics company Nova Credit to introduce cash flow analytics to its suite of underwriting capabilities, unlocking a more real-time and granular view of consumer financial health, and expanding consumer access to credit. 0 To launch this functionality, Imprint will integrate the Nova Credit Platform capabilities into Imprint's existing decisioning workflows, powered by leading identity and fraud prevention platform, Alloy. Many Americans struggle with obtaining access to credit because they have a thin credit file, or are recovering from a financial setback that has negatively impacted their credit report. Imprint's partnership with Nova Credit, utilizing pre-built integrations through Alloy, will provide more holistic insights to help Imprint make better lending decisions. This allows the company to expand credit access to even more consumers, and to offer deferred interest plans and low-interest installment plans to an entirely new set of consumers. 'At Imprint, we are always looking to deliver the best results for our partner brands and their customers,' said Daragh Murphy, CEO of Imprint.'This partnership with Nova Credit strengthens our underwriting approach without sacrificing speed, leading to better-informed credit decisions.' 'At Nova Credit, we've always believed that financial access shouldn't be limited by the traditional credit system,' said Misha Esipov, Co-founder and CEO of Nova Credit. 'By integrating our cash flow analytics directly into Alloy's centralized identity and fraud prevention platform, we're streamlining underwriting decisions for Imprint's partners and creating new pathways for people to access the financial products they deserve.'
