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PERIDONA, Greater Noida's luxury project unveiled
PERIDONA, Greater Noida's luxury project unveiled

Gulf Today

time5 days ago

  • Business
  • Gulf Today

PERIDONA, Greater Noida's luxury project unveiled

Inayat-ur-Rahman, Business Editor CRC Group, a leading player in North India's real estate sector, has unveiled its uber ultra-luxury experiential residential development, The PERIDONA, located within Jaypee Greens Golf Course in Greater Noida. With a development outlay of Rs1500 Cr (exclusive of land cost), the project signals CRC's strategic intent to elevate its portfolio into the ultra-premium segment. Spanning a total built-up area of 3.1 million sq. ft., the project will comprise only 341 expansive apartment units, delivering globally benchmarked standards of architecture, design, sustainability, and execution. Unveiled during a marquee event in Dubai, The PERIDONA brings together an extraordinary lineup of design and architecture consultants: Killa Design, renowned for crafting Dubai's Museum of the Future; Rockwell Group, the New York-based interior visionaries behind one of Gurugram's most iconic luxury clubs; Gensler Architects, global leaders in progressive, future-ready architectural design; SWA Group, experts in sustainable landscape architecture; and MACE, a global firm specializing in precision project management and execution. Kunal Bhalla, Founder & CEO, CRC Group, commented, 'The PERIDONA marks our strategic entry into India's ultra-luxury residential space. Supported by world-class design and architecture, this development reflects our clear ambition to set a new benchmark for premium living in the NCR. The project is envisioned to establish an international standard in luxury condominiums, with a strong focus on sustainable, high-quality living. We have carefully selected best-in-class materials and curated exceptional amenities — many being introduced in India for the first time — to deliver a truly exalted lifestyle. The core philosophy driving the project is simple yet powerful: 'Live More,' with abundant amenities that define a luxurious way of life. From the eco-sensitive design elements and lush green zones to serene water bodies and an iconic clubhouse, every aspect of the ecosystem has been thoughtfully crafted to create one of the finest residential environments in the country.'

Expo City Dubai, an innovationr driven, people-centric community
Expo City Dubai, an innovationr driven, people-centric community

