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India Today
31-07-2025
- Business
- India Today
Burgers vs Vada Pav: A clash or coexistence?
In a country where food is not just nourishment but nostalgia, the debate between Western fast food and desi street bites is one that never goes stale. Is the burger replacing the vada pav? Or are they serving up a more inclusive culinary culture together?Neelam Singh, the Founder and CEO of The Burger Company, believes it's not a rivalry, it's a remix. In an interview that reveals much about India's evolving eating habits, Singh shares why she believes the two can thrive side by don't see it as a clash—it's more of a conversation,' she begins with clarity. 'Both burgers and vada pav are essentially quick, handheld comfort foods that cater to a fast-paced lifestyle. What's different is the packaging; what's common is the purpose.' And Singh's statement holds weight in a post-Zomato-era India, where convenience often trumps convention, but only when it feels authentic.'Our founder Neelam Singh often says, 'Burger is the new samosa for India'—it's familiar, filling, and flexible enough to take on any flavour profile,' says the brand's internal philosophy, now echoed across its 40+ Burger Company, which started with a single outlet and now caters to both metropolitan hubs and Tier 2 and 3 cities, has leaned heavily into this Indo-global identity.A GENERATIONAL REFRAMING, NOT REPLACINGAre burgers pushing Indian snacks to the sidelines? Singh disagrees.'Not replaced—reframed,' she says. 'Traditional snacks still hold an irreplaceable place in Indian hearts. What's changed is how young India consumes food. They crave bold flavours, faster formats, and something that feels global but tastes local.'At a time when a Gen Z consumer might reach for a burger but still crave the chutney from their grandmother's kitchen, Singh points out an important evolution.'Neelam often shares how she was inspired by watching customers pick a burger over a samosa—not because they liked it more, but because it felt more 'now',' she The Burger Company went local. From Tandoori Paneer to Bombay Masala Burgers and the ever-popular Aloo Tikki Burger, their menu doesn't run from Indian flavour—it dives straight in.'It's not about abandoning the samosa or vada pav—it's about evolving them into something that matches the energy and expectations of today's India.'One Size Doesn't Fit All—Especially in IndiaIn a nation where dialects and dinner plates change every few hundred kilometres, Singh has embraced the regionalisation of the burger.'One thing we've learnt very early at The Burger Company—India doesn't eat the same burger twice,' she laughs.'Even in cities like Indore or Guwahati, we've had to tweak spice levels, crunch profiles, even how we serve the burgers,' Singh reveals. 'People may try a burger out of curiosity, but they stick around when it feels like home—but in a bun.'advertisementIn many ways, it's the burger's versatility that's made this coexistence not only possible, but profitable.'If India's eating habits are diverse, why should burgers be one-size-fits-all?' she asks rhetorically. And the data backs her up. The Burger Company's expansion into smaller towns is a testament to how localised global food can hit the sweet (and spicy) FOOD VS STREET FOOD? THERE'S ROOM FOR BOTHFor purists wondering whether fast food is a threat to traditional Indian street food, Singh offers reassurance.'There is, and always will be, room for both,' she states with confidence. 'Indian consumers don't operate in binaries—they love choice. One day it's pav bhaji, the next day it's a burger meal.'She continues with a sentiment that captures India's hybrid food culture perfectly:'It's not about East vs West—it's about East meets West, in a bun.'Unlike multinational chains that often export foreign formats wholesale, The Burger Company has made it a point to adapt—leaning into desi flavours while maintaining global aesthetics. Their positioning is clear: not just another burger joint*, but a desi comfort food not trying to outshine traditional snacks—we're inspired by them,' she says. 'Our goal is to elevate the burger into something that feels rooted, relevant, and real to Indian consumers.'- Ends
The Print
05-06-2025
- Entertainment
- The Print
Bollywood Producer Chanda Patel Becomes First Indian Producer to Meet Errol Musk in Delhi
New Delhi [India], June 3: In a landmark moment for Indian cinema, Bollywood producer Chanda Patel, who recently returned from the prestigious 78th Cannes International Film Festival, achieved yet another milestone by becoming the first Indian film producer to meet Errol Musk, father of tech billionaire Elon Musk. The high-profile meeting took place at the iconic Taj Hotel in Delhi, where the two engaged in an insightful discussion centered around the Indian film industry, Bollywood's global potential, and future opportunities for international collaboration. Chanda Patel had earlier made headlines at Cannes with the unveiling of the poster for her much-anticipated film Tera Mera Nata, which received appreciation for its unique storytelling and cross-cultural appeal. Following her return from France, Patel has been actively promoting her work in India and exploring new alliances to bring global attention to Bollywood cinema. The meeting with Errol Musk was nothing short of historic. Described as warm and engaging, their conversation delved into Bollywood's massive influence, India's rich cinematic heritage, and the growing scope for Indo-global film projects. Errol Musk, known for his deep interest in global culture and innovation, was reportedly fascinated by the scale and creative energy of Bollywood. 'It was an absolute honor to meet Errol Musk. Our conversation touched on many exciting aspects of filmmaking, including storytelling, production values, and India's evolving role in the global entertainment space,' said Chanda Patel after the meeting. 'Being the first Bollywood producer to have this opportunity makes it even more special.' Chanda Patel's dynamic presence at Cannes and now her unique interaction with one of the most notable personalities in the global innovation landscape, mark her as a rising force in international cinema. As Bollywood continues to attract global interest, Patel's efforts symbolize a new wave of cross-border creative collaboration. Her upcoming film Tera Mera Nata is already creating buzz, and with this latest development, the anticipation around her next steps has only grown stronger. (ADVERTORIAL DISCLAIMER: The above press release has been provided by PNN. ANI will not be responsible in any way for the content of the same) This story is auto-generated from a syndicated feed. ThePrint holds no responsibility for its content.
