19 hours ago
- Business
- United News of India
Atria Renewabic launches rooftop solar campaign
Bengaluru, June 7 (UNI) Atria Renewabic, a frontrunner in India's renewable energy sector, on Saturday launched a unique community-centric rooftop solar campaign aimed at accelerating solar adoption in Bengaluru's residential neighbourhoods.
Branded under the theme "Bangalore Deserves Better", the initiative seeks to create micro-clusters of solar adopters by encouraging group-based rooftop installations that offer both cost efficiency and collective environmental impact. The campaign specifically targets homeowners and Resident Welfare Associations (RWAs), leveraging the power of trusted community networks.
Speaking at the launch, CS Sunder Raju, Chairman and Director of Atria Group, said, "At Atria, we have always believed in the power of clean energy to drive meaningful change — not just at the individual level, but at the community level. This campaign is designed to foster a collective movement that makes solar energy more accessible and affordable."
Highlighting the urgency of climate action, Raju added, "Climate change is real, and it is perilous to assume someone else will fix it. Through shared adoption models like micro-clusters, and with the support of government schemes such as the PM Surya Ghar Yojana, we aim to empower Bengaluru's citizens to act now."
The PM Surya Ghar Yojana offers subsidies of up to ₹78,000 for rooftop solar adoption, a factor expected to boost participation in Atria's new campaign.
Founded in 1960, Atria was the first private player in India to harness hydropower and has since diversified into solar and wind energy. The company has dedicated over two decades to building sustainable solutions that impact both energy and community development.
The rooftop solar market in India is poised for robust expansion. According to Mordor Intelligence's India Rooftop Solar Market Report, installed capacity is expected to rise from 17.6 GW in 2025 to 41.52 GW by 2030, reflecting a CAGR of 18.73%. Urban hubs like Bengaluru are projected to lead this growth, offering immense potential for companies like Atria.
With this new campaign, Atria aims to harness the spirit of community action and environmental responsibility, setting a blueprint for sustainable urban living.
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