Gulf Today

time11-06-2025

  • Business
  • Gulf Today

Expo City Dubai, an innovationr driven, people-centric community

Inayat-ur-Rahman, Business Editor Dubai: Expo City Dubai, the legacy city of Expo 2020 Dubai, is an innovation-driven, people-centric community rooted in the belief that collaboration can propel sustainable progress. Its prime location and world-class connectivity place it at the centre of Dubai's future – the lynchpin between Dubai Exhibition Centre, Al Maktoum International Airport and Jebel Ali Port and a key driver of Dubai's Economic Agenda (D33). A world-class free zone, it is home to a thriving business community that supports cross-sector collaboration and provides a springboard for businesses of all sizes to scale and grow, enhancing Dubai's position as a global centre of trade and reinforcing the UAE's development and diversification ambitions. Its residential communities redefine urban living, exemplifying best practice in innovative, environment-friendly design with a focus on wellbeing and happiness An incubator for innovation, it is a testbed for solutions and a platform for groundbreaking ideas that benefit both people and the planet. Packed with educational, cultural and entertainment offerings, with more than 30 indoor and outdoor venues attracting. FUJIFILM Middle East and Africa on Wednesday inaugurated its new offices at Expo City Dubai – an innovation-driven, people-centric community designed as a blueprint for sustainable urban living and the new centre of Dubai's future. The launch of its new offices is part of the company's future-facing mindset, as well as efforts to increase proximity to end-consumers and key partners. The site will also be home to FUJIFILM Technology centre (FTC), which will showcase the company's innovative offerings. The Japanese company brings world-renowned expertise and innovations to some of the region's vital sectors. As a global leader in healthcare, imaging and printing technologies, the firm supplies cutting-edge solutions in the UAE such as innovative diagnostic imaging systems helping raise the standard of care in the country and contributing to its development goals. The company is also preparing to launch AI-driven screening centers (NURA) in the UAE, reflecting its commitment to early detection and better health outcomes. FUJIFILM Technology centre (FTC), meanwhile, will offer professional training for employees, business partners and end-users in the Middle East, Africa, Europe, and Asia. The centre is equipped with a comprehensive range of FUJIFILM solutions for live demonstrations, allowing visitors to try and test multiple products and services. Ken Okaniwa, Ambassador of Japan to the UAE, said: 'We welcome the inauguration of FUJIFILM's new offices and Technology centre in Expo City Dubai. This new investment by Japan's top company in healthcare, imaging and printing reflects the excellent relations between Japan and the UAE as well as the strategic position of the UAE as a global hub for business. I look forward to FUJIFILM's technologies contributing to better healthcare, promotion of industries and human capacity development.' Manal AlBayat, Chief Engagement Officer, Expo City Dubai, said: 'With its technologies used in vital sectors and its commitment to knowledge-sharing, FUJIFILM's choice of Expo City Dubai for its new offices and Technology centre reinforces the city's position as a hub for global businesses driving innovative solutions in the UAE and beyond. We are proud to welcome FUJIFILM to our innovation- and sustainability-focused community – an ecosystem where like-minded entities collaborate to drive meaningful progress.' FUJIFILM's renewed commitment to the region follows last year's impressive annual performance, and the firm is looking to repeat the feat in 2025 with a double-digit growth. FUJIFILM Middle East and Africa will also extend its commitment to Emiratization, with plans to introduce new hires to support FTC operations and cement the company's leading role in knowledge sharing. Underscoring the global importance of the FTC for the company, Masataka Akiyama, President and CEO of FUJIFILM Europe, added: 'Our investment in the FUJIFILM Technology centre is a powerful tool to enable product showcases, including a full-fledged medical centre with hands-on training and lectures delivered by healthcare professionals in the UAE, Egypt, and Morocco. We are now also inviting imaging and printing experts to our new Dubai office space to facilitate the exchange of ideas and support the delivery of unrivaled solutions to our customers.' Michio Kondo, Managing Director of FUJIFILM Middle East and Africa, also said: 'With the opening of our new offices at Expo City Dubai, FUJIFILM is starting the next exciting chapter of our success story in the Middle East. As we look to deepen our contribution to the region's prosperity and the wellbeing of its people by providing value through innovation and purpose-driven growth, our new space will be a centre for co-creation, training, new partnerships, and the development of high-tech solutions to help enhance lives and economies.' Over the past five years, Fujifilm has more than doubled its number of staff across its offices in the UAE, Saudi Arabia, Qatar, Egypt, Morocco, and South Africa. FUJIFILM Middle East and Africa FUJIFILM Middle East and Africa, part of the globally renowned FUJIFILM Corporation, provides innovative solutions across multiple sectors, including healthcare, photography, graphics, printing, and digital imaging. With over 90 years of expertise, FUJIFILM is at the forefront of healthcare transformation, pioneering diagnostic equipment, AI solutions, and tele-radiology services.

Shurooq pumps Dhs7.2b into investments, partnerships
Shurooq pumps Dhs7.2b into investments, partnerships

