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The One Show Announces Historic Win: Klick Health Becomes First Health Agency to Ever Receive An Agency of the Year Accolade
The One Show Announces Historic Win: Klick Health Becomes First Health Agency to Ever Receive An Agency of the Year Accolade

Yahoo

time16-05-2025

  • Business
  • Yahoo

The One Show Announces Historic Win: Klick Health Becomes First Health Agency to Ever Receive An Agency of the Year Accolade

World's largest independent health agency trailblazes through Creative Week with 27 The One Show Pencils, 27 ADC Annual Awards Cubes, 26 Clios, and more NEW YORK & TORONTO, May 16, 2025--(BUSINESS WIRE)--Klick Health is capping off The One Club's Creative Week tonight with a groundbreaking win, becoming the first health agency in The One Show's 52-year history to ever be named an Agency of the Year. As The One Show's 2025 Independent Agency of the Year and the recipient of 83 campaign accolades over the course of the week, Klick is helping signal a major advertising industry shift as health creativity increasingly takes center stage. "Klick Health's recognition as Independent Agency of the Year is a landmark moment—not only is it the first time a health-focused agency has earned this honor, but they did so with an exceptional body of work," said Kevin Swanepoel, CEO of The One Club for Creativity. "With three standout campaigns each taking home multiple One Show Pencils, Klick proved that world-class creativity is thriving in the health space. This win sets a new benchmark for the industry." Rich Levy, Klick's Chief Creative Officer said, "Being named the first health agency ever to take home an Agency of the Year demonstrates how purpose-driven creativity in healthcare, rooted in empathy and innovation, has earned its place on the world stage and reaffirmed that good work is good work. We're such fans of the past Independent Agency of the Year winners so to now be on a list that includes agencies like Rethink, Serviceplan, Wieden+Kennedy, and L&C is a dream come true." "This historic achievement is a powerful testament to our team and how they're shattering the stereotypical reputation of a health agency," added Klick Co-Founder and Chairman Leerom Segal. "Thank you to every Klickster who dares to dream bigger and push further to help our clients make a healthy impact in people's lives." Earlier in the week, Klick's work was honored with numerous campaign awards, including 27 The One Show Pencils (including Best of Discipline in Pharma for 'Voice 2 Diabetes'), 27 ADC Annual Awards Cubes (including Best of Discipline in Product Design - Innovation for 'Voice 2 Diabetes'), 26 Clios (including a Grand Clio in Audio - Use of Technology for 'Voice 2 Diabetes'), two Webby Awards and a Gold International ANDY Award for '47,' with most wins coming outside of the health and wellness categories. ​ADC Annual Awards also ranked Klick #1 in the Pharma/Health/Wellness discipline, the #1 agency in Canada, and #2 agency in the world. Change the Ref was named Non-Profit Client of the Year at The One Show for its campaigns, including 'American Cancer Story,' the emotional coming-of-age film Klick created in collaboration with co-writer and director José Padilha and producer Taking Over Films, with original score by Maroon 5's James Valentine and VFX by Pierre Buffin. About Klick Health Klick Health is the world's largest independent commercialization partner for life sciences, focused on hacking the boundaries of health by developing, launching, and supporting life sciences brands to achieve their full potential. The agency provides best-in-class marketing and advertising, media strategy and purchasing, medical affairs and medical communications, value and market access services, as well as enterprise omnichannel enablement among its specialized offerings. Klick's client service is rooted in deep medical and scientific understanding, enabled by nearly 250 post-graduate, in-house medical experts; unrivaled decision sciences capabilities; and innovative, results-driven creative. One of the most-awarded advertising agencies on the planet, Klick was named 2024 Clio Health Independent Agency of the Year, London International Awards Global (and Regional) Independent Health & Pharma Agency of the Year, as well as Cannes Lions #2 Healthcare Agency and #2 Healthcare Network for the second year running. Cannes Lions also recognized Klick as the 2024 #3 Independent Agency of the Year. In 2024, Klick won over 140 top creative honors, including the coveted Cannes Lions Innovation Grand Prix, and eight agency distinctions from the most respected advertising awards shows. Klick has also been ranked a Best Managed Company, Great Place to Work, Best Workplace for Women, Best Workplace for Inclusion, Best Workplace for Professional Services, Most Admired Corporate Culture, and a FORTUNE Best Workplace in Advertising. Established in 1997, Klick Health (including Klick Katalyst and btwelve) has offices in New York, Philadelphia, Saratoga Springs, Toronto, London, São Paulo, and Singapore. It is part of the Klick Group of companies, which also includes Klick Media Group, Klick Applied Sciences (including Klick Labs), Klick Consulting, Klick Ventures, and Sensei Labs. Follow Klick Health on LinkedIn and for more information on joining Klick, go to View source version on Contacts Press Contact For more information, please contact Klick PR at pr@ or (416) 214-4977 Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

