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Time of India
23-05-2025
- Entertainment
- Time of India
Bollywood is quick to register titles but few get made into films
The Hindi film industry is no stranger to cashing in on topical events – be it a pandemic, demonetisation, a military operation, or a space mission. There's always a rush of filmmakers at the Indian Motion Pictures Producers' Association (IMPPA) office, scrambling to lock in a title. Tired of too many ads? go ad free now The latest frenzy unfolded after the Indian Armed Forces launched Operation Sindoor. Over 15 producers queued up to claim title rights inspired by the mission. 'We also received title requests for Pahalgam' 'Filmmakers often register three to four titles related to the trending name associated to an event to increase their chances of securing it. For instance, in the case of Operation Sindoor, we had to advise applicants to stop registering variations of the same title after over 30 applications had already been submitted,' a source from IMPPA shares, adding, 'The rush for registering a title like Operation Sindoor was clear – it captured the emotion of the moment. Whenever there is an incident, a current event, or an army operation, producers tend to register related titles in case they decide to make a film on it in the future. Before Operation Sindoor, we had also received a few title requests for Pahalgam.' A source from the Western India Film Producers Association (WIFPA), adds, 'Often, several variations are registered around a single keyword.' But whether all of these registered titles materialise into films is uncertain – as has been the case in the past. Afte the successful landing of Chandrayaan-3 at the Moon's south pole, several film titles were registered. Following the successful landing of Chandrayaan-3 at the Moon's south pole, Hindi filmmakers rushed to register titles inspired by the milestone mission. Mission Chandrayaan Hindustan ki Shaan Chandrayaan Chandrayaan ki Khoj Chandrayan Ki Yatra Covid-19 (2020) When the coronavirus spread in 2020, filmmakers rushed to get titles registered around the disease. But none of these titles materialised into films. Instead, Anubhav Sinha made Bheed (2023), focusing on the struggles of migrant workers, while Madhur Bhandarkar's India Lockdown (2022) depicted the hardships faced by people during the pandemic. Tired of too many ads? go ad free now Deadly Corona Ishq Vishq Pyaar Corona Lockdown Mein Love Story Go Corona Go Corona Pyaar Hai Lockdown L Locha A still from the OTT series Ranneeti: Balakot & Beyond, the only screen adaptation of the Balakot air strikes besides the 2024 film Operation Valentine. After the success of Uri: The Surgical Strike (2019), more than 35 titles were registered with the IMPPA following the Balakot air strikes – a retaliation to the Pulwama attack on February 14, 2019. However, only four titles were copyrighted, and none of them were developed into films . The Air Strike Abhinandan Josh Is High The Attacks of Pulwama Pulwama: The Deadly Attack Pulwama: The Surgical Strike War Room Hindustan Hamara Hai Pulwama Terror Attack Article 370 revoked in J&K (2019) Yami Gautam in the film Article 370. After the government announced the abrogation of Article 370 (which granted special status to Jammu and Kashmir) in 2019, Bollywood producers registered film titles related to the decision Article 370 Kashmir Hamara Hai Article 35A Kashmir Mein Tiranga Article 370 Abolished 370 Article Article 370 Scrapped 26/11 Mumbai attack (2008) The first title, Mumbai Operation 26/11, was registered on November 28, 2008, when the army commandos were still fighting the armed terrorists at two Mumbai hotels. 'It always happens. People jump on every tragedy. It is like ambulance chasing,' BBC quoted documentary filmmaker Anand Patwardhan as saying in 2008. Taj Terror Operation Five Star Mumbai 26/11- Mumbai under Terror Shootout at Oberoi Registering a film title Film titles are registered with the Indian Film and Television Producers Council (IFTPC), Indian Motion Picture Producers' Association (IMPPA), Western India Film Producers Association (WIFPA) and The Producers Guild of India. To register a title, filmmakers either email the title registration office or fill out an application form and submit a hard copy. Who gets the title The title is given to the person who applies first All applicants can either remain on the waiting list or request a refund of their registration fee Urgent title registration charges: Rs 3,000 + GST Normal registration: Rs 300 + GST 'If not used, film titles open up for others after a certain period of time' A film producer can hold on to a registered title for only a year. They must either renew the registration or begin the film's production within that period. Film producer and trade expert, Girish Johar explains, 'There were some filmmakers who used to register film titles but would never make the films. Trading of titles used to happen and producers who really wanted to make these films, couldn't. Then the association has given the rules that if a particular title is not made into a film within a certain period, the title gets opened up for the next person in the line. Due diligence is going into that so that trading of titles does not happen. ' - Arushi Jain
Time of India
03-05-2025
- Entertainment
- Time of India
Harness UP's rich cultural backdrop in films: IMPPA head
1 2 Lucknow: Uttar Pradesh's diverse array of religious landmarks and heritage locations serve as excellent filming destinations. The state's rich cultural backdrop presents valuable opportunities that cinema producers should consider utilising for their productions, said Abhay Sinha, the president of Indian Motion Pictures Producers' Association ( IMPPA ), on Saturday. Visiting the Film Bandhu Uttar Pradesh's pavilion stall at the World Audio Visual and Entertainment Summit (WAVES) in Mumbai, Sinha said: "I have made several movies in the picturesque locations of Uttar Pradesh... I appeal to all filmmakers to visit the state for film shoots." "In fact, Lord Shiva's abode Kashi holds significant potential for film shootings due to its rich history, spiritual significance and architectural beauty. The holy city features numerous sacred locations that have been captured on celluloid. These religious destinations have served as filming locations for various cinematic productions," he added. During the day, Prasar Bharati chairman Navneet Sehgal, Manoj Bajpayee-starrer 'Bhaiyya Ji' producer Vinod Bhanushali and 'Neem ka Ped' serial producer Nawman Malik, among other directors and producers visited the pavilion. Actor Rajkummar Rao also visited the stall on Friday. Sehgal, former Film Bandhu UP chairman, said: "My sincere appeal to directors, producers and actors to explore Uttar Pradesh for film shoots and avail the benefit of film subsidy offered by the state govt." He said Uttar Pradesh has become a hub of film shoots under the Yogi govt, which is gaining much traction from filmmakers. In 2024-25, a grant of about Rs 17.6 crore was distributed to 48 films by Film Bandhu to lure filmmakers to the state. The Film Bandhu Uttar Pradesh's pavilion stall is making heads turn at Jio World Convention Centre at Bandra in Mumbai that is hosting Waves 2025 from May 1-4. The event has brought together officials from 33 countries, industry leaders and eminent filmmakers. Chief Minister Yogi Adityanath's lucrative film subsidy policy is the spotlight at the inaugural summit that aims to position India as a global media, entertainment and creative innovation hub. Talking to TOI, Gyan Arya, head assistant, Film Bandhu, said: "Visitors are stopping at the stall and enquiring about the beautiful locations of Uttar Pradesh displayed on the wall."