Gulf Today

time13-05-2025

  • Business
  • Gulf Today

Shurooq pumps Dhs7.2b into investments, partnerships

Inayat-ur-Rahman, Business Editor The Sharjah Investment and Development Authority (Shurooq) has announced Dhs7.2 billion in investments across 52 groundbreaking projects and experiences, transforming over 60 million square feet throughout the emirate. This announcement comes as Shurooq marks 15 years since its inception, highlighting a journey defined by sustainable growth, community impact, and cultural preservation. Rather than simply expanding its footprint, Shurooq has focused on creating destinations that offer meaningful, lasting connections between people and place. From real estate developments to immersive experiences, its projects have been pivotal in shaping Sharjah as a thriving, future-ready destination. Among its achievements are 7.7 kilometres of developed beachfront, offering unique coastal escapes that celebrate the emirate's natural beauty. The impact of these initiatives goes beyond the numbers. Shurooq's projects have directly and indirectly generated 5,000 jobs, with 1,095 of those created through joint ventures. In addition, the authority has driven major collaborations with 10 local and international partners, highlighting the breadth of Shurooq's influence across multiple sectors. From real estate, tourism, and entertainment developments to integrated experiences, these initiatives have played a vital role in reinforcing Sharjah's status as a dynamic and attractive destination. They include three major real estate projects with investments and partnerships totalling Dhs 5 billion, and 10 distinctive projects in the hospitality sector with investments and partnerships amounting to Dhs850 million. The retail and entertainment sectors saw 18 projects, with total investments exceeding Dhs 870 million, while the arts and culture sector recorded five projects with investments reaching Dhs 447 million. In the F&B sector, Shurooq and its partners delivered 10 projects ranging from small to medium-sized ventures. Additionally, Shurooq took part in six joint ventures with strategic partners across various sectors, reflecting its vision to diversify its investment portfolio and promote sustainable growth across all fields. Anchored by the vision of His Highness Dr Sheikh Sultan Bin Mohammed Al Qasimi, Supreme Council Member and Ruler of Sharjah; the leadership of Sheikha Bodour Bint Sultan Al Qasimi, Chairperson of Shurooq; Shurooq has consistently prioritised sustainable economic growth and diversification. Its innovative approach, global partnerships, and focus on strategic investments continue to position Sharjah as a competitive destination for high-value projects and long-term growth. Sheikha Bodour Bint Sultan Al Qasimi said that Shurooq's investments have transformed landscapes and lives, underpinning economic resilience and enriching cultural vibrancy, adding that Shurooq's journey over the past 15 years has been one of ambition and execution, driven by the total commitment to creating sustainable value for Sharjah. The diversity and scale of our investments have transformed landscapes and lives, underpinning economic resilience and enriching cultural vibrancy. Guided by the visionary strategy of His Highness Dr Sheikh Sultan Bin Mohammed Al Qasimi, each project we have implemented has strengthened Sharjah's appeal as a global destination for business, tourism, and innovation. 'Our success has always been rooted in strategic foresight, meaningful partnerships, and an unwavering dedication to shaping a prosperous and inclusive future.' Ahmed Obaid Al Qaseer, CEO of the Sharjah Investment and Development Authority (Shurooq), stated: 'Since its inception, Shurooq has strived to be more than just a development entity — it has aimed to be a true partner in shaping Sharjah's economic, social, and cultural future. Every project we have undertaken is rooted in a clear vision inspired by the directives of Highness Dr Sheikh Sultan Bin Mohammed Al Qasimi, Member of the Supreme Council and Ruler of Sharjah. With the continued support of Sheikha Bodour bint Sultan Al Qasimi, Chairperson of the Authority, we have worked to bring this vision to life through integrated development projects that place people and place at the heart of growth. Shurooq's strategy has always centred on diversity, sustainability, and impactful partnerships. Today, we are witnessing the results of this approach through projects that have delivered tangible economic and social impact and strengthened Sharjah's regional and global competitiveness and investment appeal.' Real estate as the bedrock of growth The UAE's non-oil GDP has seen substantial contributions from the real estate sector, which accounted for 7.6% of the nation's non-oil GDP. Shurooq has recorded 48.9% CAGR (compound annual growth rate) in real estate sales between 2018 and 2024, showcasing strong market growth. The authority's real estate projects include a total of 4,516 units across three world-class developments: Maryam Island, Sharjah Sustainable City, and Ajwan Khorfakkan. Of these, over 4,187 