The One Show Announces Historic Win: Klick Health Becomes First Health Agency to Ever Receive An Agency of the Year Accolade
The One Show Announces Historic Win: Klick Health Becomes First Health Agency to Ever Receive An Agency of the Year Accolade

Business Wire

time16-05-2025

  • Business
  • Business Wire

The One Show Announces Historic Win: Klick Health Becomes First Health Agency to Ever Receive An Agency of the Year Accolade

NEW YORK & TORONTO--(BUSINESS WIRE)-- Klick Health is capping off The One Club's Creative Week tonight with a groundbreaking win, becoming the first health agency in The One Show's 52-year history to ever be named an Agency of the Year. "Klick proved that world-class creativity is thriving in the health space. This win sets a new benchmark for the industry.' As The One Show's 2025 Independent Agency of the Year and the recipient of 83 campaign accolades over the course of the week, Klick is helping signal a major advertising industry shift as health creativity increasingly takes center stage. 'Klick Health's recognition as Independent Agency of the Year is a landmark moment—not only is it the first time a health-focused agency has earned this honor, but they did so with an exceptional body of work,' said Kevin Swanepoel, CEO of The One Club for Creativity. 'With three standout campaigns each taking home multiple One Show Pencils, Klick proved that world-class creativity is thriving in the health space. This win sets a new benchmark for the industry.' Rich Levy, Klick's Chief Creative Officer said, 'Being named the first health agency ever to take home an Agency of the Year demonstrates how purpose-driven creativity in healthcare, rooted in empathy and innovation, has earned its place on the world stage and reaffirmed that good work is good work. We're such fans of the past Independent Agency of the Year winners so to now be on a list that includes agencies like Rethink, Serviceplan, Wieden+Kennedy, and L&C is a dream come true.' 'This historic achievement is a powerful testament to our team and how they're shattering the stereotypical reputation of a health agency,' added Klick Co-Founder and Chairman Leerom Segal. 'Thank you to every Klickster who dares to dream bigger and push further to help our clients make a healthy impact in people's lives.' Earlier in the week, Klick's work was honored with numerous campaign awards, including 27 The One Show Pencils (including Best of Discipline in Pharma for 'Voice 2 Diabetes'), 27 ADC Annual Awards Cubes (including Best of Discipline in Product Design - Innovation for 'Voice 2 Diabetes'), 26 Clios (including a Grand Clio in Audio - Use of Technology for 'Voice 2 Diabetes'), two Webby Awards and a Gold International ANDY Award for '47,' with most wins coming outside of the health and wellness categories. ​ADC Annual Awards also ranked Klick #1 in the Pharma/Health/Wellness discipline, the #1 agency in Canada, and #2 agency in the world. Change the Ref was named Non-Profit Client of the Year at The One Show for its campaigns, including 'American Cancer Story,' the emotional coming-of-age film Klick created in collaboration with co-writer and director José Padilha and producer Taking Over Films, with original score by Maroon 5's James Valentine and VFX by Pierre Buffin. About Klick Health Klick Health is the world's largest independent commercialization partner for life sciences, focused on hacking the boundaries of health by developing, launching, and supporting life sciences brands to achieve their full potential. The agency provides best-in-class marketing and advertising, media strategy and purchasing, medical affairs and medical communications, value and market access services, as well as enterprise omnichannel enablement among its specialized offerings. Klick's client service is rooted in deep medical and scientific understanding, enabled by nearly 250 post-graduate, in-house medical experts; unrivaled decision sciences capabilities; and innovative, results-driven creative. One of the most-awarded advertising agencies on the planet, Klick was named 2024 Clio Health Independent Agency of the Year, London International Awards Global (and Regional) Independent Health & Pharma Agency of the Year, as well as Cannes Lions #2 Healthcare Agency and #2 Healthcare Network for the second year running. Cannes Lions also recognized Klick as the 2024 #3 Independent Agency of the Year. In 2024, Klick won over 140 top creative honors, including the coveted Cannes Lions Innovation Grand Prix, and eight agency distinctions from the most respected advertising awards shows. Klick has also been ranked a Best Managed Company, Great Place to Work, Best Workplace for Women, Best Workplace for Inclusion, Best Workplace for Professional Services, Most Admired Corporate Culture, and a FORTUNE Best Workplace in Advertising. Established in 1997, Klick Health (including Klick Katalyst and btwelve) has offices in New York, Philadelphia, Saratoga Springs, Toronto, London, São Paulo, and Singapore. It is part of the Klick Group of companies, which also includes Klick Media Group, Klick Applied Sciences (including Klick Labs), Klick Consulting, Klick Ventures, and Sensei Labs. Follow Klick Health on LinkedIn and for more information on joining Klick, go to

