Latest news with #IndianGenZ
Economic Times
11-08-2025
- Economic Times
From class to cubicle, India's Gen Z runs on AI
Synopsis Indian Gen Z has embraced AI as an essential part of their daily lives, with 78% regularly using tools like ChatGPT for tasks ranging from assignments to content creation. They integrate AI and augmented reality for efficiency and self-expression. This generation values AI for its practicality and time-saving capabilities, viewing it as a present-day tool rather than a futuristic concept. ET Online For India's Gen Z, AI is not a distant innovation. Now it is firmly embedded in their present. From assignments to workplace tasks and creative projects, AI has shifted from being a futuristic buzzword to an everyday essential. According to the second edition of the ET Snapchat Gen Z Index, 78% of Indians aged 18–28 regularly use AI tools such as ChatGPT, Gemini or Grok. Among students, nearly half (46%) rely on AI primarily for study or assignments, researching topics or generating study aids. For working professionals in this cohort, 29% use AI to boost productivity, while others turn to it for side pursuits like content creation, design and video editing. Also Read| What Gen Z really wants: Local labels, global dreams, and AI that saves time This data signals a decisive shift: AI is no longer experimental. It has gone mainstream. Usage is pragmatic and deeply integrated into daily routines. As the index puts it: 'I don't need AI to blow my mind. I just need it to save me time.' This adoption extends beyond AI to adjacent technologies. The survey found that 79% of Gen Z now use AI and augmented reality (AR) in their everyday lives. AR features in gaming, shopping apps and social media filters are now second nature, valued not for novelty but for their role in enhancing efficiency, self-expression and study, conducted by Kantar, surveyed active smartphone and social media users across metros such as Mumbai and Delhi and Tier 1 towns including Jaipur, Patna and Guwahati. Respondents reflected a digitally native, hyper-connected generation increasingly defined by its seamless integration of technology into every facet of life. Also Read| Planet over profit: Gen Z's rulebook for brands Creativity is another frontier. 20% Gen Zers at work and 19% GenZ students are harnessing AI for art, writing, and videos. They see it less as a threat and more as an Z prizes efficiency in its tools, authenticity in its brands and inclusivity in its culture. Just as they gravitate toward homegrown, ethically responsible labels, they embrace AI not because it dazzles but because it nearly four in five already integrating AI into their routines, one thing is clear: for Gen Z, AI isn't the future. It's the here and now. The technology that once promised to transform tomorrow has already transformed today. Get the full report here
Time of India
12-05-2025
- Business
- Time of India
Young, digital, and debt-averse: Gen Z's new money mantra
Contrary to popular belief, Indian Gen Z is prioritizing financial stability. The ET Snapchat Gen Z Index reveals that young Indians are saving early, investing cautiously, and focusing on long-term security. They favor traditional instruments like FDs and savings accounts, showing a preference for planned spending on gadgets, education, and investments funded primarily through personal savings. Tired of too many ads? Remove Ads Tired of too many ads? Remove Ads Tired of too many ads? Remove Ads Gen Z is often seen as impulsive, trend-driven consumers. However, ET Snapchat Gen Z Index tells a different story about Indian Gen Zers. It shows that young Indians today are saving early, investing with a plan, and focusing on long-term financial stability rather than quick study, powered by Kantar, reveals that Gen Z in India is building financial habits earlier than previous generations. Saving regularly, preferring long-term investments, and showing caution when considering high-risk options, Gen Z is quietly laying strong financial foundations for the to the study, 73% of Gen Z respondents are saving at least 30% of their income every figure shows a strong culture of financial discipline among young adults. Saving is not an occasional practice for Gen Z — it has become a regular part of managing their personal starting to save early, this generation is preparing for financial independence much sooner than Millennials did at the same life GenZ index report also reveals that 72% of Gen Z are investing up to half of their saved there is still some room for growth: about 18% of Gen Z respondents are not investing yet. This suggests that while saving is strong, investing habits are still those who invest, the majority prefer safer options over risky bets. This trend challenges the stereotype that young investors are reckless with their it comes to investment goals, 46% of Gen Z respondents prioritise long-term financial 14% said they are willing to take high risks for high returns, and 18% indicated a preference for passive income streams such as dividends or rental approach shows that Gen Z values wealth stability over speculative gains. They are planning ahead for milestones like home ownership, education, travel, and early retirement, rather than aiming for quick to the study, traditional instruments like Fixed Deposits (FDs) and Savings Accounts still hold strong appeal. About 40% of Gen Z investors prefer to park their savings in these low-risk conservative approach contrasts with the growing noise around cryptocurrencies, NFTs, and aggressive stock trading — fields where only a minority of Gen Z is actively daily money management, Gen Z shows a strong tilt toward digital 56% of Gen Z prefer using UPI and mobile wallets over cash. However, their use of credit cards remains lower than that of Millennials, reflecting a cautious attitude towards the same time, 17% of Gen Z still rely primarily on cash, showing that despite rapid digital adoption, traditional modes of payment remain relevant for a section of young ahead, Gen Z's next major planned expenditures include gadgets (25%), higher education (17%), and investment in financial 45% of respondents plan to fund big purchases primarily through personal savings, rather than loans or family independence in financial planning indicates a generation that prefers to live within its means while still prioritizing personal growth and access to ET Snapchat Gen Z Index clearly shows that Gen Z is quietly but steadily building wealth. Their emphasis on saving, cautious investing, and long-term financial planning marks a significant shift from older assumptions about youth spending financial service providers, fintech brands, and wealth managers, the message is clear: Gen Z is ready to engage — but on their own terms, with transparency, security, and tools that match their cautious optimism.