units have been sold. These projects have attracted buyers from more than 98 nationalities, contributing to Shurooq's total real estate investments and partnerships of Dhs 5 billion. This remarkable success has significantly shaped Sharjah's skyline and solidified Shurooq's role in the region's real estate sector. Maryam Island: This flagship waterfront development, a joint venture with Eagle Hills Development, offers 3,083 units across 3.19 million square feet in Al Khan - Sharjah. The luxurious residential and commercial spaces have attracted both local and international buyers, underscoring the global appeal of Sharjah's real estate market. Sharjah Sustainable City: This eco-friendly project, developed in partnership with Diamond Developers, spans over 3.29 million square feet. The project features 1,248 units that are expected to reduce water consumption by 30% and cut carbon emissions by approximately 20%. The city is a model for future sustainable urban planning, integrating renewable energy systems and offering solar-powered homes. Ajwan Khorfakkan: Although still under development, the Ajwan Khorfakkan is poised to become a landmark in Sharjah's luxury real estate market. Upon completion, it will add 682,119 square feet of premium living space to the picturesque Khorfakkan community, featuring 185 residential units. World-class hospitality to bring the world to Sharjah As the UAE's tourism and hospitality industry continues to grow, the restaurants and hotels sector secured the fifth spot in the UAE's non-oil GDP, achieving a growth rate of 5.1% in the first half of 2024, driven by exceptional tourism activity across the country. Shurooq has played an instrumental role, developed 10 hospitality projects (7 operational, and 3 in the pipeline), with investments totalling Dhs 850 million. These projects, alongside world-class F&B experiences at top destinations across Sharjah, have enhanced the emirate's appeal. The authority's focus on high-quality infrastructure and luxury accommodations has played a key role in making Sharjah a preferred tourism destination. The seven 'Sharjah Collection' properties, which are bespoke stays at heritage sites, eco-retreats, and desert escapes across the emirate, are leading sustainability practices and have been designed to focus on caring for their natural and cultural environment. To meet the growing demand of guests at these properties, Shurooq recently added 35 new rooms and simultaneously made a strategic foray into full in-house management and operation of these seven assets. Najd Al Meqsar: This luxury heritage retreat in Khorfakkan spanning 17,654 sqm revitalises a 100-year-old village into seven exclusive units. Guests are invited to explore cultural landmarks such as the Al Meqsar Fortress and ancient petroglyphs nearby. In the restoration and development of this historic village — part of a broader restoration effort in the area in collaboration with the Sharjah Infrastructure Development Authority (Mubadara) — the utmost care has been taken to utilise the highest quality materials that not only honour the architectural legacy but also compliment the natural surroundings, and simultaneously provide attractive destinations and unique experiences for modern travellers. Nomad: Spanning over 192,092 sqm, this eco-conscious retreat in Kalba features 20 trailers that promote sustainability. Guests can enjoy yoga, stargazing, and hiking amidst the stunning mountainous landscapes. Al Badayer Retreat: A unique bedouin-inspired experience spanning 226,530sqm, offers 21 opulent units and 25 tents. Set against Sharjah's expansive dunes, it provides authentic activities like dune bashing and camel rides. Kingfisher Retreat: A serene eco-luxury island getaway in Kalba, nestled within a natural reserve overseen by the Environment and Protected Areas Authority (EPAA). Spanning 678,265 sqm, the retreat offers private pools, bird watching, and nature walks — all designed to leave a minimal environmental footprint. Moon Retreat: This glamping destination in Mleiha spans over 79,900 sqm, featuring geodesic domes and tents for an exclusive experience. Visitors can enjoy desert trekking and pristine stargazing opportunities. Al Faya Retreat: Spanning over 15,211.4 sqm, this Dhs 20.7 million project redefines desert luxury with just five exclusive rooms — each thoughtfully restored to welcome modern travellers. Guests can unwind in the serene saltwater pool or enjoy personalised spa treatments and curated dining experiences. Al Rayaheen Retreat: The enchanting ensemble of restored heritage houses, developed in collaboration with the Sharjah Institute for Heritage in Khorfakkan, spans 24,929 sqm and features 20 restored heritage homes the largest of these, formerly owned by the Al Mushtagal family, has been transformed into a restaurant, reception lounge, and mini museum. The remaining 19 residences seamlessly merge heritage architecture with modern comfort, thoughtfully designed and brought to life with a unique interior concept by an Emirati designer, offering exceptional nature-inspired activities and authentic local experiences.