The One Show Announces Historic Win: Klick Health Becomes First Health Agency to Ever Receive An Agency of the Year Accolade
The One Show Announces Historic Win: Klick Health Becomes First Health Agency to Ever Receive An Agency of the Year Accolade

Yahoo

time16-05-2025

  • Business
  • Yahoo

The One Show Announces Historic Win: Klick Health Becomes First Health Agency to Ever Receive An Agency of the Year Accolade

World's largest independent health agency trailblazes through Creative Week with 27 The One Show Pencils, 27 ADC Annual Awards Cubes, 26 Clios, and more NEW YORK & TORONTO, May 16, 2025--(BUSINESS WIRE)--Klick Health is capping off The One Club's Creative Week tonight with a groundbreaking win, becoming the first health agency in The One Show's 52-year history to ever be named an Agency of the Year. As The One Show's 2025 Independent Agency of the Year and the recipient of 83 campaign accolades over the course of the week, Klick is helping signal a major advertising industry shift as health creativity increasingly takes center stage. "Klick Health's recognition as Independent Agency of the Year is a landmark moment—not only is it the first time a health-focused agency has earned this honor, but they did so with an exceptional body of work," said Kevin Swanepoel, CEO of The One Club for Creativity. "With three standout campaigns each taking home multiple One Show Pencils, Klick proved that world-class creativity is thriving in the health space. This win sets a new benchmark for the industry." Rich Levy, Klick's Chief Creative Officer said, "Being named the first health agency ever to take home an Agency of the Year demonstrates how purpose-driven creativity in healthcare, rooted in empathy and innovation, has earned its place on the world stage and reaffirmed that good work is good work. We're such fans of the past Independent Agency of the Year winners so to now be on a list that includes agencies like Rethink, Serviceplan, Wieden+Kennedy, and L&C is a dream come true." "This historic achievement is a powerful testament to our team and how they're shattering the stereotypical reputation of a health agency," added Klick Co-Founder and Chairman Leerom Segal. "Thank you to every Klickster who dares to dream bigger and push further to help our clients make a healthy impact in people's lives." Earlier in the week, Klick's work was honored with numerous campaign awards, including 27 The One Show Pencils (including Best of Discipline in Pharma for 'Voice 2 Diabetes'), 27 ADC Annual Awards Cubes (including Best of Discipline in Product Design - Innovation for 'Voice 2 Diabetes'), 26 Clios (including a Grand Clio in Audio - Use of Technology for 'Voice 2 Diabetes'), two Webby Awards and a Gold International ANDY Award for '47,' with most wins coming outside of the health and wellness categories. ​ADC Annual Awards also ranked Klick #1 in the Pharma/Health/Wellness discipline, the #1 agency in Canada, and #2 agency in the world. Change the Ref was named Non-Profit Client of the Year at The One Show for its campaigns, including 'American Cancer Story,' the emotional coming-of-age film Klick created in collaboration with co-writer and director José Padilha and producer Taking Over Films, with original score by Maroon 5's James Valentine and VFX by Pierre Buffin. About Klick Health Klick Health is the world's largest independent commercialization partner for life sciences, focused on hacking the boundaries of health by developing, launching, and supporting life sciences brands to achieve their full potential. The agency provides best-in-class marketing and advertising, media strategy and purchasing, medical affairs and medical communications, value and market access services, as well as enterprise omnichannel enablement among its specialized offerings. Klick's client service is rooted in deep medical and scientific understanding, enabled by nearly 250 post-graduate, in-house medical experts; unrivaled decision sciences capabilities; and innovative, results-driven creative. One of the most-awarded advertising agencies on the planet, Klick was named 2024 Clio Health Independent Agency of the Year, London International Awards Global (and Regional) Independent Health & Pharma Agency of the Year, as well as Cannes Lions #2 Healthcare Agency and #2 Healthcare Network for the second year running. Cannes Lions also recognized Klick as the 2024 #3 Independent Agency of the Year. In 2024, Klick won over 140 top creative honors, including the coveted Cannes Lions Innovation Grand Prix, and eight agency distinctions from the most respected advertising awards shows. Klick has also been ranked a Best Managed Company, Great Place to Work, Best Workplace for Women, Best Workplace for Inclusion, Best Workplace for Professional Services, Most Admired Corporate Culture, and a FORTUNE Best Workplace in Advertising. Established in 1997, Klick Health (including Klick Katalyst and btwelve) has offices in New York, Philadelphia, Saratoga Springs, Toronto, London, São Paulo, and Singapore. It is part of the Klick Group of companies, which also includes Klick Media Group, Klick Applied Sciences (including Klick Labs), Klick Consulting, Klick Ventures, and Sensei Labs. Follow Klick Health on LinkedIn and for more information on joining Klick, go to View source version on Contacts Press Contact For more information, please contact Klick PR at pr@ or (416) 214-4977 Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

