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Indian Express
a day ago
- Health
- Indian Express
‘Such an innovative idea': Amitabh Bachchan shares viral anti-smoking video
Smoking is known to lead to life-threatening conditions such as heart attacks, lung cancer, and a host of other health issues. However, despite the known dangers, quitting smoking remains an incredibly difficult journey for many, often taking years of effort, relapse, and perseverance. The short film, created by the Indian Cancer Society, uses a clever metaphor to deliver its message through the fictional launch of a biscuit brand called Risski. The video shows uniformed promoters handing out free samples of the new biscuit at various public locations. 'Sir, this is a new biscuit in the market called Risski. Would you like to try it with your chai?' they ask unsuspecting passersby. Reactions are swift and telling. Most people refuse outright, while others spit out the biscuit after just one bite. The camera then zooms in to reveal the biscuit packaging marked with a bold, cigarette-style cancer warning label. Despite their aversion to the biscuit, some individuals are seen smoking casually right beside the stall, driving home the campaign's ironic twist. To raise awareness about the dangers of smoking, Bollywood legend Amitabh Bachchan shared a powerful new campaign video on social media on Monday with the caption, 'T 5398 – Such an innovative idea ..'. T 5398 – Such an innovative idea .. 🙏 — Amitabh Bachchan (@SrBachchan) June 2, 2025 Online users agreed with Bachchan's sentiments. One commented, 'Innovative!' while another wrote, 'This is definitely a great innovative idea.' A third user added a more colourful remark: 'Innovative indeed! From paan-supari wholesaling to Bharat Bhavan's spa-sha sing, looks like this entrepreneur is covering all the bases. A true renaissance man in the making.' The Indian Cancer Society, India's national anti-cancer organisation, was founded in 1951 as a registered public trust under the Bombay Public Trust Act of 1950 and the Societies Registration Act of 1860. It is the first and largest organisation of its kind in Asia.
Hindustan Times
20-05-2025
- Health
- Hindustan Times
Having skin blisters in summer? It can be photodermatitis; dermat shares symptoms, causes and prevention tips
Too much exposure to the summer heat can lead to inflammation in the skin. And when the skin is exposed to sunlight or ultraviolet or UVB light for a long time, it can lead to photodermatitis. In an interview with HT lifestyle, Dr Satish Bhatia, dermatologist, Indian Cancer Society, Mumbai said, 'The skin can become sensitive to UV radiation due to a combination of internal sensitivity and environmental exposure. Although it triggers a more severe immune response to light, this condition is often mistaken for sunburn.' Also read | Tips to protect yourself from the sun and 'plastic skin' 'The symptoms of photodermatitis include redness of the skin, which can also appear flushed and irritated. A person may experience persistent itching in the affected areas of their body. In severe reactions, fluid-filled blisters and peeling may occur. You may experience puffiness or localised swelling, especially on the face, neck, or arms,' the dermatologist explained. Allergic reactions, itchiness and respiratory symptoms are some of the other signs of photodermatitis. The early signs of the condition can appear within a few hours of being exposed to the triggers, added the doctor. Also read | It is not just about itchy skin: Know surprising truth about Atopic Dermatitis as Eczema is on the rise in India Note to readers: This article is for informational purposes only and not a substitute for professional medical advice. Always seek the advice of your doctor with any questions about a medical condition.