Display of incredible hospitality offerings and tourist attractions
Display of incredible hospitality offerings and tourist attractions

Gulf Today

time01-05-2025

  • Business
  • Gulf Today

Display of incredible hospitality offerings and tourist attractions

Inayat-ur-Rahman, Business Editor The UAE is a magnet for global tourists and a safe haven for investors. Gulf Today shares the candid views, announcements and expansion plans of the exhibitors during ATM on Thursday. Hyatt shares that its UAE portfolio of hotels and resorts are showing rising travel demand trends across the summer, reinforcing the country's appeal as a year-round travel hotspot for international and regional visitors. The company saw an occupancy percentage growth of almost 20% across Hyatt branded hotels in the UAE in August 2024, compared to the same period in 2022. Additionally, the pace for summer 2025 bookings signals that this upward trend is set to continue, with travel interest up 30% versus the same time last year. Hyatt made its debut in the UAE more than 44 years ago, with the opening of Hyatt Regency Dubai in 1980. 'The UAE continues to solidify its position as a top global destination, with incredible hospitality offerings, tourist attractions, cultural experiences and globally renowned city-wide events.', commented Stephen Ansell, Managing Director, Middle East and Africa, Hyatt. 'In the last three years, we have witnessed continuous upward trends with travel demand across both business and leisure segments in Dubai and Abu Dhabi, and we see this steady growth of interest not only in the winter months but also in the summer, which reinforces the destination's draw to travellers all year-round.' The German National Tourist Office (GNTO) GCC concluded a highly successful showing at Arabian Travel Market (ATM) 2025, reinforcing Germany's commitment to the Gulf region and underlining the growing appeal of its culturally immersive and sustainable travel experiences. The German pavilion at ATM featured 27 co-exhibitors, covering 135 square metres of the Europe Hall. Representatives from German destinations, hotels, airports, airlines, healthcare partners, retail and travel service providers held numerous meetings with regional travel agents, tour operators, and media professionals over the four-day event, strengthening bilateral tourism ties and exploring opportunities for collaboration. In 2024, the number of visitors from the GCC to Germany reached over 489,689, reflecting a steady year-on-year increase of 1.2 per cent and a significant rise of 21 per cent compared to total visitor numbers in 2022. This growth demonstrates the ongoing appeal of Germany as a preferred destination for Gulf travellers and highlights the effectiveness of GNTO's targeted regional engagement and marketing strategies. Yamina Sofo, Director at the German National Tourist Office GCC, said: 'Arabian Travel Market is an essential platform for engaging with our regional partners and understanding the evolving expectations of travellers from the GCC. Germany is seeing sustained growth in this market, and we are committed to offering experiences that combine authenticity, accessibility, and environmental responsibility. From vibrant city breaks to peaceful natural escapes, Germany continues to meet the needs of GCC families, couples, and explorers alike.' Millennium Al Rawdah Hotel: Millennium Al Rawdah Hotel exhibited at the event on a strong note. As a distinguished nominee for the International Travel Awards 2024 in the 'Best Architecture Design Hotel' category, the hotel continues to set benchmarks in luxury hospitality and architectural innovation. Architectural Brilliance Recognized The hotel's architectural design, characterized by its curved glass façade and wavy structures symbolizing desert dunes and ripples, has garnered international acclaim. The blue and green glass panels create a mosaic effect, reflecting the colours of the Arabian Gulf. Nidal Saloum, General Manager, Millennium Al Rawdah Hotel, said: 'Our nomination for Best Architecture Design Hotel at the International Travel Awards 2024 is a recognition of the hard work and vision that went into creating this masterpiece. We are incredibly proud and fortunate to be considered among the best.' Arjaan by Rotana Dubai: Arjaan by Rotana Dubai served as the official venue sponsor for the Tourist Security Awareness Workshop in close collaboration with Dubai Police and several esteemed government authorities. The workshop was designed to elevate the standards of guest safety, health, and security by aligning hotel practices with official protocols set by Dubai's leading public institutions. Attended by key hotel professionals from Rotana properties across the city, the initiative highlighted the importance of cross-sector collaboration in ensuring Dubai remains a safe and welcoming destination for all. Facilitated by high-ranking officials from key departments — including the Tourist Police, Civil Defense, Dubai Corporation for Ambulance Services, Dubai Municipality, Department of Economy and Tourism, and the Cyber Crimes Department — the event covered critical topics ranging from suspicious item handling to first aid, customer care, and digital safety. 'This workshop is a shining example of how public-private partnerships can drive real impact,' said Timur Ilgaz, Area Vice President for Dubai and Northern Emirates at Rotana and Cluster General Manager of Arjaan by Rotana Dubai. 'We're truly grateful to the Dubai Police and all participating authorities for their invaluable support and for equipping our teams with the knowledge to maintain the highest safety standards.' Held at the state-of-the-art Skylight Hall, the event reflected the shared vision between Rotana and Dubai's governmental bodies to prioritize safety. SOHBA Hospitality Management: Marking a new chapter in the regional hospitality landscape, SOHBA Hospitality Management announced its official formation and floated at the Arabian Travel Market (ATM) 2025 in Dubai. Established with a passion for operational excellence and authentic guest experiences, SOHBA Hospitality Management specialises in bespoke hotel management solutions, offering owners a dynamic and flexible pathway to long-term success. Headquartered in Egypt, SOHBA Hospitality Management has been founded with a strong focus on supporting tourism development across Egypt while building a robust growth pipeline in key GCC markets, including Saudi Arabia and the United Arab Emirates. Eng. Mohammad Al-Nadi, President of SOHBA Hospitality