Industry Snapshot: The creative rise from Saudi Arabia to the world
Industry Snapshot: The creative rise from Saudi Arabia to the world

Campaign ME

time09-05-2025

  • Business
  • Campaign ME

Industry Snapshot: The creative rise from Saudi Arabia to the world

In this industry snapshot, BigTime Creative Shop's Mohammed Sehly shares how bold ideas, cultural insight, and creative trust are propelling Saudi Arabia onto the global stage. What does it take to be a multiple award-winning agency that also helps clients meet their brand and business objectives? It started with building an exceptional team – talent from diverse creative disciplines and cultural backgrounds, all united by one mindset: How do we push boundaries and go bigger? Insight and research have been core to our process from the beginning, especially when speaking to global audiences. We focus on creating culturally resonant work – storytelling that fans instantly connect with, share, and remember. But above all, it requires trust. We're fortunate to work with clients who empower us to think boldly and execute without compromise. That trust has allowed us to explore a wide range of creative expressions – from turning a golf cart into a mobile DJ experience with LIV Golf to designing a bespoke luxury watch with Riyadh Season and Jacob & Co. which was auctioned at Sotheby's for the Make-A-Wish Foundation. It's also taken us from a psychological thriller boxing promo voiced by Kylie Minogue that got us our first Emmy nomination to an all-star production tennis film featuring six of the sport's biggest names. Each project represents a different kind of creative risk – but all share the same DNA: bold ideas, cultural relevance and the trust to bring them to life globally. These initiatives didn't just win awards – they delivered impact. They broke out across social, earned global media coverage, and elevated brand visibility. More importantly, they positioned us as a creative force -attracting world-class directors who now seek to collaborate because they believe in the BigTime vision. None of this would be possible without the belief and support of His Excellency Turki AlAlshikh, Chairman of the General Entertainment Authority and Riyadh Season – a driving force in enabling us to take Saudi creativity global. His support continues to inspire us as we build culturally relevant work that delivers results on local, regional, and global levels. How is BigTime helping Saudi Arabia reshape the way the world views the Kingdom in line with Vision 2030? Our work is shifting global perceptions of Saudi Arabia – not just as a market, but as a creative powerhouse. Through global sports and cinematic storytelling for Riyadh Season, the reaction has been overwhelmingly positive. Thanks to Riyadh Season, we've produced promos that set new standards – locally and globally. One tennis promo was described as 'bigger than a Marvel movie'. This momentum earned BigTime a place among the Top 12 Independent Agencies globally – a first for Saudi – and the Independent Agency of the Year recognition at Dubai Lynx, Adfest and Cresta. It is important not to group Saudi Arabia within 'Middle East marketing strategies', but instead to focus on marketing specifically for Saudi Arabia because … Saudi Arabia is a distinct nation with five major regions, each with its own subcultures, dialects and humour. With 70 per cent of our population under 30, we're young, hyper-connected, and culturally fluid. Marketers must move beyond assumptions. They need to understand us with precision and nuance – like the TikTok algorithm does. Only then can brands truly speak our language. Brands, marketers and agency leaders in Saudi Arabia must prioritise … Pop culture. If a brand isn't participating, it risks irrelevance. We don't respond to hard-sell tactics or recycled real-time bidding (RTB). We want smart, emotional, and