Atria Renewabic launches rooftop solar campaign
Branded under the theme "Bangalore Deserves Better", the initiative seeks to create micro-clusters of solar adopters by encouraging group-based rooftop installations that offer both cost efficiency and collective environmental impact. The campaign specifically targets homeowners and Resident Welfare Associations (RWAs), leveraging the power of trusted community networks.
Speaking at the launch, CS Sunder Raju, Chairman and Director of Atria Group, said, "At Atria, we have always believed in the power of clean energy to drive meaningful change — not just at the individual level, but at the community level. This campaign is designed to foster a collective movement that makes solar energy more accessible and affordable."
Highlighting the urgency of climate action, Raju added, "Climate change is real, and it is perilous to assume someone else will fix it. Through shared adoption models like micro-clusters, and with the support of government schemes such as the PM Surya Ghar Yojana, we aim to empower Bengaluru's citizens to act now."
The PM Surya Ghar Yojana offers subsidies of up to ₹78,000 for rooftop solar adoption, a factor expected to boost participation in Atria's new campaign.
Founded in 1960, Atria was the first private player in India to harness hydropower and has since diversified into solar and wind energy. The company has dedicated over two decades to building sustainable solutions that impact both energy and community development.
The rooftop solar market in India is poised for robust expansion. According to Mordor Intelligence's India Rooftop Solar Market Report, installed capacity is expected to rise from 17.6 GW in 2025 to 41.52 GW by 2030, reflecting a CAGR of 18.73%. Urban hubs like Bengaluru are projected to lead this growth, offering immense potential for companies like Atria.
With this new campaign, Atria aims to harness the spirit of community action and environmental responsibility, setting a blueprint for sustainable urban living.
UNI BDN BM
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
United News of India
4 hours ago
- United News of India
Nvidia considering a ‘variety of products' for future as AI chip market competition soars: Reports
New Delhi, Aug 20 (UNI) Nvidia is considering a 'variety of products' for its future roadmap as more competitors are emerging in the AI chip market. Moreover, the development came after Trump's approval of sales expansion to the country. Reportedly, Nvidia could deliver its new chips for testing purposes to Chinese clients. As per the reports, the new chip will be more powerful compared to the predecessors and be based on the 'Blackwell architecture.' The 'Blackwell architecture' of Nvidia is the next-gen GPU technology specifically designed to foster the domains of generative AI and computing. Earlier on Tuesday, the sales of Nvidia fell approx 4 per cent amid heavy tech losses. But now they're slightly gripping the positive mark with the sales optimism in China. UNI SAS RN
United News of India
5 hours ago
- United News of India
India-Russia trade has grown five-fold to $68 bn, but major trade imbalance needs addressing: EAM
Moscow/New Delhi, Aug 20 (UNI) External Affairs Minister S Jaishankar today said that while bilateral trade in goods between India and Russia has grown more than five-fold, from USD 13 billion in 2021 to USD 68 billion in 2024-25, the major trade imbalance accompanying the growth needs to be addressed. Speaking at the 26th Session of the India-Russia Inter-Governmental Commission for Trade, Economic, Scientific, Technological, and Cultural Cooperation (IRIGC-TEC), in Moscow, the EAM made some suggestions on how the two sides can improve their efficiency and deepen economic cooperation. The EAM remarked that the two sides are meeting in Moscow after 10 months since the last Session in November 2024 in New Delhi, which he said is perhaps the shortest interval between the two sessions that they have had. 'Over the last four years, our bilateral trade in goods has increased, as you have noted, more than five-fold from USD 13 billion in 2021 to USD 68 billion in 2024-25 and it continues to grow. However, a major trade imbalance has accompanied the growth; it has increased from USD 6.6 billion to USD 58.9 billion which is about nine times. So we need to address that urgently,' he said. Outlining some of the salient features of the agenda, he said. 'Addressing tariff and non-tariff trade barriers, removing bottlenecks in logistics, promoting connectivity through the International North-South Transport Corridor, the Northern Sea Route and the Chennai-Vladivostok Corridor, effecting payment mechanisms smoothly, timely finalization and execution of the Programme of Economic Cooperation till 2030, the early conclusion of the India-Eurasian Economic Union FTA, whose terms of reference were finalised today, and regular interaction between the businesses of the two countries – these are among the key elements.' He said these will not only help to address the imbalance and grow the trade, but also hasten the timely achievement of their revised trade target of USD 100 billion by 2030. EAM Jaishankar said that they are meeting in the backdrop of a complex geopolitical situation, and both their leaders remain closely and regularly engaged, and provide 'wise and practical guidance to our Special and Privileged Strategic Partnership'. Among the suggestions he outlined were, that the various Working Groups and Sub Groups could take a more creative and innovative approach. He said the two sides could focus more on areas like the smoothness of settlements, of better logistics, of diversifying the trade basket, creating more joint ventures, moving on skilling and mobility. He suggested that the two sides should continuously diversify and expand their agenda through mutual consultation. 