Management, said, 'At SOHBA Hospitality Management, we believe every hotel has its own soul, its own story. One size does not fit all. Our mission is to make owners proud, guests delighted, and brands confident through an approach that combines cultural authenticity with the highest service standards and truly personalised management. We are also deeply committed to supporting the growth of Egypt's tourism sector by bringing world-class operational expertise and bespoke management solutions to new and existing hotel projects across the country.' Led by a strong team with decades of regional and international expertise, SOHBA Hospitality Management draws on extensive experience - shaped by both successes and challenges - to deliver a superior management model focused on agility, accountability, and asset value optimisation. Michael Zager, CEO of SOHBA Hospitality Management, commented, 'Our objective is not merely to manage hotels but to set them up for sustainable, long-term success. Brands provide the franchise, and SOHBA seamlessly manages the day-to-day operations on ground. This structure ensures operational discipline, strategic marketing, robust revenue management, and consistently high service delivery - combining the global reach of international brands with the personalisation of local management.' Almaty Roadshow: The city of Almaty, Kazakhstan's southern capital, successfully hosted a high- profile roadshow titled 'Almaty Tourism Days in Dubai' during the Arabian Travel Market (ATM) Dubai 2025. The event marked a significant milestone in promoting Almaty's tourism and MICE (Meetings, Incentives, Conferences, and Exhibitions) potential to Middle Eastern, Asian, and European markets. The roadshow welcomed over 50 representatives from tour operators, DMCs, and travel agencies based in the UAE, Saudi Arabia, Qatar, Kuwait, and India, all of whom expressed strong interest in Almaty as a travel destination. As a result of the B2B networking meetings, 10 cooperation agreements were signed to boost inbound tourism to Kazakhstan. Additionally, the Almaty City Tourism Department announced plans to: • Expand air connectivity with key Middle Eastern cities • Launch joint marketing campaigns • Ensure Almaty's active participation in global tourism exhibitions, including the upcoming IMEX Frankfurt The roadshow highlighted growing interest in Almaty as a modern, safe, and unique destination for travelers from the Middle East and beyond. Almaty's roadshow was held alongside Kazakhstan's official presence at ATM Dubai 2025, where the country unveiled a national pavilion featuring top Kazakh tour operators. The ATM exhibition annually attracts more than 50,000 tourism professionals from around the world and provided a powerful platform for Kazakhstan to showcase its tourism offerings — from nature and adventure experiences to gastronomic, cultural, and business travel packages. Georgia: Georgia has firmly positioned itself as a premier travel destination at ATM 2025, building on the remarkable momentum of a record-breaking 2024. The country continues to experience impressive growth in its tourism sector, reaffirming its appeal to international travelers. In 2024, Georgia welcomed 5.1 million international visitors — a 9% increase compared to 2023 and a significant milestone surpassing pre-pandemic figures from 2019. Tourism revenue also reached a historic high, generating $4.425 billion, reflecting a 7.3% growth from the previous year. Voyager, the leading local Destination Management Company (DMC), remains the primary point of contact for the majority of tourism partners across the GCC and India, playing a key role in supporting and expanding inbound travel to the country. The United Arab Emirates continues to be Georgia's main partner in the region, with regular direct flights operating from Dubai, Sharjah, and Abu Dhabi. With the summer season approaching, expectations are high for even greater visitor numbers in the coming months. Adding to its growing international reputation, Georgia proudly hosted the 2025 European Youth Olympic Winter Festival in Bakuriani, marking its debut as a winter host for this prestigious sporting event. H World International: H World International, a leading global hospitality management group, is proud to commemorate the 95th anniversary of its flagship brand, Steigenberger Hotels & Resorts, a legacy rooted in culture, hospitality, and innovation. As part of this momentous occasion, the Group showcases nearly a century of hospitality excellence at Arabian Travel Market (ATM) 2025. 'We are proud to celebrate 95 years of Steigenberger Hotels & Resorts, a brand that has stood the test of time,' said Siegfried Nierhaus, Vice President and Head of Business Development of H World International for the Middle East, Africa, and India. 'Our participation at ATM 2025 is more than a showcase; it is a celebration of our journey, experiencing the Steigenberger brand grow to a globally admired symbol of hospitality. As we look ahead, we are excited to continue our expansion across key growth markets, bringing the Steigenberger experience to even more guests across the Middle East, Africa, and India.' As part of its regional growth strategy, H World International is targeting the opening of several new hotels across the Middle East, Africa, and India by 2028. Louvre Hotels Group in the MENA Region (LHG), a leading hospitality management group, announces the expansion of its regional portfolio with several new openings slated for by 2026. These include the highly anticipated launch of Tulip Hotels & Residences at The Village Muscat in Oman, the introduction of the Kyriad brand in Saudi Arabia, and the upcoming debut of the luxury Tempting Places Collection in Oman and Morocco. Commenting on the group's regional expansion at Arabian Travel Market 2025, Rami A. Moukarzel, Board Member of Louvre Hotels Group says: 'The introduction of Tulip Hotels & Residences in Oman and the Kyriad brand in Saudi Arabia marks a pivotal moment in our regional growth strategy. These expansions are not just about increasing key count; they're about delivering the right hospitality solutions for a rapidly transforming market. We are bringing to life brands that resonate with the evolving needs of modern travellers, creating meaningful hospitality experiences tailored to each segment, and designed with purpose, identity and innovation. These openings are a testament to our commitment to shaping the future of affordable, experience-led hospitality across the Middle East and North Africa.'

