03-07-2025
LuLu Hypermarkets launches ‘Indian Mango Mania 2025' in partnership with APEDA
Timed perfectly with the height of the summer season, LuLu Group has unveiled its highly anticipated Indian Mango Mania 2025 campaign, in partnership with India's Agricultural and Processed Food Products Export Development Authority (APEDA), the Embassy of India, and several Indian state governments.
The vibrant campaign, launched across LuLu's retail network in the Gulf, aims to spotlight the exceptional quality and rich heritage of Indian mangoes, while further strengthening the global presence of India-made products.
The grand inauguration took place at LuLu Hypermarket in Khalidiyah Mall, Abu Dhabi, and was officiated by Sunjay Sudhir, Ambassador of India to the UAE. The event was attended by prominent dignitaries including Yusuffali M A, chairman of LuLu Group, Dr C B Singh, deputy general manager, APEDA; Rohit Mishra, counsellor – Trade and Investment, Embassy of India; Salim M A, director – global operations, Lulu Group; Salim VI, chief operating and strategy officer, Lulu Group; Aboobakker T, regional director – Abu Dhabi and Al Dhafra Region, along with senior officials and guests.
Speaking at the launch, Sudhir praised Lulu Group's continued efforts in promoting Indian agricultural produce across international markets. "LuLu has been a vital platform in promoting Indian produce globally. Their commendable work in bringing India's rich food heritage to the UAE not only supports the nation's food security but also significantly boosts India's agri exports. Through this festival, the freshness and richness of Indian mangoes — especially from the north-eastern regions will delight households across the Gulf," he noted.
Indian Mango Mania 2025 features an extraordinary collection of mango varieties, specially flown in from India's famed mango-growing regions. Shoppers can indulge in a diverse selection including:
From the North and East: Daseri, Kesar, Chausa, Langra, Dudhiya Malda, Fazli, Amrapali, Lakshman Bhog, Vrindavani, and Sundarja
Southern favourites: Alphonso, Badami, Thottapuri, Himam Pasand, Kalappadi, Malika, Neelam, Sindhooram, and Mango Sugar Baby
Complementing the fresh produce are a wide range of mango-inspired culinary creations, offering something for every palate:
Bakery delights: Mango-infused bread, cakes, macaroons, doughnuts, Swiss rolls, and pastries
Traditional Indian specialties: Mambazha payasam, mango pulav, Gujarati mango curry, fish mango curry, mango kichadi, and more
Global fusions: Mango sushi, mango-stuffed chicken breast, and mango chapli kebabs
Refreshing sips and sweet treats: Mango juices, smoothies, jams, jellies, and traditional pickles
Tropical snacks and sides: Mango fritters, mango chaat, spring rolls, raita, samosas, and salads
This annual initiative underscores Lulu Group's ongoing commitment to championing Indian farmers by creating global platforms for regional agricultural excellence.
Dr Singh from APEDA commented: "This initiative not only celebrates India's mango diversity, but also opens new avenues for export and supports the livelihoods of Indian growers and farming communities."
Indian Mango Mania 2025 reaffirms Lulu Group's vision of connecting global consumers with the authentic tastes of India, bringing a truly flavourful and unforgettable experience to households across the Gulf.