'This will help us to tap into full potential of our trade and investment ties. We should not get stuck on a beaten track. Doing more and doing differently should be our mantras.' He urged that they should set themselves some quantifiable targets and specific timelines so that they challenge themselves to achieve more. 'Each Working Group and each Sub Group could apply itself to setting of targets and see what we could achieve by the next session of the IRIGC-TEC.' He also suggested that they should have at least two inter-sessional meetings between the IRIGC Sessions, including a virtual midterm review with all the Co-Chairs like they did in 2023. He also suggested having a coordination mechanism between the Business Forum and the different Working Groups of the IRIGC, so that there is a two-way flow between people in the business world and people in the policy world. Addressing the Business Forum later, the EAM said that the two sides have 'concluded the Terms of Reference for the India-Eurasian Economic Union FTA. That will surely make a difference when concluded.' He said in a post on X: 'Co-chaired an extremely productive 26th India-Russia Inter-Governmental Commission on Trade, Economic, Scientific, Technological and Cultural Cooperation IRIGC-TEC along with First DPM Denis Manturov of Russia today. 'We had detailed discussions on our cooperation in a wide-ranging arena including trade & economic sector, agriculture, energy, industries, skilling, mobility, education and culture. 'As we meet in the backdrop of a complex geopolitical situation, made the following suggestions to make the IRIGIC-TEC an even more efficient catalyst for deepening our economic cooperation: *Need for a creative and innovative approach. *Continuously diversify and expand our agenda through mutual consultations. *Set quantifiable targets and specific timelines so that we challenge ourselves to achieve more, perhaps even surpass what we set out to do. *Have at least two inter-sessional meetings between the IRIGC Sessions. And a virtual midterm review with all the Co-Chairs. Have a coordination mechanism between the Business Forum and the different Working Groups of the IRIGC-TEC, so that there is a two-way flow. 'As we prepare for the Annual Leaders Summit, confident that the outcomes of the IRIGC-TEC meeting today will further drive the time tested India-Russia partnership." UNI RN
United News of India
9 hours ago
- United News of India
Mutual fund industry in India witness record inflows in July 2025: ICRA Analytics
Kolkata, Aug 20 (UNI) The Indian mutual fund industry experienced a surge in inflows in July 2025, setting multiple records across investment categories, according to ICRA Analytics. The growth of India's mutual fund industry in July 2025 was driven by a combination of structural, economic, and behavioral factors. A major contributor was the surge in investor confidence, particularly in equity markets, where risk appetite returned strongly. This was evident in record inflows into sectoral/thematic, flexi cap, small-cap, and mid-cap funds, reflecting a renewed interest in alpha-generating opportunities. Additionally, the MF industry benefited from increased participation from smaller cities,thanks to growing financial literacy and the widespread adoption of digital platforms that made investing more accessible, the report said today. On the macroeconomic front, strong fundamentals and expectations of liquidity boosts, such as the anticipated impact of a 100 bps CRR cut-supported debt fund inflows, particularly in short-duration instruments. The diversification of products across equity, debt, hybrid, and passive categories ensured that investors with varying risk profiles found suitable options, contributing to the overall growth of assets under management (AUM), which rose to Rs. 75.36 lakh crore. Equity mutual funds saw a dramatic 81.04 percent month-on-month increase in net inflows, totaling Rs. 42,702 crore driven by strong interest in large-cap, mid-cap and small-cap funds. Debt funds also performed robustly, attracting Rs. 1.07 lakh crore, primarily into money market and liquid schemes. Hybrid funds witnessed mixed trends, with multi-asset and dynamic allocation funds gaining traction, while arbitrage funds saw a decline. The industry launched 30 new fund offers, raising Rs. 30,416 crore, and total assets under management (AUM) rose to Rs. 75.36 lakh crore, reflecting a 1.28% growth from June. Overall, July marked a milestone month for the mutual fund sector, underscoring growing investor confidence and diversified participation. Monthly inflows through Systematic Investment Plans (SIPs) reached an all-time high of Rs. 28,464 crore, with active SIP accounts touching 9.45 crore. The growth drivers for the SIP are predominantly rising financial literacy, consistent returns from equity markets and ease of investing via digital platforms. SIPs continue to be the preferred mode for long-term wealth creation, especially among young and first-time investors. UNI PC AAB