Major deals and expansion strategies spice up ATM 2025
Major deals and expansion strategies spice up ATM 2025

Gulf Today

time29-04-2025

  • Business
  • Gulf Today

Major deals and expansion strategies spice up ATM 2025

Inayat-ur-Rahman, Business Editor The Arabian Travel Market 2025 entered its second day on Tuesday. The exhibition halls were packed with visitors and exhibitors. Gulf Today shares the candid views, deals and announcement made during the event on Tuesday. Etihad Airways: Etihad Airways signed a Memorandum of Cooperation (MoC) with the Tourism Authority of Thailand to strengthen the relationship between the Kingdom of Thailand and the national airline of the United Arab Emirates, at Arabian Travel Market 2025. The agreement aims to promote tourism to Thailand through Etihad's extensive global network. Aligning with Etihad's mission to deliver extraordinary travel experiences, the MoC will see both organisations advocating high-quality travel experiences in Thailand through collaborative activities and promotion. Antonoaldo Neves, Chief Executive Officer of Etihad Airways, said: 'Thailand is a very important market for Etihad, this is demonstrated by our continued expansion into the market with two new destinations this year, and further by this Memorandum of Cooperation with the Tourism Authority of Thailand to drive leisure travel. This agreement will help further strengthen our relationship with the Kingdom of Thailand and Etihad's position in the market, reinforcing our commitment to deliver extraordinary travel experiences.' Thapanee Kiatphaibool, Governor of the Tourism Authority of Thailand, said: 'Our partnership with Etihad marks a significant milestone in advancing Thailand's position as a preferred global destination. With Etihad's extensive network and world-class service, we are confident that this collaboration will inspire more travellers to explore the rich culture, natural beauty, and wellness offerings of Thailand. Together, we aim to deliver unforgettable experiences and reinforce Thailand's appeal as a year-round destination for international visitors.' Rotana expansion: Rotana, the Middle East's leading hospitality management company, has announced a significant expansion of its regional portfolio, with 12 new hotels set to open across the United Arab Emirates and the Kingdom of Saudi Arabia. These openings reaffirm Rotana's position as the region's most trusted hospitality operator and underline its commitment to shaping the future of tourism in its home markets. The properties, which include long-stay residences, lifestyle hotels, and full-service premium offerings, form part of Rotana's strategy to expand its flexible brand portfolio in line with national agendas such as the UAE Tourism Strategy 2031 and Saudi Vision 2030. 'The UAE will always be our home — it's where Rotana started, and it continues to shape who we are,' said Philip Barnes, Chief Executive Officer of Rotana. 'We've also been proud to grow alongside Saudi Arabia, a market that has welcomed us and inspired us with its vision. This next chapter is about deepening those relationships and continuing to serve both countries with the care, respect, and commitment they've shown us.' Expansion Across the UAE Rotana's latest UAE openings showcase the breadth of its brand architecture and its agility in catering to different guest segments and owner expectations. Reem Island Arjaan by Rotana – Abu Dhabi (280 keys): A premium serviced hotel apartments concept in one of the capital's fastest-developing waterfront districts, designed for long-stay corporate travellers, families, and digital nomads. Bloom Arjaan by Rotana – Saadiyat Island, Abu Dhabi (217 keys): A new upscale property offering leisure and wellness-focused stays in the heart of Saadiyat Island's cultural district, catering to both international visitors and GCC weekenders. Mangrove Rotana – Ras Al Khaimah (240 keys): This full-service hotel blends eco-tourism, wellness, and leisure, capitalising on Ras Al Khaimah's emergence as a nature-driven tourism destination. Significant Growth in Saudi Arabia The latest project involves a significant multi-property development agreement with Memar Development & Investment Company, a well-regarded Saudi real estate company. Through thi spartnership, the following hotels are scheduled to open in the Kingdom in 2025 and 2026: These properties are part of a larger development pipeline that will bring Rotana's total KSA presence to 20 hotels by 2027. The projects span commercial zones, heritage districts, and family travel hubs, reflecting the breadth of Saudi Arabia's new tourism vision and the flexibility of Rotana's brands to meet local demand. Additionally, Rotana is actively progressing three new properties in Al Baha as part of a strategy to expand into secondary and tertiary Saudi cities ­— a key element of Saudi Arabia's effort to diversify its travel infrastructure beyond the primary gateways. 'In Saudi Arabia, we're seeing the results of our proximity and performance', said Eddy Tannous, Chief Operating Officer at Rotana. 'Through sustained engagement and consistent delivery, we've earned developer trust — not just for what we say, but for how we show up. That's what drives long-term success in complex, fast-moving markets.' 'We are not chasing growth for growth's sake,' said Philip Barnes. 