culturally in-tune storytelling. When a message feels native, it sticks. Get it right, and it becomes part of the culture. The biggest marketing disruption in Saudi Arabia in the next two years will be … The intersection of high-quality content, technology, and gaming. Gen Z sees gaming creators as bigger than athletes. The real opportunity is building content with this audience – content that blends smart storytelling with the platforms and formats they care about. The biggest proportion of marketing budget allocation for brands in Saudi Arabia should be towards … Ideas that work. Not fixed deliverables. When briefs are outcome-driven, not media-led, bold and effective campaigns are born – the kind that truly moves the needle. Local Saudi Arabia icons, celebrities, influencers, and gamers will have an effect on Saudi marketing because … We're seeing Saudi creators gain real global appeal – from singers and artists to gaming icons. This gives brands a powerful opportunity to collaborate with talent that's locally relevant and globally resonant. The most important challenge that needs to be addressed within Saudi Arabia's creative, marketing, and advertising industry is … Consistency in creative standards. We've proven we can break through. Now, we need to sustain it – through investment in originality, nurturing talent, and committing to ideas that are media-neutral, insight-driven and globally competitive. My opinion on the brand versus performance debate is that … This debate is outdated. Today, the right creative can deliver both brand impact and performance in one shot. When work lands culturally, everything else follows. By Mohammed Sehly, Chief Executive Officer, BigTime Creative Shop

Saudi brands and agencies win seven Grand Prix trophies at Dubai Lynx Awards 2025
Saudi brands and agencies win seven Grand Prix trophies at Dubai Lynx Awards 2025

Arab News

time11-04-2025

  • Business
  • Arab News

Saudi brands and agencies win seven Grand Prix trophies at Dubai Lynx Awards 2025

Dubai Lynx, a prominent creative festival and awards program organized by Cannes Lions, announced its annual winners at an awards ceremony on Wednesday in Dubai. WPP-owned VML was crowned Network of the Year followed by BBDO Worldwide and McCann Worldgroup. Omnicom-owned Hearts & Science was awarded Media Network of the Year followed by other Omnicom agencies OMD and PHD in second and third. Other special awards included MENA Agency of the Year, which went to creative firm Impact BBDO Dubai followed by FP7 McCann Dubai and BigTime Creative Shop Riyadh. The latter was also named Independent Agency of the Year. Serviceplan Middle East in Dubai and Abdullah & Shokri in Cairo ranked second and third respectively. Saudi Arabian brands and agencies bagged a total of seven Grand Prix trophies in several categories. Some of the winning campaigns included 'Birthmark Stories' for HungerStation by VML; '5 vs 5' for Riyadh Season by BigTime Creative Shop; and 'The Second Release' for Billboard magazine by SRMG Labs. '​​This year, we've seen a compelling shift towards content that not only engages and entertains but also effectively drives business results,' Marian Brannelly, Lions' global director of awards, told Arab News. New sub-categories such as Use of Humor received 3 percent of all entries while the creator-focused categories within the Social & Influencer category received 14 percent of all entries. Brannelly said that 'humor played a big role' this year, 'tackling even sensitive topics and giving campaigns a fresh and relatable feel.' She added: 'It's also commendable to see work that not only evokes emotions but also clearly communicates the brand's message and product value through compelling storytelling. 'Balancing purpose with commercial impact is crucial, and this year's winners have showcased how to do it.'

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