Time of India
05-06-2025
- Entertainment
- Time of India
Chanda Patel Makes History as First Indian Producer to Meet Errol Musk in Delhi
In a landmark moment for , Bollywood producer Chanda Patel, who recently returned from the prestigious 78th Cannes International Film Festival, achieved yet another milestone by becoming the first Indian film producer to meet Errol Musk, father of tech billionaire Elon Musk. Tired of too many ads? go ad free now The high-profile meeting took place at a five star hotel in Delhi, where the two engaged in an insightful discussion centred around the Indian film industry, Bollywood's global potential, and future opportunities for international collaboration. Chanda had earlier made headlines at Cannes with the unveiling of the poster for her much-anticipated film Tera Mera Nata , which received appreciation for its unique storytelling and cross-cultural appeal. Following her return from France, she has been actively promoting her work in India and exploring new alliances to bring global attention to Bollywood cinema. The meeting with Errol Musk was nothing short of historic. Described as warm and engaging, their conversation delved into Bollywood's massive influence, India's rich cinematic heritage, and the growing scope for Indo-global film projects. Errol, known for his deep interest in global culture and innovation, was reportedly fascinated by the scale and creative energy of Bollywood. 'It was an absolute honour to meet Errol Musk. Our conversation touched on many exciting aspects of filmmaking, including storytelling, production values, and India's evolving role in the global entertainment space,' said Chanda, adding, 'Being the first Bollywood producer to have this opportunity makes it even more special.' Patel's dynamic presence at Cannes, and now her unique interaction with one of the most notable personalities in the global innovation landscape, marks her as a rising force in international cinema. As Bollywood continues to attract global interest, Patel's efforts symbolise a new wave of cross-border creative collaboration. Her upcoming film Tera Mera Nata is already creating buzz, and with this latest development, the anticipation around her next steps has only grown stronger.
Hindustan Times
05-05-2025
- Business
- Hindustan Times
WAVES Bazaar records ₹1,328 crore in deals, emerges as major hub for global creative collabs
MUMBAI: Positioning itself as a leading platform for international business in the creative industries, the WAVES Bazaar — the business conclave of the World Audio-Visual Entertainment Summit (WAVES) — concluded at Jio World Convention Centre, Bandra Kurla Complex (BKC), on Sunday. The four-day event witnessed commercial transactions worth more than ₹1,328 crore across sectors including film, music, radio, VFX, animation, gaming, and web series. Of this total, an estimated ₹971 crore was generated through over 3,000 business-to-business (B2B) meetings, according to a senior official from the Ministry of Information and Broadcasting (I&B). 'The Buyer-Seller Market proved to be a game-changer,' the official added, highlighting the volume and quality of professional engagements. International collaborations were a cornerstone of this year's summit. Among the major announcements was a proposal between the Film India Screen Collective and Screen Canterbury NZ to launch the first-ever Indian Film Festival in New Zealand, marking a significant cultural exchange. Further boosting Indo-global creative ties, Only Much Louder CEO Tushar Kumar and Gazprom Media CEO Alexander Zharov revealed preliminary talks on a memorandum of understanding (MoU) to co-produce comedy and music shows and organise cross-cultural festivals in Russia and India. Another highlight was the announcement of a multi-year strategic collaboration between Prime Video and CJ ENM to distribute premium Korean content globally, signalling the growing influence of K-culture on the Indian market. The Bazaar also hosted landmark co-production announcements, including Devi Chowdhurani, India's first official Indo-UK co-production, and Violated, a project by UK-based Fusion Flicks and JVD Films. Sanjay Jaju, Secretary, I&B Ministry, expressed satisfaction at the overwhelming response the summit received from stakeholders across the ecosystem — including industry leaders, startups, policymakers, academia, and the public. 'WAVES has become a celebration of business, culture, and creative enterprise — a true people's movement,' he said. On the sidelines of the event, chief minister Devendra Fadnavis held key meetings with media and entertainment executives. He met Netflix Co-CEO Ted Sarandos, Universal Music Group's Devraj Sanyal, and Motion Picture Association CEO Charles Rivkin to explore future collaborations in content creation, upskilling, and storytelling rooted in rural Maharashtra. 'Had a fruitful meeting with Netflix's Ted Sarandos. We discussed India's potential as a key growth market and explored partnerships with the state for skilling initiatives in the media and entertainment space,' Fadnavis later posted on X. The CM also lauded Prime Minister Narendra Modi's vision and praised both the Central and Maharashtra governments for the successful organisation of WAVES, which he attended specifically to show his support.