'We are expanding in the places we know best - places where we have history, deep relationships, and operational advantage.' In support of these openings, Rotana will extend its enhanced loyalty programme, Rotana Discovery, across all new markets. Expected to be fully integrated with the Global Hotel Alliance (GHA) by the end of 2025, the platform will connect Rotana guests to a global network of over 30 million members, delivering increased reach, recognition, and value for both travellers and owners. Eddy Tannous stated, 'The UAE has always been our innovation testbed. But what makes that innovation work is how closely we stay connected to our owners. We're not just launching new properties — we're building deep, high-trust partnerships that allow us to test, learn, and scale Al Bandar Rotana: Al Bandar Rotana and Al Bandar Arjaan by Rotana proudly participated in the Arabian Travel Market (ATM) 2025, with General Manager Ayman Ashor and the Sales team leading the representation of the properties at one of the most influential travel and tourism events in the region. Recognized as the leading international travel and tourism exhibition in the Middle East, ATM has grown over the years to surpass even some of the most prominent global travel shows. This year's edition brought together tour operators, travel managers, and key decision-makers from across the globe, reinforcing Dubai's status as a hub for international tourism collaboration. Under the leadership of Ashor, our participation at ATM reflected a continued commitment to visibility and partnership development. The exhibition served as a valuable platform to align with our partners, evaluate production performance, and finalize new agreements that will secure the steady flow of tourism to our properties in the upcoming year. The event was a great success. The Al Bandar team was delighted to engage with top travel partners from all major source markets, ensuring strong momentum as we head into the next travel season. The presence of our leadership and sales force not only reaffirmed our dedication to the market but also strengthened strategic ties that continue to drive mutual growth. HMH: Hospitality Management Holdings (HMH), a leading hotel management company in the Mena region, marked a significant milestone at Arabian Travel Market (ATM) 2025, marking 15 consecutive years of participation in the region's premier travel and tourism exhibition. This year's event proved particularly successful as HMH secured multiple strategic agreements that reinforce its expanding presence across the GCC and demonstrate its ongoing commitment to the region's hospitality sector. During the exhibition, HMH marked two significant milestones that highlighted its regional growth strategy and broader GCC tourism objectives – the signing of an MoU for a new hotel property in Dammam and an HMA for Corp Makkah Al Naseem Hotel. These developments form part of HMH's comprehensive expansion strategy in Saudi Arabia, reinforcing its commitment to the Kingdom's thriving hospitality sector. Haytham Abdelaziz, Chief Operating Officer of HMH, stated: 'ATM continues to serve as our principal platform for establishing valuable relationships, exploring innovative solutions, and accessing cutting-edge hospitality technologies. Reaching 15 years of continuous participation is an achievement we take great pride in, and we're even more proud to announce partnerships that reflect our ambitious regional vision. These agreements support our long-term strategy to deliver quality hospitality solutions that align perfectly with Saudi Vision 2030. We're particularly excited about entering new markets while simultaneously strengthening our presence in Saudi Arabia's most spiritually significant destinations.' This strategic expansion underscores HMH's commitment to diversifying its portfolio and bringing its expertise to promising new markets. The Dammam agreement and ongoing operations in Jubail, Yanbu, Khobar, and Makkah demonstrate the group's confidence in Saudi Arabia's robust hospitality sector and its potential for sustained growth. Over the past fifteen years, HMH has consistently used Arabian Travel Market (ATM) as a platform to announce new projects, develop strategic partnerships, and reinforce its position as a key player in the region's hospitality industry. Barbados Tourism: Barbados Tourism Marketing Inc. (BTMI) has reported a robust 31% year-on-year increase in arrivals from the Gulf Cooperation Council (GCC) region in 2024, as the island continues to interest the travellers seeking authentic, high-end Caribbean escapes. The UAE led the visitor numbers, followed by the Kingdom of Saudi Arabia, with increases of 30% and 36%, respectively. Oman also emerged as a standout market, registering an impressive 104% increase in travellers to Barbados compared to the previous year. This regional upswing reflects a growing appetite for long-haul, luxury leisure travel among GCC residents, particularly to culturally rich destinations like Barbados. The island's appeal lies in its pristine beaches, vibrant culinary scene, and a wide range of family-friendly and wellness-focused experiences. The presence of luxury family all-inclusive resorts also serves as a value-add for family travellers from the region. 'We are incredibly proud to see Barbados striking a chord with discerning travellers from the GCC who seek authenticity, luxury and enriching experiences. This upward momentum fuels our commitment to deepening strategic investments in the region and amplifying Barbados' unique appeal on the global stage. The appointment of our new Director of Emerging Markets, Kyle Gittens, coupled with the impressive growth in arrivals from the GCC, highlights our dedication to expanding Barbados' international footprint and welcoming new audiences to our island,' said CEO of the BTMI, Andrea Franklin. 'The GCC continues to show strong potential as an emerging source market,' said Kyle C. Gittens, Director of Emerging Markets, BTMI. 'Travellers from this region are seeking unique, meaningful experiences and Barbados delivers on that promise—from immersive island culture to unmatched hospitality. We are encouraged by the growth and are committed to further strengthening our presence in the market.'

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